121: How to Find the Right Strategy for You
Authentic Brand Builders Podcast
I get it, all the marketing strategies available online can be overwhelming, especially for entrepreneurs. But, let me be honest with you for a second - THEY ALL WORK! The idea that there is one magical approach that fits all is a myth. What works for you determines who you are as a person, your schedule, and what aligns with your brand. Every business, every brand, and every entrepreneur is unique, so the approach that works wonders for one might completely miss the mark for another. Today’s episode is all about how to identify the best marketing strategy for you and why authenticity in...
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120: Summer Break Recap and Lessons Learned
Authentic Brand Builders Podcast
Summer may not be officially over, but it sure feels like fall with all things pumpkin pie and spice. And with the transition to fall, comes a new season of the Authentic Brand Builders Podcast. If you’re new here or unfamiliar with my approach to building and running a business, I’m all about sustainability. For the past few years, I’ve prioritized taking a summer break to dive deep into my business and spend quality time with my family. This past summer was no exception. In an episode aired before my break, I explained that this wasn't a full sabbatical where I stepped away...
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119: Summer Habits for Entrepreneurs
Authentic Brand Builders Podcast
As a business owner and entrepreneur, I frequently preach the benefits of taking time off. I truly believe that taking not only a week off every quarter, but also an extended period of time where you’re working less can help you maintain a healthy work-life balance. Over the past three years, I’ve prioritized taking the summer off of creating new content and have implemented four key habits that have helped me ground myself and prepare for the busy season of fall and winter. I’m able to due this because I focus on sharing my content on evergreen, search engine platforms which means...
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118: Authentic Sales
Authentic Brand Builders Podcast
As an entrepreneur for over eight years, I have come to understand first-hand the challenges and also amazing successes that come with selling authentically online. When I first started my business, I remember feeling so ICK with myself when I would try to sell online. Something about it felt robotic, inauthentic, and insensitive. It wasn’t out of intention it was simply because I hadn’t made the connection to what selling my services truly was. Turns out selling is a BIG part of running any business so I quickly began to adjust the way I sold and marketed online because I knew it...
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117: Authentic Social Media Tips
Authentic Brand Builders Podcast
As a firm believer in the power of authentic brand building, I've always been on the lookout for new perspectives and strategies to enhance my approach to social media. Although it's not my go-to marketing strategy, and I’ve had a bit of a love-hate relationship with it over the years, I recognize its potential in building your brand attraction and connection. Today on the podcast, I’m excited to share a recent conversation I had with Blair Mlotek, the co-founder of Clio Social, where we talked more about her love of social media and how she supports her clients. This was such a...
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116: Website Tips that Convert
Authentic Brand Builders Podcast
After last week’s episode, I had to expand a bit more on all things website optimization. I’m a big advocate, as you’ll see in today’s post, of having a Home Base for your brand (aka your website). Your website is a powerful tool that allows you to control your narrative, support your audience as they move through the consumer buying journey, and drive conversions. It’s a crucial component in sustaining a business in the long run. Every month, I’m getting anywhere from 5,000 to 10,0000 visitors to my website. This tool allows me to create consistency in my marketing funnel,...
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115: 4 Marketing Mistakes to Avoid
Authentic Brand Builders Podcast
As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business. However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact their brand awareness. Today, on the podcast, I’m sharing the four marketing mistakes you might be making, and how to ensure you’re getting your brand seen consistently online. Inside...
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114: Marketing Plan for Solopreneurs
Authentic Brand Builders Podcast
As a Brand Strategist, I know that how you approach your marketing and content strategy is everything. Ultimately, you can have the most amazing brand, but if no one sees it then it’s not doing you any good. Most strategists are teaching social media marketing as the core of marketing, but I want to share a different approach. An approach that has been serving my 6-figure business for years. An approach that motivated me to create which teaches entrepreneurs how to effectively market their business without social media. So, today I’m breaking down the exact marketing strategy to follow if...
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113: Improve Your Content Repurposing
Authentic Brand Builders Podcast
As an entrepreneur and content creator, I have always believed in the power of repurposing content to reach a wider audience and strengthen my brand presence online. Recently, I found myself knee-deep in an Instagram Thread that discussed repurposing and after reading so many responses and opinions, I knew I needed to share my thoughts on this topic. I’ve been repurposing content for eight years. In the beginning, it was because I was working a 9 to 5, months into my postpartum journey, and building a business from scratch. Then, my goal with repurposing shifted when I took my business...
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112: My Biz Fav Tools to Work Smarter, Not Harder
Authentic Brand Builders Podcast
Are you looking to work smarter, not harder, in your business? For me, it’s a HECK YES! As a full-time business owner and home-school momma, I’m always looking for ways to speed up and streamline the work I need to do in my business. If there’s a tool that can save me time, I’m here for it. As an Authentic Brand Builder, I know it’s important to you to show up authentically both online and in your daily life. One key way to achieve this is by being a fierce protector of your time. Recently, I streamlined a lot of systems, software, and tools in my business and it’s saved me so much...
info_outlineAs an entrepreneur and content creator, I have always believed in the power of repurposing content to reach a wider audience and strengthen my brand presence online.
Recently, I found myself knee-deep in an Instagram Thread that discussed repurposing and after reading so many responses and opinions, I knew I needed to share my thoughts on this topic.
I’ve been repurposing content for eight years. In the beginning, it was because I was working a 9 to 5, months into my postpartum journey, and building a business from scratch. Then, my goal with repurposing shifted when I took my business “full time” and wanted to expand my reach to other platforms.
I consider myself an expert in this topic so today I’m sharing my thoughts on the art of repurposing and its impact on building an authentic brand online.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
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The controversy around repurposing and what most entrepreneurs and content creators are getting wrong.
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The #1 thing you need to understand around repurposing to be successful and make sure you’re not annoying your audience.
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How I repurpose my content, and ways to improve your repurposing strategy!