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5 Shifts to Attract and Keep More Cosmetic Patients — with Catherine Maley, MBA (Ep. 328)

Beauty and the Biz

Release Date: 09/19/2025

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Discover the 5 Shifts to Attract and Keep More Cosmetic Patients through reviews, referrals and social exposure.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

5 Shifts to Attract and Keep More Cosmetic Patients

First, many cosmetic practices still believe discounting attracts new patients. However, the truth is that discounting is the worst way to grow revenue.

Therefore, the most successful practices now grow faster. In addition, they charge more. Specifically, they do this by making five key shifts that:

  • First, add thousands to the bottom line

  • Next, reduce stress and staff burnout

  • Finally, remove the need for costly ads and discounts

Learn the “5 Shifts to Attract and Keep More Cosmetic Patients”

Next, in this week’s “Beauty and the Biz” podcast, I explain the “5 Shifts to Attract and Keep More Cosmetic Patients Without Ads or Discounts.” Furthermore, you will discover how to:

  • First, build “patients for life” instead of one-and-done transactions

  • Second, stop discounting and replace it with a smarter strategy

  • Third, use the secret weapon that grows your practice automatically

  • Fourth, see why retention has become the new attraction

  • Finally, lock patients to your practice with the KiSS Loyalty Club — not competitors

Why These 5 Shifts Matter

As a result, practices using these shifts create loyal patients. Moreover, they grow predictable revenue. Ultimately, they stop the discount treadmill.

👉 [See the KiSS Demo and Special Founder’s 25th Anniversary Rate and Bonuses. Then Reserve Your Area Now.]

P.S. Finally, only a few spots remain in the KiSS 25th Anniversary rollout. Specifically, you’ll get 25% off, reduced setup ($997 vs. $2,997), and my $5,000 Vault bonus.

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

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