#658: Navigating Real Estate Trends & Industry Shifts with Andre LaFountain

Episode Overview

In this episode, John Kitchens is joined by Jay Kinder and Andrew Lafountain for a no-holds-barred deep dive into what’s happening right now in the real estate industry—and where it’s all heading. From Rocket’s acquisition of Redfin to leadership shifts at top brokerages, the guys unpack the chaos, opportunities, and strategy agents need to understand if they want to stay ahead in 2025 and beyond.

This episode is part market analysis, part future forecasting, and 100% real talk from top industry leaders who’ve seen it all—and are still leading from the front.

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Key Topics Covered

Redfin, Rocket & the Race to the Bottom

• Why Rocket acquired Redfin—and what they’re really after (hint: not the agents).

• Redfin’s failed bet on low-fee, low-skill agent models.

• Why consumers ultimately don’t want cheap—they want value.

• What this move signals about the future of real estate portals and tech platforms.
  
  

The Legacy Brokerage Shakeup

• Why franchise models (KW, Anywhere, Berkshire) are struggling to evolve.

• Lawsuits, territorial issues, and brand dilution.

• The difference between iconic brands and actual value propositions in today’s market.

• Why the agent—not the company—is the brand now.
  
  

Cloud-Based Brokerages: Who’s Winning & Why

• How eXp navigated 20K–80K agent growth profitably—a feat unmatched in the industry.

• The co-sponsorship game-changer and what it unlocks for agent partnerships.

• Why most “me-too” cloud brokerages will fail (and some already are).

• What sets eXp’s leadership apart: Leo Pareja and Glenn Sanford’s agility, vision, and agent-first focus.
  
  

Real’s Leadership Shift & What It Reveals

• The abrupt exit of Sharran Srivatsaa from day-to-day operations.

• Why losing a charismatic visionary can signal deeper cracks.

• Why copycat models without culture or core values can’t scale sustainably.

• The hard truth: Without operational excellence, fast growth leads to faster breakdowns.

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Actionable Takeaways

• Don’t be seduced by legacy brands—they don’t control the customer experience you do.

• As a cloud brokerage, operational excellence at scale is the new battleground.

• Align yourself with a platform that evolves fast, values agents, and puts your growth first.

• Pay attention to leadership exits—it's often a signal of turbulence ahead.

• If you’ve been sitting on the sidelines, now is the time to move—before the next wave explodes.

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Resources Mentioned

• eXp Realty – The platform powering agent-first success.

• Redfin Acquisition Coverage – Mike DelPrete Newsletter

• FastCap Agent Accelerator Program

• John Kitchens Coaching

• Jay Kinder YouTube

 

"The agent is the brand. Brokerages that don’t get that are already behind." – John Kitchens

 

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• Facebook: @johnkitchenscoac

 

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