Why UK Employers Need to See Carers at Work
The Catapult PR Show: PR Insight (UK)
Release Date: 09/16/2026
The Catapult PR Show: PR Insight (UK)
How many unpaid carers do you have in your UK workforce? Could you name them? Do some of these employees not even realise they can be labelled as unpaid carers? These are all key questions in a podcast recorded by managing director, Jane Hunt, with the CEO of Carers Cloud, with whom Jane has been working. ...
info_outlineThe Catapult PR Show: PR Insight (UK)
Jane Hunt, managing director of multi-award-winning PR and content agency, Catapult PR, provides a useful overview of the new heritage tourism white paper just published by her highly accredited heritage PR team. The UK agency regards heritage tourism public relations support and content campaigns as key specialisms. Consequently, it invests in independent research surveys, to support its expert view of heritage marketing and keep its finger on the pulse of consumer opinions with regard to heritage tourism. Jane explains how, following on from downloadable assets produced in 2019 and...
info_outlineThe Catapult PR Show: PR Insight (UK)
In this podcast episode, host, insurance PR and B2B PR consultant, Jane Hunt, managing director of multi award-winning Catapult PR, discusses the challenges faced by service providers, like insurance brokers and accountants, in a world increasingly dominated by AI search. The rise of AI-powered search has changed the digital landscape, requiring businesses to demonstrate experience, expertise, authority, and trust (EEAT) to improve their online visibility. The host highlights a two-part strategy, explaining the importance of combining self-published online content with third-party endorsements...
info_outlineThe Catapult PR Show: PR Insight (UK)
Are you a UK business, practice or firm with ‘clients’ rather than ‘customers’? If so, this bite-sized episode is for you, whether you are a solicitor, accountant, insurance broker, architect, vet or any other type of business. It’s all about helping to prevent you becoming invisible, particularly in an age of AI search. It’s about preventing your expertise remaining unappreciated by prospective clients and about stopping your firm being in the shadows, whilst competitors gain great profile. It’s also intended to prevent the conclusion that often follows this – a lack of...
info_outlineThe Catapult PR Show: PR Insight (UK)
Jane Hunt offers an overview of the insurance marketing research that Catapult PR has recently conducted, to show what UK consumers think of their insurers and insurance companies and their marketing, in 2023. Jane urges insurers, insurance providers and brokers to change the grey into scarlet, highlights how nobody will burn them at the stake for doing so and shows what rewards can be achieved by those who are bold, brave and creative in their insurance marketing. She also signposts them to the research document, downloadable at
info_outlineThe Catapult PR Show: PR Insight (UK)
info_outlineThe Catapult PR Show: PR Insight (UK)
Introduction to the new marketing concept for heritage visitor attractions in the UK - Heritage Buzz - with an explanation of why the new concept has. been launched, how it can assist museums, stately homes and gardens, heritage visitor attractions, heritage railways and other heritage-focused businesses and what sort of support is available. The launch details provide food for thought for any UK visitor attraction or museum in the heritage sector, or stately home and gardens in the historic homes category, which is wondering how to generate footfall in a tough economic year and how to access...
info_outlineThe Catapult PR Show: PR Insight (UK)
The second part of a podcast reviewing the results of a consumer survey into UK Visitor Attractions and assessing what the PR and content marketing responses to these should be.
info_outlineThe Catapult PR Show: PR Insight (UK)
How well do UK visitor attractions know their visitors? How much do they appreciate what's in their minds. This podcast walks you through the 2019 visitor attraction survey commissioned by Catapult PR, bringing you up-to-speed with your visitors' views, whilst also providing great PR tips along the way.
info_outlineHow many unpaid carers do you have in your UK workforce? Could you name them? Do some of these employees not even realise they can be labelled as unpaid carers? These are all key questions in a podcast recorded by Catapult PR's managing director, Jane Hunt, with the CEO of Carers Cloud, Irene Watkins, with whom Jane has been working.
Jane explores the business and #HR issue behind all of this, as well as new statistics that show that 1500 unpaid carers leave a working role in the UK each day, with the help of Irene and her insight, as an expert in the field of care, carer risk calculation, hospice management and HR. 'See Me At Work' is the message that Irene wishes to promote on behalf of unpaid carers, as she strives to improve the way the whole unpaid carer issue is managed within workforces nationwide. As she explains, unless a cloak of invisibility is lifted, unpaid carers remain invisible in the workplace, partly because they do not recognise themselves as unpaid carers and partly because employers lack the tools that Carers Cloud can provide, to help make unpaid carers and their needs visible.
Adding to the conversation about this crucial unpaid carer topic, which has major implications for British businesses and the British economy, is Hannah - a highly experienced legal expert in a niche area of the law, who has experienced the deficiencies that exist in the handling of the needs of unpaid carers from the sharp end. Hannah's moving story and narrative demonstrates exactly why all unpaid carers should be provided with a better plan, the likes of which Carers Cloud (www.carerscloud.com) can offer, as well as helping employers to calculate their carer risk and assisting employees on their journey through one of the most difficult times - if not the most difficult time - of their life.
With thoughts about the impact that getting this wrong has on all parties in the unpaid carer relationship, the podcast with a highly respected Welsh expert in this field is thought-provoking but also a demonstration of the fact that there are far better ways of tackling this major situation within the UK economy and retaining skilled employees within their roles.