#705: The Operating System Behind 7-Figure Real Estate Teams
John Kitchens Coach Podcast | Life. Coaching. Real Estate.
Release Date: 07/17/2025
John Kitchens Coach Podcast | Life. Coaching. Real Estate.
Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with powerhouse real estate leader Mary Murphy to unpack how she built a thriving, 7-figure business—remotely. Mary opens up about her bold move from New Jersey to Arizona, how she scaled out of production, and what she’s learned about building systems, replacing herself, and thinking like a CEO. This isn’t about hype or hustle. It’s about leadership, accountability, and being willing to become the “dumbest person in the room” so you can grow faster. Mary shares how she built a business...
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Episode Overview In this episode of the John Kitchens Coach Podcast, John, Al Stasek, and Jay Kinder sit down to talk real estate leadership, scaling beyond sales, and what true CEOs are doing differently in 2025. While the spotlight is on the upcoming Agent to CEO + Rock the Spectrum event, the conversation dives deep into what it actually takes to build a scalable, profitable, and freedom-driven real estate business. They unpack why most agents stay stuck in production, the importance of operating systems like Scaling Up and EOS, and how elite agents like Blake Sloan,...
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Episode Overview In this power-packed episode of the John Kitchens Coach Podcast, John is joined by marketing powerhouse and real estate icon GoGo Bethke, alongside Al Stasek, for a no-fluff conversation about what separates struggling real estate teams from scalable businesses in 2025. GoGo shares her remarkable journey—from immigrant au pair to a top-tier digital entrepreneur and multi-business owner—and breaks down the mindset, strategy, and faith that fueled her transformation. If you’ve ever felt stuck trading time for money, this is your blueprint for building multiple...
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Episode Overview In this episode, John Kitchens, Jay Kinder, and Al Stasek dive deep into what it really takes to shift from agent to CEO in today’s unpredictable market. From revisiting hard-earned lessons with Kyle Whissel to calling out the rise of unethical listing practices, this episode pulls no punches. The guys break down why operating systems, high standards, and the right mindset are the foundation for scaling—and why most agents fail when they avoid the hard truths. They also unveil major updates on the Agent to CEO 2024 experience in Cleveland, including VIP...
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Episode Overview In this episode, John Kitchens and Jay Kinder unpack the real reason most agents are struggling in 2025: they don’t understand marketing. From identifying “have-to” sellers to the hidden power of new construction funnels, this conversation is a masterclass in how agents must shift their mindset and skillset to thrive. Jay pulls back the curtain on what’s working right now in lead generation, direct mail, and social positioning—and how to build authority at scale without burning out. If you're doing fewer than 2 deals a month, this is the wake-up...
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Episode Overview In this no-fluff masterclass, John Kitchens sits down with industry titan Kyle Whissel to break down the five essential keys to scaling a high-performance real estate team in 2025. From running a billion-dollar operation to managing 100+ agents, Kyle shares the exact frameworks, tools, and leadership mindset that separate scalable success from burnout. Whether you're looking to build your first team or scale past $500M, this episode delivers the blueprint—straight from someone who’s doing it now. What You’ll Learn in This Episode Key #1: Mindset and Leadership...
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Episode Overview In this episode, John Kitchens, Jay Kinder, and Al Stasek bring the heat with a jam-packed, no-guest session that dives deep into where the real estate industry is headed—and what it takes to stay ahead. From the truth behind commission lawsuits to the rapid evolution of AI in marketing, the guys pull back the curtain on what real leaders are doing in 2025 to stay relevant, profitable, and highly valuable in a noisy world. They also unveil details for the 10th annual Rock the Spectrum and Agent to CEO event in Cleveland—and why it's the most high-impact, can't-miss event...
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Episode Overview In this episode, John Kitchens, Jay Kinder, and Albie Stasek dive into the shifting dynamics of today’s real estate landscape—from team growth and agent migration to California’s wildfire devastation and Zillow’s evolving influence. With no guest this week, the conversation gets real as the guys dissect the core trends impacting the industry right now. They explore how pain, opportunity, and leadership are reshaping the way agents and teams make decisions. Plus, they tackle a major emerging trend: team mergers and mega team expansion. Is this the next wave or a...
