Carl-Gould-#70secondCEO Discounting - Big Mistake Part 2
Release Date: 11/21/2024
Carl-Gould-#70secondCEO-Overpaying Why do We do it
Carl Gould #70secondCEO
Overpaying Why do We do it? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Years ago, I took my daughter to a concert. She was so excited and she was just happy to get in the door and I remember calling up and getting the tickets and they said, Where do you want to sit? And I said, get me in the building. I don't care where we are. It's not gonna matter, just get me in the building. I wasn't all that hyped up, I was to hear the music and that turned out to be a great show. But I was in the nosebleed...
info_outline
Carl-Gould-#70secondCEO-Out Of Your Comfort Zone
Carl Gould #70secondCEO
Get Out of Your Comfort Zone Hey Everyone, Carl Gould here your #70secondCEO, just over a one minute investment per day for a lifetime of results. So, I am at 4000 feet elevation above the elevation I am used to. That was my bed, a little more rough than I am used to, a little bit of rain last night as well. I rappelled down that mountain, a little bit bigger than I’m used to. What you hear in the background is the river we are going to raft down which is a little faster than I am used to. What are you going to do today that’s going to challenge you? That’s going to get you a...
info_outline
Carl-Gould-#70SecondCEO-Playing Above the Line
Carl Gould #70secondCEO
Playing Above the Line Hi Everybody, Carl Gould here with your #70secondCEO - just 70 seconds a day for a lifetime of results. Today's topic is - Playing Above the Line - living, working, and playing above the line. What is the line? The line is your standard. You create your metrics, your dashboard, your goals your ranking, your score or rating that you give yourself. And once you agree on specific standards, you do not negotiate those standards. You can negotiate the terms and conditions, but never the standards. So, what is your standard that you're living by, and...
info_outline
Carl-Gould-#70secondCEO-Find Someone in The Room That Sells to Like Customers
Carl Gould #70secondCEO
Find Someone in The Room That Sells to Like Customers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Find someone in the room who is not in the same business but sells to the same kind of customer. Who here sells any services to people who own homes? Raise your hand. Ma'am, what do you do? You're coaching. Okay, so she does cleaning. You do coaching. So let's just assume for a moment that her homeowner is your coaching client, right? So you would say, listen, as a value adds to those of you in my...
info_outline
Carl-Gould-#70secondCEO-How do You Become an Authority Part 2
Carl Gould #70secondCEO
How do You Become an Authority Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. You can't do that. You're a dentist. You can't pull that many teeth. If you're an attorney, you can't argue that many cases. You just couldn't do it. It's way too much volume. It's much easier for you to be the highest price. Okay. So if you are high-priced or low-priced, you are seen as the expert. Okay. So we're going to work on that. Like and follow this podcast so you can learn more. My name is...
info_outline
Carl-Gould-#70secondCEO-How do You Become an Authority Part 1
Carl Gould #70secondCEO
How do You Become an Authority Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Among the top priced in your niche, or among the lowest. Walmart is thought of as the best logistics company in the world. They charge the lowest amount, and they have taken most of the inefficiencies out of the supply chain. They're Walmart. They're brilliant at what they do. How do they get a $10 item from the other side of the world for $8, beat everybody out, and still? You ever read like the Forbes top...
info_outline
Carl-Gould-#70secondCEO-Perception of Quality
Carl Gould #70secondCEO
Perception of Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What are you getting for the other $9,900? Brand, ego, anything you can put in a wheelbarrow? It's all intangibles, right? Now, I gave this talk to a jewelry association, and I said, what was a better watch, Timex or Rolex? And what they said was, it went really quiet. I was like, what did I say? And they kind of played along. And then during the break, I'm like, what did I say? And they said, well, these are jewelers. They know Timex is a...
info_outline
Carl-Gould-#70secondCEO-Your Fee is Your Quality
Carl Gould #70secondCEO
Your Fee is Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Increase your fees, because your fee is your quality. Your pricing is the number one way you talk to your clientele, bar none. Bar none. It is the number one language. No, but wait, I'm a PhD, and I got a this, and a blah, blah, blah, blah, blah, blah, blah. Yeah, that's all great until you tell them your price. And then no one cares about anything else, all right? Now, you're still a little skeptical. I know he's like, I...
info_outline
Carl-Gould-#70secondCEO-Refresh Your Message
Carl Gould #70secondCEO
Refresh Your Message Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I've been to all of your websites. No, I'm better. I'm really good. I'm amazing. You're all saying the same stuff. When people search, other than tacos near me, what do they search for? Do they search for, I need an upper thoracic Tyrannosaurus Rex surgeon for my upper abdominal region? Or do they say, my stomach hurts? They search based on the problems. So you need to refresh your message. People have been knocked around for the last 19...
info_outline
Carl-Gould-#70secondCEO-Be Flexible The Smallest Thing You Can Sell
Carl Gould #70secondCEO
Be Flexible The Smallest Thing You Can Sell Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What is the absolute smallest thing you can do for your clients that you could charge for an hour of your time, but what would 15 minutes cost? I know, you want them to buy the whole box of stuff. What about one item? We were working with a closet installation company, and they said, well, we have this great deal; it's ten shelves for $1,000. I'm like, too much. I said, how about one shelf for $100? Carl, I...
info_outlineDiscounting - Big Mistake! Part 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Whether you’re 1 day in business or you’re 10 years in business or 100 years in business, that’s not the mark of your value. What is your mark of value? How much value are you bringing? What’s the return on investment that your clients are getting by working with you? if you work for an hour and you make 100,000 dollars, well, you can charge ten grand or 20 grand for that hour if you want. So don’t discount your way to market share because what you’ve done is you’ve trained your clientele to pay you that much, and there not all of a sudden gonna just want to hire you--you know, raise their fees and when you go to hire--get new clients you're going to--they’re gonna say “well can I speak to anyone you’ve work with before?” Great! You're gonna send them over to all your discount people,right? So come out right at the gate and charge what you're worth. Now you can have promotions, you can do specials, but you're not--don’t discount, discount is a big mistake.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.