AI Marketing
I Marketing Podcast – Episode Show Notes Hosted by: Mark Fidelman Episode Summary In this episode, Mark Fidelman explores Google's revolutionary AI video tool, Veo 3. Discover how Veo 3 turns simple text prompts into high-definition videos complete with realistic audio, dialogue, and sound effects—ushering in a new era of accessible, impactful video marketing. Key Highlights: What is Veo 3? Generative AI transforming text into realistic HD videos with audio. Comparable to "Pixar meets TikTok." Why Veo 3 Matters: Rapid video production: Create ads and social videos in minutes,...
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Christian Perry, CEO of Undetectable.ai, discussed the importance of humanizing AI content to avoid detection by AI detectors. He highlighted the rise of AI detectors post-ChatGPT and their impact on content distribution platforms like Facebook and YouTube. Christian recommended for AI-powered website creation. Undetectable.ai helps remove AI markers from content to prevent it from being flagged as AI-generated. Christian also mentioned their new authorship replication tool to match human writing styles. The conversation emphasized the need for AI tools to evolve from humanizing to...
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Episode Date: May 7, 2025 Host: Mark Fidelman Length: ~10 minutes 🔥 Episode Summary: This week, Mark dives into the biggest and boldest updates in AI marketing – from OpenAI’s attempt to unseat Google Shopping, to a hilarious campaign where real grandmas outshine machine learning. Tune in to hear how: ChatGPT just became your personal shopping assistant (and possibly Google’s worst nightmare) Meltwater’s new AI teammate Mira is changing how marketers do their jobs Google’s AI answers are stealing your SEO clicks A Mexican food brand launched “Abuela Intelligence” to...
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Featuring: Matt from Light Writer & Envoy Design Episode Overview: In this high-energy episode, Mark and Matt ditch the typical buzzword bingo and get into the real meat of AI and quantum computing. After a fun kickoff swapping Spring Break stories (Ferraris, Vegas, the San Diego Zoo, yes, it got wild), the two dive into quantum computing's practical, real-world impact on AI, synthetic data, and the massive wave of innovation that's about to crush traditional tech models. Highlights: Spring Break Shenanigans: Ferraris, Lamborghinis, and family adventures in San Diego and Vegas. Matt's...
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AI Marketing Podcast Schedule (Nikolay Filichkin) with Mark E Fidelman Quick recap Mark and Nick discussed the topic of Gpu alternative investments, with Nick explaining the process of funding deals and the financial aspects of investing in GPUs. They also discussed the progress of their website, the regulatory aspects of their business, and the potential of considering Dubai for their business due to its growth in tokenization and AI. The conversation concluded with an agreement to reconnect in about 90 days to assess the progress of their business. Summary Gpu Alternative Investments in AI...
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Mark Fidelman and Eugene Vyborov discuss the differences between traditional automation and agentic AI in marketing. Eugene, founder of Ability AI, explains that agentic AI can make decisions and execute them, unlike traditional automation, which is rule-based. Ability AI's media buying agent simulates a media buyer's work, understanding audiences, creating value propositions, and launching campaigns on Facebook. Eugene highlights that agentic AI is a paradigm shift, with potential for significant efficiency gains. He advises marketers to learn about AI to stay competitive and suggests...
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Mark Fidelman and Chris Andrew discuss the shift from traditional SEO to AI-driven search. Chris, co-founder and CEO of Scrunch AI, emphasizes that AI search is becoming more prevalent, offering personalized and less biased answers. He highlights the importance of optimizing for AI models by focusing on text-based content and understanding customer personas. Chris notes that AI search is driving significant conversion rates, often outperforming traditional SEO. Scrunch AI helps businesses monitor and improve their AI search presence, with an average 40% growth in AI referral traffic....
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Podcast Overview: Host: Mark Fidelman Guest: June Louisa, Founder and CEO of Constant Closer Topic: AI's Impact on Sales and Marketing Key Highlights: AI in Sales Evolution AI can create 24/7 sales agents Potential to personalize content at scale Current limitations still require human oversight June's AI Journey Started with "Hit Me Up" CRM for content creators Pivoted to focus on email audience conversion Developed Constant Closer to help online course creators AI Sales Technology Insights AI currently enhances sales processes, not completely replacing...
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AI isn’t coming—it’s already here, and it’s moving faster than anyone expected. Autonomous AI agents are being deployed right now, AGI (Artificial General Intelligence) could be here by 2027, and 80% of today’s jobs could be gone within the next decade. In this episode, Mark Fidelman, CMO of Exabits, breaks down: ✅ AI Agents: How OpenAI’s latest SDK and China’s Manus AI are leading the charge in fully autonomous AI workers. ✅ AGI’s Timeline: Why experts like Sam Altman and Elon Musk think AGI could be here before 2030—and what happens when it arrives. ✅ The Death...
