Premium Pricing Isn’t Luck. It’s Positioning. — Ritu Chopra, MD (Ep. 351)
Release Date: 02/28/2026
He Left the Partnership and Here’s Why — Samuel E. Salcedo, MD (Ep. 371)
Beauty and the Biz
📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ He Left the Partnership and Here's Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients...
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25 Years in Solo Practice and Still Going Strong — Victor S. Ferrari, MD (Ep. 370)
Beauty and the Biz
📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Victor Ferrari, MD, talks about what it takes to still be going strong after 25 successful years in solo practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...
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Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)
Beauty and the Biz
📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ James Rough, MD, shares his journey into private practice and how it is not always a straight line to become successful. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...
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What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA (Ep. 368)
Beauty and the Biz
📕 Get Catherine’s new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Catherine Maley, MBA — Here's what 175 plastic surgeons told me about the business success of their practices. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients...
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Getting Out of Your Own Way — T. Gerald O’Daniel, MD (Ep. 367)
Beauty and the Biz
📕 📅 ⬇️⬇️⬇️ T Gerald O'Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients...
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Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO (Ep. 366)
Beauty and the Biz
📕 📅 ⬇️⬇️⬇️ Ruslan Zhuravsky, DO, shares his journey on building an operating suite private practice, with plans on then rebuilding from the ground up. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them...
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When the Surgeon Becomes the Bottleneck — Richard J. Brown, MD (Ep. 365)
Beauty and the Biz
📕 📅 ⬇️⬇️⬇️ Richard J. Brown, MD, shares from his experience on when the surgeon becomes the bottleneck in managing the practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and...
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Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO (Ep. 363)
Beauty and the Biz
📕 📅 ⬇️⬇️⬇️ Christopher Micallef, DO, shares how he grew from solo practice to 51,000 sq. ft. in only 2.5 years in Texas. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more...
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Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 364)
Beauty and the Biz
📕 📅 ⬇️⬇️⬇️ Nathaniel Villanueva, MD, shares the secrets of his success as a Beverly Hills surgeon in terms of a smarter practice growth model. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...
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Why This Surgeon “Lives Lean” in Beverly Hills — Faryan Jalalabadi, MD (Ep. 361)
Beauty and the Biz
📅 📕 ⬇️⬇️⬇️ Why this surgeon "lives lean" as a strategic choice in Beverly Hills with only three employees. Faryan Jalalabadi, MD explains. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients...
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