I'm a Chiropractor - How Do I Get More New Patients?
Release Date: 04/10/2025
How Much Money Should Chiropractors Spend on Marketing?
Rocket Chiropractic Podcast
One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with...
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I'm a Chiropractor - How Do I Ask For Online Reviews Without Sounding Desperate?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal. Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose...
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How Chiropractors Can Build a Referral-Based Chiropractic Practice
Rocket Chiropractic Podcast
In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don’t have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don’t), and offers practical tips on building stronger community and professional connections. Whether you’re just getting started or you’re ready to reduce your dependency on paid ads, this episode is packed with...
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Why Do Some Chiropractors Make Chiropractic Sound Like a Religion?
Rocket Chiropractic Podcast
In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in...
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Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith
Rocket Chiropractic Podcast
In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead...
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Chiropractic Networking & Collabs: Trust vs Attention
Rocket Chiropractic Podcast
In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build...
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Most Chiropractic Marketing Takes Time
Rocket Chiropractic Podcast
In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also...
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The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors
Rocket Chiropractic Podcast
In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom....
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He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice?
Rocket Chiropractic Podcast
In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership. Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your...
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Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
Rocket Chiropractic Podcast
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking...
info_outlineIn this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?"
Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward.
What You’ll Learn in This Episode:
Why the typical "just do this" advice is usually misleading
The connection between chiropractic marketing gurus and the broader "make money online" culture
Why there’s no one-size-fits-all approach to getting new patients
Why it's okay (and normal) to get unbalanced results from your marketing efforts
Why everything starts with reaching new people—and how to make sure you're doing it
The Three Big Marketing Categories:
1. Online Marketing
Websites, SEO, Google Ads, social media, email, and digital content creation
2. Offline Marketing
Referrals, local networking, events, community outreach, print, and face-to-face marketing
3. Retention
Onboarding, communication, patient experience, and follow-up systems that keep people coming back
Foundational Steps to Get Started:
Clarify your marketing message: Who are you, and how do you help?
Build and maintain a professional website
Set up and optimize your Google Business Profile
Create and maintain relevant social media accounts
Implement a simple, effective plan for gathering reviews and referrals
Key Questions to Ask Yourself:
What are my current skills?
What are my interests?
What are my available opportunities?
What is my timeline?
What is my budget?
These questions will help you decide what to focus on next and avoid wasting time and money.
Final Takeaways:
Just get started, even if it’s messy at first
Don’t take unnecessary financial risks
Test and tweak your efforts—marketing is an ongoing process
Be willing to change, but also be patient with your strategy
Most importantly, be committed to excellence in everything you do
Resources
Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join