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What You’ll Learn in This Episode DeepSeek’s AI breakthrough didn’t just happen—it was engineered for maximum impact. This episode dives into the real reasons DeepSeek went viral, why their approach is a direct threat to OpenAI and Anthropic, and how AI compute demand is about to explode by 1000X. If you think Big Tech is in control of AI’s future, think again. The battle for Artificial General Intelligence (AGI) and AI compute power is just beginning, and you need to know who’s really in charge. 🔹 Topics Covered: ✅ How DeepSeek became an AI sensation by open-sourcing their...
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Mark Fidelman and Chris Andrew discuss the shift from traditional SEO to AI-driven search. Chris, co-founder and CEO of Scrunch AI, emphasizes that AI search is becoming more prevalent, offering personalized and less biased answers.
He highlights the importance of optimizing for AI models by focusing on text-based content and understanding customer personas. Chris notes that AI search is driving significant conversion rates, often outperforming traditional SEO.
Scrunch AI helps businesses monitor and improve their AI search presence, with an average 40% growth in AI referral traffic. They also discuss the potential for AI to introduce new ad formats and the need for marketers to adapt to these changes.
Introduction and Participant Backgrounds
- Mark Fidelman introduces the topic of AI marketing and expresses his preference for AI search over traditional SEO.
- Chris Andrew introduces himself as the co-founder and CEO of Scrunch AI, emphasizing the shift towards AI-first customer journeys.
- Mark Fidelman shares his personal experience of using AI for searches, noting the custom and direct answers provided by AI.
- Chris Andrew mentions his favorite AI tools for marketing and sales, including Google's LM product, Granola note-taking app, and various GPT models.
The Shift from Traditional Search to AI Search
- Chris Andrew explains why he believes search will be replaced by AI, highlighting the simplicity and personalization AI offers.
- He discusses the limitations of traditional browsing and the advantages of AI in providing direct answers and understanding user intent.
- Chris Andrew shares his personal experience of relying on AI for research and how it has changed his customer journey.
- He emphasizes that AI is better for humans as it provides less biased and more accurate information.
Impact of AI on SEO and Customer Journey
- Chris Andrew clarifies that SEO is not dead but has evolved with AI, which now evaluates content based on human intent.
- He explains the importance of text-based content like FAQs, knowledge bases, and glossaries for optimizing AI models.
- Chris Andrew discusses the role of large language models in evaluating content and the need for organizations to bring new data sets online.
- He highlights the importance of understanding customer personas and how AI can provide personalized results based on user background and sophistication.
Optimizing for AI Models and Privacy Considerations
- Chris Andrew explains how AI models rely on traditional search indices to determine credibility and relevance.
- He discusses the role of Google's index and the introduction of OpenAI's own index in the AI search landscape.
- Chris Andrew emphasizes the need for organizations to bring up-to-date and relevant data sets online to improve their AI presence.
- He addresses privacy concerns by focusing on non-confidential internal data sets that can enrich AI models' understanding of brands and products.
The Role of AI in Customer Journey Mapping
- Chris Andrew discusses the importance of understanding customer personas and how AI can provide personalized results based on user background.
- He shares examples of how AI models can cater to different user needs, such as high-end fashion shoppers versus budget-conscious consumers.
- Chris Andrew highlights the potential for AI to create deeply personalized experiences and the need for organizations to map their customer journeys accordingly.
- He mentions his participation in a panel on neurodiversity in AI, which explores how models can help people with different thinking styles.
Marketing Strategies for AI-First Customer Journeys
- Chris Andrew advises marketers to monitor and understand AI search trends, including the frequency of AI agent visits to their websites.
- He emphasizes the importance of tracking referral visits, conversion rates, and citations in AI search results.
- Chris Andrew suggests that marketers should focus on providing content that aligns with AI models' language-based processing.
- He highlights the need for organizations to adapt their content strategies to cater to AI models and improve their AI presence.
Introduction of Scrunch AI and Its Value Proposition
- Chris Andrew introduces Scrunch AI, a platform that helps organizations optimize for AI-first customer journeys.
- He explains how Scrunch AI provides deep monitoring, insights, and recommendations to improve AI presence.
- Chris Andrew shares that Scrunch AI's average customer sees a 40% growth in AI referral traffic and a 3-4x improvement in overall AI presence.
- He encourages marketers to book a meeting with Scrunch AI to understand their AI search performance and receive actionable recommendations.
Final Thoughts and Future Trends
- Mark Fidelman and Chris Andrew discuss the potential for AI models to introduce ads and the importance of maintaining neutrality.
- Chris Andrew shares his thoughts on the future of AI search, including the potential for micro-transactions for referral visits.
- Mark Fidelman emphasizes the need for marketers to start thinking about AI optimization and the potential impact on customer journeys.
- Chris Andrew concludes by expressing his excitement about the future of AI in marketing and the importance of understanding and adapting to AI search trends.