037: How to Write Your Brand Story: Crafting Powerful Messaging That Attracts Clients
Freedom Filled Life with Bucketlist Bombshells
Release Date: 12/26/2024
Freedom Filled Life with Bucketlist Bombshells
Let’s be real: selling high-ticket services in 2025 requires more than just posting an IG reel or sending a cold pitch email to close new clients. If you’ve been wondering why leads (& sales!) are slow in your business but you’re not totally sure what marketing strategies you are *actually* working right now to drive leads and sales for service-based online businesses – this episode is for you!
In this episode, we’re pulling back the curtain on what’s actually working to ma
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We’ve officially rebranded Bucketlist Bombshells, and we’re taking you behind the scenes of WHY, HOW, and WHAT this means for the next evolution of our brand and business!
After 11 years in business, tens of thousands of women served, and over $6M in revenue generated — we knew it was time for a BIG shift.
In this week’s episode of The Freedom-Filled Life Podcast™, we’re sharing the raw, unfiltered story of our rebrand, including:
The signs that told us it
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Freedom Filled Life with Bucketlist Bombshells
Ever felt stuck in analysis paralysis when launching a new offer in your business? You map out every detail, tweak every module, and perfect every piece of content…only to delay the launch or feel disappointed by the results?
Been there. Done that.
That’s why we started experimenting in our business — testing and validating new offers in real time before pouring months into development. And guess what? One of our experiments last year turned into an $104K reve
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You’ve been in business for a while but you’re undercharging for your services – but you’re scared to raise your rates. Maybe you’ve thought, What if my clients push back? What if they say no? What if I raise my rates and lose them completely?!
We get it — you’re ready to step into your next level of business growth but raising your rates feels intimidating. How do you know when is the *right* time to raise your rates? How much do you raise them? How do you transition current
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Raise your hand if you’ve ever set a big revenue goal — maybe even that magicalsix-figure ormulti-six-figure milestone — only to feel stuck, frustrated, and wondering why you’re not quite hitting it yet.
Here’s what we’ve learned (11 years of business experience under our belts!):The problem isn’t that you’re not working hard enough, talented enough, or experienced enough. The real reason? You might be focusing on the wrong things.
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Freedom Filled Life with Bucketlist Bombshells
In this episode we’ll share with you behind the scenes insights into:
(00:00) The motivation behind Shay’s 4-day workweek experiment (and why her old schedule was leading to burnout)
(10:12) The biggest lessons from a year of working LESS
(21:48) The unexpected challenges of cutting back work hours while growing the business
(30:35) How Shay restructured her schedule to focus on high-impact tasks
(42:15) Why she’s shifting to a new Part-Ti
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In this episode we’ll share with you behind the scenes insights into:
(00:00) - How we navigated instagram for business growth in the early days of IG
(12:56) - Rethinking your social media strategy from what you think you “should” be doing
(29:22) - Effective & authentic Instagram sales & marketing conversations
(39:54) - Creating what we like to call a “Social Media Optional Strategy”
(44:52) - Embracing living more
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In this episode we’ll share with you behind the scenes insights into:
(13:18) - Scaling our business with online courses
(26:44) - Adapting to changing course market & our audience needs
(41:24) - Navigating our business transition with intention
(01:01:24) - The different types of business coaching you can find online
(01:14:40) - Reigniting passion and purpose in our business
Welcome back to The Freedom-Filled Life
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In this episode, we’re joined by Olivia Wheeler, a former tech professional turned design agency founder, who shares her inspiring journey from solopreneur to CEO of a purpose-driven agency. After becoming a mom, Olivia shifted her priorities, leaving the tech world to build a design agency that allows her to support her family while spending quality time with them. Now, she helps other women do the same through her work and mentorship.
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In this episode, we sit down with Jamie Jensen, an award-winning screenwriter and storyteller who transitioned from Hollywood to the world of branding and entrepreneurship. Jamie now partners with entrepreneurs to craft impactful messaging, position their offers, and even develop creative projects like novels and screenplays. Her work has helped clients amplify their sales and tap into their artistic passions, transforming them into leaders and creatives with purpose.
info_outlineIn this episode, we sit down with Jamie Jensen, an award-winning screenwriter and storyteller who transitioned from Hollywood to the world of branding and entrepreneurship. Jamie now partners with entrepreneurs to craft impactful messaging, position their offers, and even develop creative projects like novels and screenplays. Her work has helped clients amplify their sales and tap into their artistic passions, transforming them into leaders and creatives with purpose.
Jamie shares her journey from writing for the screen to coaching business owners on how to build strong brands through powerful storytelling. She emphasizes the importance of understanding client dynamics—both the conscious and subconscious desires that drive them—and explains how aligning with these motivations can lead to better relationships and higher client satisfaction.
The conversation explores thought leadership for women entrepreneurs, with Jamie sharing her strategies on building a personal brand and consistently producing unique content. She offers practical advice for setting aside time for creative pursuits, like dedicating Mondays to creative projects and adopting a seasonal approach to content.
As we wrap up, Jamie reflects on how her entrepreneurial path has given her the freedom to pursue creative projects that fuel her passion, reminding listeners of the importance of prioritizing creativity alongside business growth. For entrepreneurs ready to deepen their brand story and take their creative ideas from concept to reality, this episode is packed with insights and actionable advice.
Tune in for an inspiring conversation with Jamie Jensen that bridges the gap between business and artistry, showing how you can thrive as both an entrepreneur and a creative. You won’t want to miss this one!
Connect with Jamie:
https://www.instagram.com/scribeandspirit
Connect with Cassie & Shay:
Programs: https://bucketlisbombshells.com/programs
Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity