Carl-Gould-#70secondCEO-Up Strategy - Premium Price Part 1
Release Date: 01/17/2025
Carl-Gould-70secondCEO-Descriptive v. Instructive
Carl Gould #70secondCEO
Descriptive v. Instructive Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So you've heard the term over-communicate. We have to over-communicate. That doesn't mean just talking more. That means being very, very specific in how we give instructions. Okay, and when we do the situational leadership, we'll talk about that some more because we need to stop being descriptive and we need to start being instructive. So as a manager, as a leader, that's what this group needs to do, right? So in other words,...
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Carl-Gould-#70secondCEO-Manage for Hand Offs
Carl Gould #70secondCEO
Manage for Hand Offs Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Anytime there's a handoff, so if you're in sales and someone's engineering, someone's on the service desk, right, those handoffs have to be managed tight and you always cover your teammate's back, right? So that's where, so we have to define how that box runs, okay, and that'll be one of our challenges because we speak American English, that's our challenge, our English is so bad. You try handing it off to somebody who actually knows...
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Carl-Gould-70secondCEO-Managing the Lines Pt 2
Carl Gould #70secondCEO
Managing the Lines Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We're going to put Sean on the line right there. You hit it. Anywhere else, we got it. The problem is it creates two more lines. Mike's going to figure that out pretty quickly. He's going to put the ball right there. The ball goes through. So we say, oh, I got an idea. Rebecca, go here on that line right there. Richard, you got that one when you're done spelling your name. You can get on that one. But then it creates two more...
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Carl-Gould-#70secondCEO-Managing the Lines
Carl Gould #70secondCEO
Managing the Lines Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. He said, listen, think of your company like a tennis match. All right, I'm on one side, I'm hitting the ball over to Mike, Mike's hitting it back, all right. Mike's start getting really good, he's hitting it from one side of the court to the other side and I'm running back and forth like a crazy man trying to cover the court. And I said, wow, Mike is hitting the ball. So this is Mike over here, all right. He's hitting the ball, he's...
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Carl-Gould-#70secondCEO-100 Responsibility for the Outcome
Carl Gould #70secondCEO
100% Responsibility for the Outcome Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So if you're working on something as a team, whether you're the leader, you're the manager, whatever, doesn't matter. Take 100% responsibility for the outcome, which means if Nicole and I are working on something and Nicole has her tasks and I have mine, I'm going to take 100% responsibility for hers, she'll do the same for me, and what that is, that will give enough overlap that makes sure we're going to get this job...
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Carl-Gould-#70secondCEO-Shed 20% of Your Job Description Each Year
Carl Gould #70secondCEO
Shed 20% of Your Job Description Each Year Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You should be thinking in your job to shed 20% of your job description every year. So by the time this group is here, you're already at the next step, whatever that is in the business, propelling the business forward. There's always this thinking that, oh, you're not gonna need me, where am I gonna go? I'm gonna work my way out of a job. That like never happens, you know? It does happen if you try to...
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Carl-Gould-#70secondCEO-Training a New Manager
Carl Gould #70secondCEO
Training a New Manager Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It's the hardest thing for you all that you're going to have to do is actually watch somebody do something in the beginning, at least, worse than you think you do. So when you start to manage somebody, you're doing the work right now. You're the producer. You're doing the work. Things are rising. Things are going good. Now, we train somebody. What happens? That, for a small period of time. But then, ideally, it goes up from there. So...
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Carl-Gould-#70secondCEO-Are You Ready to Let The Systems Work
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That's a system when you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we're talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are predictable, they're consistent, they're reliable, they're scheduled, and they're very...
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Carl-Gould-#70secondCEO-Is Business Ownership Lonely and Stressful
Carl Gould #70secondCEO
Is Business Ownership Lonely and Stressful? Do you wish it were more enjoyable? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that's what we're after. It has been said that being a business owner is the toughest and loneliest position in business. Wouldn't you agree? You don't make it tough and lonely, is you're flying by the seat of your pants in the middle of the night with no gauges and no plan and what will make it easier and simpler and more enjoyable? If you simply plan things out in...
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Carl-Could-#70secondCEO-Understand The How What and Why of Your Business
Carl Gould #70secondCEO
Understand the “how, what and why” of your business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the Business Discovery Process, there are three areas of discovery. There are your behaviors, which we call the DISC, how you do what you do. There are the values, which are the why, the motivators, the priorities and there are the attributes, meaning what you will do, you need to discover your strengths and your blind spots in these three areas, and then align them with the mission, vision, values and...
info_outlineUp Strategy - Premium Price Part 1
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
So in our pricing strategy we need to have our Up strategy. A premium strategy that’s turn key that comes with a premium price. Now you may not end up doubled and double again you might have to bring it back down and find where the market acceptance rate would be. But it’s got to be at least twenty-five to thirty-five percent higher than your core offering. Now I don’t know how many of you remember 1985 through 1989 I launched a residential home improvement company during that time, we were in a real estate recession yeah Bill you remember what was a thirty year fixed mortgage in 1986 a good one was double digits. It was twelve to eighteen percent we were in a real estate recession. I launched my landscaping and contracting residential--contracting company into that environment. That would be like launching one today that business doubled every year until 1992 and then I sold it.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.