Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking...
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Text, Call, or Click? What's The Best Way For New Patients To Reach Chiropractors?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations. Key Points: Initial Patient Contact: Referrals and reputation establish trust before first contact. Cold contacts require quick and convenient responses to avoid losing potential...
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I'm a Chiropractor - Is Social Media Worth It?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends. You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively. Topics Covered: Why there’s no one-size-fits-all approach to social media The flawed assumption that every...
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I'm a Chiropractor - Should I Spend Money On Google Ads or SEO?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you. After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential...
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I'm a Chiropractor - How Do I Get More New Patients?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?" Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward. What You’ll Learn in This Episode: Why the typical "just do this"...
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Animal Chiropractic, Is That A Thing? A Conversation With Dr. Katie Lackey
Rocket Chiropractic Podcast
In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it’s like treating non-verbal patients, and the powerful results she sees in practice. The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of...
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What's The Biggest Mistake That New Chiropractors Make?
Rocket Chiropractic Podcast
In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one’s identity and ideal patient, as well as the need for effective marketing and branding. Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice....
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Are You Meeting New People? The Start of ALL Chiropractic Marketing
Rocket Chiropractic Podcast
In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail. Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies,...
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Chiropractic Philosophy…What Is It Good For? A Conversation With Dr. John Stenberg
Rocket Chiropractic Podcast
Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully? In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenberg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice. They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors. From the hypocrisy...
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The Gospel of Fitness: A Conversation About Fitness, Faith, and Aging Gracefully With Steve McKinney
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of . Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve’s background in personal training, jiu-jitsu, and his experience as a pastor. Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep...
info_outlineIn this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it’s essential, the different types available, and how to determine what coaching makes the most sense for your practice.
With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success.
Key Takeaways:
1. Why Chiropractic Coaching Matters:
- Chiropractic college prepares you to pass boards, not to thrive in the real world.
- The chiropractor you are when you graduate is not the one you need to be to succeed long-term.
- Ongoing coaching, education, and habit development are critical for growth.
2. Types of Chiropractic Coaching:
- Business Coaching: Learn the basics of running a chiropractic practice.
- Clinical Coaching: Improve patient management and human interaction skills.
- Marketing & Branding: Develop a unique value proposition to attract your ideal patients.
- Mindset & Personal Development: Build leadership skills and overcome mental roadblocks.
- Sales & Communication: Refine how you present value and gain patient agreement.
- Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic.
- Technology & Systems Coaching: Maximize the tools and software you’re already using.
- Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par.
3. Choosing the Right Coaching for You:
- Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues).
- Start with affordable or free options (e.g., podcasts, books) if finances are tight.
- Invest strategically in coaching that aligns with your current goals and budget.
4. Jerry’s Advice:
- Avoid rushing into expensive programs without proof of concept or financial stability.
- Take action—don’t just learn, but apply what you’ve learned.
- Your practice can only grow as much as you do, so prioritize personal and professional development.
Resources Mentioned:
- Rocket Chiro Websites: Build a better chiropractic website to attract more new patients.
- Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck.
Call to Action:
If you’re ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit Rocket Chiro today to get started.
Subscribe & Share:
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Thank you for listening to the Rocket Chiro Podcast. See you next time!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo