John Kitchens Coach Podcast | Life. Coaching. Real Estate.

The John Kitchens Coach Podcast Experience is your essential guide to unlocking 7-figure success in your real estate journey. Hosted by one of the most sought-after real estate coaches, John Kitchens. He brings over 20+ years of experience and insights to help you create significant breakthroughs in the real estate market. With a blend of inspiring personal stories and enlightening interviews with industry leaders, this podcast aims to spark your ambition and equip you with the knowledge to elevate your real estate business. Each episode is packed with clarity, confidence, and the tools to turn your real estate business into a thriving empire.

#754: The 93% Problem: How AI and GEO Are Rewriting Agent Visibility with Eric Post 12/31/2025

#754: The 93% Problem: How AI and GEO Are Rewriting Agent Visibility with Eric Post Episode Overview In this timely and thought-provoking episode of the John Kitchens Coach Podcast, John Kitchens is joined by returning guest Eric Post, AI strategist, founder of Huzi.ai, and one of the sharpest minds at the intersection of technology, consumer behavior, and real estate. This conversation goes far beyond “how to use AI.” John and Eric unpack the real threat and opportunity in the market today: the AI-powered consumer. As consumers gain instant access to information, agents can no longer win by being the knowledge holder. Instead, success now belongs to the wisdom worker—the advisor who brings clarity, discernment, experience, and trust. They explore how the internet has shifted from a place of search to a place of conversations, why SEO alone is no longer enough, and how agents must rethink branding, content, leadership, and customer experience to stay relevant in 2025 and beyond. This episode is a masterclass in AI, leadership, consumer psychology, and designing unforgettable client experiences in a rapidly changing world. Key Topics Covered The Rise of the AI-Powered Consumer Why the #1 consumer complaint is no longer lack of communication—but “I know more than my agent” How AI has shifted the internet from search to conversation What it means when 90%+ of AI interactions never click through to a website Why Zillow is no longer the real threat—and what is From Knowledge Worker to Wisdom Worker Why memorizing contracts, stats, and processes is no longer a competitive advantage The difference between information and discernment How top agents win by understanding people, not just data Why “good enough” agents are the most vulnerable in an AI world Trust, Purpose, and the New Agent Value Proposition Defining your role when consumers already have the answers Why agents must become guides, not order-takers The importance of emotional intelligence, intuition, and presence How trust is built through personalization, not speed alone Content, Branding & Being Found in an AI World Why agents must start writing content for both humans and AI The difference between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) Why upstream life events (death, divorce, debt, downsizing) matter more than listing searches How to position yourself as the authority AI pulls from—not just another result Efficiency vs. Experience: Choosing Your Lane Why the “middle ground” is the most dangerous place to operate The difference between budget efficiency and premium experience Why memorable, designed client experiences create defensibility How “unreasonable hospitality” becomes the ultimate moat AI as a Force Multiplier (Not a Crutch) Why AI should augment thinking—not replace discipline How tools like Zi.ai, Spark Pad, and Halo help agents scale wisdom Using AI to clarify niche, ICP, and proprietary processes faster than ever The danger of letting AI lead instead of using it intentionally Resources & Mentions Huzi.ai – Purpose-built AI for real estate professionals Spark Pad – AI workspace for clarity, messaging, and strategy Halo – AI visibility and monitoring across ChatGPT, Gemini, Claude, Perplexity, and more CoachKitchens.ai – Custom AI tools built for Agent to CEO operators The Empty Room by Eric Post – Manifesto on wisdom, creativity, and AI Unreasonable Hospitality by Will Guidara Rick Rubin – Creativity, taste, and intuition references Final Takeaway AI isn’t replacing real estate agents—but it is replacing average ones. In a world where consumers have instant access to information, the agents who win are those who bring wisdom, clarity, trust, and experience to the table. Speed and efficiency are now table stakes. Differentiation comes from insight, personalization, and the ability to guide people through complex, emotional decisions. As Eric Post makes clear, the future belongs to those who design memorable experiences, understand the AI-powered consumer, and intentionally evolve from knowledge workers into true advisors. “You can’t compete with AI on speed or memory. You win by being human—by bringing wisdom, taste, and discernment.” – Eric Post Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39574260

#753: Emotional Resilience for High-Performing Leaders with Matt Townsend 12/24/2025

#753: Emotional Resilience for High-Performing Leaders with Matt Townsend Episode Overview In this episode, John Kitchens sits down with Dr. Matt Townsend for a powerful, reflective conversation on emotional resilience, leadership maturity, and what high performers must leave behind to move forward. As the pace of business accelerates and uncertainty continues to rise, John and Matt unpack why most leaders feel overwhelmed—not because they lack ability, but because they’re carrying outdated thoughts, unhealthy emotions, and destructive habits into the future. This episode is a deep dive into growth through subtraction: letting go of what no longer serves you so you can step into clarity, confidence, and CEO-level leadership. If you’re heading into a new season of business or life and feeling stuck, this conversation will help you reset, refocus, and lead with intention. Key Topics Covered Why Everything Feels Faster (and Heavier) The acceleration of business, information, and expectations How “snacking culture” and constant noise erode focus and clarity Why overwhelm is often a signal—not a failure Leaving Behind Unhelpful Thoughts Common limiting beliefs leaders carry into every year: “I have to do it all myself” “My team can’t perform” “I’m not good enough for this market” Why you can’t solve problems at the same level of thinking that created them Identifying the thoughts you’re most embarrassed to admit—and why those matter most Emotions, Energy, and Leadership Impact How unresolved emotions leak into tone, body language, and presence Why untransformed pain always gets transmitted to others Understanding the “second arrow”: how emotional reactions cause more damage than the event itself Breaking the Loop: Thoughts → Feelings → Actions How feelings make thoughts permanent Why repeated emotional associations create stuck patterns Learning to separate events from identity and meaning The Observer Mindset The difference between being your thoughts vs. observing them Why awareness creates power and choice How emotional resiliency starts with noticing—not forcing—change Habits, Dopamine, and Self-Sabotage Cheap dopamine vs. earned dopamine How modern habits (phones, news, scrolling) quietly drain courage Why habits persist until you sit with their true cost Using mindfulness to reprioritize and dissolve unhealthy patterns Values as the Foundation for Growth Why goals without values don’t stick Defining values as how you do the work—not just what you want A powerful exercise: writing what you want people to say about you on your 90th birthday Character Strengths & Sustainable Confidence Why knowing your strengths changes how you show up as a leader Using strengths as superpowers—not trying to “fix” weaknesses How self-awareness fuels confidence, resilience, and clarity Leadership Is Not a Solo Sport Why growth rarely happens in isolation The importance of mirrors, mentors, masterminds, and accountability How collaboration accelerates awareness and shortens the learning curve Resources & Mentions AuthenticHappiness.org – VIA Character Strengths Assessment Unwinding Anxiety by Judson Brewer Deep Work by Cal Newport Concepts from emotional resiliency, mindfulness, and cognitive diffusion John Kitchens Executive Coaching → Final Takeaway You don’t move forward by adding more—you move forward by letting go. When leaders release unhelpful thoughts, unresolved emotions, and unhealthy habits, they reclaim energy, clarity, and agency. True growth doesn’t come from forcing change, but from awareness, values-driven action, and choosing to lead from your highest self—not your survival instincts. Happy Holidays everyone. “If you can observe your thoughts and feelings, you are not them—and that’s where real power begins.” Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39527060

#752: The Leadership Flywheel: How to Build a Self-Managing Team That Scales Without You 12/19/2025

