Carl Gould-#70secondCEO-What Kind of Buyer Buys Your Guarantee
Release Date: 01/07/2025
Carl-Gould-#70secondCEO-Building a Successful Business Structure Before Systems
Carl Gould #70secondCEO
Building a Successful Business: Structure Before Systems Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now that you have this understanding of what your style is, what function of a business you might gravitate towards or what industry you might resonate with most, what type of business to be in, how do you then begin–this building this successful business? And what’s interesting is that statistics would say that 10% of independently owned businesses will reach a measure of success after 10 years. Yet...
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CarlGould-#70SecondCEO- Muddy Fish or Clean Fish: Understanding Your Business Style
Carl Gould #70secondCEO
Muddy Fish or Clean Fish: Understanding Your Business Style Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You’re results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You...
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Carl-Gould-#70secondCEO-Goals to Greatness: Mapping Your Path to Success
Carl Gould #70secondCEO
Goals to Greatness: Mapping Your Path to Success Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now let's do our goal setting. Very simply, what do we hope to achieve as a business? And as an employee or individual within that business in the following timeframes? In the next 24 hours, what do I hope to achieve? What am I committed to achieving? How about next week? What do I want to achieve in the next 30 days in the next quarter, in the next one year, in the next three years, in the next 5 years, in...
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Carl-Gould-#70secondCEO-Marketing Mastery Building Your Brand & Growing Your Business
Carl Gould #70secondCEO
Marketing Mastery: Building Your Brand & Growing Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brand will we align ourselves with strategically in order to...
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Carl-Gould-#70secondCEO-Blueprint for Success: Crafting Your Business Plan
Carl Gould #70secondCEO
Blueprint for Success Crafting Your Business Plan Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Next, the business plan. Who are we? What is our product? Or service or idea? Who are our customers? What is our market? Who is our competition? Where will we operate? How will we advertise? How will we market ourselves? What is our unique selling proposition? What is our business identity? What size will our company be? And what size will our company eventually become? How long do we plan to stay in...
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Carl-Gould-#70secondCEO-Vision & Values: Defining the Future of Your Business
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The vision statement, where will we be in five years? 10 years, 20 years from now? Where will we be in one year? Where will we be in three years? What does the future look like for the business in our mind's eye? When we close our eyes and think about our business? What do we see? I know what do you see. Next, our values statement, what do we hope our business will be remembered? As what are we here to contribute? Who are we here to educate? What experience...
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Carl-Gould-#70secondCEO-Potential - From Potential to Performance: Where Legends Are Made
Carl Gould #70secondCEO
From Potential to Performance: Where Legends Are Made Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Potential is wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brilliant, right? And my god, I gotta tell you, not only am I charming and handsome, but boy I’m smart in potential, but performance is very messy. Performance is risky. You can get it wrong, or...
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Carl-Gould-#70secondCEO-Building Your Dream Team: From Synergy to Success
Carl Gould #70secondCEO
Building Your Dream Team: From Synergy to Success Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now it's time to build a team, right? You now–you're so busy, you enter the synergy stage and you need an implementation team, you're so busy at what you're doing. You need other people to work elbow to elbow, side by side with you, and to do the work together. If you're an accountant, you need more accountants, if you're a lawyer, you need more lawyers. If you're a consultant, you need more consultants,...
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Carl-Gould-#70secondCEO- The Like Factor Building Rapport, Trust & Influence
Carl Gould #70secondCEO
The Like Factor: Building Rapport, Trust & Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Somebody to like you and follow you. They have to believe on some level that they are like you. Okay? Does anybody know the definition of rapport? What would you say? What's a working definition of rapport? How would you call? (understanding, it to create a common bond and interest). He's a smarty pants, a common bond. Okay, very good at what else is often you define rapport? Values, connection,...
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Carl-Gould-#70secondCEO-Mistake Amnesty Pt. 2
Carl Gould #70secondCEO
info_outlineWhat Kind of Buyer Buys Your guarantee
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
What kind of buyer buys the guarantee? What about that buyer buys the guarantee? They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified. Right? And you know what they do? They say, listen, we're not waiting for the insurance. You want to fix, you pay us upfront in cash, you deal with your insurance company and they get it all day long. Right? What else? Why else would somebody pay you that premium? Pardon me? Speed. Right? And that was what I found out. Almost everybody that took me up on the guarantee, they had some sort of time issue. We're having a wedding in the backyard where we need to open or close a building. We need to get our certificate of occupancy. Right? And so they were some sort of distress. So guess who I was getting? I was getting all the clients that were willing to behave, pay me a 35% premium, get out of my way and let me do my job. How would you like to have that clientele? Not a bad clientele. I was in a position, I get this question all the time. How many times did you ride a refund once? I was in a position five times and four of the five, they didn't even ask for it. They were like, listen, no one would have worked in this monsoon for the last two weeks. Just get done. Can you get done by tomorrow? I'm like, we'll get done by tomorrow because all they have to do is ask and I got to give them all the money back. One person I had to write a check back for. But remember, they're premium buyers. They don't want the refund. They need the job done. If you want the money back, I'm leaving and your backyard is not finished and Janie and Joey are getting married tomorrow. See ya. No, no, no, wait, wait, wait. So it's actually because of who you're dealing with, the risk is very, very low. That's why you want to have an option to let people pay more to skip the line.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.