Can Chiropractors Really Have Work-Life Balance?
Release Date: 12/17/2024
Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking...
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Text, Call, or Click? What's The Best Way For New Patients To Reach Chiropractors?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations. Key Points: Initial Patient Contact: Referrals and reputation establish trust before first contact. Cold contacts require quick and convenient responses to avoid losing potential...
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I'm a Chiropractor - Is Social Media Worth It?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends. You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively. Topics Covered: Why there’s no one-size-fits-all approach to social media The flawed assumption that every...
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I'm a Chiropractor - Should I Spend Money On Google Ads or SEO?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you. After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential...
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I'm a Chiropractor - How Do I Get More New Patients?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?" Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward. What You’ll Learn in This Episode: Why the typical "just do this"...
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Animal Chiropractic, Is That A Thing? A Conversation With Dr. Katie Lackey
Rocket Chiropractic Podcast
In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it’s like treating non-verbal patients, and the powerful results she sees in practice. The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of...
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What's The Biggest Mistake That New Chiropractors Make?
Rocket Chiropractic Podcast
In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one’s identity and ideal patient, as well as the need for effective marketing and branding. Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice....
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Are You Meeting New People? The Start of ALL Chiropractic Marketing
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In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail. Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies,...
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Chiropractic Philosophy…What Is It Good For? A Conversation With Dr. John Stenberg
Rocket Chiropractic Podcast
Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully? In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenberg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice. They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors. From the hypocrisy...
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The Gospel of Fitness: A Conversation About Fitness, Faith, and Aging Gracefully With Steve McKinney
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of . Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve’s background in personal training, jiu-jitsu, and his experience as a pastor. Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep...
info_outlineIn this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground.
Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another.
The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice.
Key Takeaways:
1. The Extremes of Work-Life Balance:
- On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success.
- On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial.
- Both extremes come with consequences, especially for chiropractors with families.
2. The Real Priorities in Life:
- Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members.
- Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships.
3. The Importance of Saying No:
- When you say yes to one thing, you’re saying no to something else.
- Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home.
4. Tips for Work-Life Balance:
- At Work:
- Create structure and discipline in your practice.
- Be efficient and prioritize foundational tasks that truly matter.
- Avoid wasted time and inefficiency—it directly affects your time with family.
- At Home:
- Be fully present when you're home. Don’t bring work problems into family time.
- Understand that the time you spend at home is irreplaceable.
- Communicate with your spouse and set expectations for temporary sacrifices while building your practice.
5. Timing is Everything:
- If you're single and building a practice, take advantage of the flexibility.
- If you have a family, use them as your motivation to work smarter, not just harder.
- Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships.
Final Thoughts:
You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you’re home—be home.
Resources Mentioned:
- Need a better chiropractic website? Visit RocketChiro.com to attract more new patients in the coming year.
- Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies.
Share & Subscribe:
If you found this episode helpful, please share it with other chiropractors! Don’t forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life.
Connect with Rocket Chiro:
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Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo