Our Biggest Business Pivot: From Courses to Coaching (& What We’ve Learned)
Freedom Filled Life with Bucketlist Bombshells
Release Date: 01/14/2025
Freedom Filled Life with Bucketlist Bombshells
Let’s be real: selling high-ticket services in 2025 requires more than just posting an IG reel or sending a cold pitch email to close new clients. If you’ve been wondering why leads (& sales!) are slow in your business but you’re not totally sure what marketing strategies you are *actually* working right now to drive leads and sales for service-based online businesses – this episode is for you!
In this episode, we’re pulling back the curtain on what’s actually working to ma
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We’ve officially rebranded Bucketlist Bombshells, and we’re taking you behind the scenes of WHY, HOW, and WHAT this means for the next evolution of our brand and business!
After 11 years in business, tens of thousands of women served, and over $6M in revenue generated — we knew it was time for a BIG shift.
In this week’s episode of The Freedom-Filled Life Podcast™, we’re sharing the raw, unfiltered story of our rebrand, including:
The signs that told us it
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Freedom Filled Life with Bucketlist Bombshells
Ever felt stuck in analysis paralysis when launching a new offer in your business? You map out every detail, tweak every module, and perfect every piece of content…only to delay the launch or feel disappointed by the results?
Been there. Done that.
That’s why we started experimenting in our business — testing and validating new offers in real time before pouring months into development. And guess what? One of our experiments last year turned into an $104K reve
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You’ve been in business for a while but you’re undercharging for your services – but you’re scared to raise your rates. Maybe you’ve thought, What if my clients push back? What if they say no? What if I raise my rates and lose them completely?!
We get it — you’re ready to step into your next level of business growth but raising your rates feels intimidating. How do you know when is the *right* time to raise your rates? How much do you raise them? How do you transition current
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Raise your hand if you’ve ever set a big revenue goal — maybe even that magicalsix-figure ormulti-six-figure milestone — only to feel stuck, frustrated, and wondering why you’re not quite hitting it yet.
Here’s what we’ve learned (11 years of business experience under our belts!):The problem isn’t that you’re not working hard enough, talented enough, or experienced enough. The real reason? You might be focusing on the wrong things.
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Freedom Filled Life with Bucketlist Bombshells
In this episode we’ll share with you behind the scenes insights into:
(00:00) The motivation behind Shay’s 4-day workweek experiment (and why her old schedule was leading to burnout)
(10:12) The biggest lessons from a year of working LESS
(21:48) The unexpected challenges of cutting back work hours while growing the business
(30:35) How Shay restructured her schedule to focus on high-impact tasks
(42:15) Why she’s shifting to a new Part-Ti
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In this episode we’ll share with you behind the scenes insights into:
(00:00) - How we navigated instagram for business growth in the early days of IG
(12:56) - Rethinking your social media strategy from what you think you “should” be doing
(29:22) - Effective & authentic Instagram sales & marketing conversations
(39:54) - Creating what we like to call a “Social Media Optional Strategy”
(44:52) - Embracing living more
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In this episode we’ll share with you behind the scenes insights into:
(13:18) - Scaling our business with online courses
(26:44) - Adapting to changing course market & our audience needs
(41:24) - Navigating our business transition with intention
(01:01:24) - The different types of business coaching you can find online
(01:14:40) - Reigniting passion and purpose in our business
Welcome back to The Freedom-Filled Life
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In this episode, we’re joined by Olivia Wheeler, a former tech professional turned design agency founder, who shares her inspiring journey from solopreneur to CEO of a purpose-driven agency. After becoming a mom, Olivia shifted her priorities, leaving the tech world to build a design agency that allows her to support her family while spending quality time with them. Now, she helps other women do the same through her work and mentorship.
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In this episode, we sit down with Jamie Jensen, an award-winning screenwriter and storyteller who transitioned from Hollywood to the world of branding and entrepreneurship. Jamie now partners with entrepreneurs to craft impactful messaging, position their offers, and even develop creative projects like novels and screenplays. Her work has helped clients amplify their sales and tap into their artistic passions, transforming them into leaders and creatives with purpose.
info_outlineIn this episode we’ll share with you behind the scenes insights into:
(13:18) - Scaling our business with online courses
(26:44) - Adapting to changing course market & our audience needs
(41:24) - Navigating our business transition with intention
(01:01:24) - The different types of business coaching you can find online
(01:14:40) - Reigniting passion and purpose in our business
Welcome back to The Freedom-Filled Life Podcast for an exciting new season! In today’s episode we’re sitting down best friend style to dive into the decision of transitioning from offering online courses to live small group programs. After a decade of success with our Bucketlist Bombshells Academy (many of you tuning in are probably former students and we’re so grateful you’re here!), we reflect on the changing landscape of online education and the evolving needs of our community. We’re taking you behind the scenes into our decision making process for something that didn’t have a straight forward path or “right” answer from anyone other than ourselves.
In this episode, we candidly share the challenges, lessons, and breakthroughs that led us to pivot our business model. From navigating burnout to reimagining how to best serve you (our audience), we discuss how our passion for creating more personal, hands on connections and offering accountability drove this shift.
If you’ve ever felt disconnected from your business model or wondered if it’s time to pivot, this episode will inspire you to reconnect with your why and embrace change with intention.
What You’ll Learn in Today’s Episode:
- Why we shifted away from online courses: The changes in the industry and our community’s needs that inspired the pivot.
- The power of live small group programs: How these programs create deeper connections, accountability, and success for our clients.
- Navigating uncertainty in business: Lessons from our journey of closing a chapter, embracing experimentation, and reigniting our passion.
- Actionable steps to reconnect with your business: How to reflect on your why and assess if your current model aligns with your goals and values.
Let us know your thoughts on today’s episode by leaving a review or sending us a DM — we’d love to hear from you!
Don’t forget to download today’s episode freebie:
Feeling stuck in your business? Download our Reconnect With Your Why journaling worksheet to reflect on your goals, rediscover your passion, and continue into 2025 with clarity and purpose.
Download here: https://bucketlistbombshells.com/aligned
P.s. Send us a DM on IG and tell us what they want to hear on this season of FFL
Find us on IG here: https://instagram.com/bucketlistbombshells
Ready to launch your own business in 2025!? Apply now for Bucketlist Bombshells Launch Camp (we’re kicking off in February!): https://bucketlistbombshells.com/launchcamp