Did AI Kill the SEO Star?
AI Marketing
Host: Mark Fidelman Guest: Julian Goldie Main Topics Covered: The rapid evolution of SEO in the age of AI How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors Similarities and key differences between traditional SEO and optimization for AI search engines Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks Special techniques such as creating industry listicles...
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How AI Agents Will Decide Your Brand’s Fate
AI Marketing
In this episode, host Mark Fidelman is joined by Jon Mest from ChatRank to discuss how brands can prepare for the fast-approaching era of AI-driven discovery and agentic systems. The conversation covers: The evolution of brand discoverability, with a look ahead to how AI language models and agents will change how consumers find and interact with businesses. The concept, benefits, and future of AI-only websites, and how they differ from traditional, human-oriented sites. Why structured, well-tagged product information and content is critical for visibility within AI systems. The growing...
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AGI, Power, and Profit: The Uncomfortable Truths
AI Marketing
Show Notes: Know What to Think Episode length: ~41 minutes Chapters (Skip Ahead) 00:00 — Know · What · Where · Artificial. It’s really entertaining, and we’re doing a lot of fun, good stuff. Then, maybe… maybe longer, but let’s just see how it goes. Most are between 10 and 20 minutes. Alright, go ahead and start. Yep, I’m gonna hit the… 05:00 — There · Robot · Know · What. Right, okay. Alright, so why… why isn’t nuclear an option to bring the kind of power we need? Yeah, I mean, I think the short answer is it’s available, it’s accessible, but I don’t think...
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Fixing Healthcare With Predictive AI
AI Marketing
Guest: Mariano Garcia-Valiño — engineer and healthcare founder (3 exits; now building his fourth) Episode Summary Healthcare is burning cash and patience. Mariano lays out a blunt playbook: aggregate real-world signals (labs, pharmacy fills, wearables—even spending patterns that hint at adherence), run AI to flag risk early, and route people to care before conditions explode in cost. No sci-fi. No diagnosis claims. Just practical prediction, consent-driven data, and measurable outcomes. Key Takeaways Cost crisis ≠ destiny: US costs outpace inflation; prevention and earlier...
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NEO Unpacked: Specs, Price, Timeline: What It Really Does
AI Marketing
Humanoid robots just jumped from sci-fi to go-to-market. We unpack Neo from 1X—what it is, what it can (and can’t) do today, and how humanoids will reshape marketing, service design, content, and consumer behavior. We also hit privacy, regulation, price, and competition (Tesla Optimus, Boston Dynamics). If you sell to consumers or operate storefronts/hospitality, this is your early warning—and first-mover playbook. Humanoid Robots in Marketing Neo Humanoid Robot Overview Key takeaways (for marketers & founders) New channel: the robot at home. Neo is effectively a walking,...
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Should We Ban AI Superintelligence? Let’s Be Real.
AI Marketing
🔥 Episode Summary: Hundreds of public figures — from Steve Wozniak to Prince Harry — just signed a petition demanding a global ban on AI superintelligence. Their fear? That super-AI could outthink us, escape our control, and maybe even spell the end of humanity. I get it. The Skynet comparisons. The doomsday bunkers. The "pause everything until it’s safe" approach. On the surface, it sounds reasonable. But here’s the hard truth: If we don’t build it, someone else will — and you better pray they believe in freedom. 🧭 Timestamps: 00:00 - Intro: “Prince Harry wants to ban...
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Sora 2 Exposed: How AI Video Will Change Marketing Forever
AI Marketing
Episode Summary: Join Mark Fidelman as he explores Sora 2, the innovative AI video tool poised to transform marketing and content creation. Hear real-world experiences, uncover its strengths and weaknesses, and learn practical tips for safe, creative use. Key Points: What is Sora 2? Sora 2 is an invite-only, AI-powered video tool that allows users to create hyper-realistic video “cameos” and collaborate in a social network-like environment. Strengths: • Rapid prototyping for video and creative concepts • Minimal resources needed for cinematic or cartoon-like videos • Control over...
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AI vs. Human Training
AI Marketing
📌 Episode Overview In this episode of AI Marketing, Mark Fidelman sits down with Monica Márquez—executive strategist, workforce futurist, and co-founder of Flipwork—to explore a pressing question: Can humans adapt fast enough to survive the AI revolution? They break down why traditional training models are failing, what AI means for the future of jobs, and how individuals and companies can avoid getting left behind. 💡 What You’ll Learn in This Episode Why corporate training isn’t dead—but the old playbooks are obsolete. How AI is reshaping job roles faster than people can...
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Agentic AI: The Future of Marketing Workflows
AI Marketing
Guest: Christian Monberg, CTO & Head of Product at Zeta Global Host: Mark Fidelman 🔑 Episode Summary In this episode, Mark Fidelman sits down with Christian Monberg, CTO at Zeta Global, to unpack the rise of Agentic AI and what it means for the future of marketing. From redefining the marketing funnel to exploring “agents talking to agents,” the conversation covers both the opportunities and risks as AI reshapes how marketers operate. Christian explains the difference between AI agents and Agentic AI systems, why deterministic data foundations matter, and how enterprises can prepare...
