Does More Time With Patients = Better Chiropractic Care?
Release Date: 02/10/2025
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In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in...
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Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith
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In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead...
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Chiropractic Networking & Collabs: Trust vs Attention
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In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build...
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Most Chiropractic Marketing Takes Time
Rocket Chiropractic Podcast
In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also...
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In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom....
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In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership. Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your...
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Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking...
info_outlineRocket Chiropractic Marketing Podcast - Episode Show Notes
Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors
Episode Summary:
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors:
Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice.
Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued.
Key Takeaways:
1. The "More Time = More Value" Myth
Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be.
Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals.
Chiropractors should prioritize efficiency without sacrificing quality.
Patients should pay for results, not minutes on the clock.
New patient visits and regular visits should be optimized for effectiveness and patient experience.
Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration.
2. The Power of Patient Interaction
Patients need to feel heard and valued.
Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention.
Ignoring or dismissing a patient’s experience can create a sense of disconnection and drive them away.
Being present and engaged, even in a short visit, makes a significant difference in the patient experience.
Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience.
3. Business and Marketing Takeaways
Efficiency in practice allows chiropractors to serve more patients without compromising care.
Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue.
Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty.
Announcements & Housekeeping:
Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates.
Next Step Program: If you’re a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth.
Podcast Reviews: If you enjoy the podcast, leave a review on Google—there’s a “Review Us” button on the Rocket Chiro website.
Final Thoughts:
Focus on value and efficiency, not just time spent with patients.
Enhance patient interactions to build stronger connections and improve retention.
Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction.
Thank You for Listening! 🎙️If you found value in this episode, be sure to subscribe and share it with fellow chiropractors. See you next time!
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Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo