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How Netflix bring Asian Content to the Global Audience with Minyoung Kim

Release Date: 06/18/2024

Virtuals Protocol and the intersection of Agentic AI & Web3 with Jansen Teng

Analyse Asia

"What does great look like? For us, it's being able to achieve this vision of a society of agents. So, if you can show clearly the economic value of a society when agents can influence other agents, agents can influence humans, and humans can influence agents, that would be something that I'll be very proud to say that we've accomplished. Because that's the beauty of really combining breakthroughs on the AI, on the autonomous agent front, and the value add of crypto. This is one of those very rare moments that crypto has that true potential value add, right? As a productivity lever and an...

Why Southeast Asia Matters with Gullnaz Baig

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"People always ask us this question, what can I learn from that country? People ask us about this from the report especially when we're talking to policymakers, or what should I learn from Malaysia? What should I learn? The thing to learn is to not learn to replicate exactly. But the thing to learn is sort of what are the principles behind what works for them. What are your comparative advantages, Every country needs to be asking that for themselves. So for Vietnam, comparative advantages are things like proximity to China, and an ability at a geopolitical level to navigate between...

The Transition to Electric Buses: The KMB Experience & Philanthrophy with William Louey

Analyse Asia

“ Yeah. We plan to replace the fleet by 2040. We can't scrap all of them now because each bus lasts 18 years. So we have the depreciation for 18 years. They're all from the U.K. All the buses are from the U.K. All the double-deckers. That's the only country that makes double-decker buses, and it's the same as Singapore. All the double-deckers are from the U.K. Because of COVID, when we replace all these diesel buses with electricity, you need a lot more power and electricity to accommodate this. So the government has to work with us. But today, we can't really see that if we import all...

The China Business Conundrum with Ken Wilcox

Analyse Asia

"But what I didn't realize is that the main reason they wanted us in China was so that they could study our business model and figure out how to copy it over time. And that was something I wasn't expecting, but I should have. If I were less naive, And if I were better prepared, I would have realized that was the intention. So the original title, the working title I had for my book, which I had to change because the publisher didn't like it, my original title was 'One Bed, Two Dreams' (同床异梦). Because that's a phrase that most Chinese are familiar with." - Ken Wilcox Fresh out of the...

ExtraOrdinary: From Stay-at-Home Mom to Global Entrepreneur with Yvon Bock

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"So, my definition of being fearless is not about no fear, but it's having that courage to face your fear, to conquer whatever adversities that are thrown your way. it is part of the entrepreneur journey. We are always faced with fear of failure. Self Doubt is how to pick up our courage and face them and use these challenges to become your catalyst for innovation, the catalyst for growth, the catalyst for your success." - Yvon Bock Fresh out of the studio, Yvon Bock, Founder and CEO of Hegen, shares her inspiring journey from stay-at-home mom to world-class entrepreneur in her new book,...

Unlocking the Power of Generative AI in Dow Jones with Ingrid Verschuren

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"So, we are very conscious of the fact that we license the content from other publications. And as I mentioned previously, we do that through licensing agreements. We are transparent with the publishers about what happens with their content. We ensure that they are being fairly compensated for the content that we use. But, as a result, when we started talking about how we wanted to use Gen AI, we actually felt that we had an obligation to go back to publishers and ask for additional licensing rights. Part of that, I think, is driven by the fact that Dow Jones is a publisher. We are a publisher...

From Research to Real-World Impact: AI in Action with Sun Sumei

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"The efficiency on top of the efficacy because it is critical that we will achieve this balance of cost and performance. And in addition to that, I think one more aspect we are putting emphasis is actually how, in the new era of AI, all pervasive intelligence and pervasive connectivity, how do we bring human, AI, and machine into a cohesive coexistence and also cohesive collaboration so that we are able to have actually the AI machine support human, empower human, and at the same time. We look at actually the design of the workflows so that we are able to extract out the value, at the same...

The e-Conomy Southeast Asia 2024 Report with Sapna Chadha, Fock Wai Hoong & Florian Hoppe

Analyse Asia

"The key message of the report is that the fundamentals of this region are critical, they’re clear, and businesses are doing exactly, I think, what they need to do for us to move ahead." - Sapna Chadha "Given that one of the other themes we’ve had this year is trust, having a strong regulatory foundation and good constructs around that for digital financial services is critical to unlocking the next wave of growth here." - Florian Hoppe "All 10 ASEAN nations have announced their own national strategic AI initiatives or plans, and ASEAN itself has actually released a report and guide on AI...

Data Centres in the Era of AI with Jay Park

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Fresh out of the studio, Jay Park, Chief Development Officer of Digital Edge, explores the rapidly transforming landscape of data centres in the Asia-Pacific region. Kicking off with the story of Jay’s remarkable career in building cutting-edge data centres, we dive into the explosive growth fueled by AI and the innovative cooling and energy solutions Digital Edge is pioneering to address environmental challenges. Jay also examines the impact of advanced AI chips on next-generation data centre engineering and shares his vision of what great would look like to design efficient and sustainable...

Resetting Expectations on Southeast Asia with Arnaud Bonzom

Analyse Asia

"So that's why if you have 1 billion to invest, we're not expecting the same return as if you invest 10 million. At that time, when all this money flowed to Southeast Asia, people there thought, "Oh, we made it. Now the world is looking at us. We're finally a good ecosystem.' Everyone was ready to invest in us, but that was just the tide, right? And when the tide recedes, the first place the money will leave is Southeast Asia because it's not offering the best returns. So, the money is going out, and I don't think it's coming back anytime soon. People shouldn't expect investors to be as...

More Episodes

“The most important lesson that I have learned is really Know your audience. You need to really understand your audience, and what they want because oftentimes the content executives make the mistake of programming for themselves rather than the audience. And I actually went through the exact same mistake when I first started, because I believed what I like is what audience like. So I think that's like the number one rule, really trying to understand the audience. That is number one. And as an individual, for me. I don't think it's only in Asia. I think globally building a relationship is really important. But trying to develop a relationship for the sake of a relationship never lands well. You can never, utilize the relationship. You build a relationship through great work and you build a relationship not only to get what you need but also to be able to say no.” - Minyoung Kim

Fresh out of the studio, Minyoung Kim, Netflix’s VP of Content for the Asia Pacific (excluding India), shared her perspectives on how Netflix work with content creators across the Asia Pacific region and brings them to a global audience. In the same conversation, Minyoung discussed the importance of cultural adaptation and localization and provided behind-the-scenes insights into how the Squid Game became a global phenomenon starting from their focus on the Korean audience. Minyoung also addressed challenges faced by Asian content creators, offered her advice for aspiring filmmakers who want to collaborate with Netflix, and shared her thoughts on what great would look like for Netflix in the Asia Pacific.

Episode Highlights:
[0:45] Quote of the Day by Minyoung Kim from Netflix #QOTD
[1:41] Introduction: Minyoung Kim, Netflix’s VP of Content, APAC excluding India
[5:34] Minyoung Kim’s lessons from her career journey.
[7:15] Overview of Netflix, its global vision and mission.
[10:28] The footprint of Netflix in the Asia Pacific.
[13:41] How Netflix brings Asian content from a local audience to a global one.
[15:02] The decision behind Squid Game and how it resonates with the Korean audience.
[16:59] The ingredients of a local show that might become a global success on Netflix.
[19:02] Challenges for Asian content creators.
[21:31] The importance of cultural adaptation and localization for the Asia Pacific.
[23:03] Netflix has conditioned the audience to watch the original version rather than dubbing.
[25:55] Green light rigour at Netflix.
[27:28] Future of Asian content and Netflix’s role in shaping the landscape.
[29:41] Advice to aspiring creators and filmmakers in Asia who want to collaborate with Netflix.
[31:18] Trends in the Asian content market.
[33:12] What does great look like for Netflix in the Asia Pacific region?
[34:24] Closing.

Podcast Information: Bernard Leong hosts and produces the show. Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G. Thomas Craig

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