Carl Gould-#70secondCEO-What Kind of Buyer Buys Your Guarantee
Release Date: 01/07/2025
Carl-Gould-#70secondCEO-The Path To Doing Nothing Pt. 2
Carl Gould #70secondCEO
The Path To Doing Nothing Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So our objective is we want them to solve problems independently with minimal input from you other than approval, minimal editing, and then an authorization to go forward with the proposed solution, right? Or if they can't solve it all the way, maybe the problem is way beyond their scope or there's information they're just not aware of or they don't have that budget authority or they just maybe they just noticed something...
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Carl-Gould-#70secondCEO-The Path To Doing Nothing
Carl Gould #70secondCEO
The Path To Doing Nothing Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We want them to come to us with a variety of solutions, but in a structured way. Because you as the manager, you wanna know how they arrived at that solution. So you can give the tweaks. So it's not just enough to say, hey there's a flat tire, I'm gonna replace the tire. Hold on, what got us here, what are the options, and what is your choice? So I can see parameters we're working on, all right? So just as a summary, you...
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Carl-Gould-#70secondCEO-Problem Solving Model
Carl Gould #70secondCEO
Problem Solving Model Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now this is gonna take discipline from you as a team member because, as their manager, because you can't allow them anymore to come to you with just the problem. They have to come to you with not only the problem, well defined, and then more than one solution. So you can pick your max now. Your job is to have your team come to you, hey, we noticed this one problem, hey, there's a challenge with this one client. Hey, this client...
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Carl-Gould-70secondCEO-Responsibility vs. Authority
Carl Gould #70secondCEO
Responsibility vs. Authority Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a difference between responsibility and authority. You will delegate authority, but never responsibility, right? At the end of the day, you're still in charge of your team. Your team screws up a year from now, it's on you. Now, authority is, okay Dan, I give you the authority to make this decision. You bring us to this point in the project and so-and-so will take over from there, so-and-so will take over from there. But...
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Carl-Gould-#70secondCEO-Your Team Needs to Know What Right Looks Like
Carl Gould #70secondCEO
Your Team Needs to Know What Right Looks Like Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Some confidence, they go to moderate to high confidence, and they go to high confidence. That's your job. Your job's on the top row. As their leader, their trainer, their coach, you need to make sure that they start out here and end up there. If they are not high confidence, then you can't trust them to make the right decisions or the right course correction as it goes along. And you'll always be drawn...
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Carl-Gould-#70secondCEO-2 Compliments to 1 Piece of Coaching
Carl Gould #70secondCEO
2 Compliments to 1 Piece of Coaching Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are specific is the degree you can let go and be a coach. If you haven't prepared them, they don't know the system, and you become high supportive, you are asking for a train wreck. You are asking for big problems because then they're just gonna be like, oh, oh, okay, we can do what we want now. And then they'll misinterpret what needs to be done. So in the third quadrant, when we get into...
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Carl-Gould-#70secondCEO-Reward Them For Doing Right
Carl Gould #70secondCEO
Reward Them For Doing Right Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You do take in their feedback, but you're making the decision. You're the leader, and it's important that in the beginning, you take full responsibility. You say, here's our scope of work, or here's our project. I've taken in, we've all contributed, here's where we're going. And you know, speak now or forever hold your peace, great, now we get started, okay? We're still high directive, but we now wanna have high supportive...
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Carl-Gould-#70secondCEO-Want vs. Dont Want
Carl Gould #70secondCEO
. Want vs. Don't Want Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you had to explain what you wanted to another person, what you don't want or what you want. But what we want to do going forward is we want to do both. So I would like when we start our meeting today for everyone to have lunch before we get going. But what I don't want is I don't want lunch to go past 1 o'clock. Now you at least have guardrails, you have some measure of expectation. So think of a time when you have to explain something...
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Carl-Gould-#70secondCEO-From High Directive to High Supportive
Carl Gould #70secondCEO
From High Directive to High Supportive Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now we get started, right? We go up to where it says coaching. We're still high directed, but now we're high supported as well. So they get started, you're still directing their activities, but just capture this in the top right hand corner, you're looking to catch them doing things right. You're looking to catch them doing things right. That's opposite. What's that? That's opposite. Yeah, yeah,...
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Carl-Gould-#70secondCEO-Low Supportive Behavior
Carl Gould #70secondCEO
Low Supportive Behavior Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the beginning, they're gonna say, all right, I'm in, I get it, just like today's meeting. All right, I get the idea, we wanna be a team, but we've never been a team like this before, so tell us what being a good team looks like. So we're gonna be very high directive in the beginning, and we're gonna have low supportive behavior. It doesn't mean we're not gonna be supportive, it just means we're being directive first....
info_outlineWhat Kind of Buyer Buys Your guarantee
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
What kind of buyer buys the guarantee? What about that buyer buys the guarantee? They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified. Right? And you know what they do? They say, listen, we're not waiting for the insurance. You want to fix, you pay us upfront in cash, you deal with your insurance company and they get it all day long. Right? What else? Why else would somebody pay you that premium? Pardon me? Speed. Right? And that was what I found out. Almost everybody that took me up on the guarantee, they had some sort of time issue. We're having a wedding in the backyard where we need to open or close a building. We need to get our certificate of occupancy. Right? And so they were some sort of distress. So guess who I was getting? I was getting all the clients that were willing to behave, pay me a 35% premium, get out of my way and let me do my job. How would you like to have that clientele? Not a bad clientele. I was in a position, I get this question all the time. How many times did you ride a refund once? I was in a position five times and four of the five, they didn't even ask for it. They were like, listen, no one would have worked in this monsoon for the last two weeks. Just get done. Can you get done by tomorrow? I'm like, we'll get done by tomorrow because all they have to do is ask and I got to give them all the money back. One person I had to write a check back for. But remember, they're premium buyers. They don't want the refund. They need the job done. If you want the money back, I'm leaving and your backyard is not finished and Janie and Joey are getting married tomorrow. See ya. No, no, no, wait, wait, wait. So it's actually because of who you're dealing with, the risk is very, very low. That's why you want to have an option to let people pay more to skip the line.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.