Why Personal Branding Is the Asset of 2026 (and Why Most People Are Doing It Wrong) (Solo Episode)
Release Date: 01/21/2026
Why Personal Branding Is the Asset of 2026 (and Why Most People Are Doing It Wrong) (Solo Episode)
Chicks Who Give a Hoot
In this episode, Sara talks about: why personal branding matters more heading into 2026 the rise of a “trust recession” AI’s impact on credibility and content credibility as the new scarce resource why sameness—not saturation—is the real problem why service providers should not brand like content creators the importance of focus and specialization why aesthetics don’t solve trust problems choosing positioning over popularity integrity as a long-term brand advantage the evolution of personal branding Resources + Links: Grow your brand, income, and...
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A 2026 Reset (Solo Episode)
Chicks Who Give a Hoot
A New Season of Chicks Who Give a Hoot: Why We’re Going Shorter, Sharper, and More Intentional In this episode, Sara talks about: relaunching the podcast with a clear reset and new direction the overwhelm of today’s crowded, AI-heavy content landscape why the show is shifting to concise, 10-minute episodes using a journalism mindset to lead with one strong idea focusing each episode on a single, practical takeaway centering conversations on business, branding, visibility, and impact aligning the new format with the nonprofit mission and respect for listeners’ time ...
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The Power of Stages for Women Entrepreneurs with Jenn Espinosa-Goswami
Chicks Who Give a Hoot
In this episode, they chat about: Jenn’s early experiences with bullying, body image, and learning to avoid visibility how losing 100 pounds led her to discover the power of story and eventually build Weightless Chronicles. the contrast between Sara’s lifelong comfort on stage and Jen’s slow journey toward confidence and presence how Toastmasters unexpectedly opened the door to speaking and helped Jen recognize her message creates impact why clarifying your core message and signature speech is essential before seeking any stage the importance of choosing a message you can...
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Do It Fat Mini Series: Launch Party Live Recording with Beta Readers
Chicks Who Give a Hoot
In this episode, they chat about: what embodiment truly means beyond the buzzword, and how Domini personally defines it. the feeling of having a spirit “too big” for the body and how inhibition, conditioning, and permission influence that experience. the role of agency, pacing, and self-permission in expanding into your full embodied self. learning to separate internal truth from external narratives and recognizing the voices that shape your self-perception. using visualization, meditation, and humorous reframing to distinguish “your stuff” from the world’s projections. ...
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Do It Fat Mini Series: Embodiment with Domini Anne
Chicks Who Give a Hoot
In this episode, they chat about: what embodiment truly means beyond the buzzword, and how Domini personally defines it. the feeling of having a spirit “too big” for the body and how inhibition, conditioning, and permission influence that experience. the role of agency, pacing, and self-permission in expanding into your full embodied self. learning to separate internal truth from external narratives and recognizing the voices that shape your self-perception. using visualization, meditation, and humorous reframing to distinguish “your stuff” from the world’s projections. ...
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Chicks Who Give a Hoot
In this episode, they chat about: Camellia Jade’s journey as a body confidence advocate and founder of Confidera and the Body Confidence Dance Party. what it means to be a “body confidence advocate” and how Camellia began helping women embrace their bodies. her personal path to body confidence, including confronting internalized negative self-talk. the creation of the series Your Body Is Not the Problem, Your Clothes Are and the power of social media to show real bodies. insights on body dysmorphia and shifting self-perception through mirror work and positive language. the...
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Do It Fat Mini Series: The Truth About GLP-1s with Dr. Bonnie Brock
Chicks Who Give a Hoot
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Do It Fat Mini Series: Your Body is Not Your Brand with Shine Image Consulting
Chicks Who Give a Hoot
In this episode, they chat about: leaving corporate life to build Shine Image Consulting and empower others through authentic self-expression. the link between personal style, confidence, and identity beyond clothing or trends. how inner transformation supports showing up authentically and being seen. addressing body insecurities and shifting from self-criticism to self-acceptance. aligning personal image and professional brand for greater credibility and consistency. redefining what’s “flattering”—focusing on proportion, comfort, and confidence instead of thinness. ...
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Do It Fat Mini Series: Health is Not a Size with Liz Brinkman
Chicks Who Give a Hoot
In this episode, they chat about: how Liz found her calling as a dietitian helping people heal their relationship with food and their bodies the shift from traditional, weight-focused nutrition to a weight-inclusive, non-diet approach why health isn’t defined by body size and how fat bias harms everyone the impact of diet culture and how it shapes our beliefs about food, worth, and health how to rebuild trust and freedom with food after years of rules or restriction recognizing signs of disordered eating and the difference between discipline and shame the influence of family,...
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Do It Fat Mini Series: The Book I Had to Write (Solo Episode)
Chicks Who Give a Hoot
In this episode, Sara talks about: the upcoming launch of her book Do It Fat and its themes of body positivity and visibility. separating self-worth from appearance and rejecting body shame. her personal journey with weight, healing, and self-acceptance. how patriarchy and media have shaped harmful beauty standards. key chapters like “Save Your Sorrys” and “Health Is Not a Size.” upcoming book launch events and her message to take up space now — “Do it messy. Do it scared. Do it fat.” Resources + Links: Be part of the Do It Fat movement. Visit to learn...
info_outlineIn this episode, Sara talks about:
-
why personal branding matters more heading into 2026
-
the rise of a “trust recession”
-
AI’s impact on credibility and content
-
credibility as the new scarce resource
-
why sameness—not saturation—is the real problem
-
why service providers should not brand like content creators
-
the importance of focus and specialization
-
why aesthetics don’t solve trust problems
-
choosing positioning over popularity
-
integrity as a long-term brand advantage
-
the evolution of personal branding
Resources + Links:
Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com
Connect with Sara on Instagram | @sarachamberscreative
For show notes, resources, and more, visit Chicks Who Give a Hoot
Follow along with the podcast on Instagram | @chickswhogiveahoot
Show Notes:
In this episode of Chicks Who Give a Hoot, Sara delves into why personal branding is becoming a critical asset this 2026, especially in light of the rise of AI and the erosion of trust. The episode discusses a 'trust recession,' differentiates between branding for service providers and content creators, and highlights why positioning is more important than aesthetics for building credibility and income. She also emphasizes the importance of authenticity, deep experience, and intentional branding in a world where content is abundant but credibility is rare.
00:00 Welcome to the Show
01:18 Introduction to Personal Branding in 2026
02:02 The Trust Recession and AI's Impact
03:05 The Importance of Credibility and Reputation
04:49 Service Providers vs. Content Creators
07:12 The Pitfalls of Relying on Aesthetics
08:00 The Power of Positioning
08:41 Final Thoughts on Personal Branding