Why I’m Saying No to an AI Avatar (and Showing Up as Me Instead)
Release Date: 08/13/2025
Jason Tamou: Why Influencer Marketing is Crucial for Your Brand
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Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand? This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing. Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massive brands like Adobe. He explains why big brands invest heavily in creators and how small businesses can utilise influencer marketing, even without a huge budget. Plus, Jason offers brilliant advice on...
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Starting the conversation: My identity crisis
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The Holy Grail of Copywriting is Getting Paid to be You with Laura Belgray
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Lessons from 200 episodes
Building your Brand
Celebrating the milestone of 200 episodes of the Building your Brand podcast! 🥳 It’s really hard to quantify the direct impact having a podcast has had on me and my business but I hope in sharing some of the lessons I’ve learned along the way you can get a really good idea of why it’s a valuable part of my business and maybe you’ll feel inspired to start your own? I’d love to know your thoughts about podcasting and if it’s something you’re considering for your brand and business, or if you already have a podcast please share with me some of your most valuable lessons! Come...
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Amy Warren: Turning Your Expertise into a Book
Building your Brand
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My honest thoughts about Adobe MAX
Building your Brand
For this week's solo episode of the Building your Brand podcast I've recorded a little mid-event review at Adobe MAX 2025 in LA. I talk about the features revealed in the Opening Keynote, my favourite bits of the conference as well as some things that might not be what you'd expect. Join me for a chat about the thoughts in my head and a little bit of a behind the scenes at Adobe MAX LA. I hope you enjoy this episode, let me know what you think! Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Episode Highlights 0:34 My first time at Adobe MAX 4...
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Beyond "Niching Down": The Power of Strategic Messaging with Kierian Cameron
Building your Brand
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Is AI damaging your brand?
Building your Brand
The topic of AI can be confusing and contenious for small businesses. I wanted to have a chat through the ways in which we need to be aware of how using Generative AI can affect our small business and brand. I look at ways it can harm our brand and ways we can use it that keep us true to our brand. I'd love to know if you've thought about making a statement around your AI usage in your business? If you have already or have a totally different position to me on it I'd love to hear your thoughts. Come find me on instagram where I am or to let me know and I hope you enjoy the episode! ...
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The Art of YouTube: Building a Channel That Lasts with Jade Beason
Building your Brand
If you've been following me for a while, you'll know that YouTube is something I've been trying to do more regularly and that's why I was so excited to chat with the brilliant Jade Beason for this week's episode. In our conversation, Jade shares so many practical tips on how to grow your YouTube channel, and she also speaks with such honesty about her own experience—how she got started with no editing skills, what she learned along the way, and the mindset shifts that led to her success. I honestly had a million more questions I wanted to ask her! Whether you're just thinking about starting...
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A pep talk for small business owners
Building your Brand
2025 seems to have been a tough year for small business owners so today on the podcast I am giving us all a little pep-talk and a reminder about why it is absolutely brilliant to keep showing up as best we can in and for our businesses. I'd love to know how things are going for you and if any of this has been helpful and encouraging. Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Key Takeways As small business owners and creatives it’s often when we are under pressure and things feel difficult that creativity grows. Pressure...
info_outlineThis episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link)
This wasn't an episode that I was planning on recording but I suddenly felt the urge to chat about it as I see more and more of this sort of thing online. There are loads of tools now where you can upload hours of your voice or video content of you and make an AI avatar of yourself that looks pretty realistic. I can see how there might be some benefits to this and I discuss that in the episode but I have decided that this is not for me and I share the reasons why.
I would love to know what you think - is this something you have thought about? I would love to carry on the conversation on social media so come let me know your thoughts. You can find me @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
Key Takeaways
- AI is never going to replace human interaction and authentic connection
- AI avatar may be usual for helping you show up online for your business, but weigh it up for yourself
- ‘Perfect’ isn’t as interesting as ‘authentic’
Episode Highlights
- 0:30 why I wanted to cover AI as a subject
- 1:30 my immediate reaction to having an AI avatar
- 3:20 Versions of AI tools available
- 4:56 The pressure to present
- 6:00 The appeal of an AI Avatar
- 8:20 A warning for using an AI Avatart
Mentioned in the episode