#752: The Leadership Flywheel: How to Build a Self-Managing Team That Scales Without You Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso close out the Agent to CEO six-part series by unpacking the final and most critical milestone: The Leadership Flywheel. This conversation is all about building a self-managing, self-sustaining team—one that doesn’t rely on you as the bottleneck. John and Joel break down how elite leaders design lean organizational structures, recruit true A-players, and create leadership development systems that generate momentum instead of burnout. If you’ve ever felt trapped by your team, overwhelmed by people decisions, or unsure how to scale without chaos, this episode delivers the blueprint for moving from operator to architect—and leading at the CEO level. Key Topics Covered The Leadership Flywheel Explained What a flywheel really is—and why leadership must create momentum, not friction Why teams fail when leadership systems aren’t intentional How leaders move from “doing” to designing the business Designing a Lean, Modern Org Structure Using the Functional Accountability Chart (FAC) to separate people from roles Why you must define functions before hiring humans How AI-first thinking reshapes org design and eliminates unnecessary roles A-Players, Defined What an A-player actually is (and what they are not) Why “job done 90% of the time within the pay range” is the real standard How resourcefulness separates high performers from everyone else AI, VAs, and Fractional Talent The correct order: AI → VAs → Fractional → Full-time Why hiring out of pain creates long-term damage How modern leaders raise the talent ceiling while lowering overhead Scorecards, Agreements, and Ownership Why expectations fail—and agreements win How data-driven scorecards eliminate ambiguity Creating clear ownership so leaders stop rescuing their team Leadership Development That Scales Why leadership isn’t just for managers—it’s for everyone Creating micro-leadership opportunities inside your organization The power of daily wins, public accountability, and cultural ownership Preventing Burnout in A-Players Why C-players burn out A-players faster than workload How to identify when roles need to split before performance drops Monitoring hours, opportunity alignment, and growth paths Resources & Mentions The Agent to CEO Framework Functional Accountability Chart (FAC) Honey Badger Nation John Kitchens Executive Coaching → JohnKitchens.coach Concepts from Jim Collins, Patrick Lencioni, David Marquet Final Takeaway You don’t scale by hiring more people—you scale by designing better leadership systems. The Leadership Flywheel isn’t about control. It’s about clarity, ownership, and momentum. When leaders design the structure, recruit intentionally, and develop leadership at every level, the business stops relying on them—and starts growing without them. “You can’t build a self-sustaining business without developing leaders. That’s the flywheel.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39466570

#751: The Leadership Playbook Behind Sustainable Scale with Brett Sikora 12/16/2025

#751: The Leadership Playbook Behind Sustainable Scale with Brett Sikora Episode Overview: In this episode, John Kitchens welcomes back powerhouse leader Brett Sikora for a deep, real-world conversation on intentional growth, leadership decisions, and scaling without chaos. Recorded nearly five years after Brett’s first appearance during the height of COVID lockdowns, this conversation reflects on the pivotal moments that shaped his brokerage’s evolution—from doubling down during uncertainty to building one of the most stable, scalable, and culture-driven organizations in the country. Brett breaks down how real growth doesn’t come from chasing shiny objects or expanding out of ego, but from clarity around avatar, disciplined recruiting, financial visibility, and relentless focus on developing leaders who create leaders. If you’re a team leader, broker-owner, or agent thinking about growth, mergers, or expansion, this episode delivers hard-earned lessons you can apply immediately. Key Topics Covered Growing Through Uncertainty How Brett leaned into opportunity during COVID instead of playing defense Identifying the right buyers and agents when the market feels unstable Why growth during hard times creates long-term leverage Intentional vs. Accidental Team Growth Why most teams grow by accident—and why that kills profitability The dangers of recruiting without a clear avatar How Brett filters agents before they ever join the organization Recruiting With Standards Why part-time and misaligned agents drain leadership energy The numbers behind effective recruiting conversations How saying “no” protects culture, profitability, and leadership focus Leadership, Coaching & One-on-Ones Why systems don’t replace leadership The real power of one-on-one coaching conversations Shifting from leading agents to developing leaders who create leaders Profitability & Financial Clarity Understanding P&Ls before scaling or merging The hidden costs inside team growth Why knowing your numbers is non-negotiable for CEOs Expansion: When It Works—and When It Doesn’t The mistakes Brett made expanding too early Why most expansions lose money before they make sense How to evaluate markets, leadership, and density before expanding The difference between a “sexy idea” and a smart decision Culture, Vision & Long-Term Scale Protecting A-players by not tolerating B- and C-players Why leadership energy must be invested where it compounds Building an organization where agents can achieve their biggest goals Resources & Mentions Expert Mentors Live John Kitchens Executive Coaching → Concepts referenced: Intentional recruiting & avatar clarity Leadership development through coaching Financial discipline and P&L awareness Expansion strategy vs. ego-driven growth Final Takeaway Growth doesn’t come from adding more people—it comes from making better decisions. The teams that win long-term are led by CEOs who know when to say no, who they’re building for, and how to invest their time where it creates the most leverage. Expansion, recruiting, and scale only work when they’re rooted in clarity, leadership, and discipline—not ego. “If it’s not a hell yes, it’s a no. And knowing when to say no might be the most powerful leadership skill you have.” Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39422690

