John Kitchens Coach Podcast | Life. Coaching. Real Estate.

The John Kitchens Coach Podcast Experience is your essential guide to unlocking 7-figure success in your real estate journey. Hosted by one of the most sought-after real estate coaches, John Kitchens. He brings over 20+ years of experience and insights to help you create significant breakthroughs in the real estate market. With a blend of inspiring personal stories and enlightening interviews with industry leaders, this podcast aims to spark your ambition and equip you with the knowledge to elevate your real estate business. Each episode is packed with clarity, confidence, and the tools to turn your real estate business into a thriving empire.

#706: How Mary Murphy Rebuilt Her Business on Her Terms 07/19/2025

#706: How Mary Murphy Rebuilt Her Business on Her Terms Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with powerhouse real estate leader Mary Murphy to unpack how she built a thriving, 7-figure business—remotely. Mary opens up about her bold move from New Jersey to Arizona, how she scaled out of production, and what she’s learned about building systems, replacing herself, and thinking like a CEO. This isn’t about hype or hustle. It’s about leadership, accountability, and being willing to become the “dumbest person in the room” so you can grow faster. Mary shares how she built a business that works harder for her than she does for it, and why too many agents stay stuck by clinging to control and avoiding change. If you’re ready to scale smart, operate with clarity, and unlock real freedom in your real estate career, this episode is for you. Key Topics Covered From Agent to CEO How Mary transitioned from top producer to operator The mindset shift required to replace yourself in daily production What freedom really means as a business owner—and how to protect it Operating Systems & Strategic Leadership The importance of implementing EOS and core systems How to lead a remote team without losing accountability Why clarity, focus, and consistent metrics drive long-term success Scaling Your with Intention How Mary uses scorecards, roles, and accountability charts to stay out of the weeds The difference between delegation and abdication—and why it matters Building an org chart that supports your vision (not your ego) Getting in the Right Rooms Why Mary credits her breakthroughs to proximity and powerful peer groups How joining masterminds and attending events changed her trajectory What “being the dumbest in the room” really looks like in action Lifestyle Design & Business Alignment Why Mary left New Jersey to design her life first—and business second How she leads with authenticity, balance, and boundaries Building a things that supports—not sacrifices—your lifestyle Resources & Mentions HoneyBadgerNation.com – Leadership resources & Agent to CEO access EOS® – Entrepreneurial Operating System – Real estate team operating framework Scaling Up by Verne Harnish – Business system Mary references Simple Numbers by Greg Crabtree – The foundation of Mary's financial clarity The Science of Scaling by Benjamin Hardy – For raising your floor and setting “impossible” goals Agent to CEO 2025 – Join Mary, John, and the nation’s top real estate minds Final Takeaway Freedom doesn’t happen by accident. It happens when you stop winging it, get the right systems in place, and surround yourself with people who challenge you to level up. If you're tired of staying stuck, scaling the wrong way, or burning out—Mary’s story is your proof that there’s another way. “You can’t scale chaos. But you can scale a system—and step out of production in the process.” – Mary Murphy Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37463140

#705: The Operating System Behind 7-Figure Real Estate Teams 07/17/2025

#705: The Operating System Behind 7-Figure Real Estate Teams Episode Overview In this episode of the John Kitchens Coach Podcast, John, Al Stasek, and Jay Kinder sit down to talk real estate leadership, scaling beyond sales, and what true CEOs are doing differently in 2025. While the spotlight is on the upcoming Agent to CEO + Rock the Spectrum event, the conversation dives deep into what it actually takes to build a scalable, profitable, and freedom-driven real estate business. They unpack why most agents stay stuck in production, the importance of operating systems like Scaling Up and EOS, and how elite agents like Blake Sloan, Tina Caul, and Dustin Black are running world-class organizations—even in tough markets. Whether you’re an agent stuck in survival mode or a team leader ready to scale up and step out, this episode shows you exactly what’s working now—and how to stop playing small. Key Topics Covered From Agent to CEO (7-Figure +) Why scaling requires more than hustle—it takes systems and strategic thinking The power of events like Agent to CEO to create awareness, action, and accountability The importance of getting in the right rooms and surrounding yourself with people operating at a higher level Why Most Agents Stay Stuck The cost of staying in production too long How awareness and environment can break the ceiling Why the right room challenges you to think, act, and lead differently Operating Systems & Frameworks for Real Estate Teams How Scaling Up, EOS, and The 4 Disciplines of Execution provide a blueprint for growth The value of knowing your numbers: top line, gross margin, and net profit The “dumbest in the room” concept—and why that’s where you want to be Lessons from High-Level (7-Figure) Operators How Blake Sloan runs a 43% profit-margin team in a 120-day DOM market What makes Dustin Black’s model scalable and service-driven Why Tina Caul and Michelle Wilson are examples of women CEO leaders in real estate Thinking Bigger: The Science of Scaling Why most agents set goals that are too small How setting “unachievable goals” forces a higher standard of thinking The role of clarity, focus, and noise elimination in reaching big visions The Power of Events & Community What makes Agent to CEO and Rock the Spectrum unique Why this isn’t a recruiting event—it’s a business transformation experience How attending impacts both your business and a greater cause (RIM Farms) Resources & Mentions – Get your Agent to CEO tickets Scaling Up by Verne Harnish – Business operating system framework The Science of Scaling by Benjamin Hardy – How to think beyond your goals StoryBrand by Donald Miller – Framework for client clarity Simple Numbers by Greg Crabtree – How to track and manage business financials Rock the Spectrum 2024 – Live music, networking, and fundraising RIM Farms – Charity supported by Rock the Spectrum Final Takeaway Success in 2025 doesn’t come from working more—it comes from thinking bigger. If you’re stuck in production, unclear on your numbers, or unsure how to scale, the Agent to CEO experience is your next move. Get in the right room. Raise your floor. Set unachievable goals. And build the business—and life—you deserve. 🎟 Grab your ticket at – VIP spots are limited! “If your business doesn’t give you freedom, it’s not a business—it’s a job with overhead.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37432305

#704: The Path to 7-Figure Success in Real Estate with GoGo Bethke 07/12/2025

#704: The Path to 7-Figure Success in Real Estate with GoGo Bethke Episode Overview In this power-packed episode of the John Kitchens Coach Podcast, John is joined by marketing powerhouse and real estate icon GoGo Bethke, alongside Al Stasek, for a no-fluff conversation about what separates struggling real estate teams from scalable businesses in 2025. GoGo shares her remarkable journey—from immigrant au pair to a top-tier digital entrepreneur and multi-business owner—and breaks down the mindset, strategy, and faith that fueled her transformation. If you’ve ever felt stuck trading time for money, this is your blueprint for building multiple revenue streams, mastering marketing, and scaling a life and business that doesn’t depend on your constant hustle. From owning your worth to building digital products, affiliate income, and legacy businesses, GoGo drops gold on how to get out of production, control your time, and step fully into your role as CEO. Key Topics Covered The CEO Mindset Shift Why thinking like a business owner is the first step to 7-figure success How GoGo used her outsider disadvantage to build massive brand awareness Why the agent who markets best—not sells best—wins Making Yourself Unignorable The cost of staying invisible: why agents who won’t show up online don’t get picked How GoGo built a personal brand that wins before she walks in the door Why faith > fear, and how mindset drives visibility From Commission to Calling Breaking down hourly rate logic: what your time is really worth Why buy-side deals often destroy your income-per-hour The step-by-step evolution from agent → team → freedom Turning Marketing Into a Money Machine The difference between being on camera and being a marketer How GoGo built multiple seven-figure funnels from scratch The content strategy lessons behind 6.5 million views (with zero polish) Affiliate Income & Business Ownership Why affiliate income is the gateway to ownership How to structure partnerships for equity, not just a referral fee The danger of building other people’s companies for free Faith, Fear & the Power of Action GoGo’s defining story from 30,000 feet that changed her forever Why fear only exists in the absence of faith The mindset that fuels her bold decision-making and risk tolerance Why Staying in Your Lane is the Shortcut to the Top How to find your “lane” and why it’s the only one that matters Why trying to run someone else’s playbook leads to burnout Obsession, mastery, and becoming uncatchable in your zone Wealth Building Beyond Production The evolution from trading time to multiplying money The real estate agent’s playbook for digital products, coaching, syndications, and more Why most people know how to make money—but not how to keep or grow it Resources Mentioned – Coaching, training, and CEO support GoGo's Bootcamp & Funnels – Search “GoGo Bethke” online to explore her digital products EXP Realty & Honey Badger Nation – Community, collaboration, and expansion StoryBrand by Donald Miller – For messaging clarity Think and Grow Rich by Napoleon Hill – For wealth and mindset development Event: One Big Fire – Cabo 2025 (featuring Ed Mylett and more) Final Takeaway Stop thinking like an agent. Start acting like a CEO. Whether it’s marketing, money, or mindset—if you’re not learning, growing, and multiplying, you’re falling behind. GoGo proves that with the right belief, systems, and obsession with mastery, anyone can escape production, build real wealth, and create a life of impact and freedom. “I never choose fear. It’s really that simple.” – GoGo Bethke Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37377205

#703: The Truth About Listings, Standards, and Scaling in Real Estate 07/10/2025

#703: The Truth About Listings, Standards, and Scaling in Real Estate Episode Overview In this episode, John Kitchens, Jay Kinder, and Al Stasek dive deep into what it really takes to shift from agent to CEO in today’s unpredictable market. From revisiting hard-earned lessons with Kyle Whissel to calling out the rise of unethical listing practices, this episode pulls no punches. The guys break down why operating systems, high standards, and the right mindset are the foundation for scaling—and why most agents fail when they avoid the hard truths. They also unveil major updates on the Agent to CEO 2024 experience in Cleveland, including VIP perks, surprise speakers, and how to lock in your seat before it’s too late. If you’re tired of playing small and ready to run your business like a real CEO, this is your roadmap—and your wake-up call. Key Topics Covered Kyle Whissel & the Power of Standards What Kyle’s 5 takeaways reveal about building a high-performing team Why production without alignment is a long-term liability The difference between agreements and expectations—and why most leaders get it wrong From Agent to CEO: The Mindset Shift Why most agents are stuck in “appointment” mode The real shift: thinking in terms of hires, structure, and bottom-line growth How leadership begins with letting go of the wrong people Building with Systems, Not Hustle How CHSA, CHBA, and business operating systems create real leverage Why strategic planning and the Rockefeller Habits still matter in 2025 The difference between a sales event and a business event Exposing the Commission Culture Lie What top agents are saying about Compass and private exclusives Why limiting exposure hurts sellers—and kills trust A consumer-first script that crushes anti-cooperation listing tactics The MLS, Cooperation, and Seller Exposure 85–90% of homes sell through cooperation—so why are some still gatekeeping? Real-world examples of sellers losing hundreds of thousands due to exclusivity How to use the CHSA framework to win listings with logic, not fear The Real Estate Market Outlook Why 2025 is not a crash—but a correction The rise in inventory, consumer fatigue, and opportunities in new construction What modular housing means for affordability—and how investors are getting ahead Agent to CEO 2024: What You Need to Know Dates: September 24–25, 2024 Location: Cleveland, OH Tickets: or VIP Experience Includes: Front-row seating Private dinner with Cleveland’s top chef Exclusive mastermind VIP pass to the Rock the Spectrum concert Only 100 tickets available (80 GA / 20 VIP)—this will sell out. Resources Mentioned – Tickets, CHSA/CHBA, merch, events CHSA & CHBA Certification Systems – For mastering client experience and marketing Simple Numbers, Straight Talk, Big Profits by Greg Crabtree The Hard Thing About Hard Things by Ben Horowitz Scaling Up by Verne Harnish StoryBrand by Donald Miller – Full event details + ticket info Final Takeaway This isn’t about doing more. It’s about thinking differently. If you’re ready to stop being the technician and start being the CEO, this is the moment to shift gears. 🎟 Grab your Agent to CEO 2024 ticket now at. Nominate your Honey Badger of the Month and help us spotlight the agents doing the work, living the values, and pushing this industry forward. “You don’t have a business operating system? Then you don’t have a business. You have a job with overhead.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37353015

#702: Dominating Real Estate Market in 2025 07/08/2025

#702: Dominating Real Estate Market in 2025 Episode Overview In this episode, John Kitchens and Jay Kinder unpack the real reason most agents are struggling in 2025: they don’t understand marketing. From identifying “have-to” sellers to the hidden power of new construction funnels, this conversation is a masterclass in how agents must shift their mindset and skillset to thrive. Jay pulls back the curtain on what’s working right now in lead generation, direct mail, and social positioning—and how to build authority at scale without burning out. If you're doing fewer than 2 deals a month, this is the wake-up call you need. Whether you're looking to rebuild your pipeline, reignite your referral business, or finally master social media strategy, this episode gives you the blueprint. Key Topics Covered The #1 Skill Every Agent Must Master Why marketing—not selling—is the survival skill for 2025 How most agents confuse busy work with real business The direct connection between marketing mastery and freedom Think Like a CEO, Not a Salesperson Why obsessed marketers dominate even in tough markets How to spot “have-to” sellers vs. “want-to” time-wasters Why the best agents are educators, not chasers New Construction = The Scalable Opportunity Why new construction remains the best listing funnel How to position builder incentives as buyer solutions Real-world examples from agents winning this strategy Data-Driven Authority How to use KCM, Altos, and real-time MLS data to educate at scale Becoming the “daily market update” voice for your community Why trust-based content outperforms any paid ad Social Media That Converts The winning formula: Teach + Consistency + Frequency Why showing up every day creates unfair top-of-mind awareness Real examples of content that builds inbound momentum Direct Mail That Doesn’t Suck Why most agents fail at mailers (and how to fix it) The real play: saturation + frequency + a dog-whistle offer How “guaranteed offer” language still pulls in high-quality sellers From Anonymous to Authority Building omnipresence with the right messaging Why personalization wins over generic branding Case study: the “I’ve got your postcards wallpapered” moment The Power of Clear Messaging What agents get wrong with their ads and postcards How to build trust through education, not persuasion “If you confuse, you lose”—why clarity beats cleverness Resources Mentioned HoneyBadgerNation.com – Resources, community, and training Keeping Current Matters (KCM) – Data-backed market insights Altos Research – Real-time market trends 100M Leads / 100M Offers by Alex Hormozi – Marketing fundamentals Dan Kennedy No B.S. Books – Direct response marketing masterclass CHSA & CHBA Systems – Increase trust and perceived value with every deal Alex Pox YouTube Channel – A+ new construction strategy model Predictable Success by Les McKeown – Discover your leadership archetype "It’s not the best agent who wins—it’s the best marketer." – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37327685

#701: The Five Keys to Scaling a Large Real Estate Team in 2025 with Kyle Whissel 07/05/2025

#701: The Five Keys to Scaling a Large Real Estate Team in 2025 with Kyle Whissel Episode Overview In this no-fluff masterclass, John Kitchens sits down with industry titan Kyle Whissel to break down the five essential keys to scaling a high-performance real estate team in 2025. From running a billion-dollar operation to managing 100+ agents, Kyle shares the exact frameworks, tools, and leadership mindset that separate scalable success from burnout. Whether you're looking to build your first team or scale past $500M, this episode delivers the blueprint—straight from someone who’s doing it now. What You’ll Learn in This Episode Key #1: Mindset and Leadership Why loving people is a non-negotiable for leaders The real reason most team leaders fail How to shift from agent to visionary CEO Key #2: Business Operating Systems (EOS) Why EOS (Entrepreneurial Operating System) changed everything The difference between an org chart and an accountability chart How Kyle’s integrator filters ideas and prevents chaos Key #3: Processes and Training How to use Trainual to scale knowledge and create repeatability Why every process should have a name (e.g., "The Whissel Way") The system for capturing daily huddles and onboarding at scale Key #4: Standards and Accountability The hard truth: expectations without enforcement are just suggestions Why Kyle fires agents—even top producers—who don’t meet standards What a “real” production standard looks like (and why most don’t have one) Key #5: Recruiting and People Strategy How Kyle brings on 10 agents a month—and only keeps 4 Why most agents get cut in the first 60 days Focusing on the top 20% to create a cascade of leadership across the org Tools & Resources Mentioned Traction by Gino Wickman – SOPs + LMS platform EOS – Entrepreneurial Operating System – Courses, resources, referrals Follow Kyle on Instagram: Final Takeaway Scaling a real estate business in 2025 requires more than hustle—it demands leadership, structure, and relentless standards. Kyle Whissel lays out the five pillars that can help any team go from local to legendary. “The system runs the business. People run the system.” – Kyle Whissel Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37287370

#700 Tribalism, Trust & Tech Real Talk On Today's Real Estate Game 07/03/2025

#700 Tribalism, Trust & Tech Real Talk On Today's Real Estate Game Episode Overview In this episode, John Kitchens, Jay Kinder, and Al Stasek bring the heat with a jam-packed, no-guest session that dives deep into where the real estate industry is headed—and what it takes to stay ahead. From the truth behind commission lawsuits to the rapid evolution of AI in marketing, the guys pull back the curtain on what real leaders are doing in 2025 to stay relevant, profitable, and highly valuable in a noisy world. They also unveil details for the 10th annual Rock the Spectrum and Agent to CEO event in Cleveland—and why it's the most high-impact, can't-miss event for top agents in the Honey Badger Nation. Key Topics Covered Rock the Spectrum & Agent to CEO 2024 Official dates announced: September 24–25 in Cleveland Why last year’s Agent to CEO event set a new standard—and how 2024 is leveling up VIP access, exclusive music performances, and community like never before The Big Commission Lie Debunking the myth that 6% was ever a standard commission Why the lawsuit headlines were misleading—and what the real data says How agents can confidently defend their value without racing to the bottom The Rise of the Tribe Why tribalism and community are shaping business decisions more than ever How values, alignment, and culture are driving real estate migration patterns Why small, intimate events are outperforming large conferences in 2025 Owning the Problem = Owning the Market Lessons from StoryBrand: stop being the hero, start being the guide Why clarity of your client’s problem positions you as the authority How to dominate your niche by solving one thing better than anyone else AI-Powered Consumer vs. Agent Authority The #1 complaint from modern consumers: “I know more than my agent” Why agents must evolve past templates and become true expert advisors CHSA/CHBA’s role in restoring trust, value, and leadership in the transaction Marketing to One Person at Scale How to use ChatGPT to profile the ideal buyer persona for every listing Why one-to-one relevance at scale is the new gold standard in lead gen Real-world examples of AI creating high-converting, hyper-specific marketing strategies The AI Collaboration Opportunity How collaboration—not resistance—is the agent’s advantage with AI Why service, proactivity, and personal touch will never go out of style The real key: becoming the expert on what consumers don't know they need yet The Future of CHSA/CHBA in an AI World Why the foundational principles of CHSA/CHBA matter more than ever How to adapt the system for today's AI-powered buyer and seller landscape Why process, preparation, and personalization win every time Resources Mentioned – Tickets, merch, CHSA/CHBA, Honey Badger of the Month StoryBrand by Donald Miller – Framework for owning a problem and guiding clients The AI-Driven Leader – Must-read for agents, brokers, and team leaders in 2025 The Advantage by Patrick Lencioni – Recommended foundational read CHSA & CHBA Systems – Learn how to increase perceived value and authority in every deal Honey Badger Nation Legacy Merch – New drops available now "If you own the problem, you own the market." – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37265915

