Getting Results on Threads: A Conversation with Felly Day
Release Date: 04/09/2025
Building Your Brand Through Pricing: Expert Insights from Ivy Malik
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I LOVE an episode where I get to really dig into the deep stuff about running a business so in today's episode, I'm thrilled to be chatting with the brilliant Ivy Malik. Ivy helps creative entrepreneurs who are feeling undervalued to break free from overthinking and fear, enabling them to price with confidence and build businesses they truly love. I always learn so much from my guests, and my conversation with Ivy was no exception – I've definitely got a lot to implement after our chat! Key Takeaways Here are some of the golden nuggets from my conversation with Ivy: Pricing as...
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Adding Tangible Magic: Products for Your Service Business with Kerry Tottingham
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Today on the podcast, I'm chatting with Kerry Tottingham, co-founder of the social enterprise A Brilliant Thing. Kerry runs A Brilliant Thing with her sisters, focusing on ‘Healing Centred Design' – a fascinating framework they've developed that blends systemic approaches, creative coaching, and trauma-informed practice to help people and organisations create positive change. Despite this being a relatively abstract concept I thought I’d struggle to understand, Kerry explained the concept beautifully and I know you’ll enjoy the chat as much as I did! Kerry shares her journey and...
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Build Your Brand by Working Less with Rich Webster
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The Art of Retail: Sarah Holmes on Passion, Pencils, and Personal Branding
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If you enjoyed this episode please leave a 5* rating and review! In this episode, I'm absolutely thrilled to chat with Sarah Holmes, the brilliant owner of two physical shops in Scotland, Pencil Me In and Seasgair. Sarah has done an incredible job of not only marketing her shops to become must-visit destinations but also cultivating a strong personal brand alongside them. We delve into her journey from a childhood dream of being a shopkeeper to running multiple successful retail businesses, her strategies for online and offline growth, the importance of community, and how she's navigated the...
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The Confidence Blueprint: Kira Matthews on Turning Self-Doubt into Your Superpower
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Welcome to another episode of Building Your Brand! Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In this conversation, we dive into Kira's journey into coaching, the many lessons she's picked up along the way, and her invaluable insights on overcoming self-doubt and imposter syndrome. If you've ever found yourself hesitating or watching from the...
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Get Noticed: Pippa Goulden on Making PR Work for You
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Ever felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us. Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), and offers practical, actionable advice on how we can start leveraging its power to build our brands and reach our ideal audiences. Get ready to take notes, because this episode is packed with insights you'll want to implement straight away! ...
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Pitching, Negotiating & Landing Brand Collaborations with Phoebe Sherman
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Building Sustainable Brands with Teresa Ferreira
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In this episode, I chat with Teresa Ferreira, founder of Ferrgood Studio, about the often-buzzwordy topic of sustainability in branding. Teresa, a brand designer herself, shares practical insights and steps businesses can take to build more sustainable and impactful brands. We discuss moving beyond the pressure of perfection and focusing instead on making consistent, small steps in the right direction. If you've been wondering how to integrate sustainability into your small business authentically, this episode offers valuable guidance. Key Takeaways Progress Over Perfection: Sustainability...
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Small but Mighty: Nicky Borowiec on Competing with Agencies and Winning
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In this episode I chat with Nicky Borowiec about her journey from in-house creative roles to establishing her own business as a design and brand consultant specialising in the publishing industry. We delve into the advantages of being a sole creative when pitching against larger agencies, and we explore valuable insights into the pitching process, client communication, and pricing strategies. Key Takeaways: Being a sole trader can be a superpower, offering cost-effectiveness, specialised knowledge, and a more personalised client experience compared to larger agencies. Transitioning from...
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The Honest Truth About Writing a Business Book with Alice Benham
Building your Brand
There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like. So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest about the experience, including the challenges and legal issues she faced. If you've ever considered...
info_outlineI really love trying new things for my business, whether that’s Reels, or AI or something else fun and shiny! And I REALLY love chatting to people who’ve managed to master something new so, in this episode, I chat with Felly Day all about using Threads for business.
Felly has been using Threads consistently and has seen great success in attracting clients and getting people to sign up for her programs. It blew my mind how she approaches content repurposing.
We discussed her experiences, what's been effective, and what she's noticed about the platform. It was a really interesting conversation and I'm excited to give Threads another go myself.
If you're curious about marketing your business on Threads, you’ll find this episode super helpful.
Key Takeaways:
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Threads is a great platform for "train of thought" marketing, allowing for quick, unfiltered sharing of thoughts and ideas.
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Engagement on other people's posts can be just as important, if not more so, than your own original posts.
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Don't be afraid to include links to sales pages in your Threads content.
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Authenticity and transparency are key on Threads – share your journey and build trust with your audience.
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Threads can be a valuable tool for repurposing content and validating ideas.
Episode Highlights:
About the Guest:
Felly Day runs a content repurposing agency. You can find her on Threads and Instagram as @FellyDay and on her website at FellyDay.com
Mentioned in the Episode:
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Liz Mosley's Instagram: @lizmmosley.
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Building Your Brand Podcast Instagram: @buildingyourbrandpodcast.
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Podcast production by Lucy Lucraft: http://lucylucraft.co.uk .
End Credits:
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk).
If you enjoyed this episode, please leave a 5* rating and review!