Can Chiropractors Really Have Work-Life Balance?
Release Date: 12/17/2024
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One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with...
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Why Do Some Chiropractors Make Chiropractic Sound Like a Religion?
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In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in...
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Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith
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In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead...
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Chiropractic Networking & Collabs: Trust vs Attention
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In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build...
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Most Chiropractic Marketing Takes Time
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In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also...
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The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors
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In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom....
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He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice?
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In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership. Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your...
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Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking...
info_outlineIn this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground.
Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another.
The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice.
Key Takeaways:
1. The Extremes of Work-Life Balance:
- On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success.
- On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial.
- Both extremes come with consequences, especially for chiropractors with families.
2. The Real Priorities in Life:
- Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members.
- Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships.
3. The Importance of Saying No:
- When you say yes to one thing, you’re saying no to something else.
- Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home.
4. Tips for Work-Life Balance:
- At Work:
- Create structure and discipline in your practice.
- Be efficient and prioritize foundational tasks that truly matter.
- Avoid wasted time and inefficiency—it directly affects your time with family.
- At Home:
- Be fully present when you're home. Don’t bring work problems into family time.
- Understand that the time you spend at home is irreplaceable.
- Communicate with your spouse and set expectations for temporary sacrifices while building your practice.
5. Timing is Everything:
- If you're single and building a practice, take advantage of the flexibility.
- If you have a family, use them as your motivation to work smarter, not just harder.
- Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships.
Final Thoughts:
You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you’re home—be home.
Resources Mentioned:
- Need a better chiropractic website? Visit RocketChiro.com to attract more new patients in the coming year.
- Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies.
Share & Subscribe:
If you found this episode helpful, please share it with other chiropractors! Don’t forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life.
Connect with Rocket Chiro:
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo