Carl Gould-#70secondCEO-What Kind of Buyer Buys Your Guarantee
Release Date: 01/07/2025
Carl-Gould-#70secondCEO-Constructive Conflict
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. For non-confrontation and harmony all the time. That's what we're going for, right? If you have an idea or you see something that's wrong, you speak up. As long as we're doing it in an environment of trust and respect and mutual respect for the other person, and hearing them out, right? You can disagree without being disagreeable, right? But we're, just to be clear, we're not going for harmony, right, in the business. Because that's not a business that will grow. A business has to have a little bit of edge...
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Carl-Gould-70secondCEO-Descriptive v. Instructive
Carl Gould #70secondCEO
Descriptive v. Instructive Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So you've heard the term over-communicate. We have to over-communicate. That doesn't mean just talking more. That means being very, very specific in how we give instructions. Okay, and when we do the situational leadership, we'll talk about that some more because we need to stop being descriptive and we need to start being instructive. So as a manager, as a leader, that's what this group needs to do, right? So in other words,...
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Carl-Gould-#70secondCEO-Manage for Hand Offs
Carl Gould #70secondCEO
Manage for Hand Offs Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Anytime there's a handoff, so if you're in sales and someone's engineering, someone's on the service desk, right, those handoffs have to be managed tight and you always cover your teammate's back, right? So that's where, so we have to define how that box runs, okay, and that'll be one of our challenges because we speak American English, that's our challenge, our English is so bad. You try handing it off to somebody who actually knows...
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Carl-Gould-70secondCEO-Managing the Lines Pt 2
Carl Gould #70secondCEO
Managing the Lines Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We're going to put Sean on the line right there. You hit it. Anywhere else, we got it. The problem is it creates two more lines. Mike's going to figure that out pretty quickly. He's going to put the ball right there. The ball goes through. So we say, oh, I got an idea. Rebecca, go here on that line right there. Richard, you got that one when you're done spelling your name. You can get on that one. But then it creates two more...
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Carl-Gould-#70secondCEO-Managing the Lines
Carl Gould #70secondCEO
Managing the Lines Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. He said, listen, think of your company like a tennis match. All right, I'm on one side, I'm hitting the ball over to Mike, Mike's hitting it back, all right. Mike's start getting really good, he's hitting it from one side of the court to the other side and I'm running back and forth like a crazy man trying to cover the court. And I said, wow, Mike is hitting the ball. So this is Mike over here, all right. He's hitting the ball, he's...
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Carl-Gould-#70secondCEO-100 Responsibility for the Outcome
Carl Gould #70secondCEO
100% Responsibility for the Outcome Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So if you're working on something as a team, whether you're the leader, you're the manager, whatever, doesn't matter. Take 100% responsibility for the outcome, which means if Nicole and I are working on something and Nicole has her tasks and I have mine, I'm going to take 100% responsibility for hers, she'll do the same for me, and what that is, that will give enough overlap that makes sure we're going to get this job...
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Carl-Gould-#70secondCEO-Shed 20% of Your Job Description Each Year
Carl Gould #70secondCEO
Shed 20% of Your Job Description Each Year Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You should be thinking in your job to shed 20% of your job description every year. So by the time this group is here, you're already at the next step, whatever that is in the business, propelling the business forward. There's always this thinking that, oh, you're not gonna need me, where am I gonna go? I'm gonna work my way out of a job. That like never happens, you know? It does happen if you try to...
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Carl-Gould-#70secondCEO-Training a New Manager
Carl Gould #70secondCEO
Training a New Manager Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It's the hardest thing for you all that you're going to have to do is actually watch somebody do something in the beginning, at least, worse than you think you do. So when you start to manage somebody, you're doing the work right now. You're the producer. You're doing the work. Things are rising. Things are going good. Now, we train somebody. What happens? That, for a small period of time. But then, ideally, it goes up from there. So...
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Carl-Gould-#70secondCEO-Are You Ready to Let The Systems Work
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That's a system when you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we're talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are predictable, they're consistent, they're reliable, they're scheduled, and they're very...
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Carl-Gould-#70secondCEO-Is Business Ownership Lonely and Stressful
Carl Gould #70secondCEO
Is Business Ownership Lonely and Stressful? Do you wish it were more enjoyable? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that's what we're after. It has been said that being a business owner is the toughest and loneliest position in business. Wouldn't you agree? You don't make it tough and lonely, is you're flying by the seat of your pants in the middle of the night with no gauges and no plan and what will make it easier and simpler and more enjoyable? If you simply plan things out in...
info_outlineWhat Kind of Buyer Buys Your guarantee
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
What kind of buyer buys the guarantee? What about that buyer buys the guarantee? They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified. Right? And you know what they do? They say, listen, we're not waiting for the insurance. You want to fix, you pay us upfront in cash, you deal with your insurance company and they get it all day long. Right? What else? Why else would somebody pay you that premium? Pardon me? Speed. Right? And that was what I found out. Almost everybody that took me up on the guarantee, they had some sort of time issue. We're having a wedding in the backyard where we need to open or close a building. We need to get our certificate of occupancy. Right? And so they were some sort of distress. So guess who I was getting? I was getting all the clients that were willing to behave, pay me a 35% premium, get out of my way and let me do my job. How would you like to have that clientele? Not a bad clientele. I was in a position, I get this question all the time. How many times did you ride a refund once? I was in a position five times and four of the five, they didn't even ask for it. They were like, listen, no one would have worked in this monsoon for the last two weeks. Just get done. Can you get done by tomorrow? I'm like, we'll get done by tomorrow because all they have to do is ask and I got to give them all the money back. One person I had to write a check back for. But remember, they're premium buyers. They don't want the refund. They need the job done. If you want the money back, I'm leaving and your backyard is not finished and Janie and Joey are getting married tomorrow. See ya. No, no, no, wait, wait, wait. So it's actually because of who you're dealing with, the risk is very, very low. That's why you want to have an option to let people pay more to skip the line.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.