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This AI Marketing Tool Will Change Everything

AI Marketing

Release Date: 04/13/2024

Back to School, Back to AI: Amnesty for Students and Workers? show art Back to School, Back to AI: Amnesty for Students and Workers?

AI Marketing

Guest: Nick Cawthon Host: Mark Fidelman Episode Summary As kids head back to school and businesses push forward with digital transformation, one theme keeps surfacing: is using AI “cheating”? In this episode, Mark and Nick dive into how teachers, students, and professionals can move past the stigma of AI and instead embrace it as a partner in creativity and productivity. From calculators once banned in classrooms to AI now frowned upon by professors, history is repeating itself. But will the future workplace punish—or reward—those who leverage generative tools? Nick brings deep...

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AI Marketing

Episode 25: AI Marketing with Carl Holden (CMO, Zellus Marketing; CEO, RankBot) If you’ve been doomscrolling “SEO is over” takes, take a breath. Carl Holden and I demolish the myths and lay out how search actually works in the AI era—what’s changing, what’s hype, and how to allocate your budget without lighting it on fire. What we cover AI ≠ the end of search. Today’s LLM answers are largely wrappers on top of search, pulling from Bing/Google and summarizing the first page or two. Translation: rankings still matter. Sponsored AI answers are coming. Expect the ad line...

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AI Marketing

Episode Overview: In this episode of AI Marketing, Mark Fidelman is joined by Jon Levesque, former Microsoft and DocuSign community leader turned founder of Seeq. Together, they dissect how discovery, influence, and technology are shifting under the weight of the creator economy and AI’s explosive growth. They explore: Why the directory era is dead and why centralized discovery models like Yelp and Google Local are becoming obsolete. How the creator economy is shaping consumer decisions—from travel inspiration on TikTok to Substack newsletters—and why authenticity is the new...

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AI Marketing

Imagine a company that runs 24/7, makes decisions in real time, and scales without hiring a single new employee… That’s not tomorrow. That’s now. In this solo episode, Mark Fidelman introduces “Agentized” a bold new book I co-authored with Jas Dhillon. This is not another book about ChatGPT or AI tools. It’s about the transformation of work itself and how companies that fail to integrate autonomous AI agents risk becoming obsolete. Inside this episode: Why AI is no longer optional, it’s existential A behind-the-scenes look at the real CEO story that inspired Chapter 1 ...

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AI Marketing

Mark Fidelman and Lee Hackett discuss the transformative potential of AI in marketing, emphasizing that CMOs must personally engage with AI tools to stay competitive and drive business value. They explore how AI will reshape marketing roles, potentially reducing team sizes while increasing productivity through advanced technologies like AI agents and large language models. The conversation highlights the critical need for CMOs to experiment, understand AI capabilities, and proactively integrate these technologies into their strategic planning to remain relevant in the rapidly evolving digital...

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AI Marketing

Host: Mark Fidelman Guest: Richard Savoy, Co-founder and CEO of Adiona (enterprise logistics optimization company) Main Discussion Points: B2B Marketing Transformation Deals have become more complex (increased from 11 to 17 touchpoints) Slower technology adoption in logistics and supply chain sectors Buyers are more cautious and selective about technology solutions AI's Role in Marketing Top of Funnel: * Hyper-targeted lead generation * Automated lead qualification * Identifying potential leads through organizational changes AI Marketing Strategies Website...

info_outline Lies, Damn Lies, and AI show art Lies, Damn Lies, and AI

AI Marketing

🔑 Episode Highlights: 🤖 The Premise of the Book: Bambenek's new book, Lies, Damn Lies, and AI, explores how AI’s promise is often overstated — especially when it’s portrayed as a magical black box that can solve any problem. Title is inspired by the classic quote about misleading statistics — now updated for the AI era. 💊 AI in Healthcare – A False Narrative? AI is valuable only when paired with human professionals, not when left on its own. Example: AI can help doctors detect anomalies on X-rays, but only a human can make complex medical judgments. The lie: That...