#699: How Real Estate Leaders Are Winning 2025 07/01/2025

#699: How Real Estate Leaders Are Winning 2025 Episode Overview In this episode, John Kitchens, Jay Kinder, and Albie Stasek dive into the shifting dynamics of today’s real estate landscape—from team growth and agent migration to California’s wildfire devastation and Zillow’s evolving influence. With no guest this week, the conversation gets real as the guys dissect the core trends impacting the industry right now. They explore how pain, opportunity, and leadership are reshaping the way agents and teams make decisions. Plus, they tackle a major emerging trend: team mergers and mega team expansion. Is this the next wave or a cultural clash waiting to happen? This is a must-listen for team leaders, broker-owners, and agents looking to future-proof their business in 2025 and beyond. Key Topics Covered The Real State of Agent Movement Why top-producing agents and influential teams are migrating to eXp. What’s really motivating these moves: pain, opportunity, or timing? How the last two years of slowdown created a demand for more consistent systems. Team Mergers and the Rise of Mega Teams Why teams are starting to merge—and whether this is smart growth or a culture crisis. Real-life lessons from failed mergers and what leaders need to know before joining forces. The importance of Patrick Lencioni’s The Motive and choosing outcome over ego. Zillow Flex and the New Real Estate Game How top operators like Kyle Whissel are dominating markets through Flex. Why Flex is like the new REO playbook: low-margin leads, high-lifetime value. What most teams miss when they chase short-term profits over long-term positioning. The California Wildfire Crisis A firsthand breakdown of how fires are reshaping real estate on the West Coast. Long-term implications for inventory, insurance, and population migration. Why rents and premiums are about to spike—and who might be heading to Texas or Florida. Leadership Voids and the Agent Exodus Why agents are leaving legacy brands and mom-and-pop brokerages in droves. The silent killer: lack of leadership, vision, and meaningful direction. How today’s best leaders are creating followership by removing ego and casting vision. Motivation, Vision & What Really Drives Production The truth about why agents plateau: financial comfort and a weak “why.” What Elon Musk’s obsession teaches us about drive, discipline, and mission. Why the pack moves at the pace of the leader—and how to lead by example. Resources Mentioned The Motive by Patrick Lencioni – Must-read before attempting a team merger Elon Musk Biography – Referenced for insights on obsession and vision Zillow Flex Model – Discussed as the modern equivalent of REO strategy Verne Harnish’s Top Book Lists – Recommends reading Elon multiple times CHSA/CHBA Systems – Mentioned as essential frameworks for consistent deals HoneyBadgerNation.com – Access to leadership tools, agent training, and systems EXP Nasdaq Event – Company news update (happening July 21st) Final Takeaway Leadership matters now more than ever. Whether you're merging a team, leading through market uncertainty, or just trying to find your edge—clarity, culture, and consistency will define your success. If you’re ready to lead at a higher level, create a scalable business, and stop grinding without a strategy, now’s the time to plug into proven systems and surround yourself with leaders who’ve been there. “When the gate of the mind is open, the better way is clear.” – Jay Kinder Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37229635

#698: How to Build a Business That Aligns With Your Values 06/28/2025

#698: How to Build a Business That Aligns With Your Values Episode Overview: In this reflective and forward-focused episode, John Kitchens and Al Stasek dig deep into how to architect a truly impactful and fulfilling life as we move into the second half of the decade. Recorded on New Year’s Eve, this powerful conversation explores what it means to live with intention, harness AI without losing authenticity, and build businesses (and lives) that align with our truest values. They unpack lessons from Patrick Bet-David’s 2025 Planning framework, the story of Wally Pipp, the power of morning gratitude, and how to define your version of the perfect day. Whether you're feeling stuck, striving for more clarity, or ready to crush 2025, this episode is a must-listen reset. Key Topics Covered Thinking Long-Term: The 2030 Vision How to use decade-thinking to drive better daily decisions. Why asking "What won't change?" is more valuable than asking "What will?" AI as a team member, not a threat—how the consumer, not the tech, is evolving fastest. The Wally Pipp Lesson: Show Up Every Day The iconic story of how missing one day changed baseball history forever. Why consistency and mental resilience are the keys to long-term success. Building Emotional Fitness & Awareness The hidden cost of mental distractions: How much of your year are you losing? Developing self-awareness through daily journaling and gratitude habits. The Perfect Day Exercise How to uncover your core identity and build a life around it. Why your perfect day includes work—and how that shapes your business goals. Use it as a decision-making filter for who you spend time with and what you say yes to. Soft Skills, Conflict Resolution & Leadership The 10 must-have CEO skills, and why conflict resolution is the one that amplifies them all. The link between hard conversations and improved persuasion, sales, and leadership. Mind Your Own Business: Boundaries and Emotional Intelligence How to set non-negotiable boundaries to protect your peace and productivity. Letting go of what others think and staying anchored in your own values. Bonus Insights Why “Calm is Contagious” is a leadership mantra for the next decade. How morning gratitude can reset your emotional center daily. The value of not just setting goals—but building the inner process that supports them. Resources Mentioned Perfect Day Exercise by Frank Kern Buy Back Your Time by Dan Martell Choose Your Enemies Wisely by Patrick Bet-David Crucial Conversations (book) The Conflict Resolution Playbook CoachKitchens.ai Journaling tools: The Five-Minute Journal, custom gratitude planners Patrick Bet-David’s 2025 Planning Session Recordings “You want to get better at sales, leadership, and marketing? Start by mastering conflict resolution.” — John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37197740

#697: Rebuilding Real Estate Empire with Spring Bengtzen 06/26/2025

#697: Rebuilding Real Estate Empire with Spring Bengtzen Episode Overview: In this powerhouse episode, John Kitchens, Jay Kinder, and Al Stasek are joined by industry icon Spring Bengtzen for a transparent and high-energy conversation about growth, mindset, and rebuilding success from scratch. Spring opens up about her bold move from Real to eXp Realty, what it takes to start over in the face of massive competition, and the mindset shifts that keep her moving toward a 10,000-agent goal. From navigating co-sponsorship, to launching value-based ecosystems and leveraging powerful communities, Spring shares exactly how she's using transparency, consistency, and authenticity to build a sustainable rev share organization—and have a lot of fun doing it. Whether you're leading a team, building a downline, or just trying to level up your business, this episode delivers powerful truths and tactical insights you won't hear anywhere else. Key Takeaways The Power of Starting Over with Intentionality Spring shares how she made the gutsy move to rebuild her organization from scratch at eXp—despite already achieving high-level success. Her secret? “I’m not special. I’m just willing to do the work.” Why Co-Sponsorship is a Game-Changer Discover how eXp's new co-sponsorship model is flipping the script on collaboration, removing silos, and creating exponential growth for agent partners. Build Around Value, Not Hype Spring breaks down how to reverse-engineer real value into your rev share org through events, content, coaching, and branding that amplify your agents—not your ego. From 0 to 10,000 Agents: The Blueprint Learn the infrastructure Spring is building—from hiring staff to hosting onboarding teams—to drive long-term exponential growth. “My strategy is to find 25 running mates and help them grow. If they grow, I grow.” Authenticity, Transparency, and Grit Spring doesn’t sugarcoat the journey. She shares the highs, the slow weeks, and the mental firepower required to stay the course when results don’t come overnight. Lessons from Burn Recovery to Boardroom A life-changing accident at 20 shaped Spring’s mindset. Her powerful story of choosing to live and lead with purpose provides a moving backdrop to her relentless drive in business today. Bonus Highlights How Spring used live events to launch her personal brand. Why most agents are “running on outdated mental software.” The secret to balancing ambition, leadership, and marriage. Why competition is accelerating innovation in real estate models. Resources Mentioned Sisu Platform – Agent performance tracking + coaching software Honey Badger Nation – honeybadgernation.com CoachKitchens.AI – AI-powered real estate platform 29,029 Everest Challenge – Endurance and mindset training Upgrade by William Lam – Mindset + identity rewiring program “I’m not special—I’m just willing to do the work.” – Spring Bengtzen Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37150345

#696: The CEO Standard: How Great Leaders Drive Results With Accountability with Blake Sloan 06/23/2025

#696: The CEO Standard: How Great Leaders Drive Results With Accountability with Blake Sloan Episode Overview: In this episode, we are joined by real estate leader Blake Sloan for a raw, unfiltered conversation on how to lead through chaos, build a culture of daily accountability, and scale with systems—especially when most agents are frozen in fear. Blake breaks down how he’s turning resistance into results, how his team books 60+ appointments in a single day, and the exact cadence that keeps his agents producing—even when the market’s brutal. He reveals the real reason most agents are stuck (hint: it’s not the market), how to attract high-level talent, and why personal discipline is the only path to power right now. If you’re trying to grow your team, recruit better people, or just get your energy back—this is the episode to plug into. Don’t just survive the market. Dominate it—one daily win at a time. Key Topics Covered Leading Through Market Resistance Why so many agents are frozen by fear and paralyzed by change. The shift in buyer/seller behavior—and how most agents are failing to adapt. The connection between personal development and consistent action in uncertain markets. The Power of Daily Wins and Huddle Culture How Blake’s “daily wins” ritual transformed his team’s performance and mindset. The cadence of accountability: morning huddles, leader rotation, and check-ins. Building a culture where wins are declared publicly and failure becomes a lesson. Recruiting Level 8 Talent from Level 2 Opportunities How to spot agents who are hungry but stuck in low-support environments. What Blake listens for in interviews to uncover grit, drive, and emotional maturity. Why leading from the front and asking the right second-level questions creates trust. Macros for Business Growth How Blake uses fitness analogies (like dialing in macros) to teach business structure. Why most agents are “working out” hard but not seeing results—because their strategy is off. What to track weekly: dials, connections, appointments, conversions, and personal growth. Shifting Buyer Behavior with Leadership How Blake’s team overcame flaky buyers and cold leads by setting strong deadlines. Pre-framing expectations with buyers and lenders to eliminate ghosting and delays. Why speed and certainty win the client relationship before it even begins. Content, Consistency, and Social Proof Why Blake documents his personal routines publicly (and how it builds culture). How his agents are now mimicking the same routines—without being told. Using social media to attract agents, inspire clients, and leave a legacy for his kids. Building Leaders from Within How assigning huddle leadership created unexpected growth in junior agents. Lessons learned from letting team members lead for a week at a time. The game-changing question: “What did you learn about yourself this week as a leader?” Hard Truths of Leadership in 2025 You can’t save people—you can only lead them. The painful reality of pushing people who don’t want it enough. Why you must recruit for hunger, not just skill—and stop dragging dead weight. Resources Mentioned Warrior Stack Framework (used by Blake and his team for personal development) Blake’s Daily Huddle Framework (weekly plans + 4 keys + daily wins) Google Forms & Sheets system for simplified journaling and mindset shifts EXP Team Resources + Recruiting Strategies “Shrimp Boat in the Storm” metaphor from Forrest Gump for surviving tough markets “The real suicide in this market is trying to save people who don’t want to be saved.” – Blake Sloan Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37114205