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Back to School, Back to AI: Amnesty for Students and Workers?
AI Marketing
Guest: Nick Cawthon Host: Mark Fidelman Episode Summary As kids head back to school and businesses push forward with digital transformation, one theme keeps surfacing: is using AI “cheating”? In this episode, Mark and Nick dive into how teachers, students, and professionals can move past the stigma of AI and instead embrace it as a partner in creativity and productivity. From calculators once banned in classrooms to AI now frowned upon by professors, history is repeating itself. But will the future workplace punish—or reward—those who leverage generative tools? Nick brings deep...
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Mark Fidelman and Chris Andrew discuss the shift from traditional SEO to AI-driven search. Chris, co-founder and CEO of Scrunch AI, emphasizes that AI search is becoming more prevalent, offering personalized and less biased answers.
He highlights the importance of optimizing for AI models by focusing on text-based content and understanding customer personas. Chris notes that AI search is driving significant conversion rates, often outperforming traditional SEO.
Scrunch AI helps businesses monitor and improve their AI search presence, with an average 40% growth in AI referral traffic. They also discuss the potential for AI to introduce new ad formats and the need for marketers to adapt to these changes.
Introduction and Participant Backgrounds
- Mark Fidelman introduces the topic of AI marketing and expresses his preference for AI search over traditional SEO.
- Chris Andrew introduces himself as the co-founder and CEO of Scrunch AI, emphasizing the shift towards AI-first customer journeys.
- Mark Fidelman shares his personal experience of using AI for searches, noting the custom and direct answers provided by AI.
- Chris Andrew mentions his favorite AI tools for marketing and sales, including Google's LM product, Granola note-taking app, and various GPT models.
The Shift from Traditional Search to AI Search
- Chris Andrew explains why he believes search will be replaced by AI, highlighting the simplicity and personalization AI offers.
- He discusses the limitations of traditional browsing and the advantages of AI in providing direct answers and understanding user intent.
- Chris Andrew shares his personal experience of relying on AI for research and how it has changed his customer journey.
- He emphasizes that AI is better for humans as it provides less biased and more accurate information.
Impact of AI on SEO and Customer Journey
- Chris Andrew clarifies that SEO is not dead but has evolved with AI, which now evaluates content based on human intent.
- He explains the importance of text-based content like FAQs, knowledge bases, and glossaries for optimizing AI models.
- Chris Andrew discusses the role of large language models in evaluating content and the need for organizations to bring new data sets online.
- He highlights the importance of understanding customer personas and how AI can provide personalized results based on user background and sophistication.
Optimizing for AI Models and Privacy Considerations
- Chris Andrew explains how AI models rely on traditional search indices to determine credibility and relevance.
- He discusses the role of Google's index and the introduction of OpenAI's own index in the AI search landscape.
- Chris Andrew emphasizes the need for organizations to bring up-to-date and relevant data sets online to improve their AI presence.
- He addresses privacy concerns by focusing on non-confidential internal data sets that can enrich AI models' understanding of brands and products.
The Role of AI in Customer Journey Mapping
- Chris Andrew discusses the importance of understanding customer personas and how AI can provide personalized results based on user background.
- He shares examples of how AI models can cater to different user needs, such as high-end fashion shoppers versus budget-conscious consumers.
- Chris Andrew highlights the potential for AI to create deeply personalized experiences and the need for organizations to map their customer journeys accordingly.
- He mentions his participation in a panel on neurodiversity in AI, which explores how models can help people with different thinking styles.
Marketing Strategies for AI-First Customer Journeys
- Chris Andrew advises marketers to monitor and understand AI search trends, including the frequency of AI agent visits to their websites.
- He emphasizes the importance of tracking referral visits, conversion rates, and citations in AI search results.
- Chris Andrew suggests that marketers should focus on providing content that aligns with AI models' language-based processing.
- He highlights the need for organizations to adapt their content strategies to cater to AI models and improve their AI presence.
Introduction of Scrunch AI and Its Value Proposition
- Chris Andrew introduces Scrunch AI, a platform that helps organizations optimize for AI-first customer journeys.
- He explains how Scrunch AI provides deep monitoring, insights, and recommendations to improve AI presence.
- Chris Andrew shares that Scrunch AI's average customer sees a 40% growth in AI referral traffic and a 3-4x improvement in overall AI presence.
- He encourages marketers to book a meeting with Scrunch AI to understand their AI search performance and receive actionable recommendations.
Final Thoughts and Future Trends
- Mark Fidelman and Chris Andrew discuss the potential for AI models to introduce ads and the importance of maintaining neutrality.
- Chris Andrew shares his thoughts on the future of AI search, including the potential for micro-transactions for referral visits.
- Mark Fidelman emphasizes the need for marketers to start thinking about AI optimization and the potential impact on customer journeys.
- Chris Andrew concludes by expressing his excitement about the future of AI in marketing and the importance of understanding and adapting to AI search trends.