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Unique Practice Model — with Rod J. Rohrich, MD (Ep. 326)

Beauty and the Biz

Release Date: 09/05/2025

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Doctor Rod Rohrich discusses his unique practice model and what’s made him stand out in highly competitive Dallas, Texas.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Unique Practice Model

Obviously, running a practice today is more complicated than ever. Indeed, staffing issues, business struggles, and patient expectations create constant challenges.

Therefore, I invited Dr. Rod Rohrich, MD — board-certified plastic surgeon, educator, and founding partner of the Dallas Plastic Surgery Institute — onto the "Beauty and the Biz" podcast.

Consequently, in "Rod Rohrich’s Unique Practice Model," he explains how he built one of the most effective business systems in plastic surgery.

Specifically, you’ll learn:

  • First, how he moved from academia to private practice. Consequently, that perspective still guides him today.
  • Second, the unusual group model at DPSI. In fact, 12 surgeons share ORs, a medspa, and even an in-house hotel while staying independent.
  • Third, why transparency, contracts, and leadership are essential for long-term success.
  • Finally, how to retain staff for decades by uniting them under one clear vision.

As a result, if you want to balance independence, profitability, and teamwork, this episode is full of proven strategies.

Furthermore, Dr. Rohrich shares the same lessons he teaches his fellows and partners.

Ultimately, these insights can save you years of frustration.

P.S. Similarly, you can lock out competitors and put “golden handcuffs” on your patients with the KiSS Loyalty Club.

Specifically, we do 95% of the work.

Consequently, your patients return, refer, review, and share you on social media — all without ads or discounts.

Certainly, click here to see if your area is still available.

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Visit Dr. Rohrich's website

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

#drrodrohrich #rodrohrichmd #drrohrich

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