4: How To Use Storytelling in Your Emails with Jess From Frisch Copy
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Release Date: 06/03/2024
31: Don't Overthink It - a Permission Slip to Create
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Perfectionism holding you back from creating? In this solo episode, I tackle a common trap that holds so many yoga teachers (including myself) stuck—waiting until everything is "perfect" before putting themselves out there. I'll discuss how: Embracing your "sucky" phase as a teacher and business owner is one of your greatest assets. I got out of my own wat To get out of your way and start becoming a creator If you're a new yoga teacher, returning after a break, or battling impostor syndrome, this episode is for you. This is your permission to start before you're ready. Whether you're...
info_outline
30: What Type Of Yoga Business Do You Want?
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
In this solo episode, I’m asking you to take a step back and really reflect on what you want your yoga or wellness business to look like—beyond the polished promises of social media. From building a six-figure brand to teaching one deeply fulfilling class a week, there’s no one-size-fits-all approach. We’ll explore how your energy, lifestyle, skills, and goals all shape what a sustainable business actually means for you right now. Whether you’re dreaming of retreats, dabbling in tech, or simply trying to grow something meaningful on your own terms, I hope this episode helps you find...
info_outline
29: Nervous System Regulation for Business Success with Colynn Cespedes
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
In this episode I welcome my co-host for the 2025 All Mats Taken Yoga Business Summit, Colynn Cespedes. In today's pre-summit chat we'll be exploring how your nervous system regulation impacts your business and what you can do to set yourself up for success. We'll also talk about the summit which is coming up this week! During the summit Colynn will be starting the day with morning meditations to help you get grounded and set intentions before diving into all of the information we have coming your way. She'll then have daily presentations that set the stage for each days theme; Day 1:...
info_outline
28: AI For Yoga Teachers with Amanda Paz
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
In this episode, Amanda Paz shares how AI has revolutionized her business operations and creativity. We discuss the importance of AI tools in managing the administrative and creative aspects of a yoga business, such as content creation, marketing, and class planning. We also delve into practical ways AI can be harnessed to improve efficiency and provide inspiration, allowing yoga teachers to focus more on personal connections and in-person teachings. Amanda offers insights into how she uses AI to enhance her mentoring of other yoga teachers and her own online programs. We also explore the...
info_outline
27: Marketing For Yoga Teachers That Doesn’t Make You Cringe
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Yes, you can show up online without becoming a yoga influencer or selling your soul. Let’s be real—most of the marketing advice out there wasn’t made for yoga teachers. It was made by business bros who’ve never whimpered through a toe squat in Vajrasana. If you’ve ever opened Instagram to “do your marketing” and suddenly found yourself deep-cleaning your bathroom instead… this episode is for you. In this solo episode, I’m sharing: Three 'aha' moments I've had from watching the 2025 All Mats Taken Yoga Business Summit presentations How to use marketing as an invitation,...
info_outline
26: Ayurveda 101 for Yoga Teachers with Lucy Found
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
In this episode, we dive into the joyful world of Ayurveda with Lucy, an Āyurvedic practitioner who shares how this ancient science can bring balance, connection, and deeper insight into a modern yoga practice and life. We explore how to make Ayurveda feel approachable, aligned, and even a little bit fun. About Lucy: Lucy is an Āyurvedic practitioner dedicated to bringing the teachings of the elements to all curious hearts. Following the insights of nature, Lucy leans into the healing arts with a deep trust in the innate wisdom each being holds. Through touch and tenderness Lucy shares the...
info_outline
25: Commitment and Community: The Power of Registered Yoga Series With Nyk Danu
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
In this episode, I sit down with Nyk Danu to explore her inspiring journey from a professional hairstylist and hair color educator to a successful yoga teacher and business mentor for other yoga teachers. Nyk shares the pivotal moments that led her to embrace yoga, the challenges she faced, and the strategies she developed to not only sustain but thrive in her new career. We dive deep into the benefits of registered series versus drop-in classes, the importance of niching for yoga teachers, and how to build a supportive community both in-person and online. Nyk also offers practical advice for...
info_outline
24: Cueing for Simplicity, Accessibility and Deep Internalized Connection with Lena Kalchenko
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Cueing is a hot topic at the moment, but today's guest, Lena Kalchenko, has been talking about this for a long time now. She focused on simplicity and connection in cueing over precise alignment, and she has good reason for doing so. At the core of Lena's philosophy is an internalized experience and self-discovery We cover: Why removing complexity from cueing enhances accessibility Do you need to make every class as accessible as you can? Why students and teachers benefit from simple cues rather than focused alignment. AND MORE! I love Lena's matter-of-fact, perspective way of discussing...
info_outline
23: How to Make 5K Per Month with Gwen Ferreira
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
In this episode with yoga teacher and business coach, Gwen Ferreira, we explore how to make 5k per month as a yoga teacher. Grab your notebook because Gwen lays out the three-step framework you need to structure your offers to hit 5k. We also cover: What works and what doesn't work these days as niches in the yoga industry The mindset you need to cultivate to grow your business The future of yoga teaching As always, this episode is filled with juicy nuggets of information you won't want to miss. Links Please fill out the quick 2025 All Mats Taken Pre-Summit questionnaire to help...
info_outline
22: Getting Started Marketing My New Yin Yoga Class
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
In this episode I share with you my journey of getting my new in-person yin yoga class up and running. I'll cover: How I found a place to teach My booking system set-up Initial marketing strategies How my first class went Plans for the next steps I hope you find this breakdown valuable! Links: Missing connection on your teaching journey? Transform your solo journey into a supported adventure in the All Mats Taken Community! Free tier available or join us for just $5/month to access our private podcast, behind-the-scenes content, and community chats with a tribe of teachers who totally...
info_outlineJess from Frisch Copy to chat with us today about how to use storytelling in your emails to build trust and connection with your audience. Jess is a copywriter, storyteller, yoga teacher, and nature nerd who believes in the power of connection in all areas of her life. And when it comes to creating that connection to grow both her biz and those of her clients, she does so with engaging, story-driven emails.
Writing can seem scary at first, but Jess works to empower ethically-minded entrepreneurs to start telling their stories, helping them realize they all have valuable, meaningful moments in their life that are perfect for emails, no matter how normal or “boring” they may initially seem (because really, those are the best ones).
I met Jess through this year’s All Mats Taken Summit in the Facebook group. She introduced herself and as copywriters are a website designer's best friend I was instantly like, let’s connect! So we got talking and I knew I had to introduce her to you because she is an incredibly valuable person to have in our community.
Links:
Showit Website Design & Templates: https://jerrettdigital.com
All Mats Taken Home: https://allmatstaken.com
Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital
Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital
Connect with Jess on LinkedIn (her platform of choice!): https://www.linkedin.com/in/jessfrischolz/
Follow Jess on Instagram: https://www.instagram.com/frischcopy/
Grab Jess' Free PDF Guide "Use story-driven emails to grow your biz." https://frischcopy.ck.page/unforgettable-emails