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Episode Overview: In this reflective and forward-focused episode, John Kitchens and Al Stasek dig deep into how to architect a truly impactful and fulfilling life as we move into the second half of the decade. Recorded on New Year’s Eve, this powerful conversation explores what it means to live with intention, harness AI without losing authenticity, and build businesses (and lives) that align with our truest values. They unpack lessons from Patrick Bet-David’s 2025 Planning framework, the story of Wally Pipp, the power of morning gratitude, and how to define your version of the perfect...
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Episode Overview: In this powerhouse episode, John Kitchens, Jay Kinder, and Al Stasek are joined by industry icon Spring Bengtzen for a transparent and high-energy conversation about growth, mindset, and rebuilding success from scratch. Spring opens up about her bold move from Real to eXp Realty, what it takes to start over in the face of massive competition, and the mindset shifts that keep her moving toward a 10,000-agent goal. From navigating co-sponsorship, to launching value-based ecosystems and leveraging powerful communities, Spring shares exactly how she's using transparency,...
info_outlineEpisode Overview
In this episode of the John Kitchens Coach Podcast, John, Al Stasek, and Jay Kinder sit down to talk real estate leadership, scaling beyond sales, and what true CEOs are doing differently in 2025. While the spotlight is on the upcoming Agent to CEO + Rock the Spectrum event, the conversation dives deep into what it actually takes to build a scalable, profitable, and freedom-driven real estate business.
They unpack why most agents stay stuck in production, the importance of operating systems like Scaling Up and EOS, and how elite agents like Blake Sloan, Tina Caul, and Dustin Black are running world-class organizations—even in tough markets.
Whether you’re an agent stuck in survival mode or a team leader ready to scale up and step out, this episode shows you exactly what’s working now—and how to stop playing small.
Key Topics Covered
From Agent to CEO (7-Figure +)
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Why scaling requires more than hustle—it takes systems and strategic thinking
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The power of events like Agent to CEO to create awareness, action, and accountability
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The importance of getting in the right rooms and surrounding yourself with people operating at a higher level
Why Most Agents Stay Stuck
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The cost of staying in production too long
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How awareness and environment can break the ceiling
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Why the right room challenges you to think, act, and lead differently
Operating Systems & Frameworks for Real Estate Teams
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How Scaling Up, EOS, and The 4 Disciplines of Execution provide a blueprint for growth
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The value of knowing your numbers: top line, gross margin, and net profit
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The “dumbest in the room” concept—and why that’s where you want to be
Lessons from High-Level (7-Figure) Operators
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How Blake Sloan runs a 43% profit-margin team in a 120-day DOM market
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What makes Dustin Black’s model scalable and service-driven
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Why Tina Caul and Michelle Wilson are examples of women CEO leaders in real estate
Thinking Bigger: The Science of Scaling
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Why most agents set goals that are too small
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How setting “unachievable goals” forces a higher standard of thinking
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The role of clarity, focus, and noise elimination in reaching big visions
The Power of Events & Community
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What makes Agent to CEO and Rock the Spectrum unique
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Why this isn’t a recruiting event—it’s a business transformation experience
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How attending impacts both your business and a greater cause (RIM Farms)
Resources & Mentions
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HoneyBadgerNation.com – Get your Agent to CEO tickets
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Scaling Up by Verne Harnish – Business operating system framework
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The Science of Scaling by Benjamin Hardy – How to think beyond your goals
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StoryBrand by Donald Miller – Framework for client clarity
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Simple Numbers by Greg Crabtree – How to track and manage business financials
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Rock the Spectrum 2024 – Live music, networking, and fundraising
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RIM Farms – Charity supported by Rock the Spectrum
Final Takeaway
Success in 2025 doesn’t come from working more—it comes from thinking bigger.
If you’re stuck in production, unclear on your numbers, or unsure how to scale, the Agent to CEO experience is your next move. Get in the right room. Raise your floor. Set unachievable goals. And build the business—and life—you deserve.
🎟 Grab your ticket at agenttoceocle.com – VIP spots are limited!
“If your business doesn’t give you freedom, it’s not a business—it’s a job with overhead.” – John Kitchens
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