Do It Fat Mini Series: Your Body is Not Your Brand with Shine Image Consulting
Release Date: 10/29/2025
Why Personal Branding Is the Asset of 2026 (and Why Most People Are Doing It Wrong) (Solo Episode)
Chicks Who Give a Hoot
In this episode, Sara talks about: why personal branding matters more heading into 2026 the rise of a “trust recession” AI’s impact on credibility and content credibility as the new scarce resource why sameness—not saturation—is the real problem why service providers should not brand like content creators the importance of focus and specialization why aesthetics don’t solve trust problems choosing positioning over popularity integrity as a long-term brand advantage the evolution of personal branding Resources + Links: Grow your brand, income, and...
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A 2026 Reset (Solo Episode)
Chicks Who Give a Hoot
A New Season of Chicks Who Give a Hoot: Why We’re Going Shorter, Sharper, and More Intentional In this episode, Sara talks about: relaunching the podcast with a clear reset and new direction the overwhelm of today’s crowded, AI-heavy content landscape why the show is shifting to concise, 10-minute episodes using a journalism mindset to lead with one strong idea focusing each episode on a single, practical takeaway centering conversations on business, branding, visibility, and impact aligning the new format with the nonprofit mission and respect for listeners’ time ...
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The Power of Stages for Women Entrepreneurs with Jenn Espinosa-Goswami
Chicks Who Give a Hoot
In this episode, they chat about: Jenn’s early experiences with bullying, body image, and learning to avoid visibility how losing 100 pounds led her to discover the power of story and eventually build Weightless Chronicles. the contrast between Sara’s lifelong comfort on stage and Jen’s slow journey toward confidence and presence how Toastmasters unexpectedly opened the door to speaking and helped Jen recognize her message creates impact why clarifying your core message and signature speech is essential before seeking any stage the importance of choosing a message you can...
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Do It Fat Mini Series: Launch Party Live Recording with Beta Readers
Chicks Who Give a Hoot
In this episode, they chat about: what embodiment truly means beyond the buzzword, and how Domini personally defines it. the feeling of having a spirit “too big” for the body and how inhibition, conditioning, and permission influence that experience. the role of agency, pacing, and self-permission in expanding into your full embodied self. learning to separate internal truth from external narratives and recognizing the voices that shape your self-perception. using visualization, meditation, and humorous reframing to distinguish “your stuff” from the world’s projections. ...
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Do It Fat Mini Series: Embodiment with Domini Anne
Chicks Who Give a Hoot
In this episode, they chat about: what embodiment truly means beyond the buzzword, and how Domini personally defines it. the feeling of having a spirit “too big” for the body and how inhibition, conditioning, and permission influence that experience. the role of agency, pacing, and self-permission in expanding into your full embodied self. learning to separate internal truth from external narratives and recognizing the voices that shape your self-perception. using visualization, meditation, and humorous reframing to distinguish “your stuff” from the world’s projections. ...
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Do It Fat Mini Series: Body Confidence with Camellia Jade
Chicks Who Give a Hoot
In this episode, they chat about: Camellia Jade’s journey as a body confidence advocate and founder of Confidera and the Body Confidence Dance Party. what it means to be a “body confidence advocate” and how Camellia began helping women embrace their bodies. her personal path to body confidence, including confronting internalized negative self-talk. the creation of the series Your Body Is Not the Problem, Your Clothes Are and the power of social media to show real bodies. insights on body dysmorphia and shifting self-perception through mirror work and positive language. the...
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Do It Fat Mini Series: The Truth About GLP-1s with Dr. Bonnie Brock
Chicks Who Give a Hoot
In this episode, they chat about: Sara’s personal experience with GLP-1 medications, her journey with insulin resistance, and how medical validation reshaped her relationship with her body and health. Dr. Bonnie Brock’s integrative approach to medicine and her explanation of how GLP-1 medications and peptides work in the body. the myths, misinformation, and stigma surrounding GLP-1s — including how cultural narratives about weight, willpower, and “cheating” distort medical realities. the idea of “food noise” and how these medications can shift emotional and psychological...
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Do It Fat Mini Series: Your Body is Not Your Brand with Shine Image Consulting
Chicks Who Give a Hoot
In this episode, they chat about: leaving corporate life to build Shine Image Consulting and empower others through authentic self-expression. the link between personal style, confidence, and identity beyond clothing or trends. how inner transformation supports showing up authentically and being seen. addressing body insecurities and shifting from self-criticism to self-acceptance. aligning personal image and professional brand for greater credibility and consistency. redefining what’s “flattering”—focusing on proportion, comfort, and confidence instead of thinness. ...