#695: Building Team Culture: Jack Perry’s Blueprint for Real Estate Leadership 06/21/2025

#695: Building Team Culture: Jack Perry’s Blueprint for Real Estate Leadership Episode Overview In this episode, John Kitchens sits down with powerhouse real estate leader Jack Perry to explore how thinking like a CEO can elevate your business—even in fluctuating markets. Jack shares his journey from pastor to full-time real estate CEO, why positivity matters more than ever, and how creating a culture of community, mentorship, and accountability helped his team grow to 200+ agents. Key Topics Covered Embracing the Storm The importance of staying positive amid market uncertainties. “People still buy homes…if you talk negative…your agents start feeling that.” How perseverance through 2009’s downturn shaped Jack’s leadership. Refocusing the “Why” Behind Buying Avoiding transactional fixation in favor of long-term living needs. Jack’s own home purchased in 1988 still houses his family today—emphasizing the real purpose of homeownership. Building Culture Over Commission Cultivating team unity through mutual support (Slack-driven showings, monthly barbecues). Every agent—veteran or new—plays a vital role: “once a rockstar, always a mentor.” Leadership Through Service The power of empathy and hands‑on communication (texting/personal outreach to 200+ agents). Jack’s servant leadership style is grounded in authenticity over ego. Empowering High Performers Encouraging ambition: “If you’re comfortable doing 5–10 deals/year, we might not be a good fit.” Flagging complacency early; celebrating agents pushing 25–35 deals. Keeping Your Eye on the Long Game Social media as a window into intent and consistency. Insight gleaned from Daymond John’s quote: "I look at your social media profile" to assess discipline. Qualifying and Coaching the Right Way Ask deeper questions to uncover client motivations and timelines. Remind clients of their original goals throughout the journey to avoid wheels spinning. Scaling with Integrity Protecting culture as team grows—self-policing, core values in action, not on the wall. Ego-free leadership and letting others operate and innovate within the organization. Resources & Strategies Mentioned Mentorship model inspired by Frank Shamrock’s “plus-minus-equal” creed Frequent personal outreach “Outcome over ego” mentality drives collaboration in turbulent times “If you talk negative or doom and gloom…your agents start feeling that.” — Jack Perry Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37095790

#694: Why Agents Stay, Move, and Grow (Plus the Role of AI in All of It) with Kendall Bonner 06/19/2025

#694: Why Agents Stay, Move, and Grow (Plus the Role of AI in All of It) with Kendall Bonner Episode Overview In this episode, John Kitchens and Al Stasek are joined by powerhouse leader Kendall Bonner for a real, unfiltered conversation about what drives agent attraction, what keeps agents stuck in place, and how to lead through the noise with clarity, community, and purpose. They explore the deep psychology behind why agents move (and why many don’t), the emotional weight of community and leadership, and the critical role AI is already playing in the evolution of agent growth, operational leadership, and personal productivity. If you’ve ever wrestled with why people stay in toxic environments, what drives true retention, or how to use AI as your thought partner, this is the conversation you’ve been waiting for. Key Topics Covered The Psychology of Agent Movement Why most agents don’t leave their broker—even when they know they should Understanding “inaccurate certainty” and how it keeps people stuck The role of fear, belonging, and unmet expectations in decision-making Leadership, Trust & Clarity in Retention How leadership confirms a decision to move (but rarely initiates it) The difference between pain-driven vs. solution-driven movement Why unmet expectations cause most breakups—in life and business The Power of Community in Brokerage Decisions Why the right environment unlocks personal growth and collaboration What agents are really looking for when they say “support” Why community must be intentional—not just cultural Using AI as a Thought Partner, Not a Shortcut How Kendall uses “Grace,” her custom GPT, to drive leadership growth Why AI works best when it asks one question at a time Leveraging AI to analyze meetings, contracts, operations, and marketing How to use AI for clarity, personal growth, and better decision-making The Future of Real Estate Growth How EXP is embracing AI with tools like Fixer and Huzi Using tech to unlock productivity, not replace people The AI-driven Clarity Report and how to use it to collapse time Resources Mentioned The Simple Psychology of Real Estate Recruiting (report referenced by Al) AI Powered Real Estate Playbooks (via Huzi) Working Genius by Patrick Lencioni The AI-First Company by Ash Fontana The Advantage by Patrick Lencioni Buy Back Your Time by Dan Martell Fixer.ai and Huzi.ai tools for agents and leaders If this episode gave you new insight, clarity, or sparked a fire to lead differently, share it with someone who needs to hear it. “AI has the power to make us superhuman… it has supercharged my productivity.” — Kendall Bonner Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37082970

#693: Stop Stressing Over Change—Start Winning With What Doesn’t 06/17/2025

#693: Stop Stressing Over Change—Start Winning With What Doesn’t Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with Joel Perso to unpack a powerful shift in strategic thinking—focusing not on what’s changing, but on what isn’t. Rooted in a game-changing quote from Jeff Bezos, this conversation will challenge how you plan, market, lead, and scale your real estate business heading into the second half of the decade. John and Joe break down the unchanging truths about real estate, leadership, and marketing—and why doubling down on these fundamentals is the fastest path to long-term success, no matter what the market does. Whether you’re a solo agent or running a 1,500-unit team, this episode will help you reframe the chaos, eliminate the noise, and build your strategy on rock-solid ground. Key Topics Covered What Doesn’t Change (and Why It Matters) The Bezos quote that flipped the script on strategy Why obsessing over change creates fear and stalls execution How anchoring into certainty creates leverage and clarity Trust: The Ultimate Decision Maker in Real Estate Why every real estate transaction still comes down to trust The difference between honesty and transparency (and why it matters) How time, value, and consistency build unshakable influence Becoming the True Local Expert Why Zillow can’t beat hyper-local knowledge The fast-track to positioning yourself as the authority in your market Why “how’s the market?” is your biggest opportunity to stand out The Best Marketer Always Wins Why marketing—not sales—wins the real estate game The non-negotiable marketing content agents must create now Why storytelling and search-based content are the future of agent visibility Owning the Full Real Estate Ecosystem How to turn customer acquisition into business ownership Why every agent should consider strategic partnerships or equity in trades The importance of tracking every vendor touchpoint to unlock leverage Your Business Grows as You Do Why personal development is the real bottleneck to your business growth The 10% Rule: Investing in your mind to multiply your income Why self-leadership is the foundation of all team leadership Homeownership Still Wins Why the narrative that “people don’t want to buy homes anymore” is a lie Real data behind buyer behavior, affordability, and demand Why long-term opportunity still belongs to those who play offense Positioning, Pain, and Profit Why agents must shift from being vitamins to painkillers The power of solving real problems in today’s economy How to identify, speak to, and market around client pain points Resources Mentioned Jeff Bezos strategy quote on “what won’t change” EXP Realty’s tech-forward leadership in 2024 CTE and vendor tracking systems ChatGPT and AI-driven local marketing strategies “The Future Is Faster Than You Think” by Diamandis and Kotler Boardroom coaching initiative by John Kitchens + Joe “People don’t buy information—they buy solutions. Solve a real problem. Be the painkiller, not the vitamin.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37032390

#692: How to Reclaim Your Time, Grow Your Business, and Lead with Clarity with Michael Collier 06/14/2025

#692: How to Reclaim Your Time, Grow Your Business, and Lead with Clarity with Michael Collier Episode Overview In this episode of The John Kitchens Coach Podcast, John sits down with real estate strategist and keynote speaker Michael Collier for a high-level, real-talk conversation about what it actually takes to grow as a business owner without burning out. They dive deep into the misunderstood power of leverage—not just in business, but across all areas of life. Michael shares how agents are stuck trying to do everything, how that mindset creates burnout, and why clarity, systems, and the right support team are the keys to getting to the next level. Whether you're a solo agent, team leader, or small business owner, this episode will challenge how you view your time, your energy, and your leadership. Key Topics Covered Leveraging to Level Up Why most agents are stuck in reaction mode and burning out The difference between creating a business vs. creating a job for yourself How to get from A to B without knowing what Z looks like yet Building the Right Support Around You How to use leverage to become a better leader What tasks you should immediately stop doing—and who should take them over The power of hiring (even when cash flow feels tight) Creating Accountability That Drives Growth Why hiring a team forces you to become more organized, more focused, and more consistent How leverage leads to higher standards and stronger leadership The connection between leverage, accountability, and momentum Owning Your Strengths and Delegating the Rest The unique ability exercise: focus on what gives you energy and prints money How Michael built a content team of virtual assistants to drive brand and inbound deals Why creating content doesn’t mean you have to do all the editing, posting, or managing Designing Your Life Team (Not Just Your Business Team) How leverage outside of business (like housekeepers, grocery services, laundry) gives you freedom inside it A powerful reminder that solving your life bottlenecks helps unlock business performance The mindset shifts from “how do I do this” to “who can help me solve this?” Resources + Mentions Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan The Disney Way (book reference) The Leverage Lounge Podcast – coming soon from Michael Collier Strategic frameworks: SWOT Analysis, Unique Ability, Hourly Rate Exercise Discover Central Florida (Michael’s YouTube Channel) “If it’s gonna be, it’s up to me” is the mindset that burns you out. The better question? Who can help me win.” – Michael Collier Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/37003110

