Carl-Gould-#70secondCEO-What Stage can The Owner Step Back
Release Date: 10/29/2024
Carl-Gould-#70secondCEO-Sideways Market
Carl Gould #70secondCEO
Sideways Market Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When it's sideways, people are paralyzed, right? I was in Los Angeles one time when there was an earthquake. I was like, what was that? We don't get those on the East Coast, right? And all the native Californians were like, no big deal. It's just an earthquake. I'm like, earthquake, Jesus, right? Now, when there's an earthquake, what are people doing? Are they saying, oh, wait a minute, we will have to evacuate. We should get to the vending...
info_outline
Carl-Gould-#70secondCEO-Premium Risk Free and Create a Club
Carl Gould #70secondCEO
Premium, Risk Free and Create a Club Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You need to raise your fees and have a premium, platinum. We're going to think like a restaurant for a moment. Second, when the market is going sideways, you need to have a risk-free or free offer. So you're going to have a premium offer and a risk-free offer. And then when the market's going down, by the way, the number one commercial strategy in the last 500 years in winter is the creation of clubs. Look around your club....
info_outline
Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality Part 2
Carl Gould #70secondCEO
Pricing is the #1 Way to Communicate Your Quality Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Absolutely must position ourselves as an authority willing to pay more for your products or services if they believe you're an expert. And it's not because they have more money ,it's because they have less money and they only have one chance with that money. So if they believe you can get them from point A to point B one shot, but it costs a little bit more, they'll do it. And that's where we...
info_outline
Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality
Carl Gould #70secondCEO
Pricing is the #1 Way to Communicate Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are going to need to have a couple of different pricing strategies and the reason for that is because pricing is the number one way that you communicate with your clients. You can have a great website, you can do all these different things, but it all gets real when you announce your price. You charge $50 a session, I know what kind of coach you are. And you're like, wait a minute, I'm better than that....
info_outline
Carl-Gould-#70secondCEO-Fall in Business
Carl Gould #70secondCEO
Fall in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 1985 to 2005, now I don't care who you are, but doing business in 1985 to 2005, you can do no wrong. You can't get anything wrong; everything you try works. So you say, I'm going to open up a retail shop. So you do. You open up the retail shop, you put whatever you want to sell in there, you put a sign on the door, you flip it over, it says open.People walk in and buy stuff. And you're like, ha, see, told you, I knew this business stuff....
info_outline
Carl-Gould-#70secondCEO-Summer - Sweat Equity
Carl Gould #70secondCEO
Summer - Sweat Equity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We hit 1965. 1965 to 1985, who was born during that time? I was. Gen Xers, right? All you Gen Xers out there. This is why we're always so pissed off, right? This is why we're always upset at the world. Like, oh, come on! Like, everyone's disrespecting me, right? Because it's summer. Summer's all about sweat equity. What happens with sweat equity, right? Sweat equity is a nice way of saying you're going to work your tail off and you're...
info_outline
Carl-Gould-#70secondCEO-Spring in Business
Carl Gould #70secondCEO
Spring in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So spring, the last spring, was 1946 to 1964, okay? Who was born during that time? Don't raise your hand; I'm not looking to out anybody. What demographic was born during that time? Baby boomers, not the baby boomers, a baby boomer. Every 80 years, there is a baby boomer generation for the last 500 years, always following a world conflict. Just go back, 80, 80 before,, and you'll see it, there's a baby boomer generation. That's a...
info_outline
Carl-Gould-#70secondCEO-Industry Problems You Solve
Carl Gould #70secondCEO
Industry Problems You Solve Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When somebody comes to your website, they're looking to solve two problems. If you are addressing the top problems of the industry, they're going to say, wow, this person really gets me. They understand. Now it says, list the top five industry complaints and, have a chat GPT, write a 550-word blog on how you solve those problems. If you're not sure how to do that, you notice there's a QR code on each of these slides....
info_outline
Carl-Gould-#70secondCEO Coaching
Carl Gould #70secondCEO
Coaching? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. People come into coaching because they have a ceiling somewhere, right? There are some belief systems or rules or values or principles that has got them to a certain level but is preventing them from getting to the next level and specifically in coaching, if somebody starts to take over and says “I’m gonna tell you how is this gonna going all that”, they are likely using the strategy that they actually need to overcome in order to be more...
info_outline
Carl-Gould-#70secondCEO Coaching Mentoring -Whats the Value
Carl Gould #70secondCEO
Coaching & Mentoring -What's the Value? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Coaching and mentoring is made me, you know, probably one of the largest impacts I’ve had in my life, I mean when--I valued--you know, I played lots of sports when I was a kid, and I really valued my sports coaches you know they give me insights about myself, they give insights about the game I was playing and as I learned you know the game was just a microcosm of life. You know, the sport that I played, you...
info_outlineWhat Stage can The Owner Step Back
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It starts in stage four to some degree, stage three, right? If you are, let's say you run a real estate office and you don't want to be the one going out, sitting at somebody else's kitchen table on the evenings and weekends, trying to get listings and, you know, showing houses on the weekend.
You can hire a bunch of realtors that will do that for you. And you're like the managing partner, right? Or if you're a law firm and don't want to be trying all the cases or negotiating all the contracts, you can hire other attorneys under you. So that's a way to do that.
So that's a stage three type business, but it really starts to happen in stage four because the systems will dictate what's happening at any given time. And, and there's just more predictability in the business.
Please like and follow this podcast to learn more. My name is Carl Gould, and this has been your #70secondCEO.