Carl Gould-#70secondCEO-What Kind of Buyer Buys Your Guarantee
Release Date: 01/07/2025
Carl-Gould-#70secondCEO-Your Audience Can Feel It If You Truly Like Them
Carl Gould #70secondCEO
Your Audience Can Feel It If You Truly Like Them Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your audience, that will come across and they will forgive you for any mistake you make. If you really and genuinely believe in them, you really and genuinely like them, you are interested in them, and you are doing everything in your power to serve them. That will come across. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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Carl-Gould-#70secondCEO-Why Pay You If Nothing Changes
Carl Gould #70secondCEO
Why Pay You If Nothing Changes? Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Why do I need to pay you to be around you so my life stays the same? Yeah, thinking not. However, what can you bring to our relationship where I can say, ooh, I like it, we have similar values, but you're playing that part of the game higher than I am, I wanna learn from you, I wanna be around you. Okay, and we all have that. We all have it in our particular way. That's why it's so important for you to understand who your everyday...
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Carl-Gould-#70secondCEO-You're a Interruption Until You Deliver Value
Carl Gould #70secondCEO
You’re a Interruption Until You Deliver Value Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are an interruption to your client's day until you bring them value, okay? Like, if you're worried, like, oh, cold calling, I don't know, will they not like it if I cold call? They're not, they're gonna hate it until you give them value. Yeah, but those emails are kind of intrusive, do I really wanna send them? You're right, if they suck, you're an interruption to their day. Yeah, but my social media, you're...
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Carl-Gould-#70secondCEO-Failure Can Be Fuel for Growth
Carl Gould #70secondCEO
Failure Can Be Fuel for Growth Hi everyone, Carl Gould here with your #70secondCEO. That's how you find out what you're all about. But that's okay, you don't have to succeed at everything. As a matter of fact, failing at times is part of the growth and will endear you to your audience even more because now you're relatable. You know, Oprah's audience rises when she had her show. It would increase and decrease with her weight. When she was heavier, she had a higher audience. When she would lose weight, it would go down a bit. She was more relatable when she was struggling with her weight to the...
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Carl-Gould-#70secondCEO-The Bigger You Grow the Bigger the Challenges
Carl Gould #70secondCEO
The Bigger You Grow, the Bigger the Challenges Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you get into performance, it's going to start to challenge and push on the edges of your belief systems. Your BS, if I may, right? And your BS, you're gonna have to deal with. And so what we need are some strategies in order to deal with that as it comes up. Because as Peter said, you know, as you grow, your problems will grow with you. So we're not playing a game where our problems get smaller. We're playing...
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Carl-Gould-#70secondCEO-Potential to Performance Bigger Growth Bigger Challenges
Carl Gould #70secondCEO
Potential to Performance: Bigger Growth, Bigger Challenges Hi everyone, Carl Gould here with your #70secondCEO. When we're learning something but we haven't tried anything yet, We're unlimited, right? What's our potential? Unlimited, we could do anything, right? And we could do no wrong, everything is right, every idea is brilliant, right? Don't most bad ideas start out as a good one? Right? Don't they? Like, wow, that was a really bad idea. Like, but before it was like, that was amazing, that was really good, right? And so in potential, you could do no wrong, you're a legend. In performance...
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Carl-Gould-#70secondCEO-Why Slowing Down Speeds Up Growth
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about systems. A true system is when an activity—or group of activities—can run without your direct involvement. That’s when you know you've built something sustainable. Remember back in the discovery process, we said every job and every industry has its own personality? Over time, each role in your business starts to take on its own rhythm and identity. That’s a good thing—it’s the sign of a maturing company. By nature, systems are...
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Carl-Gould-#70secondCEO-Tangibles Intangibles and Targeted Growth
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let’s talk about benchmarking. The tangible side of your business—your numbers—make up about 28% of its value. When you benchmark, you're comparing your financials to the industry averages. Why? Because it gives you clarity. It gives you a target. Whether or not your goal is to be number one in your industry, you need to know what the top looks like—and how far you are from it. Benchmarking helps you understand your competition, and understanding is the...
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Carl-Gould-#70secondCEO-Why We Choose Starbucks The Power of Systems Over Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Consider this: the average Starbucks customer, during a 20-day work month, visits Starbucks 18 times. That same customer often drives past multiple other vendors offering similar coffee for a fraction of the price—sometimes less than a dollar. So why do they still choose Starbucks? It’s not just the coffee—it’s the system. Starbucks isn’t dependent on a charismatic owner or a one-time promotion. Their success is built on consistency, predictability,...
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Carl-Gould-#70secondCEO-Stage 4 When Your Business Starts to Breathe Without You
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You’ll know you’ve entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. You might walk into the office and find it calm, almost quiet. That’s not a bad sign—it’s a sign of growing efficiency. This is a big shift from the hustle of Stages 1 and 2. It’s not that your business is moving slower; it’s that...
info_outlineWhat Kind of Buyer Buys Your guarantee
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
What kind of buyer buys the guarantee? What about that buyer buys the guarantee? They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified. Right? And you know what they do? They say, listen, we're not waiting for the insurance. You want to fix, you pay us upfront in cash, you deal with your insurance company and they get it all day long. Right? What else? Why else would somebody pay you that premium? Pardon me? Speed. Right? And that was what I found out. Almost everybody that took me up on the guarantee, they had some sort of time issue. We're having a wedding in the backyard where we need to open or close a building. We need to get our certificate of occupancy. Right? And so they were some sort of distress. So guess who I was getting? I was getting all the clients that were willing to behave, pay me a 35% premium, get out of my way and let me do my job. How would you like to have that clientele? Not a bad clientele. I was in a position, I get this question all the time. How many times did you ride a refund once? I was in a position five times and four of the five, they didn't even ask for it. They were like, listen, no one would have worked in this monsoon for the last two weeks. Just get done. Can you get done by tomorrow? I'm like, we'll get done by tomorrow because all they have to do is ask and I got to give them all the money back. One person I had to write a check back for. But remember, they're premium buyers. They don't want the refund. They need the job done. If you want the money back, I'm leaving and your backyard is not finished and Janie and Joey are getting married tomorrow. See ya. No, no, no, wait, wait, wait. So it's actually because of who you're dealing with, the risk is very, very low. That's why you want to have an option to let people pay more to skip the line.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.