Jason Tamou: Why Influencer Marketing is Crucial for Your Brand
Building your Brand
Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand? This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing. Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massive brands like Adobe. He explains why big brands invest heavily in creators and how small businesses can utilise influencer marketing, even without a huge budget. Plus, Jason offers brilliant advice on...
info_outline
Starting the conversation: My identity crisis
Building your Brand
In today's solo episode I start the conversation around our identities within our businesses and how our job titles and professional labels shape our sense of identity. I get personal and reflect on navigating multiple roles, the pressure to define myself by a single career, and the freedom to choose my own narrative. I'd really love to know what you think about the labels and titles we give ourselves and whether or not you can resonate with my slight identity crisis! Come let me know your thoughts over on instagram where I'm or I really hope you enjoy this episode Key Takeaways...
info_outline
The Holy Grail of Copywriting is Getting Paid to be You with Laura Belgray
Building your Brand
I was so inspired when I heard Laura Belgray speak earlier this year at the conference in Newcastle, I just had to have her on the podcast! Laura is the founder of Talking Shrimp, and her mission is to help entrepreneurs and small businesses find the words and the chutzpah to make their business a perfect expression of their personality—what she calls the "holy grail of work". In this episode, we dive into all things email marketing, a practice which has been hugely beneficial for my business, but can sometimes feel challenging. Laura is an expert at making complex things simple, and she...
info_outline
Lessons from 200 episodes
Building your Brand
Celebrating the milestone of 200 episodes of the Building your Brand podcast! 🥳 It’s really hard to quantify the direct impact having a podcast has had on me and my business but I hope in sharing some of the lessons I’ve learned along the way you can get a really good idea of why it’s a valuable part of my business and maybe you’ll feel inspired to start your own? I’d love to know your thoughts about podcasting and if it’s something you’re considering for your brand and business, or if you already have a podcast please share with me some of your most valuable lessons! Come...
info_outline
Amy Warren: Turning Your Expertise into a Book
Building your Brand
If you've ever considered writing a book but felt overwhelmed by the thought of it, this is the episode for you! Perhaps you're sitting on a bunch of content and don't realise it could form an amazing book or worry self publishing is costly and stressful? Writing a book is a (secret) goal of mine which is why I wanted to interview Amy Warren, an author, ghostwriter, and book coach about how she helps entrepreneurs, coaches, and consultants transform their ideas into books. Amy shares how self-publishing is changing, why a book is an invaluable asset for your business, and practical steps to...
info_outline
My honest thoughts about Adobe MAX
Building your Brand
For this week's solo episode of the Building your Brand podcast I've recorded a little mid-event review at Adobe MAX 2025 in LA. I talk about the features revealed in the Opening Keynote, my favourite bits of the conference as well as some things that might not be what you'd expect. Join me for a chat about the thoughts in my head and a little bit of a behind the scenes at Adobe MAX LA. I hope you enjoy this episode, let me know what you think! Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Episode Highlights 0:34 My first time at Adobe MAX 4...
info_outline
Beyond "Niching Down": The Power of Strategic Messaging with Kierian Cameron
Building your Brand
I am really trying to cover all different aspects of branding and marketing with this podcast so today I'm diving into something I haven't covered much: how to attract your dream clients through your brand messaging. I chatted with Kierian Cameron, a graphic designer, brand consultant, and the founder of the UK's first premium print-only business newspaper for brand-obsessed founders and entrepreneurs, Kierian shares her incredible 'squiggly' career journey—from psychiatric nurse to winning the lottery and starting an education company, which eventually led her to graphic design and...
info_outline
Is AI damaging your brand?
Building your Brand
The topic of AI can be confusing and contenious for small businesses. I wanted to have a chat through the ways in which we need to be aware of how using Generative AI can affect our small business and brand. I look at ways it can harm our brand and ways we can use it that keep us true to our brand. I'd love to know if you've thought about making a statement around your AI usage in your business? If you have already or have a totally different position to me on it I'd love to hear your thoughts. Come find me on instagram where I am or to let me know and I hope you enjoy the episode! ...
info_outline
The Art of YouTube: Building a Channel That Lasts with Jade Beason
Building your Brand
If you've been following me for a while, you'll know that YouTube is something I've been trying to do more regularly and that's why I was so excited to chat with the brilliant Jade Beason for this week's episode. In our conversation, Jade shares so many practical tips on how to grow your YouTube channel, and she also speaks with such honesty about her own experience—how she got started with no editing skills, what she learned along the way, and the mindset shifts that led to her success. I honestly had a million more questions I wanted to ask her! Whether you're just thinking about starting...
info_outline
A pep talk for small business owners
Building your Brand
2025 seems to have been a tough year for small business owners so today on the podcast I am giving us all a little pep-talk and a reminder about why it is absolutely brilliant to keep showing up as best we can in and for our businesses. I'd love to know how things are going for you and if any of this has been helpful and encouraging. Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Key Takeways As small business owners and creatives it’s often when we are under pressure and things feel difficult that creativity grows. Pressure...
info_outlineWant to know one of the most clarifying and helpful things you can do for your small business? Define your mission statement. I've come across many small businesses who are doing great things but don't seem to have a clear direction they are going in simply because they missed a step when starting out, which is to determine their mission statement.
On today's solo episode I chat through what a mission statement actually is, we look at big companies' mission statements and look at what's needed to define your own mission statement. I think you're going to find this episode helpful even if you already have a mission statement - it's always a good time to check in and make sure all areas of your business are going in the direction you actually want them to!
Let me know if this episode resonated with you. I'd love to know your mission statement too. Come find me on instagram where I am @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
Key Takeways
- A mission statement is an achor and a guiding light in your business
- When you’re clear about your motivation and values it translates well accross in your business and can help you make the right decisions for your business
- Money as the sole motivator for your business wont help you be clear on the bigger purpose of your business and it will be easy to get lost along the way.
Episode Highlights
- 0:29 The difference between a mission statement and a vision statement
- 3:30 Big brands’ mission statements
- 5:56 How to breakdown what a mission statement is so that you can create one
- 7:56 Making money as your mission statement, is that good or bad?
- 9:02 My advice for what to think about when writing your mission statement