#691: The Proven System That Helps Agents Close More in Any Market 06/12/2025

#691: The Proven System That Helps Agents Close More in Any Market Episode Overview In this episode, John Kitchens and Albie Stasek break down what’s really happening in today’s real estate market—and how top agents can rise above the noise and uncertainty. From wild inventory swings and buyer hesitation to negotiation gaps and pricing psychology, John unpacks what it takes to thrive right now. He also dives deep into the power of CHSA and CHBA—two systems that helped agents sell thousands of homes by turning expertise and process into massive leverage. If you're tired of guessing, winging it, or losing business to discount agents, this is your wake-up call. Key Topics Covered Real Estate Market Reality Check Why today’s inventory spike doesn’t mean a crash—and how this cycle is different from 2008. The two types of agents in this market: those with experience and those who’ve only known easy. How team leaders are coaching their agents through slower activity and harder conversations. Why Buyers Are Freezing—and What to Do About It The real reasons behind buyer hesitation: interest rates and fear of overpaying. Why “waiting for rates to drop” is a flawed mindset—and how to reframe the conversation with data. How to use job market trends, local lenders, and third-party validation to regain trust and urgency. Mastering the Pending Ratio How to calculate the pending ratio and use it to lead the conversation with confidence. Why this one metric reveals the true pulse of your local market—and how to turn it into a script. What a drop in the ratio actually means and how to prepare your clients accordingly. Dusting Off Your Negotiation Muscles Why most agents haven’t had to truly negotiate for years—and why that needs to change fast. Getting creative in today’s deals: seller credits, timelines, and win-win structuring. Relearning the art of negotiation with a “back to basics” mindset. Differentiation: The Game-Changer in a Saturated Market Why the “me monster” listing presentation is dead—and what to do instead. How CHSA and CHBA systems build trust, confidence, and credibility faster than any trophy wall. Real-world examples of how agents beat the “800-lb gorilla” in their market by being different. Pricing Psychology & Stopping the Listing Stigma How overpriced listings are killing agent trust—and what to say to win listings with logic. Using hyperlocal trends (zip code and subdivision) to nail pricing strategy. The danger of “buying the listing” and how to pre-frame price reductions before they’re needed. Motivation Over Fear: Understanding Real Buyer Behavior Why life events, not interest rates, drive real buying decisions. The CHSA/CHBA process for identifying true AA buyers and sellers. How to coach clients through fear by building belief, not pressure. The CHSA/CHBA Breakdown What CHSA (Certified Home Selling Advisor) and CHBA (Certified Home Buying Advisor) really are. The 8 Laws that power both systems—from differentiation and execution to cooperation and exposure. Why these systems allowed agents to escape production and scale—and how they’re working better than ever in 2025. Resources Mentioned HoneyBadgerNation.com – Full access to CHSA/CHBA courses, marketing resources, seller videos, and more Certified Home Selling Advisor System – Over 115 variables that help listings sell faster and for more CHBA Buyer Process – Tools and systems for working only with motivated, qualified buyers The Pending Ratio Formula – [Pending ÷ (Pending + Active)] to forecast market health CHSA Listing Videos – Used to pre-frame listings and reduce objections “Simple Numbers” by Greg Crabtree – Referenced for understanding business financials Two-Hour Touch-Up Staging Strategy – A simple way to stand out and add perceived value Honey Badger Nation Merch – Available now on the site for community reps Final Takeaway Control what you can. Sharpen your skills. Know your numbers. If you’re serious about becoming the trusted advisor in your market, the CHSA/CHBA systems are your fast track. Stop winging it. Start winning it. Visit or DM John to get started today. “It’s not a market of want-tos. It’s a market of have-tos.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36977405

#690: From Rock Bottom to Market Domination with Brent Gove 06/10/2025

#690: From Rock Bottom to Market Domination with Brent Gove Episode Summary: In this high-octane episode, John Kitchens, Jay Kinder, and Al Stasek are joined by Brent Gove, for a powerhouse conversation that throws it back to the early days, unpacks the current state of real estate, and challenges every agent to rise up. From legendary stories of 2010 open house energy to the hard truths about today's market correction, this episode is a wake-up call to get in the right rooms, master lead generation, and paddle for the wave that’s building now. Brent Gove delivers pure fire—talking about energy, vision, and how frustration is the real precursor to breakthrough. You’ll hear raw truths, real stats, and timeless principles that apply whether you're struggling to survive or ready to dominate. Key Takeaways: Success Leaves Clues: The secret to breaking through isn’t a secret—it’s getting in the room with people playing bigger than you and doing what they do until it works. The Force of Average Is Real: Every time you commit to a higher level, the universe tests you. Expect resistance. Push anyway. That’s how transformation happens. Lead Gen or Die: The #1 skill in real estate—bar none—is lead generation. If you’re not mastering it, you’re not going to make it through this market. Big Goals Drive Big Growth: Brent shares how setting a goal to close 30 homes in a month—when he’d never done more than 7—led to him doubling his personal record. Real Market Talk: 77% of LOs didn’t renew last year. Most agents are struggling. But the pruning is creating massive opportunity for those willing to step up now. Events and Energy Matter: The biggest shifts come when you’re around high-energy, high-belief people. From Build to Cabo to Cleveland—you need to show up. Resources & Links: – Get your tickets before it sells out! – Resources and coaching to help you scale – Gear, recognition, and agent growth community “Frustration is the precursor to breakthrough. If you're frustrated right now, you're ready.” – Brent Gove Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36944160

#689: Stacking the Deck: How Strategic Thinkers Win Big in Real Estate with Kendall Bonner 06/07/2025

#689: Stacking the Deck: How Strategic Thinkers Win Big in Real Estate with Kendall Bonner Episode Summary: In this powerhouse episode, John Kitchens is joined by Kendall Bonner, a dynamic leader at eXp Realty and a force behind driving innovation and strategic growth in the real estate industry. Kendall unpacks the power of thinking differently, how eXp evaluates opportunities, and why looking at the true addressable market is key to future-proof business decisions. They dive deep into how eXp is "stacking the deck" by building intentional systems, fostering client-centric innovations, and leveraging AI to dominate the evolving landscape. Kendall shares her leadership journey, the importance of value alignment, her approach to partnerships, and how top performers separate themselves by being relentless about mindset, skillset, and toolset mastery. The conversation touches on: The critical shift from customer service to client experience. Why AI will not replace agents — but agents using AI will dominate. How eXp is building the number one brand through tech and global expansion. The overlooked dangers of confirmation bias with AI. The necessity of continuous personal and professional growth. Kendall also reflects on her leap from law to real estate, the lessons from the short sale market, and what it really takes to scale a modern brokerage. A must-listen for anyone serious about becoming a CEO in real estate and future-proofing their business. Key Takeaways: Strategic Decision Making: Focus on the addressable market — not just agent count, but transaction volume and unit potential. Client Experience vs. Customer Service: Shift from reactive service to proactive, intentional client experiences that create loyalty and drive referrals. The Power of Core Values: How transparency, agility, and sustainability guide decision-making at eXp. AI as a Skillset: Leveraging AI is no longer optional. The future belongs to those who view AI mastery as a daily skill, not a random tool. Environment Matters: Surround yourself with growth-minded people and systems that continually challenge and upgrade you. Leadership Lessons: True leaders plant seeds and trust their teams to operationalize vision with freedom and accountability. Growth Mindset: Continuous learning, strategic planning, and developing mindset-skillset-toolset are non-negotiables for long-term success. Resources & Mentions: Book Mentioned: Stacking the Deck by David S. Pottruck Book Mentioned: Buy Back Your Time by Dan Martell Book Mentioned: The AI-Driven Leader by Andrew Leigh Learn more at "Client experience isn’t random; it’s intentional, documented, systematized, and scalable." — Kendall Bonner Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36892160

#688: Why Most Agents Stay Stuck (And How to Break Free Fast) 06/05/2025

#688: Why Most Agents Stay Stuck (And How to Break Free Fast) Episode Overview: In this episode, John Kitchens together with Al Stasek and Jay Kinder tackle one of the most overlooked truths in real estate growth: sustainable momentum doesn’t happen by accident — it’s engineered. They break down the real levers that drive success — belief, environment, and systems — and show you how to harness them in a shifting real estate market. They unwrap why most agents stall out, how to identify the hidden “boat anchors” dragging you down, and why cutting them is the non-negotiable move if you want real growth. This is a deep dive into execution, mindset shifts, strategic planning, and how to leverage AI to not just survive but scale faster than ever. Whether you're trying to get unstuck or push from six to seven figures, this episode is loaded with real talk, powerful frameworks, and tactical advice that will challenge you to think — and act — bigger. Key Takeaways: Belief drives momentum: Without belief in your vision, everything else collapses. Your level of belief determines your level of action — if belief fades, momentum dies. Environment is a growth hack: Who you surround yourself with either fuels or fractures your belief system. Success leaves clues — proximity matters more than ever. Momentum is math: It’s not luck. It’s tracking the leading indicators — like quality conversations per day — and understanding what fuels your flywheel. Boat anchors must go: Identify the habits, people, and distractions weighing you down. Understand the true cost of inaction and commit to cutting what no longer serves you. Results > Education: People don’t want another course; they want a problem solved. Whether selling homes or recruiting agents, the offer must deliver a clear, desired outcome. Strategic Planning every 90 days: Escape overwhelm and pivot faster by installing a 90-day strategic cycle. If you’re stuck, your next breakthrough will come from clarity and prioritization, not hustle. AI is your leverage tool: Learn how Jay and the team use ChatGPT, Grok, and custom GPTs to automate communication, summarize meetings, and enhance follow-up without sacrificing personalization. Master marketing, not just cold calls: Outbound is dying. The best online marketers will outpace the best cold callers. Build inbound systems that attract and convert. Customer-focused, not competitor-obsessed: Stop worrying about the competition. Winning businesses obsess over solving customer problems — and that’s where domination happens. Sustainability over short-term wins: Systems, processes, and retention-focused strategies ensure you’re building something that lasts beyond today’s market conditions. Resources Mentioned: Clarity Report — Get clear on the biggest constraints holding your business back. — Nominate a leader driving impact. — Access coaching, masterminds, and resources to scale your business. "Belief drives everything. When belief dips, so does momentum." - Jay Kinder Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36866400

