Higher Education Communication Strategy Under Political Pressure and Crisis Risk
Release Date: 12/09/2025
The Purpose of Liberal Arts Education in the Age of AI
Changing Higher Ed
The same students who say college costs too much are overwhelmingly saying it was worth it, and that contradiction is the key to the entire public confidence debate. In Gallup-Lumina polling cited in this episode, 93 percent of bachelor's students called their degree a worthwhile investment. The doubt is about price, not the education, and generative AI has raised the stakes for confusing the two. In this episode of the , speaks with , where she is leading t, about the purpose of liberal arts education in the age of AI. Acampora argues that the purpose of higher education is human formation,...
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Building Fairleigh Dickinson’s Lifelong Learning Ecosystem Across Five Generations
Changing Higher Ed
Program discontinuation is usually the fight presidents avoid. Fairleigh Dickinson University put a significant slate of program discontinuations and consolidations to a faculty referendum, and roughly 88 percent of the faculty endorsed it. The vote reflects a larger redefinition underway at FDU: a shift from the four-year degree to a university built around lifelong learning. In this episode of the , Dr. Drumm McNaughton speaks with and the first FDU graduate to hold the office, about the four-P framework guiding that redefinition: programs, people, partnerships, and place. Avaltroni...
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Pairing Liberal Arts with Tech Readiness: Five Institutional Decisions from Manhattan University
Changing Higher Ed
At Manhattan University, the case for the liberal arts is being made with outcomes, not nostalgia. Its graduates rank in the top 2% nationally for mid-career salaries, and The Wall Street Journal ranked the university 73rd in the country for graduate salaries, social mobility, and cost-effectiveness. The more useful story for institutional leaders sits underneath those numbers: a set of deliberate decisions about , technology preparation, faculty adoption, hiring, and alumni engagement. In this episode of the , speaks with , President of , about how the institution pairs a liberal arts...
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Student Retention: Using AI to Spot Disengagement Before Dropout
Changing Higher Ed
Most retention systems flag struggling students through grades and attendance. By the time those indicators fire, many students are already halfway out the door. Elvee's survey of 1,050 U.S. college students shows why: 86% start college highly motivated, 42% come close to dropping out at some point, and only 17% of those who struggle ever request help. In this episode of the , speaks with , CEO of , whose work with U.S. colleges centers on reading behavioral data for early signals of student disengagement. Drawing on his background in commercial technology, Dar explains how patterns in...
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Higher Ed's Trust Problem Isn't a PR Problem: AAC&U's Trust Agenda
Changing Higher Ed
Half of college presidents worried about public trust are answering with a public relations campaign. According to the AAC&U report at the center of this episode, that is a reasonable instinct but the wrong one. Public confidence in colleges and universities has slid for more than a decade, and messaging alone will not turn it around. In this episode of the , speaks with , lead author of and he co-directs AAC&U’s Advancing Public Trust in Higher Education initiative, about why trust has eroded and what campus leaders can actually do about it. Their conversation moves past naming...
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Why Research Funding Cuts Are a Strategic Risk, Not a Budget Problem
Changing Higher Ed
When the federal government freezes research funding, leaders tend to treat it as a budget problem: a number that was cut and might later be restored. The harder truth in this conversation is that much of the damage cannot be undone. Halted studies, shuttered labs, and departed early-career researchers do not simply resume when the money comes back. Research funding cuts are a strategic risk, not a line item. In this episode of the , speaks with , President and CEO of the and former chancellor of UC Berkeley. Dirks , reflecting on the protests that had put Berkeley at the center of national...
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When AI Finds the Administrative Friction Higher Ed Leaders Miss
Changing Higher Ed
Most AI conversations in higher education focus on the academic side. The administrative side gets less attention and is producing the bigger near-term financial wins for institutions willing to govern the rollout. In this episode of the , speaks with , about how AI is being applied across enrollment and advancement at institutions including Empire State University, Florida Southwestern State College, and Boise State University. Drawing on his career across Blackboard, Instructure, Kaltura, and now Gravyty, Beck walks through the specific case studies behind administrative AI adoption: a...
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Inside CSU’s ChatGPT Edu Rollout Across 22 Universities
Changing Higher Ed
AI implementation in higher education is often framed as a technology question. California State University treated it as with technology as the catalyst, rolling out ChatGPT Edu to 22 universities in 18 months while running the largest AI survey ever conducted at a single university system. In this episode of the , speaks with , about how the system designed and executed its generative AI implementation and what the of 94,060 respondents reveals about AI adoption, faculty engagement, and student behavior. Drawing on her work co-leading the academic side of CSU's GenAI initiative,...
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AI in Higher Education: Bias, Procurement, and Human Oversight
Changing Higher Ed
At sixteen, with straight A's in math and science, Dr. Karen Panetta's school career assessment told her to sell makeup or be a cook. A male friend with lower scores got engineer or politician. No AI was involved. Just a rules-based system applying gender and biographical filters to two teenagers. That same logic now sits inside AI tools landing in admissions offices and HR systems across higher ed, with one critical difference: AI does not eliminate human bias, it removes the human accountability that used to make bias correctable. In this episode of the , speaks with , Dean of Graduate...
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AI-First Business Education: How Kogod Transformed Culture, Curriculum, and Faculty Adoption
Changing Higher Ed
Most business schools are still forming committees to figure out what to do about AI. Kogod School of Business at American University formed a committee, but far from the typical higher ed standards. Leadership gave it six weeks and a five-page limit, and used the recommendation to integrate AI into every department, major, and minor. Three years later, undergraduate enrollment is up 40%, applications are up 50%, and more than 90% of faculty are using AI in the classroom. In this episode of the , speaks with returning guests , Dean of the Kogod School of Business at American University, and ,...
info_outlineHigher education communication is no longer a marketing function. It is a strategic discipline shaped by political pressure, governance risk, and real-time public scrutiny.
In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with David Maffei, Senior Vice President and General Manager of the Americas at Staffbase, about how university presidents and boards must rethink how communication functions inside their institutions under today’s crisis-driven conditions.
Drawing on more than two decades of enterprise and higher education communications leadership, Maffei explains why internal communication now determines external credibility, why preparedness is the defining variable in crisis response, and how fragmented communication structures quietly undermine institutional trust. The discussion also explores how technology and AI amplify leadership discipline rather than replace it, and why presidential communication can no longer be delegated.
This conversation is especially relevant for presidents, boards, and senior leadership teams navigating political pressure, public scrutiny, and rising expectations for transparency, alignment, and trust.
Topics Covered
- Why internal communication now drives external brand credibility
- How crisis preparedness exposes governance strength or weakness
- Why internal notification must come before public announcements
- How political pressure reshapes presidential communication risk
- Why communication is now a core presidential competency
- The role of ego management in institutional leadership
- How siloed communication tools fracture institutional alignment
- Why unified board and presidential signaling protects credibility
- How technology and AI magnify leadership discipline
- Why communication is now embedded inside strategy, not downstream from it
Three Takeaways for Higher Ed Leadership
- Preparedness determines whether crisis strengthens or destabilizes trust.
- Internal communication discipline now shapes external credibility in real time.
- Unified signaling between presidents and boards is no longer optional.
This episode offers practical, governance-level insight into why communication performance is now inseparable from institutional performance — and how higher education leaders can protect credibility under sustained pressure.
Read the transcript or extended show summary:
https://changinghighered.com/higher-education-communication-strategy-crisis/
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