The Limitations of Local SEO & When Chiropractors Should Run Google Ads
Release Date: 02/20/2025
Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking...
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Text, Call, or Click? What's The Best Way For New Patients To Reach Chiropractors?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations. Key Points: Initial Patient Contact: Referrals and reputation establish trust before first contact. Cold contacts require quick and convenient responses to avoid losing potential...
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I'm a Chiropractor - Is Social Media Worth It?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends. You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively. Topics Covered: Why there’s no one-size-fits-all approach to social media The flawed assumption that every...
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I'm a Chiropractor - Should I Spend Money On Google Ads or SEO?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you. After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential...
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I'm a Chiropractor - How Do I Get More New Patients?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?" Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward. What You’ll Learn in This Episode: Why the typical "just do this"...
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Animal Chiropractic, Is That A Thing? A Conversation With Dr. Katie Lackey
Rocket Chiropractic Podcast
In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it’s like treating non-verbal patients, and the powerful results she sees in practice. The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of...
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What's The Biggest Mistake That New Chiropractors Make?
Rocket Chiropractic Podcast
In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one’s identity and ideal patient, as well as the need for effective marketing and branding. Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice....
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Are You Meeting New People? The Start of ALL Chiropractic Marketing
Rocket Chiropractic Podcast
In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail. Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies,...
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Chiropractic Philosophy…What Is It Good For? A Conversation With Dr. John Stenberg
Rocket Chiropractic Podcast
Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully? In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenberg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice. They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors. From the hypocrisy...
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The Gospel of Fitness: A Conversation About Fitness, Faith, and Aging Gracefully With Steve McKinney
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of . Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve’s background in personal training, jiu-jitsu, and his experience as a pastor. Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep...
info_outlineIn this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts.
Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down.
What You’ll Learn in This Episode:
🔥 The Real Limitations of Local SEO (Google Maps)
- Why your search visibility is limited by factors like search volume and competition.
- How Google’s location-based algorithm impacts your chances of ranking in the map pack.
- The importance of your practice’s physical location when it comes to dominating local searches.
💡 The Truth About Heat Maps
- Jerry shares his experience with SEO companies promising "too-good-to-be-true" results using heat maps.
- Why some SEO claims only work in low-competition areas.
- How to set realistic expectations for local SEO results based on your practice’s location and competition.
🚀 When Chiropractors Should Run Google Ads
- How Google Ads can help bypass SEO limitations and get immediate visibility.
- The pros and cons of running ads yourself vs. hiring an agency.
- Why Google Ads budgets can be tricky, especially for chiropractors with limited marketing funds.
- The best times to consider running ads:
- New practices looking to generate leads fast.
- Chiropractors wanting to expand reach beyond local SEO limits.
- Practices aiming for total local domination.
💣 Bonus Insight:
- Jerry’s take on review strategies and why there’s no such thing as "too many reviews" when it comes to dominating your local market.
Key Takeaways:
- Local SEO is powerful but has real limitations based on search volume, competition, and physical location.
- Google Ads can help chiropractors reach more potential patients—but they come with their own challenges and costs.
- Strategic marketing is about balancing long-term organic growth with paid strategies for immediate results.
🎯 Need Help With Your Website, SEO, or Google Ads?
Head over to RocketChiro.com to learn how Jerry can help you optimize your site, improve your local SEO, or run effective Google Ads to attract more new patients.
👉 Subscribe to the Rocket Chiropractic Marketing Podcast on Apple Podcasts, Spotify, or your favorite podcast platform so you never miss an episode!
🎙️ Got questions or topics you'd like covered?
Reach out to Jerry at RocketChiro.com — he's always excited to help chiropractors grow their practice!