Ep. 90 - How to Buy Your First Luxury Watch Without Getting Scammed
Release Date: 11/13/2025
Ep. 95 - Remembering Pat Finn
Buy Like a Guy
Pat Finn is a well-known actor, comedian, and writer with over 25 years of experience in the entertainment industry. He's appeared in numerous TV shows and movies, including The Middle, Seinfeld, “It’s Complicated,” and the “I Am Chris Farley” documentary. He has an almost endless list of professional accomplishments, and I wanted him on the show because he’s also a husband, father, and regular guy who really seems to “get” the whole jewelry thing. Here is Pat's IMDB link: We’re going to discuss his own experience of buying an engagement ring, how he was clueless...
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Ep. 94 - Get the Ring Right: Budget, Stones and Why Every Guy Needs a Good Jeweler
Buy Like a Guy
You survived the first round—now it’s time for the next level of buying her a ring. In Part II, Andy and Carter Eve dive into the stuff most guys never ask: setting a real budget (without three-months-salary BS), the truth about lab-grown vs. natural diamonds, and why having a trusted jeweler is your secret weapon. What You’ll Learn in This Episode: How to set a budget you won’t regret (and why it’s nobody’s business but yours) The pros and cons of lab-grown vs. natural diamonds—what actually matters, and what’s just hype How to redesign family rings without losing the...
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Ep. 93 - The #1 Mistake Guys Make Buying Her a Ring (And How to Avoid It)
Buy Like a Guy
Ever feel like buying an engagement ring is a minefield? You’re not alone. In this episode, Andy talks with Carter—a custom jeweler who’s helped hundreds of guys get it right—about the biggest mistakes men make, how to actually get her the ring she wants, and why the “surprise” isn’t what you think it is. What You’ll Learn in This Episode: The #1 mistake guys make when buying a ring—and how to avoid it Why just “surprising her” is mostly dead (and what actually works now) How to figure out her style (even if she sends you a million new ideas after you buy) The...
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Ep. 92 - Part II: The Truth About Natural Diamonds: Beauty, Character & Meaning
Buy Like a Guy
Ever wonder how a diamond actually gets from deep in the earth… to a jeweler’s case… to her hand? Part II of Andy’s conversation with Ari Jain from House of Diamonds uncovers the real, behind-the-scenes process of how natural diamonds are mined, cut, graded, and selected — long before a consumer ever sees them. If you’ve ever held a diamond and thought, “Why does this tiny thing cost so much?” This episode gives you an honest, insider explanation. Ari’s eight-generation lineage, starting in Jaipur’s royal courts, brings a rare perspective on craftsmanship,...
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Ep. 91 - Natural Diamonds: Nature's Greatest Masterpiece with Ari Jain
Buy Like a Guy
Thinking about buying an engagement ring — or trying to decide between a natural diamond and a lab-grown diamond? This episode cuts through all the noise, hype, and half-truths in the diamond world. Part I of Andy's conversation with Ari from House of Diamonds (an eight-generation diamond expert with roots in Jaipur's royal gemstone trade) dives into the emotional, spiritual, and practical realities of buying a natural diamond — from the meaning behind natural stones to why warmer colors are making a comeback. If you're a guy trying to buy the right stone for the woman you...
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Ep. 90 - How to Buy Your First Luxury Watch Without Getting Scammed
Buy Like a Guy
Thinking about buying your first real watch? Here's what the dealers won't tell you about ghost listings, fake prices, and why that "deal" you found online doesn't actually exist. Part II of Andy's conversation with Christian Bruhn from The Art of Time dives into the messy reality of buying luxury watches in 2025 — where online listings lie, auction prices mislead, and first-time buyers get burned by doing their own "research." What You'll Learn in This Episode: Ghost listings exposed: Why that Rolex Daytona you found online for $8K cheaper probably doesn't exist (and what luxury...
