How Much Money Should Chiropractors Spend on Marketing?
Rocket Chiropractic Podcast
One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with...
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I'm a Chiropractor - How Do I Ask For Online Reviews Without Sounding Desperate?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal. Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose...
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How Chiropractors Can Build a Referral-Based Chiropractic Practice
Rocket Chiropractic Podcast
In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don’t have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don’t), and offers practical tips on building stronger community and professional connections. Whether you’re just getting started or you’re ready to reduce your dependency on paid ads, this episode is packed with...
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Why Do Some Chiropractors Make Chiropractic Sound Like a Religion?
Rocket Chiropractic Podcast
In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in...
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Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith
Rocket Chiropractic Podcast
In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead...
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Chiropractic Networking & Collabs: Trust vs Attention
Rocket Chiropractic Podcast
In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build...
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Most Chiropractic Marketing Takes Time
Rocket Chiropractic Podcast
In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also...
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The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors
Rocket Chiropractic Podcast
In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom....
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He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice?
Rocket Chiropractic Podcast
In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership. Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your...
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Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking...
info_outlineIn this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it’s essential, the different types available, and how to determine what coaching makes the most sense for your practice.
With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success.
Key Takeaways:
1. Why Chiropractic Coaching Matters:
- Chiropractic college prepares you to pass boards, not to thrive in the real world.
- The chiropractor you are when you graduate is not the one you need to be to succeed long-term.
- Ongoing coaching, education, and habit development are critical for growth.
2. Types of Chiropractic Coaching:
- Business Coaching: Learn the basics of running a chiropractic practice.
- Clinical Coaching: Improve patient management and human interaction skills.
- Marketing & Branding: Develop a unique value proposition to attract your ideal patients.
- Mindset & Personal Development: Build leadership skills and overcome mental roadblocks.
- Sales & Communication: Refine how you present value and gain patient agreement.
- Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic.
- Technology & Systems Coaching: Maximize the tools and software you’re already using.
- Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par.
3. Choosing the Right Coaching for You:
- Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues).
- Start with affordable or free options (e.g., podcasts, books) if finances are tight.
- Invest strategically in coaching that aligns with your current goals and budget.
4. Jerry’s Advice:
- Avoid rushing into expensive programs without proof of concept or financial stability.
- Take action—don’t just learn, but apply what you’ve learned.
- Your practice can only grow as much as you do, so prioritize personal and professional development.
Resources Mentioned:
- Rocket Chiro Websites: Build a better chiropractic website to attract more new patients.
- Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck.
Call to Action:
If you’re ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit Rocket Chiro today to get started.
Subscribe & Share:
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Thank you for listening to the Rocket Chiro Podcast. See you next time!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo