What We Learned from ‘Quitting’ Social Media (& How You Can Simplify Your Marketing)
Freedom Filled Life with Bucketlist Bombshells
Release Date: 01/21/2025
Freedom Filled Life with Bucketlist Bombshells
Let’s be real: selling high-ticket services in 2025 requires more than just posting an IG reel or sending a cold pitch email to close new clients. If you’ve been wondering why leads (& sales!) are slow in your business but you’re not totally sure what marketing strategies you are *actually* working right now to drive leads and sales for service-based online businesses – this episode is for you!
In this episode, we’re pulling back the curtain on what’s actually working to ma
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We’ve officially rebranded Bucketlist Bombshells, and we’re taking you behind the scenes of WHY, HOW, and WHAT this means for the next evolution of our brand and business!
After 11 years in business, tens of thousands of women served, and over $6M in revenue generated — we knew it was time for a BIG shift.
In this week’s episode of The Freedom-Filled Life Podcast™, we’re sharing the raw, unfiltered story of our rebrand, including:
The signs that told us it
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Freedom Filled Life with Bucketlist Bombshells
Ever felt stuck in analysis paralysis when launching a new offer in your business? You map out every detail, tweak every module, and perfect every piece of content…only to delay the launch or feel disappointed by the results?
Been there. Done that.
That’s why we started experimenting in our business — testing and validating new offers in real time before pouring months into development. And guess what? One of our experiments last year turned into an $104K reve
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You’ve been in business for a while but you’re undercharging for your services – but you’re scared to raise your rates. Maybe you’ve thought, What if my clients push back? What if they say no? What if I raise my rates and lose them completely?!
We get it — you’re ready to step into your next level of business growth but raising your rates feels intimidating. How do you know when is the *right* time to raise your rates? How much do you raise them? How do you transition current
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Raise your hand if you’ve ever set a big revenue goal — maybe even that magicalsix-figure ormulti-six-figure milestone — only to feel stuck, frustrated, and wondering why you’re not quite hitting it yet.
Here’s what we’ve learned (11 years of business experience under our belts!):The problem isn’t that you’re not working hard enough, talented enough, or experienced enough. The real reason? You might be focusing on the wrong things.
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Freedom Filled Life with Bucketlist Bombshells
In this episode we’ll share with you behind the scenes insights into:
(00:00) The motivation behind Shay’s 4-day workweek experiment (and why her old schedule was leading to burnout)
(10:12) The biggest lessons from a year of working LESS
(21:48) The unexpected challenges of cutting back work hours while growing the business
(30:35) How Shay restructured her schedule to focus on high-impact tasks
(42:15) Why she’s shifting to a new Part-Ti
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In this episode we’ll share with you behind the scenes insights into:
(00:00) - How we navigated instagram for business growth in the early days of IG
(12:56) - Rethinking your social media strategy from what you think you “should” be doing
(29:22) - Effective & authentic Instagram sales & marketing conversations
(39:54) - Creating what we like to call a “Social Media Optional Strategy”
(44:52) - Embracing living more
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In this episode we’ll share with you behind the scenes insights into:
(13:18) - Scaling our business with online courses
(26:44) - Adapting to changing course market & our audience needs
(41:24) - Navigating our business transition with intention
(01:01:24) - The different types of business coaching you can find online
(01:14:40) - Reigniting passion and purpose in our business
Welcome back to The Freedom-Filled Life
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In this episode, we’re joined by Olivia Wheeler, a former tech professional turned design agency founder, who shares her inspiring journey from solopreneur to CEO of a purpose-driven agency. After becoming a mom, Olivia shifted her priorities, leaving the tech world to build a design agency that allows her to support her family while spending quality time with them. Now, she helps other women do the same through her work and mentorship.
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In this episode, we sit down with Jamie Jensen, an award-winning screenwriter and storyteller who transitioned from Hollywood to the world of branding and entrepreneurship. Jamie now partners with entrepreneurs to craft impactful messaging, position their offers, and even develop creative projects like novels and screenplays. Her work has helped clients amplify their sales and tap into their artistic passions, transforming them into leaders and creatives with purpose.
info_outlineIn this episode we’ll share with you behind the scenes insights into:
(00:00) - How we navigated instagram for business growth in the early days of IG
(12:56) - Rethinking your social media strategy from what you think you “should” be doing
(29:22) - Effective & authentic Instagram sales & marketing conversations
(39:54) - Creating what we like to call a “Social Media Optional Strategy”
(44:52) - Embracing living more presently and leaving your phone in your pocket
Have you ever wondered if you really need to be on social media to grow your business? Or if it’s possible to land clients without spending hours creating content or chasing the algorithm?
In this episode of The Freedom-Filled Life Podcast™, we’re pulling back the curtain on why we stepped away from social media (kind of) and how you can rethink your marketing strategy to work for you—not against you. We’re sharing our personal journey with Instagram—from the early days when it felt like a fun, creative outlet, to the pressure-packed years of using it as a full-blown business tool.
Spoiler alert: You don’t need to be a content-creating machine to find leads and close sales. We’re diving into how you can take a “social media light” approach, balancing authenticity and connection without sacrificing your sanity.
Here’s what you’ll learn in today’s episode:
- Why it’s time to challenge the “always-on” social media culture and create a strategy that actually aligns with your goals.
- The power of alternative marketing strategies like networking, word of mouth, relationship building, and email marketing—and why they might be a better fit for your business.
- How to craft a social media presence that feels real, intentional, and stress-free, including personalized strategies to connect with your audience through direct messages.
- Why ditching the pressure to post constantly can actually enhance your well-being and help you build a business & life that feels more grounded in connection and presence.
Whether you’re ready to log off for good or just want to approach social media with less pressure, this episode will give you the tools and insights to create a marketing strategy that feels aligned with your values and vision.
Don’t forget to download today’s episode freebie:Ready to implement a Social Media Optional Plan? Download our BTS of Our
Social Media-Optional Business Strategy worksheet to help you rethink your marketing approach, define the platforms that align with your goals, and create a personalized strategy that works for YOUR business — plus content prompts!
Download here: https://bucketlistbombshells.com/smoptional
Connect with Cassie & Shay:
Freebie! BTS of Our Social Media-Optional Business Strategy worksheet & content prompts
Download here: https://bucketlistbombshells.com/smoptional
Send us a DM on IG and tell us what they want to hear on this season of FFL . Find us here: https://instagram.com/bucketlistbombshells
Ready to launch your own business in 2025!? Apply now for Bucketlist Bombshells Launch Camp (we’re kicking off February 10th!!) https://bucketlistbombshells.com/launchcamp