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Do It Fat Mini Series: Health is Not a Size with Liz Brinkman
Chicks Who Give a Hoot
In this episode, they chat about: how Liz found her calling as a dietitian helping people heal their relationship with food and their bodies the shift from traditional, weight-focused nutrition to a weight-inclusive, non-diet approach why health isn’t defined by body size and how fat bias harms everyone the impact of diet culture and how it shapes our beliefs about food, worth, and health how to rebuild trust and freedom with food after years of rules or restriction recognizing signs of disordered eating and the difference between discipline and shame the influence of family,...
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Do It Fat Mini Series: The Book I Had to Write (Solo Episode)
Chicks Who Give a Hoot
In this episode, Sara talks about: the upcoming launch of her book Do It Fat and its themes of body positivity and visibility. separating self-worth from appearance and rejecting body shame. her personal journey with weight, healing, and self-acceptance. how patriarchy and media have shaped harmful beauty standards. key chapters like “Save Your Sorrys” and “Health Is Not a Size.” upcoming book launch events and her message to take up space now — “Do it messy. Do it scared. Do it fat.” Resources + Links: Be part of the Do It Fat movement. Visit to learn...
info_outlineIn this episode, they chat about:
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leaving corporate life to build Shine Image Consulting and empower others through authentic self-expression.
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the link between personal style, confidence, and identity beyond clothing or trends.
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how inner transformation supports showing up authentically and being seen.
-
addressing body insecurities and shifting from self-criticism to self-acceptance.
-
aligning personal image and professional brand for greater credibility and consistency.
-
redefining what’s “flattering”—focusing on proportion, comfort, and confidence instead of thinness.
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challenging societal and inherited beauty standards to create your own definition of style and worth.
Resources + Links:
Explore how you can work with Shine Image Consulting at www.shineimageconsulting.com/
Follow them on Instagram for daily style and confidence inspiration | @shineimageconsulting
Connect with Laura
LinkedIn | Laura Sweitzer, MBA
Connect with Jaclyn Arcuri
LinkedIn | Jaclyn Arcuri, MBA, Certified Image Stylist Professional
Instagram | @jaclynacuri
Be part of the Do It Fat movement. Visit doitfatbook.com to learn more about the book and see where you can celebrate with Sara at upcoming launch events!
Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com
Connect with Sara on Instagram | @sarachamberscreative
For show notes, resources, and more, visit Chicks Who Give a Hoot
Follow along with the podcast on Instagram | @chickswhogiveahoot
Show Notes:
In this episode of the Chicks Who Give a Hoot podcast, Sara welcomes Jaclyn Arcuri and Laura Sweitzer, the dynamic founders of Shine Image Consulting, a Scottsdale-based image consulting and lifestyle company helping clients align how they feel inside with how they show up in the world.
They discuss their journey from leaving corporate life to empowering individuals through the art of image consulting. The conversation dives deep into building self-confidence, debunking traditional beauty standards, and discovering personal style that goes beyond fleeting trends. Jaclyn and Laura emphasize the importance of authenticity and the powerful connection between inner transformation and outward appearance. Together, they explore how consistency in personal and professional presentation can foster genuine confidence and long-lasting impact.
✨ About Shine Image Consulting
Founded by Jaclyn Arcuri and Laura Sweitzer, Shine Image Consulting helps women and men cultivate confidence from the inside out. With a holistic approach that blends mindset, wardrobe, and lifestyle, Shine goes beyond surface-level styling to help clients uncover their unique essence and express it authentically. Whether through one-on-one consulting, workshops, or curated experiences, Jaclyn and Laura guide their clients toward clarity, empowerment, and a signature style that reflects who they truly are.
Based in Scottsdale, Arizona, Shine Image Consulting is where personal transformation meets polished presentation—because when you feel aligned, you naturally shine.
This episode is part of our Do It Fat Mini-Series, a special collection of conversations leading up to the launch of Sara’s debut book, Do It Fat. Join us each week as we unpack the stories, research, and reflections behind the movement — all about body acceptance, self-worth, and taking up space unapologetically.
00:00 Welcome to the Show
01:33 Meet Jaclyn and Laura: The Journey to Shine Image Consulting
02:25 The Deeper Purpose of Personal Styling
03:35 Discovering Personal Style and Confidence
04:59 Client Transformations and Internal Changes
05:14 The Impact of Trends and Authenticity
07:31 Body Insecurities and Styling
08:43 Empowering Clients Through Style
16:25 Challenging Societal Norms and Self-Perception
23:27 The Power of Self-Perception
24:09 Aligning Style with Brand Message
25:56 Balancing Authenticity and Visual Representation
26:28 Bridging the Gap Between Perception and Aspiration
27:37 Consistency in Personal and Professional Image
29:19 The Role of Communication in Image Building
31:59 The Importance of Consistency Across Platforms
39:57 Flattering vs. Authentic Style Choices
45:21 Conclusion and How to Connect with Shine Image Consulting