Recent investments I've made in my business
Building your Brand
It can be hard to know what to invest in and when in your small business. Today I am sharing the recent investments I have made, why I made them and how they have helped me level up in my business. Have you made some recent upgrades or investments in your business? I'd love to know what has really supported you and given you a good ROI? Come find me on instagram where I am or to let me know and I hope you enjoy the episode! Key Takeways Needing hi-tech equipment shouldn’t be a barrier to entry for things in your business: start with what you have and build as you go Upgrading...
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Coming up with a mission statement for your brand
Building your Brand
Want to know one of the most clarifying and helpful things you can do for your small business? Define your mission statement. I've come across many small businesses who are doing great things but don't seem to have a clear direction they are going in simply because they missed a step when starting out, which is to determine their mission statement. On today's solo episode I chat through what a mission statement actually is, we look at big companies' mission statements and look at what's needed to define your own mission statement. I think you're going to find this episode helpful even if...
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Let's Get Rejected - An Update On One Hundred Rejections
Building your Brand
If you didn't already know, I've been trying to get to 100 Rejections for the last two years. Today I am chatting through the update of how it's all going (spoiler alert - I am failing!!!). I have been learning valuable lessons along the way and as I share them in today's episode I hope you find them helpful too. If you want some support in your Rejection Challenge Journey, or simply would like to have a list of ideas of what you could pitch for then you will want to get your hands on my latest resource - ; 30 prompts for you to challenge yourself with, daily or at your own pace. ...
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Lessons about cringe and discomfort from a chat with a friend
Building your Brand
Have you ever felt like there's a bit of a blockage between what you're doing now and where you want to be in marketing your business? Are you watching other people show up for their brands and their marketing in ways that just seem beyond what you feel naturally comfortable in doing and you don't even think the content they're producing is that good but they seem to be doing well...? Well today's episode is for you! I was having a chat with my friend who works in fundraising for a Charity and our converstation inspired today's episode. Join me as I talk through and encourage us all to...
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Should you follow trends in your small business?
Building your Brand
It is so tempting to jump on trends when it feels like 'everyone is doing it', and the creative direction is right in front of you but does it actually help or hinder your business? Today I chat through my thoughts on whether or not following trends is good for your branding and if you do follow trends how to know which ones work for you and which ones don't. I would also love to hear your thoughts on how you feel about trends and whether or not they work for you. Come let me know on instagram where you can find me or and I hope you enjoy the episode! Key Takeways...
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Creative Challenges I Did for Fun (That Accidentally Boosted My Business)
Building your Brand
Over the last 5 years of running my business I have set myself various creative challenges. I never really went into them thinking about the impact that they might have on my business but every single one of them has had a really significant impact and they have often led me to other very exciting opportunities. In this episode I share with 4 of those challenges, what I learnt from doing them and the other opportunities that came my way as a result, and I encourage you to think about the impact creative challenges might have for you. I would also love to hear your thoughts on what...
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Why I’m Saying No to an AI Avatar (and Showing Up as Me Instead)
Building your Brand
This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. (Aff link) This wasn't an episode that I was planning on recording but I suddenly felt the urge to chat about it as I see more and more of this sort of thing online. There are loads of tools now where you can upload hours of your voice or video content of you and make an AI avatar of yourself that looks pretty realistic. I can see how there might be some benefits to this and I discuss that in the episode but I have decided that this is not for me and I share the reasons why. I would love to know...
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The Secret Power of Brand Values: Stay Aligned & Avoid Bad Opportunities
Building your Brand
This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. (Aff link) Have you ever considered what your brand values are? Whenever I teach clients and students about branding I always bang on about how important your brand values are as part of your brand foundation and strategy. They aren't hard to work out and are often very similar to your personal values especially if you're a small business owner. In this episode, I share what my brand values are, a super simple excersize for working out what yours might be, and I also share some stories from...
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Tips for DIYing your own branding
Building your Brand
This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. (Aff link) In need of a brand but don't yet have enough budget to hire a professional? On today's episode of Building your Brand podcast I am giving you my top tips for DIYing your own branding. Whether its because you're a creative and want to do your branding yourself or you need some branding to bride the gap between now and when you can afford to outsource your branding, this episode is for you. I am also putting my course Design Your Own Branding ON SALE as I will be retiring the course after...
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How I am growing my personal brand as a graphic designer
Building your Brand
This episode is sponsored by Astute Graphics, who create powerful plugins for Adobe illustrator. (aff link) I am continuing the summer series of solo episodes and on today's episode I share with you my tips and experience of growing a personal brand. I go over what a personal brand actually is, the buzz words around it and why it might be really significant for you to think about growing your own personal brand too. I give a six step breakdown of lessons I've learned along the way I hope you really enjoy this episode and find it useful. I would love to hear what you think of this...
info_outlineEver felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us.
Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), and offers practical, actionable advice on how we can start leveraging its power to build our brands and reach our ideal audiences.
Get ready to take notes, because this episode is packed with insights you'll want to implement straight away!
Key Takeaways
- PR is more than just press: While media coverage is a part of PR, it's fundamentally about getting other people to talk about your business. This could be through podcast interviews, collaborations, speaking opportunities, or even networking.
- Start with your network and what feels comfortable: You don't need to aim for major national press from day one. Begin by exploring opportunities within your existing network and with activities that align with your comfort zone.
- Consistency and momentum are key: PR is often a slow burn; it's about building momentum over time. Don't get discouraged if you don't see huge results immediately; keep putting one foot in front of the other.
- Storytelling is powerful, but not the only way: Sharing your founder story or other compelling narratives can be very effective in PR, but it's not a prerequisite. Focus on your expertise and what value you can offer to the end reader or listener.
- Pitching effectively means being concise, relevant, and confident: When reaching out for PR opportunities, keep your pitch short, tailor it to the specific person or publication, and clearly articulate the value you bring to their audience.
Episode Highlights
- 02:41: How PR sits within the broader marketing landscape
- 04:00: Beyond just press coverage
- 11:00: The role of storytelling in PR
- 20:00: The importance of persistence and not expecting overnight success with PR.
- 24:00: Top tips for crafting a compelling and effective pitch.
About the Guest
Pippa Goulden is the founder of The PR Set, an organisation dedicated to helping small business owners understand and utilise PR effectively. With a background working with big brands and agencies, Pippa realised her passion lay in empowering entrepreneurs with interesting stories and innovative ideas.
- Website: theprset.com
- Instagram: https://www.instagram.com/pippa_the.pr.set/
- Membership: DIY PR Membership
- LinkedIn: Pippa Goulden
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and1 produced by Lucy Lucraft (http://lucylucraft.co.uk)
If you enjoyed this episode please leave a 5* rating and review!