Libsyn Directory

028: Crafting a Hybrid Approach to Digital Marketing with Melissa Furr

Freedom Filled Life with Bucketlist Bombshells

Release Date: 12/19/2023

Selling High-Ticket Services? This is the Marketing Strategy You Can’t Skip in 2025

Freedom Filled Life with Bucketlist Bombshells

Let’s be real: selling high-ticket services in 2025 requires more than just posting an IG reel or sending a cold pitch email to close new clients. If you’ve been wondering why leads (& sales!) are slow in your business but you’re not totally sure what marketing strategies you are *actually* working right now to drive leads and sales for service-based online businesses – this episode is for you!

In this episode, we’re pulling back the curtain on what’s actually working to ma

BIG Announcement: The New Era of Bucketlist Bombshells is Here! (Behind the Scenes of Our Rebrand)

Freedom Filled Life with Bucketlist Bombshells

We’ve officially rebranded Bucketlist Bombshells, and we’re taking you behind the scenes of WHY, HOW, and WHAT this means for the next evolution of our brand and business!

After 11 years in business, tens of thousands of women served, and over $6M in revenue generated — we knew it was time for a BIG shift.

In this week’s episode of The Freedom-Filled Life Podcast™, we’re sharing the raw, unfiltered story of our rebrand, including:

The signs that told us it
How ‘Experimenting’ Made Us $104K from ONE New Offer (And How You Can Test New Business Offers Faster!)
Freedom Filled Life with Bucketlist Bombshells

Ever felt stuck in analysis paralysis when launching a new offer in your business? You map out every detail, tweak every module, and perfect every piece of content…only to delay the launch or feel disappointed by the results?
Been there. Done that.
That’s why we started experimenting in our business — testing and validating new offers in real time before pouring months into development. And guess what? One of our experiments last year turned into an $104K reve
How to Raise Your Rates Without Losing Clients: Our Strategic Method for Confidently Charging More
Freedom Filled Life with Bucketlist Bombshells

You’ve been in business for a while but you’re undercharging for your services – but you’re scared to raise your rates. Maybe you’ve thought, What if my clients push back? What if they say no? What if I raise my rates and lose them completely?!
We get it — you’re ready to step into your next level of business growth but raising your rates feels intimidating. How do you know when is the *right* time to raise your rates? How much do you raise them? How do you transition current
The Real Reason You’re Not Hitting Your Revenue Goals (It’s Not What You Think!)
Freedom Filled Life with Bucketlist Bombshells

Raise your hand if you’ve ever set a big revenue goal — maybe even that magicalsix-figure ormulti-six-figure milestone — only to feel stuck, frustrated, and wondering why you’re not quite hitting it yet.

Here’s what we’ve learned (11 years of business experience under our belts!):The problem isn’t that you’re not working hard enough, talented enough, or experienced enough. The real reason? You might be focusing on the wrong things.
My Part-Time CEO Schedule: The Morning Routine & Habits That Transformed My Business (and Life)
Freedom Filled Life with Bucketlist Bombshells

In this episode we’ll share with you behind the scenes insights into:

(00:00) The motivation behind Shay’s 4-day workweek experiment (and why her old schedule was leading to burnout)
(10:12) The biggest lessons from a year of working LESS
(21:48) The unexpected challenges of cutting back work hours while growing the business
(30:35) How Shay restructured her schedule to focus on high-impact tasks
(42:15) Why she’s shifting to a new Part-Ti
What We Learned from ‘Quitting’ Social Media (& How You Can Simplify Your Marketing)
Freedom Filled Life with Bucketlist Bombshells

In this episode we’ll share with you behind the scenes insights into:

(00:00) - How we navigated instagram for business growth in the early days of IG
(12:56) - Rethinking your social media strategy from what you think you “should” be doing
(29:22) - Effective & authentic Instagram sales & marketing conversations
(39:54) - Creating what we like to call a “Social Media Optional Strategy”
(44:52) - Embracing living more
Our Biggest Business Pivot: From Courses to Coaching (& What We’ve Learned)
Freedom Filled Life with Bucketlist Bombshells

In this episode we’ll share with you behind the scenes insights into:

(13:18) - Scaling our business with online courses
(26:44) - Adapting to changing course market & our audience needs
(41:24) - Navigating our business transition with intention
(01:01:24) - The different types of business coaching you can find online
(01:14:40) - Reigniting passion and purpose in our business

Welcome back to The Freedom-Filled Life
038: From Designer to CEO: How to Manage a Team & Create Recurring Revenue in Your Design Agency
Freedom Filled Life with Bucketlist Bombshells

In this episode, we’re joined by Olivia Wheeler, a former tech professional turned design agency founder, who shares her inspiring journey from solopreneur to CEO of a purpose-driven agency. After becoming a mom, Olivia shifted her priorities, leaving the tech world to build a design agency that allows her to support her family while spending quality time with them. Now, she helps other women do the same through her work and mentorship.
037: How to Write Your Brand Story: Crafting Powerful Messaging That Attracts Clients
Freedom Filled Life with Bucketlist Bombshells

In this episode, we sit down with Jamie Jensen, an award-winning screenwriter and storyteller who transitioned from Hollywood to the world of branding and entrepreneurship. Jamie now partners with entrepreneurs to craft impactful messaging, position their offers, and even develop creative projects like novels and screenplays. Her work has helped clients amplify their sales and tap into their artistic passions, transforming them into leaders and creatives with purpose.

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Learn more & apply for Bucketlist Bombshells Launch Camp here!

Melissa Maulini Furr is a sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. She is known for generating strong marketing analytics and earning impressive results. Just this past year, she coordinated over $500k in sponsorship revenue for her influencer clients, generated over 30% in revenue increases for her e-commerce clients, and gained big follower counts on popular social platforms like TikTok.

Tune in as we navigate the ever-changing world of content creation and the delicate balance between organic and paid media marketing. We shed light on the nuances of brand partnerships, with a spotlight on how creators like those with Adobe foster brand awareness. Hear firsthand about the importance of trust-building through organic marketing and the pitfalls of over-relying on paid advertisements. Moreover, we share personal insights into why email marketing remains a timeless, platform-agnostic asset and how a hybrid marketing strategy can lead to enduring success.

Connect with Melissa:

Website: https://definedmediaco.com

Instagram: https://www.instagram.com/melissamaulinifurr

Instagram: https://www.instagram.com/definedmediaco

Enrollment for Bucketlist Bombshells Launch Camp is now open! We’re selecting 30 women to join us in our brand new 8-week LIVE small group program for women ready to launch an online business in 2024! Learn more & apply here: https://bucketlistbombshells.com/launchcamp

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