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AI Marketing

Podcast Episode Notes AI Marketing with Mark Fidelman Episode Title: Revolutionizing Sales with AI: Featuring Gaurav Bhattacharya, CEO of Jeeva.ai Episode Overview: In this engaging conversation, Mark Fidelman sits down with Gaurav Bhattacharya, CEO of Jeeva.ai, to explore how artificial intelligence is transforming sales. They discuss practical ways marketers and salespeople can leverage AI, the potential future of AI in sales, and why the human touch will remain indispensable. Key Discussion Points: Introduction to Jeeva.ai Agentic AI platform supporting over 10,000 sales reps and 300...

info_outline Google's Veo 3: The AI Tool That Just Reinvented Video Marketing show art Google's Veo 3: The AI Tool That Just Reinvented Video Marketing

AI Marketing

I Marketing Podcast – Episode Show Notes Hosted by: Mark Fidelman Episode Summary In this episode, Mark Fidelman explores Google's revolutionary AI video tool, Veo 3. Discover how Veo 3 turns simple text prompts into high-definition videos complete with realistic audio, dialogue, and sound effects—ushering in a new era of accessible, impactful video marketing. Key Highlights: What is Veo 3? Generative AI transforming text into realistic HD videos with audio. Comparable to "Pixar meets TikTok." Why Veo 3 Matters: Rapid video production: Create ads and social videos in minutes,...

info_outline Humanizing AI Technology with CEO Christian Perry from Undetectable.ai show art Humanizing AI Technology with CEO Christian Perry from Undetectable.ai

AI Marketing

Christian Perry, CEO of Undetectable.ai, discussed the importance of humanizing AI content to avoid detection by AI detectors. He highlighted the rise of AI detectors post-ChatGPT and their impact on content distribution platforms like Facebook and YouTube. Christian recommended for AI-powered website creation. Undetectable.ai helps remove AI markers from content to prevent it from being flagged as AI-generated. Christian also mentioned their new authorship replication tool to match human writing styles. The conversation emphasized the need for AI tools to evolve from humanizing to...

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Topic: AI in marketing and the transformative potential of AI technology, specifically focusing on tokenization and content creation.

Key Points Discussed:

  1. AI's Role in Marketing:

    • Mark shared insights from his presentation at the Digimarc conference about using AI in marketing, particularly how his small team effectively promotes Smartblocks, a real estate tokenization platform.
    • He highlighted the low adoption rate of AI among professional marketers, noting that only 20% of attendees from major corporations use AI daily, which surprised him given their advanced technological environment.

  2. Future of AI and Marketing:

    • Mark predicts significant growth in the AI sector, expecting it to reach a market size of $214 billion by 2030 up from $20 billion today. He emphasized its rapid development pace compared to other technologies.
    • He stressed the need for marketers to evolve from basic implementers to architects of sophisticated AI-driven marketing strategies.

  3. Innovative AI Tools and Applications:

    • Introduction of "Open AI Sora," an advanced tool capable of generating realistic short films and scripts from simple prompts, demonstrating the potential of AI in creating dynamic and engaging marketing content.
    • Mark encouraged marketers to leverage AI for personalized advertising, envisioning a future where ads are tailored to individual preferences, potentially enhancing customer engagement and effectiveness.

Notable Quotes:

  • On AI Adoption: "Only 20%...these are professional marketers or people from Netflix, from big healthcare companies... I was kind of shocked by that."
  • On AI's Potential: "AI, the AI business to be 214 billion, which is a CAGR of 26.7% that's growing as fast if not faster than tokenization is."
  • On Content Creation with AI: "Imagine how many iterations of a video ad you could show people... if you find that one is resonating more... then that's something that you could send out to everybody else in your database."
  • On Personalization: "Imagine videos tailored to you and your likes and dislikes and needs and cultural preferences. Essentially, it's developed on the fly to suit what that potential customer... likes or doesn't like, How incredible is that?"

Conclusion:

The podcast effectively showcases the intersection of AI technology with modern marketing practices, emphasizing the transformative impact AI can have on content creation and personalization. Mark's discussion serves as a call to action for marketers to embrace and become proficient with AI tools to stay competitive and innovative in the rapidly evolving digital landscape.