Carl-Gould-#70secondCEO-Premium Risk Free and Create a Club
Release Date: 12/03/2024
Carl-Gould-#70secondCEO-Up Strategy - Premium Price Part 1
Carl Gould #70secondCEO
Up Strategy - Premium Price Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So in our pricing strategy we need to have our Up strategy. A premium strategy that’s turn key that comes with a premium price. Now you may not end up doubled and double again you might have to bring it back down and find where the market acceptance rate would be. But it’s got to be at least twenty-five to thirty-five percent higher than your core offering. Now I don’t know how many of you remember 1985...
info_outline
Carl-Gould-#70secondCEO-Why is Calling You Urgent
Carl Gould #70secondCEO
Why is Calling You Urgent? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you’ve gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you...
info_outline
CarlGould-#70SecondCEO-Are you the front of the house or back of the house
Carl Gould #70secondCEO
Carl Gould here with your #70secondCEO - just a little over a minute investment everyday for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You’re results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You like the water clean. You like systems and processes and...
info_outline
Carl-Gould-#70secondCEO-The Client Picked You Because You Are the Best Option
Carl Gould #70secondCEO
The Client Picked You Because You Are the Best Option Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think and by the way, if you fire them, guess what they lose you and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I was in a position where I had to give back the guarantee, but if I gave him back the...
info_outline
Carl-Gould-#70secondCEO-Consumers Categorize Themselves by The Pricing They Pick
Carl Gould #70secondCEO
Consumers Categorize Themselves by The Pricing They Pick Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to know and be able to categorize your clients based on their pricing? So I offer a success fee option and I offer a retainer option. Remember I said before that if the industry's sideways you gotta give something for free and you gotta bundle, right? And you say, well how am I gonna know where the industry is? You're not. You're gonna offer a menu of pricing and you're...
info_outline
Carl-Gould-#70secondCEO-Invisible Pricing - Need a Better Offer
Carl Gould #70secondCEO
Invisible Pricing - Need a Better Offer Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they...
info_outline
Carl-Gould-#70secondCEO-Consumers Value an Expert
Carl Gould #70secondCEO
Consumers Value an Expert Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value what you do, if they really value what they do, and if they have a need, they want to go with an expert. I had built the reputation of the guy who came in and would bang out a job and get the heck out of there. And we demanded that we had access to your property from 7 a.m. to 10 p.m. seven days a week. Really? Like you're going to be at my house on...
info_outline
Carl Gould-#70secondCEO-What Kind of Buyer Buys Your Guarantee
Carl Gould #70secondCEO
What Kind of Buyer Buys Your guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What kind of buyer buys the guarantee? What about that buyer buys the guarantee? They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified. Right? And you know what they do? They say, listen, we're not waiting for the insurance. You want to fix, you pay us...
info_outline
Carl-Gould-#70secondCEO-What Are the 7 Stages
Carl Gould #70secondCEO
What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a...
info_outline
Carl-Gould-#70secondCEO Early Stages of your Business
Carl Gould #70secondCEO
Business in The Early Stage Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the early stages you’re focusing a lot on marketing, developing your product, you're taking–you're reinvesting in your business. You should not have mountains of cash flow in the early stages, now take that same symptom of cash flow and let’s say that was a challenge and let’s take that same symptom in the later stages, 5, 6, 7 and you had cash flow challenges, that’s very dysfunctional at that point your cash flow should...
info_outlinePremium, Risk Free and Create a Club
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
You need to raise your fees and have a premium, platinum. We're going to think like a restaurant for a moment. Second, when the market is going sideways, you need to have a risk-free or free offer.
So you're going to have a premium offer and a risk-free offer. And then when the market's going down, by the way, the number one commercial strategy in the last 500 years in winter is the creation of clubs. Look around your club.
Notice a lot of these masterminds. You hear about a lot about masterminds right now. They're clubs. Masterminds are popping up all over the place.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.