The Ultimate Guide to Sonic Branding with George & Luke from Hear Me Out
Release Date: 03/05/2025
Building Your Brand Through Pricing: Expert Insights from Ivy Malik
Building your Brand
I LOVE an episode where I get to really dig into the deep stuff about running a business so in today's episode, I'm thrilled to be chatting with the brilliant Ivy Malik. Ivy helps creative entrepreneurs who are feeling undervalued to break free from overthinking and fear, enabling them to price with confidence and build businesses they truly love. I always learn so much from my guests, and my conversation with Ivy was no exception – I've definitely got a lot to implement after our chat! Key Takeaways Here are some of the golden nuggets from my conversation with Ivy: Pricing as...
info_outline
Adding Tangible Magic: Products for Your Service Business with Kerry Tottingham
Building your Brand
Today on the podcast, I'm chatting with Kerry Tottingham, co-founder of the social enterprise A Brilliant Thing. Kerry runs A Brilliant Thing with her sisters, focusing on ‘Healing Centred Design' – a fascinating framework they've developed that blends systemic approaches, creative coaching, and trauma-informed practice to help people and organisations create positive change. Despite this being a relatively abstract concept I thought I’d struggle to understand, Kerry explained the concept beautifully and I know you’ll enjoy the chat as much as I did! Kerry shares her journey and...
info_outline
Build Your Brand by Working Less with Rich Webster
Building your Brand
Today on the podcast, I am chatting to Rich Webster, who is a designer, entrepreneur, mentor, and consultant. He helps other creative entrepreneurs work less, and I've personally been a fan of his work and podcast for a few years now. We're talking all about how to work less, but as you'll hear, we dive into so much more, from focusing your business to the real impact of mental clutter. I really hope you enjoy this one! Key Takeaways The 1% Brain Power Myth: Rich explained that the difference between dedicating 1% of your brainpower to a task versus 0% isn't just 1% – it...
info_outline
The Art of Retail: Sarah Holmes on Passion, Pencils, and Personal Branding
Building your Brand
If you enjoyed this episode please leave a 5* rating and review! In this episode, I'm absolutely thrilled to chat with Sarah Holmes, the brilliant owner of two physical shops in Scotland, Pencil Me In and Seasgair. Sarah has done an incredible job of not only marketing her shops to become must-visit destinations but also cultivating a strong personal brand alongside them. We delve into her journey from a childhood dream of being a shopkeeper to running multiple successful retail businesses, her strategies for online and offline growth, the importance of community, and how she's navigated the...
info_outline
The Confidence Blueprint: Kira Matthews on Turning Self-Doubt into Your Superpower
Building your Brand
Welcome to another episode of Building Your Brand! Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In this conversation, we dive into Kira's journey into coaching, the many lessons she's picked up along the way, and her invaluable insights on overcoming self-doubt and imposter syndrome. If you've ever found yourself hesitating or watching from the...
info_outline
Get Noticed: Pippa Goulden on Making PR Work for You
Building your Brand
Ever felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us. Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), and offers practical, actionable advice on how we can start leveraging its power to build our brands and reach our ideal audiences. Get ready to take notes, because this episode is packed with insights you'll want to implement straight away! ...
info_outline
Pitching, Negotiating & Landing Brand Collaborations with Phoebe Sherman
Building your Brand
Have you ever thought about collaborating with other brands as part of your business and brand? It's definitely something I've been exploring and today on the podcast, I'm chatting to Phoebe Sherman, who I actually met through working with Adobe. In this episode, Phoebe shares her wealth of experience working with a variety of brands, how it has fitted into her business, and her top tips for finding collaborations, building relationships, and working successfully with brands. If you've been thinking about brand partnerships, or are just curious about how they work, I really hope you enjoy this...
info_outline
Building Sustainable Brands with Teresa Ferreira
Building your Brand
In this episode, I chat with Teresa Ferreira, founder of Ferrgood Studio, about the often-buzzwordy topic of sustainability in branding. Teresa, a brand designer herself, shares practical insights and steps businesses can take to build more sustainable and impactful brands. We discuss moving beyond the pressure of perfection and focusing instead on making consistent, small steps in the right direction. If you've been wondering how to integrate sustainability into your small business authentically, this episode offers valuable guidance. Key Takeaways Progress Over Perfection: Sustainability...
info_outline
Small but Mighty: Nicky Borowiec on Competing with Agencies and Winning
Building your Brand
In this episode I chat with Nicky Borowiec about her journey from in-house creative roles to establishing her own business as a design and brand consultant specialising in the publishing industry. We delve into the advantages of being a sole creative when pitching against larger agencies, and we explore valuable insights into the pitching process, client communication, and pricing strategies. Key Takeaways: Being a sole trader can be a superpower, offering cost-effectiveness, specialised knowledge, and a more personalised client experience compared to larger agencies. Transitioning from...
info_outline
The Honest Truth About Writing a Business Book with Alice Benham
Building your Brand
There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like. So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest about the experience, including the challenges and legal issues she faced. If you've ever considered...
info_outlineThis episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe.
Introduction
In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward!
Key Takeaways
- Sonic branding is the strategic use of sound to create a cohesive brand identity.
- Even if you haven't intentionally designed your sonic branding, you're already making decisions every day that affect how your brand sounds.
- When choosing music for your brand, it's important to consider your target audience and what kind of emotions you want to evoke.
- Sound effects can be used to create a more immersive experience for your audience and to trigger specific emotions.
- Consistency is key when it comes to sonic branding.
Episode Highlights
- 02:41: George and Luke give a "dummies guide" to sonic branding, explaining what it is and why it's important.
- 04:18: They discuss the power of sonic branding to evoke emotions and create a sense of familiarity.
- 06:42: George and Luke explain that every brand has a sonic branding strategy, whether they know it or not.
- 10:22: They share their process for creating a sonic branding strategy for a brand.
- 14:39: George and Luke offer advice on how small business owners can start using sonic branding.
- 29:17: They discuss how sound effects can be used in sonic branding.
- 36:38: George and Luke talk about the importance of considering the time of day when people are most likely to interact with your brand.
- 44:02: They emphasize the importance of consistency in sonic branding.
About the Guests:
- Website: hearmeoutmusic.co
Mentioned in the Episode
End Credits
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)
If you enjoyed this episode please leave a 5* rating and review!