#687: How Fast Decisions Beat Perfect Plans with Kenny Truong 06/02/2025

#687: How Fast Decisions Beat Perfect Plans with Kenny Truong Episode Overview: In this high-impact episode, John Kitchens welcomes Kenny Truong back to the podcast. Kenny leads a powerhouse team based in the Bay Area, and they dive deep into how his team not only survived but thrived through volatile markets, maintaining 90% retention of top producers and innovating with AI and tech to stay ahead. They unwrap why deeper relationships, authentic leadership, and smart execution are non-negotiable in today's market. Kenny shares his real-world insights on agent retention, the evolution of marketing and social media strategies, AI integrations for real estate, and how high-velocity decision-making can 10X your business growth. If you’re ready to lead through change, dominate market shifts, and build a real estate business for the future — you’ll want to listen to this one all the way through. What You'll Learn: How Kenny’s team kept 90% of top agents during a market downturn. Why scaling back events and going deeper with the team created explosive growth. How to reframe retention as re-recruiting your agents daily. Practical systems for agent communication, coaching, and performance tracking. Why authentic, raw content beats polished marketing on social platforms. How AI (like ChatGPT and tools like Fixer.ai) is reshaping client experience and productivity. Kenny’s decision-making framework: move fast, learn faster. How to anticipate future consumer behavior and stay market-relevant. The power of creating a “culture of execution” inside your real estate business. Key Takeaways: Focus on the Fundamentals: Deeper personal connections > mass recruiting. AI is Here: Use it to elevate client experiences and agent workflows. Authenticity Wins: Raw, real content creates stronger consumer bonds than polished, scripted media. Move Fast: High-velocity decision-making beats over-planning every time. Retention is Re-Recruiting: The agents who stay are the agents you consistently pour into. Resources and Mentions: Tools Mentioned: ChatGPT, Fixer.ai, Slack, Mighty Networks, Monday.com "I take action fast — I'd rather make 60 good decisions and 40 bad ones than sit and overthink." - Kenny Truong Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36819965

#686: The Productivity Fix: Calendar + 168 with Joel Perso 05/31/2025

#686: The Productivity Fix: Calendar + 168 with Joel Perso Episode Overview: In this power-packed episode, John Kitchens is joined by Joel Perso for a real talk on one of the most underrated weapons in your business: your calendar. If you're feeling scattered, stuck in low-value activities, or just exhausted from chasing everything but achieving nothing—this conversation will snap you out of it. They dive into the mindset, frameworks, and daily habits that create momentum—not chaos. From the Productivity Pyramid to MVPs, the 168-Hour Rule, and the power of strategic thinking time, this episode is a masterclass in taking control of your time so you can finally move the needle in your life and business. Whether you're a solo agent, team leader, or entrepreneur juggling multiple roles, this episode will help you re-align, re-focus, and reclaim your week—one rock-solid calendar block at a time. Key Takeaways: There is no middle market anymore. The divide in the industry is real—agents are either thriving or freezing. There’s no in-between. Distraction is the new pandemic. From AI overwhelm to lawsuits and brokerage drama, agents are more paralyzed than ever. Here’s how to break the drift. Get grounded with the 168 Rule. You have 168 hours a week—what you do with it will determine your freedom or your frustration. Start with big rocks. Health, relationships, and mental clarity go in the calendar first. Business fills in second. Use the Productivity Pyramid. Focus on high-lifetime and high-dollar value activities. Delegate or delete the rest. Build an Ideal Week, not a fantasy one. Success is inevitable when you block the time, stick to your MVPs, and treat calendar time like million-dollar listing appointments. Leverage strategic thinking time. Ask: Where are we winning? What’s breaking? What do we need to stop doing? Say no more often. If it’s not a 9 or 10 in priority—it’s a no. Protect your calendar like it’s your equity. Tools & Concepts Mentioned: The 168 Calendar Framework The Productivity Pyramid Strategic Thinking Time (3 Key Questions) Top 5 + Gotta Minutes Daily Execution Sheet The SAVERS Morning Routine (Hal Elrod) Clear Thinking by Shane Parrish Outwitting the Devil by Napoleon Hill Resources Mentioned: Clear Thinking by Shane Parrish “The most successful people spend 80% of their time in their zone of genius—high-lifetime, high-dollar value work.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36791395

#685: Big Moves, Big Freedom: Why Agents Are Fleeing to Better Models with Chuck Fazio 05/29/2025

#685: Big Moves, Big Freedom: Why Agents Are Fleeing to Better Models with Chuck Fazio Episode Overview: In this powerhouse episode, we welcome legendary broker Chuck Fazio to unpack the massive shifts happening in real estate brokerages today. With over 900 agents and $2 billion in annual production, Chuck shares the pivotal moment when he and his wife Angela left it all behind to join eXp—and why thousands are now following suit. They dig into the real reason 6,800 agents switched brokerages in Q1, why top producers are leading the migration, and what that means for the future of independent brokerages. Plus, the conversation takes a powerful turn into mindset, decision-making, and the pursuit of financial, time, and location freedom. Whether you're a team leader, independent broker, or solo agent wondering what’s next—this episode is packed with real talk, real numbers, and real advice on how to build a sustainable, scalable real estate business. Key Takeaways: 1. Legacy Brokerages Are Fading Fast Chuck shares why even the most profitable independent brokerages can't compete with the systems, scalability, and community at eXp. The industry is shifting—and fast. 2. Decision-Making in High Stakes Chuck explains the emotional and logical steps he and Angela took to move 900 agents to eXp, emphasizing the role of faith, risk tolerance, and surrounding yourself with bigger thinkers. 3. The Real 3 Freedoms in Business It’s not just about money. Chuck highlights the overlooked importance of time freedom and location freedom—and how most agents are trading those for income with no exit. 4. The Agent Migration is Real Q1 saw a record 6,800 agents change brokerages—a 66% YoY increase. And it’s the top producers who are leading the exodus. 5. Value Is the New Recruiting With traditional lead gen drying up and client behavior changing, agents aren’t chasing splits—they’re chasing value, systems, and predictable income. 6. Community Is the X-Factor The biggest benefit Chuck didn’t see coming? The eXp community. When high performers collaborate, innovation accelerates—and isolation disappears. Bonus Concepts: Why most agents make decisions out of fear—and how to break that cycle. How eXp has evolved from “chaotic startup” to a proven platform with complete infrastructure. Why agent attraction is no longer about hype—it’s about solving the “job to be done.” Resources Mentioned: – Get your merch and nominate the Honey Badger of the Month – Coaching and resources to grow your business Beyond a Million by Jim Dew – Book recommended for business tax strategy Agent to CEO: Cleveland – Event announcement coming soon! “It’s not about having more tools—it’s about having the right system that gives you back your life.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36758975

#684: The Real CEO Blueprint: Build Leverage, Systems, and Freedom in 2025 with Gogo Bethke 05/27/2025

#684: The Real CEO Blueprint: Build Leverage, Systems, and Freedom in 2025 with Gogo Bethke Episode Overview Originally recorded at the top of 2025, this episode marks the sixth year John Kitchens and Gogo Bethke have kicked off the year together and it’s their most powerful conversation yet. What started as a yearly pulse-check on social media has evolved into a masterclass on building a real estate business with true leverage, systems, and freedom. Gogo unpacks how she scaled her life and business by reclaiming her time, hiring before she was ready, and stacking multiple income streams. From tactical hiring moves to automation, marketing, and mindset, this episode is both a strategic blueprint and a call to step fully into the CEO role your business demands in 2025. Key Topics Covered Reclaiming Your Time and Knowing Your Worth How to calculate your true hourly rate (and why it changes everything). The mindset shift from "saving money" to "buying back time." How to reallocate low-dollar tasks and focus only on high-leverage activities. Hiring Before You're Ready Why Gogo hired her first personal assistant before she could afford one. What to delegate first (hint: start with what you're terrible at). The difference between in-person and virtual assistants, and where to find both. The Power of Leverage Through Team and VA Support Building a 14-assistant operation that supports a lifestyle business. How to use your first VA to double down on what's already working. Why you should hire two VAs for every role to protect your business. Agent Attraction that Actually Works Why Gogo never cold calls and how she built a 1,500+ agent downline. Her "button-based" funnel system that handles the heavy lifting. How EXP has changed her life and created financial peace and time freedom. Owning Your Audience: The Email List Strategy Why social media isn't enough and what happens if it disappears. The numbers behind her 15,000-person list and over 4.7 million emails sent. How email marketing ties directly to income and brand longevity. Simple Systems for Content Distribution Gogo's one-platform content strategy: create once, distribute everywhere. Why every agent needs to be on Instagram, Facebook Groups, LinkedIn, and YouTube. The easiest way to leverage a VA to manage your entire content ecosystem. Multiple Streams of Income in 2025 Beyond buyers and sellers: the 6+ income sources Gogo recommends. Becoming a licensed loan officer (RE MLO) and how it adds $2,600 per transaction. Why every agent should be creating a digital product or course. Building long-term wealth through fractional real estate investing with RealBricks. Using Robinhood and Bitcoin to start small with stocks and crypto. Prompts, Tools, and Tech to Scale Smarter The exact ChatGPT prompts Gogo uses to build marketing plans, campaigns, and funnels. The GoGetter Community as a launchpad for coaching, product building, and scale. How to access every resource mentioned using Gogo's Instagram automation keywords. Resources Mentioned ChatGPT Prompts: FREE, PROMPT (for business/marketing plans) VA Hiring Guide: Keyword VIRTUAL on Instagram Agent Attraction Funnel: Keyword ELEVATE Mortgage Licensing Info: Keyword REMLO Real Estate Investing with RealBricks: Keyword REALBRICKS GoGetter Community Access: Keyword COMMUNITY Gogo's Email List Strategy and Podcast: Keyword PODCAST or GOGOPRENEUR "The only reason you should be in real estate is to uncover investment opportunities for wealth." – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36728775

