AI Marketing
Host: Mark Fidelman Guest: Julian Goldie Main Topics Covered: The rapid evolution of SEO in the age of AI How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors Similarities and key differences between traditional SEO and optimization for AI search engines Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks Special techniques such as creating industry listicles...
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In this episode, host Mark Fidelman is joined by Jon Mest from ChatRank to discuss how brands can prepare for the fast-approaching era of AI-driven discovery and agentic systems. The conversation covers: The evolution of brand discoverability, with a look ahead to how AI language models and agents will change how consumers find and interact with businesses. The concept, benefits, and future of AI-only websites, and how they differ from traditional, human-oriented sites. Why structured, well-tagged product information and content is critical for visibility within AI systems. The growing...
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Show Notes: Know What to Think Episode length: ~41 minutes Chapters (Skip Ahead) 00:00 â Know ¡ What ¡ Where ¡ Artificial. Itâs really entertaining, and weâre doing a lot of fun, good stuff. Then, maybe⌠maybe longer, but letâs just see how it goes. Most are between 10 and 20 minutes. Alright, go ahead and start. Yep, Iâm gonna hit the⌠05:00 â There ¡ Robot ¡ Know ¡ What. Right, okay. Alright, so why⌠why isnât nuclear an option to bring the kind of power we need? Yeah, I mean, I think the short answer is itâs available, itâs accessible, but I donât think...
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Guest: Mariano Garcia-ValiĂąo â engineer and healthcare founder (3 exits; now building his fourth) Episode Summary Healthcare is burning cash and patience. Mariano lays out a blunt playbook: aggregate real-world signals (labs, pharmacy fills, wearablesâeven spending patterns that hint at adherence), run AI to flag risk early, and route people to care before conditions explode in cost. No sci-fi. No diagnosis claims. Just practical prediction, consent-driven data, and measurable outcomes. Key Takeaways Cost crisis â destiny: US costs outpace inflation; prevention and earlier...
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Humanoid robots just jumped from sci-fi to go-to-market. We unpack Neo from 1Xâwhat it is, what it can (and canât) do today, and how humanoids will reshape marketing, service design, content, and consumer behavior. We also hit privacy, regulation, price, and competition (Tesla Optimus, Boston Dynamics). If you sell to consumers or operate storefronts/hospitality, this is your early warningâand first-mover playbook. Humanoid Robots in Marketing Neo Humanoid Robot Overview Key takeaways (for marketers & founders) New channel: the robot at home. Neo is effectively a walking,...
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đĽ Episode Summary: Hundreds of public figures â from Steve Wozniak to Prince Harry â just signed a petition demanding a global ban on AI superintelligence. Their fear? That super-AI could outthink us, escape our control, and maybe even spell the end of humanity. I get it. The Skynet comparisons. The doomsday bunkers. The "pause everything until itâs safe" approach. On the surface, it sounds reasonable. But hereâs the hard truth: If we donât build it, someone else will â and you better pray they believe in freedom. đ§ Timestamps: 00:00 - Intro: âPrince Harry wants to ban...
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Episode Summary: Join Mark Fidelman as he explores Sora 2, the innovative AI video tool poised to transform marketing and content creation. Hear real-world experiences, uncover its strengths and weaknesses, and learn practical tips for safe, creative use. Key Points: What is Sora 2? Sora 2 is an invite-only, AI-powered video tool that allows users to create hyper-realistic video âcameosâ and collaborate in a social network-like environment. Strengths: ⢠Rapid prototyping for video and creative concepts ⢠Minimal resources needed for cinematic or cartoon-like videos ⢠Control over...
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đ Episode Overview In this episode of AI Marketing, Mark Fidelman sits down with Monica MĂĄrquezâexecutive strategist, workforce futurist, and co-founder of Flipworkâto explore a pressing question: Can humans adapt fast enough to survive the AI revolution? They break down why traditional training models are failing, what AI means for the future of jobs, and how individuals and companies can avoid getting left behind. đĄ What Youâll Learn in This Episode Why corporate training isnât deadâbut the old playbooks are obsolete. How AI is reshaping job roles faster than people can...
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Guest: Christian Monberg, CTO & Head of Product at Zeta Global Host: Mark Fidelman đ Episode Summary In this episode, Mark Fidelman sits down with Christian Monberg, CTO at Zeta Global, to unpack the rise of Agentic AI and what it means for the future of marketing. From redefining the marketing funnel to exploring âagents talking to agents,â the conversation covers both the opportunities and risks as AI reshapes how marketers operate. Christian explains the difference between AI agents and Agentic AI systems, why deterministic data foundations matter, and how enterprises can prepare...
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Guest: Nick Cawthon Host: Mark Fidelman Episode Summary As kids head back to school and businesses push forward with digital transformation, one theme keeps surfacing: is using AI âcheatingâ? In this episode, Mark and Nick dive into how teachers, students, and professionals can move past the stigma of AI and instead embrace it as a partner in creativity and productivity. From calculators once banned in classrooms to AI now frowned upon by professors, history is repeating itself. But will the future workplace punishâor rewardâthose who leverage generative tools? Nick brings deep...
info_outlineEpisode Date: May 7, 2025
Host: Mark Fidelman
Length: ~10 minutes
đĽ Episode Summary:
This week, Mark dives into the biggest and boldest updates in AI marketing â from OpenAIâs attempt to unseat Google Shopping, to a hilarious campaign where real grandmas outshine machine learning.
Tune in to hear how:
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ChatGPT just became your personal shopping assistant (and possibly Googleâs worst nightmare)
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Meltwaterâs new AI teammate Mira is changing how marketers do their jobs
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Googleâs AI answers are stealing your SEO clicks
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A Mexican food brand launched âAbuela Intelligenceâ to roast AI hype with old-school wisdom
Buckle up â this is AI news with a sharp edge, told in classic Mark Fidelman style: funny, fast, and fearlessly bold.
đ§ Key Topics Covered:
đď¸ ChatGPT Goes Shopping
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OpenAI rolls out product search + recommendations
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No ads, no affiliate links â just pure AI shopping curation
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What this means for brand marketers and SEO
âItâs SEO meets QVC, but with AI running the show.â
đ¤ Meet Mira: Your AI Marketing Sidekick
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Meltwaterâs AI-powered agent now automates research, monitoring, and analysis
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Turns billions of data points into real-time brand intelligence
âThink of Mira as Jarvis, but for CMOs.â
đ Googleâs AI Kills the Click
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New data shows AI snippets reduce clicks to top results by 34.5%
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Pichai says it boosts engagement â but the numbers say otherwise
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Marketers need new ways to win in a zero-click world
đ Abuela Intelligence Outsmarts AI
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Del Real Foods launches âAbuela Intelligenceâ instead of artificial intelligence
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Grandma-powered advice centers, sassy campaigns, and cultural genius
âHasta la vista, Chatbot â Grandmaâs got this.â
đ Mentions & Resources:
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OpenAIâs Shopping Features: TechCrunch
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Meltwaterâs Mira Launch: Adweek
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Ahrefs SEO Study: Search Engine Journal
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Del Realâs Abuela Intelligence Campaign: Marketing Brew
đ Episode CTA:
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And remember â you donât need a supercomputer to be brilliant, sometimes a grandmaâs advice will do just fine đ