Building an AI-Centric Business
AI Marketing
In this episode, host Mark talks with James Thornton, CEO of Daz 3D / Tafi, about what it really means to build an AI-centric business. James shares how his company evolved from a 3D content and avatar business into a key AI data provider for some of the worldās largest tech and gaming brands. They discuss: The shift from scraping web data to bespoke, rights-clean AI training data Using AI across product, marketing, and customer service workflows Real-world applications in VR, robotics, gaming, and product visualization How AI is...
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How Humanoid Robots Will Transform Marketing
AI Marketing
In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with David Amar, founder of Makina (a new conference dedicated to physical AI), to explore how robots and humanoids will change the future of marketing. They discuss why robots are such powerful brand activations, when we might see ināhome humanoid housekeepers, how China is leading on hardware while the West leads on software, and why 2025ā2026 feels like the āGPT momentā for physical AI. David also shares what to expect at Makina in Paris on July 7 and...
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Do You Need an AI Chief of Staff for Marketers
AI Marketing
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Why AI Marketing Is Failing (And How Smart Companies Fix It)
AI Marketing
AI is moving faster than most marketing organizations can handle and many AI initiatives are quietly failing. In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with Steve Wunker, innovation expert, former collaborator of Clayton Christensen, and author of AI and the Octopus Organization, to break down: Why treating AI like a ātech upgradeā is a massive mistake How most companies are āAI-ifying broken processesā instead of rethinking them The difference between pilots that learn vs. pilots that waste time Why AI doesnāt replace great marketers, it...
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The Rise of Agentic Marketing
AI Marketing
In this episode of AI Marketing Today, host Mark Fidelman sits down with Diego Lomanto, Chief Marketing Officer at Writer, to explore the frontier of Agentic Marketing. They move beyond simple "personal productivity" tools and dive into how AI agents are orchestrating complex team workflows, transforming how enterprises like Qualcomm and American Eagle operate. Get our Book on becoming šļø Episode Highlights Defining Agentic Marketing: Diego explains the shift from using AI as a personal assistant (writing a blog post faster) to process orchestration. Itās about building autonomous...
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Did AI Kill the SEO Star?
AI Marketing
Host: Mark Fidelman Guest: Julian Goldie Main Topics Covered: The rapid evolution of SEO in the age of AI How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors Similarities and key differences between traditional SEO and optimization for AI search engines Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks Special techniques such as creating industry listicles...
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How AI Agents Will Decide Your Brandās Fate
AI Marketing
In this episode, host Mark Fidelman is joined by Jon Mest from ChatRank to discuss how brands can prepare for the fast-approaching era of AI-driven discovery and agentic systems. The conversation covers: The evolution of brand discoverability, with a look ahead to how AI language models and agents will change how consumers find and interact with businesses. The concept, benefits, and future of AI-only websites, and how they differ from traditional, human-oriented sites. Why structured, well-tagged product information and content is critical for visibility within AI systems. The growing...
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AGI, Power, and Profit: The Uncomfortable Truths
AI Marketing
Show Notes: Know What to Think Episode length: ~41 minutes Chapters (Skip Ahead) 00:00 ā Know Ā· What Ā· Where Ā· Artificial. Itās really entertaining, and weāre doing a lot of fun, good stuff. Then, maybeā¦ maybe longer, but letās just see how it goes. Most are between 10 and 20 minutes. Alright, go ahead and start. Yep, Iām gonna hit theā¦ 05:00 ā There Ā· Robot Ā· Know Ā· What. Right, okay. Alright, so whyā¦ why isnāt nuclear an option to bring the kind of power we need? Yeah, I mean, I think the short answer is itās available, itās accessible, but I donāt think...
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Fixing Healthcare With Predictive AI
AI Marketing
Guest: Mariano Garcia-ValiƱo ā engineer and healthcare founder (3 exits; now building his fourth) Episode Summary Healthcare is burning cash and patience. Mariano lays out a blunt playbook: aggregate real-world signals (labs, pharmacy fills, wearablesāeven spending patterns that hint at adherence), run AI to flag risk early, and route people to care before conditions explode in cost. No sci-fi. No diagnosis claims. Just practical prediction, consent-driven data, and measurable outcomes. Key Takeaways Cost crisis ā destiny: US costs outpace inflation; prevention and earlier...
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NEO Unpacked: Specs, Price, Timeline: What It Really Does
AI Marketing
Humanoid robots just jumped from sci-fi to go-to-market. We unpack Neo from 1Xāwhat it is, what it can (and canāt) do today, and how humanoids will reshape marketing, service design, content, and consumer behavior. We also hit privacy, regulation, price, and competition (Tesla Optimus, Boston Dynamics). If you sell to consumers or operate storefronts/hospitality, this is your early warningāand first-mover playbook. Humanoid Robots in Marketing Neo Humanoid Robot Overview Key takeaways (for marketers & founders) New channel: the robot at home. Neo is effectively a walking,...
info_outlineEpisode Date: May 7, 2025
Host: Mark Fidelman
Length: ~10 minutes
š„ Episode Summary:
This week, Mark dives into the biggest and boldest updates in AI marketing ā from OpenAIās attempt to unseat Google Shopping, to a hilarious campaign where real grandmas outshine machine learning.
Tune in to hear how:
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ChatGPT just became your personal shopping assistant (and possibly Googleās worst nightmare)
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Meltwaterās new AI teammate Mira is changing how marketers do their jobs
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Googleās AI answers are stealing your SEO clicks
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A Mexican food brand launched āAbuela Intelligenceā to roast AI hype with old-school wisdom
Buckle up ā this is AI news with a sharp edge, told in classic Mark Fidelman style: funny, fast, and fearlessly bold.
š§ Key Topics Covered:
šļø ChatGPT Goes Shopping
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OpenAI rolls out product search + recommendations
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No ads, no affiliate links ā just pure AI shopping curation
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What this means for brand marketers and SEO
āItās SEO meets QVC, but with AI running the show.ā
š¤ Meet Mira: Your AI Marketing Sidekick
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Meltwaterās AI-powered agent now automates research, monitoring, and analysis
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Turns billions of data points into real-time brand intelligence
āThink of Mira as Jarvis, but for CMOs.ā
š Googleās AI Kills the Click
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New data shows AI snippets reduce clicks to top results by 34.5%
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Pichai says it boosts engagement ā but the numbers say otherwise
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Marketers need new ways to win in a zero-click world
š Abuela Intelligence Outsmarts AI
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Del Real Foods launches āAbuela Intelligenceā instead of artificial intelligence
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Grandma-powered advice centers, sassy campaigns, and cultural genius
āHasta la vista, Chatbot ā Grandmaās got this.ā
š Mentions & Resources:
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OpenAIās Shopping Features: TechCrunch
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Meltwaterās Mira Launch: Adweek
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Ahrefs SEO Study: Search Engine Journal
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Del Realās Abuela Intelligence Campaign: Marketing Brew
š Episode CTA:
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And remember ā you donāt need a supercomputer to be brilliant, sometimes a grandmaās advice will do just fine š