#750: The CEO Execution Roadmap That Scales 12/16/2025

#750: The CEO Execution Roadmap That Scales Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso break down Milestone 5 of the Agent to CEO Framework: The Execution Roadmap—the critical bridge between strategy and real-world results. Most agents don’t fail because they lack ideas or effort. They fail because they work on the wrong things, in the wrong order, with no execution rhythm. John and Joel unpack why second-best problems kill momentum, how to identify the single biggest constraint in your business, and how elite CEOs turn long-term vision into focused 90-day sprints. This episode is a masterclass in prioritization, accountability, and disciplined execution—designed for agents and team leaders who are done guessing and ready to scale with intention. Key Topics Covered Why Most Businesses Stall The real reason businesses fail: working hard on the wrong problems Why second-best problems only create incremental results How to identify the one thing that can 2–3X your business in 90 days The CEO Mindset Shift Moving from task-based thinking to purpose-driven execution Understanding your role as a leader in an AI-powered, consumer-driven market Why your value must go beyond tasks that can be automated Identifying Your True Constraint The most common constraints at each revenue level: Under six figures: no compelling offer Six figures to $500K: not enough leads $500K–$1M: conversion issues $1M–$3M: delivery bottlenecks and owner dependency Traffic, conversion, fulfillment, and retention—how to diagnose what’s really broken The Execution Roadmap Explained Turning strategy into a focused 90-day action plan Why one priority per quarter beats five half-finished initiatives How to reverse engineer outcomes instead of guessing your way forward Setting Objectives That Actually Work Writing clear, measurable objective statements Defining success before starting Avoiding vague goals filled with buzzwords and zero accountability Key Results & Accountability How to define results—not tasks Why numbers matter more than opinions Creating key results that stretch the team without overwhelming them Ownership & Execution Rhythm The power of single-point ownership (one person, not a committee) Using weekly sprints to maintain momentum Why reporting beats brainstorming in execution meetings How Scrum principles accelerate progress without chaos Build, Fix, or Optimize Deciding whether your next move is: Building something new Fixing what’s broken Optimizing what’s already working Why optimization often produces the fastest ROI Resources & Mentions Agent to CEO Framework – Core operating system for scaling with clarity Scrum by Jeff Sutherland – Execution rhythm and sprint methodology Good Strategy / Bad Strategy by Richard Rumelt CoachKitchens.ai – AI-powered execution support for real estate CEOs John Kitchens Executive Coaching → Final Takeaway Execution—not effort—is the difference between agents who stay stuck and CEOs who scale. If you can identify your real constraint, commit to one priority, assign clear ownership, and execute in focused 90-day sprints, everything changes. Clarity eliminates overwhelm. Discipline creates momentum. And momentum compounds into freedom. “If you could only work on one thing for the next 90 days that would 2–3X your business, what would it be?” That question—and your willingness to answer it honestly—determines your next level. Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39422645