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Ep. 89 - The Art of Time: How to Buy a Real Watch with Christian Bruhn
Buy Like a Guy
When a guy decides he wants a real watch — something with meaning, quality, and story — he walks straight into a jungle of hype, counterfeits, and confusion. In this two-part conversation, Andy Koehn talks with Christian Bruhn, founder of The Art of Time and former member of the 75th Ranger Regiment, about the world of luxury watches, collecting with intention, and buying your first Rolex or high-end timepiece the right way. They cover everything from building trust in a world full of fakes to spotting real value, avoiding ghost listings, and understanding what makes a watch worth...
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Diamonds As Bad Investments
Buy Like a Guy
Episode Overview Andy takes on the YouTube critics and industry cynics head-on, delivering a family legacy perspective on why dismissing diamonds as "bad investments" completely misses the fucking point. From his grandfather's 1919 start in the business to today's lab-grown revolution, this episode cuts through the financial advisor bullshit to reveal what diamonds are really worth. Key Takeaways The Investment Reality Check: Not once has Andy heard someone say "I'd like your finest appreciating asset, please" Diamonds end up on fingers of teachers, truck drivers, accountants - people marking...
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The Four C's (Part 2)-Clarity and Carat Weight
Buy Like a Guy
Chapter 2: The Four C's (Part 2) Episode Overview Andy finishes the Four C's conversation with Clarity and Carat Weight, delivers his legendary Diamond-to-Steak conversion chart, and cuts through the industry's microscopic bullshit to give you what actually matters when you're standing in that jewelry store. Key Takeaways The Clarity Reality Check: She doesn't need a flawless diamond unless she specifically asked for one - she just wants it to look that way Clarity grades are determined by gemologists with microscopes, not naked eyes in natural lighting The difference between...
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The Four C's (Part 1)
Buy Like a Guy
Episode Overview Andy breaks down the diamond industry's "sacred scripture" - the Four C's - but cuts through the BS to give you what you actually need to know. This is part one of a two-part deep dive into diamond grading, focusing on Cut and Color. Key Takeaways The Bottom Line on Diamond Education: You'll spend roughly 2 hours of your entire life discussing the Four C's Don't overthink it - learn enough to have an intelligent conversation with a pro Find someone you trust to guide you through the rest Why the Four C's Exist: Created by GIA in the 1940s to standardize diamond grading...
info_outlineWhat You'll Learn in This Episode:
- Ghost listings exposed: Why that Rolex Daytona you found online for $8K cheaper probably doesn't exist (and what luxury drop-shipping really means)
- The trust problem: How to find an honest watch dealer when everyone online claims to be an expert
- Watches as art, not commodities: Why buying for resale value is the wrong approach for your first luxury timepiece
- The secondary market advantage: How to get a better watch for 25-40% less than authorized dealer pricing (with full warranty transfer)
- First-time buyer mistakes: What guys get wrong when shopping for Rolex, Omega, Breitling, and other high-end watches
- Where to actually start: The 3 questions you need to answer before you spend $5K-$50K on a watch
Key Quotes from Christian Bruhn:
Why This Matters for First-Time Watch Buyers:
- How online watch pricing is flooded with fake listings for SEO purposes
- Why authorized dealer pricing doesn't reflect real market value
- The smart way to buy gold watches as an investment (hint: melt value matters)
- How to avoid the hype and buy what actually fits your style and lifestyle
Resources Mentioned:
- The Art of Time: Christian's luxury watch dealership (https://www.theartoftime.com/)
- Contact Christian: christian@
thearttoftime.com | Instagram: @theartoftimehq - Part I of this conversation: "The Art of Time: How to Buy a Real Watch with Christian Bruhn" (Episode #89, October 30, 2025)
- Luxury Bazaar: Roman Scharf and Adrian's content on watch market realities
- Platforms discussed: Chrono24, Grailed auctions, gray market dealers
Connect with Buy Like A Guy:
Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome.
Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987