#683: Mental Stamina Over Muscle: How Pros Win the Game You Never See with Jacob Newton 05/23/2025

#683: Mental Stamina Over Muscle: How Pros Win the Game You Never See with Jacob Newton Episode Overview In this episode of One Big Fire, John Kitchens and Al Stasek sit down with former NHL pro and elite mindset coach Jacob Newton. Jacob takes us on a journey from his humble beginnings in a small California desert town to the professional hockey stage, and ultimately into the world of mindset coaching. He unpacks how a lack of mental preparation kept him from sustaining his NHL career, and how the realization that "million-dollar legs need a million-dollar mindset" transformed not just his life, but the lives of the high performers he now coaches. This is a powerful conversation about performance anxiety, negative self-talk, resilience, and the habits that separate amateurs from true pros. Whether you're a real estate entrepreneur, a business leader, or someone looking to upgrade your daily performance, this conversation delivers mindset shifts you can use immediately. Key Topics Covered From Roller Rinks to the NHL Jacob's unconventional journey from roller hockey in the desert to pro ice hockey. The sacrifices his family made to help him chase his dream. What it felt like to play in a packed NHL preseason game — and what happened next. The Wake-Up Call Why being sent to the second Italian league was the mirror moment. The book that changed everything ("Mind Gym"). Realizing he was the problem—and also the solution. Million Dollar Legs, No Mindset The mental patterns that held him back. Why talent without mental stamina isn't enough. How he began to build mental muscle through breath work, daily routines, and gratitude. Coaching High Performers The biggest blocker: negative self-talk. Why 90% of our thoughts are the same every day—and 70% of them are negative. Tools to shift into presence, mental control, and clarity. The breathwork protocol that regulates anxiety and resets emotional control. Forgiveness and Inner Peace Why forgiveness isn't for them, it's for you. Healing childhood wounds that silently control adult performance. The power of releasing resentment to unlock your next level. Practical Routines for Peak Performance Why your first 20-30 minutes set the tone for your entire day. How to use gratitude, breathwork, and visualization to create powerful inner shifts. The "wind" that moves the storm: How breathing re-centers you in chaos. Resources Mentioned Mind Gym (book recommendation) Newton’s Mind coaching practice Headspace app (John’s recommendation for mindfulness) "We don't forgive others for them—we forgive for us. So we can drop that weight and step into a better version of ourselves." - Jacob Newton Connect with Jacob Newton Instagram: @newtonsmind55 Facebook: Jacob Newton LinkedIn: Jacob Newton Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36688315

#682: The $100M Portfolio Blueprint with Mark Zawaideh 05/22/2025

#682: The $100M Portfolio Blueprint with Mark Zawaideh Episode Overview In this episode, John Kitchens sits down with seasoned investor Mark Zawaideh and strategic partner Curt Shewell to unpack what every real estate agent must understand about wealth, leverage, and building a portfolio that will lead you to true financial freedom. Mark shares how he scaled from broke agent to owning over 40 properties—and how one key mindset shift turned $600K in equity into $30M in assets. Together, they break down the dangerous myths agents believe about wealth, why owning a team is not a retirement plan, and how to start thinking like an investor starting today. Key Topics Covered The Scarcity Trap vs. Investor Mindset How Mark’s early money beliefs kept him stuck (and how he broke free). The critical difference between “saving” and “scaling” through leverage. Why paying off properties early can actually kill your momentum. Using Real Estate As a Wealth Vehicle Why selling more homes won’t build lasting wealth—and what will. How Mark scaled from 1 house to 43 rentals in under 10 years. Turning equity into cash flow: the power of 1031 exchanges and strategic refinancing. How to Make the Shift from Agent to Owner to Owning $100M Portfolio The real risk: owning just 1-2 rental properties and no game plan. Why scaling to 30, 50, or 100+ doors creates less risk, not more. How to use your real estate business to find deals, not just earn commissions. Building Wealth Through Depreciation & Tax Strategy Why depreciation alone could be worth six figures in tax savings. How Mark paid zero in taxes—and got a refund—while earning 7 figures. The difference between earning more… and keeping more. Scaling Beyond Single-Family into Commercial & Multifamily How Mark turned four homes into a 48-unit apartment complex. The mindset shift from “buy and hold” to “scale and grow.” Multifamily vs. single-family: pros, cons, and what most agents miss. Why Real Estate Teams Are Not an Exit Strategy The hard truth about brokerage valuations and “team” exits. Why most teams become burdens, not assets, without investment income. Using your team to unlock opportunity—not just production. The Investor Mastermind & What’s Coming Next How Mark and Curt are creating a community for agents ready to build wealth. Why most agents don’t lack opportunity—they lack strategy and proximity. What to expect from their upcoming course, community, and coaching framework. Resources Mentioned Mark Zawaideh on Instagram: Book: The Psychology of Money by Morgan Housel Upcoming Investor Mastermind (details coming soon) 1031 Exchange Strategy + Tax Depreciation Insights “You don’t need to sell more homes. You need to buy more real estate.” – Mark Zawaideh Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36661755

#681: Let Go to Grow: The Surprising Truth About Scaling Leadership with Jack Perry 05/20/2025

#681: Let Go to Grow: The Surprising Truth About Scaling Leadership with Jack Perry Episode Overview: In this insightful episode of the John Kitchens Coach Podcast, John sits down with Jack Perry, co-founder of The Perry Group, one of the fastest-growing real estate teams in Utah. Jack shares his journey from pastoring churches to leading a 175-agent team alongside his two sons—and how creating a culture of high standards, accountability, and authentic leadership has driven massive success. They explore how Jack leverages leadership through vulnerability, how ego almost got in the way of scaling, and why letting go was the key to leveling up. From social media authenticity to systems and structure, this conversation reveals the foundational pieces behind building a lasting real estate empire. What You’ll Learn in This Episode: The importance of letting go of ego to scale leadership How to maintain culture and personal connection in a large team Why building systems early is essential for sustainable growth Creative ways to onboard and integrate agents into your culture The role of family dynamics in running a high-performance team Tips for balancing authenticity, humor, and brand building on social media Navigating market changes by staying adaptable and mission-driven Key Takeaways: Leadership through vulnerability and authenticity: Jack Perry shares how embracing transparency, admitting mistakes, and letting go of ego have been key to creating trust and long-term growth in his real estate organization. From pastoring to powerhouse real estate team: Jack reflects on how his 28 years as a pastor laid the foundation for his people-first leadership style, which now fuels The Perry Group’s success. The secret to scaling without losing culture: As The Perry Group grew from a few agents to over 175+, Jack reveals how culture was preserved through intentional leadership, clear communication, and simple systems like top-10 recognition and team-wide accountability. Letting go to grow: One of Jack’s biggest lessons was learning to release control and empower others, especially his sons, to make decisions and lead independently. Creating meaningful team connection: From Slack channel check-ins to in-person tubing events, Jack shares how The Perry Group ensures new agents quickly feel connected and valued. Staying hungry in a hot market: Despite Utah’s booming economy, Jack remains focused on pushing agents to improve, leveraging internal competition and big-picture thinking to avoid complacency. The power of diverse leadership: With himself and his sons each bringing radically different strengths to the table, Jack explains why embracing those differences has accelerated their collective success. Resources & Links: Connect with John: Learn more about Jack Perry: “People don’t buy coaching—they buy the coach. People don’t join teams—they join the leadership.” — John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36627430

#680: How Real Estate Agents Can Use Huzi.AI to Win More Deals and Build Unstoppable Businesses with Eric Post 05/16/2025