#749: Leading With Passion: The Real Estate Leadership Playbook with Will Mahan 12/11/2025

#749: Leading With Passion: The Real Estate Leadership Playbook with Will Mahan Episode Overview In this powerhouse episode, John Kitchens sits down with Oklahoma City powerhouse and brokerage owner Will Mahan for a raw, real, and revealing conversation about leadership, obsession, building culture, and the evolution every top-producing agent must go through to truly become a CEO. Will takes us through his 15-year journey—from life insurance to top-tier real estate producer, to team leader, to eXp influencer, and now the founder of a rapidly growing hybrid brokerage built around entrepreneurship, investing, and true wealth creation. He breaks down why most agents stall out, why leadership matters more than ever, and how to build a business that aligns with your strengths, your energy, and your long-term vision. If you’re craving clarity on scaling, culture, leadership, and building a business that actually gives you time, money, and location freedom, this episode will hit you right between the eyes. Key Topics Covered Will’s Origin Story & Early Pivots How selling life insurance built the foundation for his real estate success Why obsession—not interest—is the real separator in this industry The mentors who shaped his business mindset and leadership style The CEO Shift: From Hustling to Building a Business How Will realized “commission checks” weren’t the same as “building a business” The mindset traps that hit agents once they reach $250K… $500K… and even $1M GCI Why ego is the silent killer of progress Leadership, Culture, and Obsession The difference between being interested, committed, and obsessed Why humility is the single greatest leadership trait What Will looks for in mentors and why “yes-men” are dangerous The Decision to Launch His Own Brokerage The strategic thinking behind leaving eXp How he identified a massive gap in the OKC market The rise of the Hybrid Agent and why his brokerage attracts entrepreneurs, investors, and multi-cultural talent Building a culture where agents learn flipping, BRRRR, private money, and wealth-building methods—not just how to get commissions Why Most Agents Never Grow—Even at 7 Figures The harsh truth: agents stop doing what got them to success The false comfort of leverage when you don’t reallocate your time correctly How agents accidentally sabotage their growth by abandoning the fundamentals Pruning for Growth: Cutting 30% of His Brokerage Why Will intentionally reduced his agent count to increase production The dramatic results: double the transactions with fewer agents What his top 25 agents do that the others don’t: They show up They take notes They stay coachable They stay consistent The Heart of the Business: People, Passion, Purpose – Why leading with energy and passion fuels culture – The fulfillment that comes from watching agents become wealthier, empowered, and confident – How to create a business that supports your life—not the other way around Resources & Mentions – The Need to Lead by Dave Berke – Extreme Ownership by Jocko Willink & Leif Babin – Agent to CEO Coaching Framework – John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway You don’t build a real estate business by accident—you build it with clarity, consistency, leadership, and obsession. As Will demonstrates, the path to real freedom comes from knowing who you are, what energizes you, and building the business that aligns with that vision. “Show up with passion. Show up with energy. If you pour into your people, they’ll run through a brick wall for you.” – Will Mahan Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39367965

#748: Breaking Through Your Biggest Real Estate Roadblocks 12/05/2025

#748: Breaking Through Your Biggest Real Estate Roadblocks Episode Overview In this another powerful guest episode, John Kitchens takes the hot seat for a deep dive into the real roadblocks holding agents back from real success. This conversation unpacks the journey from overwhelmed producer to intentional CEO — and why most agents stay stuck far longer than they should. John opens up about his early days in real estate, the tough lessons learned through market crashes, building and scaling brokerages, and how escaping “hero mode” transformed everything. He breaks down the exact mindset shifts, business models, and strategic frameworks agents must adopt if they want real freedom — not just another job disguised as a business. From hiring mistakes and bottlenecks to leadership identity and the future of AI-driven consumer behavior, this episode is a blueprint for any agent ready to scale with clarity, systems, and confidence. This is the episode that will challenge how you think — and change how you run your business. What You’ll Learn in This Episode John’s Real Estate Origin Story How a chance introduction to Jay Kinder changed the trajectory of his life What he learned from operating in both small-town and mega-market environments Why tough markets (like 2007–2011) built the muscle that made long-term success possible The Agent-to-CEO Shift The mindset move from salesperson → business owner Why clarity, forecasting, and financial visibility matter more than “hustle” Understanding your “freedom number” and the Perfect Day framework The Biggest Roadblocks Agents Face How skipping steps creates collapse later Why most agents actually have a talent problem, not a lead problem Understanding the Theory of Constraints and using bottlenecks to guide growth Building a Business That Scales How proven systems (not heroics) remove you from production Why agents should leverage VAs, AI, and the global workforce What “unique ability” means — and how it decides who you should hire next Team Building Mistakes Most Leaders Make Hiring out of pain instead of strategy Jumping too fast without a clear role or process How to time your first and second key hires Behind the Move to eXp Realty The breakfast that changed everything — sitting across from Glenn Sanford How John, Jay Kinder, and Al Stasek hit their 10-year vision in 18 months Why eXp’s platform, flexibility, and long-term sustainability matter The Future of Real Estate Why agents must become knowledge-based experts, not order-takers How AI will change consumer behavior — and what pros must do now Why adaptability, trust, and content leadership will dominate the next 5 years Resources & Mentions CoachKitchens.ai — AI-powered real estate business systems John Kitchens Executive Coaching → JohnKitchens.coach The Goal by Eli Goldratt — Theory of Constraints Who Moved My Cheese? — Adaptability mindset The Perfect Day exercise by Frank Kern Final Takeaway You can’t scale chaos. If you want real freedom — financial and lifestyle — you must think, act, and decide like a CEO. That means knowing your numbers, identifying your constraints, and building a business that uncovers opportunities instead of chasing transactions. “Skipping steps only presents the illusion of speed.” — John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39290320

#747: From Agent to CEO — The Coaching Mindset That Builds Scalable Real Estate Businesses 12/03/2025

#747: From Agent to CEO — The Coaching Mindset That Builds Scalable Real Estate Businesses Episode Overview In this special guest appearance on the Career Coaching Secrets Podcast, John Kitchens sits down with host Kevin to unpack his 20-year journey from defaulting into real estate… to leading one of the most recognized residential real estate coaching platforms in North America. John shares how growing up in a coach’s home shaped his belief that “great coaches collapse time, see around corners, and become the catalyst for transformation.” This episode pulls back the curtain on what it truly takes to coach top producers, scale a real estate business, escape production, and step into the CEO role. It’s raw, transparent, and loaded with practical wisdom for coaches, entrepreneurs, and real estate leaders. Whether you're building a business, growing a team, or navigating your own coaching journey, this conversation gives you the frameworks, principles, and mindset to operate at a higher level. Key Topics Covered John’s Origin Story & Coaching DNA Growing up in a coach’s household and learning early how environment shapes beliefs Why every transformation in life can be traced back to a great coach His unexpected entry into real estate in 2004 and scaling a team in a tough market Building a dominant Oklahoma team that captured 20%+ market share From Agent to CEO — The Evolution of a Coaching Business The messy reality of walking into a “successful” business with zero systems Why sales and marketing will get you to $1M… but systems and structure get you to the next million How the 2007–2009 market crash forced John into the trenches and sharpened his leadership The creation of a high-level mastermind for teams doing $1M+ GCI The Three Pillars of Escaping Production John breaks down the foundational elements required to move from agent → CEO: 1. Strategy (Theory of Constraints) Understanding the real problem, identifying bottlenecks, and applying force where it matters. “Strategy is solving the right problem that moves you closer to your goals.” 2. Value Proposition Why you must be the painkiller—not the vitamin. “In the absence of value, people always question price.” 3. Knowing the Math How real estate agents get stuck because they don’t understand financials, margins, or cost of sales. “You cannot grow what you cannot measure. Numbers scream.” The Reality of Coaching Engagements Why coaching is an investment, not an expense Why clients eventually cancel—and why coaches must not take it personally The difference between coaching and training What it takes to coach the whole person, not just the business Pricing, Models & the Future of Coaching Why John believes pricing must reflect confidence + ROI The danger of pricing too low or too high How John uses percentage-of-revenue coaching for deeper partnership Why the next evolution of coaching blends human leadership with AI-powered thinking partnerships The Biggest Challenges Coaches and Agents Face Today Overwhelm from AI, noise, and uncertain markets Lack of clarity leading to procrastination Why many entrepreneurs are “frozen” instead of fighting or fleeing “Procrastination is usually the result of a lack of clarity.” Resources & Mentions Who Moved My Cheese? – Spencer Johnson Simple Numbers – Greg Crabtree Choose Your Enemies Wisely – Patrick Bet-David The Motive – Patrick Lencioni CoachKitchens.ai – AI-powered coaching framework John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Coaching isn’t about tactics—it's about transformation. Your business can’t outgrow you. Your leadership is the ceiling. And clarity will always beat hustle. As John puts it: “If you can transform yourself, your business has no choice but to transform with you.” Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39249620

#746: The Profit Engine Blueprint — Turn Your Real Estate Business Into a Predictable Growth Machine 11/28/2025

#746: The Profit Engine Blueprint — Turn Your Real Estate Business Into a Predictable Growth Machine Episode Overview In Part 4 of the Power Hour Series, John Kitchens and Joel Perso deep-dive into one of the most pivotal milestones of the entire framework—the Profit Engine. If Milestone 1 gave you clarity, Milestone 2 charted your course, and Milestone 3 upgraded your thinking… this is where you finally start architecting the business machine that will free you from the transaction treadmill. John and Joel break down how to build a team-driven, financially sound, scalable real estate business that no longer depends on your personal production. They unpack the four foundational pillars of the Profit Engine—Economic Model, Value Promise, Lead Magnets, and Delivery Model—and show you how each piece fits into the bigger Agent to CEO flywheel. This episode is pure gold for agents, team leaders, and entrepreneurs who want predictable growth, stronger margins, and a business model that actually produces freedom—not burnout. Key Topics Covered 1. The Profit Engine Explained Why this milestone determines whether you grow into a true CEO—or stay stuck as an average frustrated agent (AFA). Why stepping out of production requires a profitable and predictable model—not hope, not hustle. How to think like an architect designing a machine, not a salesperson chasing the next deal. 2. The Economic Model: “Math Must Math” How to design a business that remains profitable as you remove yourself from production. The truth about margins—and why most teams fail because they don’t understand cost of sales. Why top-line revenue is vanity, but profit is sanity. Target margins, compensation philosophy, and how to avoid the trap of 75/25 agent splits. Why most agents never escape production because their economic model makes it mathematically impossible. Books mentioned: Simple Numbers, Straight Talk, Big Profits (Greg Crabtree) Profit First (Mike Michalowicz) Psychology of Money (Morgan Housel) 3. The Promise: Your Value Proposition to the Market “Businesses compete on promise… and survive on the promises they keep.” How to define the ONE major pain your ideal client has—and the solution only you provide. Why your value proposition must work for two audiences: Buyers & Sellers Agents How to craft your “Only We…” statement that separates you from every other agent with a business card. 4. The Magnet: Creating Consistent Lead Flow Why picking ONE channel first prevents “half-built bridges.” How to build hooks, stories, and offers that attract your ideal client. Why missing CTAs are the #1 reason agents’ marketing fails. The metrics you MUST track to know if marketing works (and what to ignore). 5. The Delivery Model: The Promise Kept How to map the 5–7 step client journey that delivers a world-class experience. The secret to scaling: roles, handoffs, and accountability. Why every stage needs a commitment and a deliverable. How your service model drives advocacy, referrals, and repeat business. 6. The Agent to CEO Flywheel Why every milestone fuels the next—and why momentum is everything. Why losing momentum is 10x harder to rebuild than it is to maintain. The leadership principles needed to avoid complacency as you scale. Books mentioned: The Need to Lead by Dave Berke. Resources & Mentions Simple Numbers, Straight Talk, Big Profits – Greg Crabtree Profit First – Mike Michalowicz Psychology of Money – Morgan Housel The Need to Lead – Dave Berke The Motive – Patrick Lencioni Choose Your Enemies Wisely – Patrick Bet-David The Fifth Discipline – Peter Senge CHSA / CHBA Certifications CoachKitchens.ai (AI-powered business assistant) Honey Badger Nation Final Takeaway If you want freedom, you must build the machine. The Profit Engine is the blueprint for predictable, scalable, team-driven revenue—so you can step out of production without your business falling apart. As John says: “Words talk. Numbers scream. If you don’t know your numbers, you don’t know your business.” Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39198480