#680: How Real Estate Agents Can Use Huzi.AI to Win More Deals and Build Unstoppable Businesses with Eric Post Episode Overview: In this must-listen episode of the John Kitchens Coach Podcast, John sits down with Eric Post, Co-Founder and Chief Visionary Officer of Huzi.AI, to unpack the seismic shifts AI is driving across the real estate industry and why traditional agents must evolve—or risk becoming obsolete. Together, they dissect the evolution of leverage in real estate—from hiring human assistants to virtual teams and now, AI-driven assistants that operate 24/7, enabling agents to scale, optimize, and dominate their markets. Eric reveals why the most dangerous disruption in real estate isn't AI-powered competitors—it's the AI-powered consumer. With access to sophisticated knowledge tools, today’s buyers and sellers are better informed and have higher expectations than ever before. Agents who continue to rely solely on old-school tactics and ignore the power of AI will quickly fall behind. Key Takeaways & Insights: AI-Powered Consumers Will Outpace Agents Who Refuse to Adapt: The modern homebuyer and seller now have AI in their pockets. If real estate agents aren’t using AI tools like Huzi.AI to match or exceed their clients’ knowledge and responsiveness, they risk being bypassed altogether. Shift from Broadcasting to Deep Personalization: The AI revolution is not about more content—it's about more meaningful, personalized communication. Agents must stop focusing on volume and start focusing on delivering relevant, valuable conversations that resonate at a personal level. Reimagine Leverage with AI-Powered Assistants: The agent of the future will use AI tools as intelligent business partners—handling research, data aggregation, follow-ups, negotiations, and even task management—allowing the agent to focus on human-to-human connection and high-value activities. Focus on Wisdom, Not Just Knowledge: While AI can deliver data, it cannot replace the human wisdom that top agents bring to the table. Agents must use tools like Huzi.AI to augment their decision-making and empower themselves to be more strategic and insightful. The Future of Real Estate Is Hyper-Personalization and Conversation-Centric: Agents who lean into the conversational revolution and use AI to create highly personalized, interactive experiences will own the future of real estate. Collapse Time, Increase Productivity, and Eliminate Busywork: With tools like Huzi.AI, agents can dramatically compress tasks that used to take hours into minutes, freeing them to focus on nurturing client relationships, negotiating deals, and scaling their businesses. The Death of Mediocrity in Real Estate: The era of "doing enough" is over. Agents must commit to excellence, embrace AI-powered efficiency, and deliver a remarkable client experience—or face extinction in an industry evolving at breakneck speed. Bonus Insights: The dangers of agents using AI solely for vanity marketing and content pumping—and how that plays into the hands of companies like Zillow. How Huzi.AI can integrate with your CRM, calendar, and communications to become your always-on AI-powered Chief of Staff. The power of community, coaching, and collaboration in navigating the AI revolution. The parallels between business and endurance sports—why pushing your limits is the key to leadership and legacy in this AI-powered era. Featured Resources: Huzi.AI – The most powerful AI business assistant designed for real estate professionals: Join the Huzi.AI + John Kitchens:(Limited beta spots now open—be the first to future-proof your real estate business.) Books Mentioned: The Goal by Eliyahu Goldratt (Theory of Constraints in business) The Challenger Sale by Matthew Dixon & Brent Adamson Outwitting the Devil by Napoleon Hill (On avoiding drift & finding accurate thought) The Future Is Faster Than You Think by Peter Diamandis & Steven Kotler (Technological acceleration and its impact on industries) About Eric Post: Eric Post is the Co-Founder and Chief Visionary Officer of Huzi.AI, a cutting-edge AI-powered business assistant built specifically for real estate professionals. With a background in real estate, endurance sports, and tech entrepreneurship, Eric is on a mission to empower agents, teams, and brokerages to thrive in the AI-powered economy by focusing on what truly matters—people, relationships, and wisdom. ""Real estate agents don't get paid more to automate their business. They get paid more when they improve the experience for the consumer."" — Eric Post Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36584450

#679: From Tariffs to Team Culture: The Real Estate Power Moves Nobody’s Talking About with Tina Caul 05/15/2025

#679: From Tariffs to Team Culture: The Real Estate Power Moves Nobody’s Talking About with Tina Caul Episode Overview: In this dynamic episode of One Big Fire, John Kitchens brings together two of the most influential voices in real estate—Tina Caul and Al Stasek—for a powerful conversation that cuts through the noise and delivers actionable insights for agents, team leaders, and brokerage owners. The trio explores the impact of recent tariff pauses on new construction, Zillow’s surprising path to profitability (and what it really means for agents on the ground), and why culture is the often-overlooked X-factor that separates struggling teams from thriving empires. They also celebrate the return of the iconic Honey Badger of the Month Award, diving into its origin, legacy, and why resilience, grit, and relentless action still define success in today’s shifting market. If you want to future-proof your business, lead a high-performing team, and dominate in this evolving landscape, this episode is essential listening. Key Takeaways: 1. The Tariff Pause: Why It’s More Than Just a Builder Boost The 90-day pause on tariffs is providing more than temporary relief to builders—it’s fueling broader market confidence. Al Stasek breaks down the ripple effect from builder operations to the job market, consumer sentiment, and the overall health of the housing economy. For agents, understanding these macroeconomic moves helps sharpen their conversations with buyers and sellers. Builders need agents more than ever to help maintain velocity in their projects, creating new partnership opportunities for savvy teams. 2. Zillow’s Profitability & What It Means for the Industry Zillow has turned a profit for the first time in years, but the reason may surprise many. Tina Caul outlines how Zillow’s aggressive push into mortgage services has become a key revenue driver, while also highlighting their strategic shift to a remote-first model (Cloud HQ), driving operational efficiencies. The real takeaway? Teams leveraging Zillow Flex understand that the cost of leads isn’t an expense—it’s an investment in lifetime client value. Leaders must understand the math, manage the accountability, and double down on the opportunities Zillow provides while using those profits to diversify into other lead sources like Realtor.com. 3. Culture as the Non-Negotiable Profit Multiplier While many leaders obsess over splits, leads, and transactions, Tina and John emphasize that culture is the true profit lever in any team or brokerage. They share how clearly defined, lived, and enforced core values create alignment, drive retention, and boost per-agent productivity. The discussion highlights the danger of tolerating toxic producers and why organizations with strong cultural foundations outperform their peers—especially in volatile markets. Al reinforces that accountability must be built into the system and that Zillow’s backend reporting helps take some of that burden off team leaders while raising standards. 4. The Honey Badger Award Returns: A Legacy of Resilience and Grit The episode celebrates the return of the Honey Badger of the Month Award, honoring those in the Honey Badger Nation who embody the spirit of resilience, grit, and relentless pursuit of excellence. The award isn’t given lightly—it recognizes those who push through challenges, innovate under pressure, and lead from the front. Tina, a past winner herself, reminds listeners that the award is about more than production—it’s about how you show up when things get hard. Resources Mentioned: — Nominate your Honey Badger of the Month — Get the latest Honey Badger Nation gear Hug Your Customer by Jack Mitchell The Compound Effect by Darren Hardy “If you don’t have concrete core values that drive decisions every day, that’s the first crack in your business you must fix.” — John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36565995

#678: The Agent to CEO Freedom Formula: How to Build the Business (and Life) You Actually Want 05/13/2025

#678: The Agent to CEO Freedom Formula: How to Build the Business (and Life) You Actually Want Episode Overview: In this solo, high-impact episode, John Kitchens shares his presentation from the Seattle eXp Rally, diving deep into the journey from agent to CEO and the mindset, disciplines, and frameworks required to create lasting freedom—not just another job. John outlines the critical trap most agents fall into—getting stuck on the transaction treadmill—and how to make the shift from survival and status to freeing yourself and building a legacy. Using his signature Agent to CEO Freedom Formula, John breaks down the 3 phases and 8 stages every agent must navigate to go from zero to multiple seven-figures, all while building a life by design, not default. This is not theory—this is the exact process John and his clients have used to create sustainable businesses that thrive in any market conditions. Key Takeaways: The 3 Levels of Entrepreneurial Thinking: Survival, Status, Freedom (and the trap most never escape) Why staying reactive is the real killer of your business The 3 Phases and 8 Stages of business growth—and how to identify exactly where you are right now How to move from chasing deals to building real momentum and a brand that attracts Why hiring the right talent (and letting go of the wrong roles) is the key to unlocking the CEO phase How to use the 8 Stages Roadmap to help yourself and others escape the grind and build your business empire. Resources Mentioned: Download the 8 Stages Roadmap: Recommended Book: The Obstacle Is The Way by Ryan Holiday Perfect Day Exercise by Frank Kern (Search on YouTube: “Frank Kern Perfect Day”) Who Should Listen: Real estate agents ready to stop chasing deals and start building a business Team leaders and brokers who feel stuck in the transaction treadmill Entrepreneurs who want a clear, actionable path to freedom, wealth, and legacy Anyone wanting to upgrade their mindset from operator to CEO “We don’t get to free ourselves by working harder—we earn it by becoming the person who leads differently.” - John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36535715

#677: Your Brand Is the Message: Real Estate Differentiation with Sam Basel 05/10/2025

#677: Your Brand Is the Message: Real Estate Differentiation with Sam Basel Episode Overview In a sea of sameness, your story is your superpower. In this insightful episode, John Kitchens sits down with Colorado-based agent and branding expert Sam Basel to break down his biggest takeaways from the Thousand Watt Conference—a premier real estate branding and marketing summit now rebranding as Signal. Together, they explore how real estate professionals can stand out in a noisy, AI-fueled market by mastering emotional storytelling, clarifying brand identity, and delivering consistent, human-centered marketing. From building deeper buyer personas to using AI without sounding like a robot, this episode is packed with takeaways to help you resonate with today’s AI-empowered clients—and tomorrow’s. Key Takeaways 1. Lead with Emotion, Not Just Data Facts tell, stories sell. Buyers make decisions emotionally and back them up with logic. Don't just market homes—tell the story of the life lived inside them. 2. Your Brand Must Be Crystal Clear Your identity is your magnetic field. Sam’s “Alpine Legacy” brand speaks to second-home buyers drawn to the Colorado mountains. Align your messaging with who you are and who you're best equipped to serve. 3. Drill Down into Buyer Personas Know their lifestyle, not just their budget. Break down buyer types into motivations, life stage, and emotional triggers. The more personal your messaging, the more powerful your results. 4. Use AI to Enhance, Not Replace AI is your assistant—not your voice. Personalize outputs with detailed prompts that reflect your brand tone. Use AI for story refinement, persona mapping, and message clarity—not copy/paste posts. 5. Trust Comes from Authenticity Over Time Your story needs to be yours. Perfection is boring—show up human and real. People resonate more with your worst video than your most polished one. 6. Content That Connects > Content That Sells Market to the customer’s journey, not your résumé. Tell stories of past client transformations—not just property specs. Bonus Concepts Beware of AI Sameness: Without intention, AI outputs will make your brand blend in—not stand out. Social Media Is the Skill That Elevates Everything: Improving your content helps you sell, lead, negotiate, and relate better. Branding is Gardening: Prune distractions, nurture key assets, and design for growth. If You Experiment Enough, Success Becomes Inevitable: Action over perfection. Be Kind. Help People. These are your most powerful brand values—always. Resources Mentioned Signal (formerly Thousand Watt) — CoachKitchens.AI — John’s custom AI-powered real estate coaching tools The Gap and The Gain by Dan Sullivan Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan The Obstacle Is the Way by Ryan Holiday “Marketing isn’t just a tool—it’s how you connect deeply in a distracted world.” — Sam Basel Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/36489655

John Kitchens Coach Podcast | Life. Coaching. Real Estate.

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