#745: The CEO Operating System – How Leaders Think, Decide, and Scale 11/26/2025

#745: The CEO Operating System – How Leaders Think, Decide, and Scale Episode Overview In this third installment of the Agent to CEO Power Hour Series, John Kitchens and Joel Perso go deep into the milestone that changes everything for agents ready to step out of production and step into leadership: The CEO Operating System. If Part 1 (The Clarity Compass) revealed where you are, and Part 2 (Charting the Course) defined where you’re going, Part 3 is the mental upgrade that makes scaling possible. This session unpacks the critical thinking models, decision-making filters, and constraint-focused operating principles that separate agents stuck on the transaction treadmill from CEOs who grow predictable, leveraged, scalable businesses. From identifying the one true bottleneck that’s holding your business back… to building systems that fix problems permanently… to installing the mental models used by elite operators and billion-dollar leaders… This episode is your blueprint for upgrading the way you think, decide, and lead. Whether you’re a solo agent overwhelmed by chaos or a team leader trying to scale without breaking everything, this episode shows you how to stop firefighting — and start architecting the business you actually want. Key Topics Covered The Agent to CEO Milestone 3: The CEO Operating System Why mindset is the true operating system of every business The intentional shift from reactive agent → proactive CEO How the OS becomes the “linchpin” that all other milestones depend on Why you can’t scale with agent thinking, only with CEO thinking Core App #1: The Constraint Finder Understanding the Theory of Constraints and the “Herbie” metaphor Why your business only has one real bottleneck at a time How to map your process to spot the real constraint Consistent leads → consistent sales → consistent fulfillment Why inconsistent lead flow is almost always the first constraint Identifying where the “work piles up” in your business pipeline Why “all progress begins with telling the truth” Core App #2: The Decision Filter How CEOs use frameworks instead of feelings to make decisions Why slowing down your thinking increases speed The definition of a true decision filter: Words → shared meaning Math → real data Consequences → ripple effects First-order vs second-order consequences How to evaluate whether a decision moves you closer to your BHAG Bezos’ “One-Way / Two-Way Door” mental model explained Why most entrepreneurs fail by ignoring second-order effects Core App #3: The Leverage Engine How to stop treating $10 tasks like $10,000 tasks Applying disproportionate force to the one constraint that matters Running 30-day sprints vs. long, slow project plans Why Scrum is one of the best models for operational momentum How to shift from “doer” to “architect” of the business The accountability formula: Who Does What By When How We Know It’s Done Tools, Mental Models & Operating Frameworks The Machine Mindset: Identify, hypothesize, test, solve, repeat Why your team’s complaints reveal hidden bottlenecks How to use autopsies (AARs) for smarter decisions Protecting energy, not just time Why speed comes from clarity — not hustle Using AI to pressure test frameworks, validate steps, and accelerate thinking Resources & Mentions Scrum by Jeff Sutherland — high-speed execution model Predictable Success by Les McKeown — leadership decision-making filters Choose Your Enemies Wisely by Patrick Bet-David — leadership clarity The Motive by Patrick Lencioni — true purpose of leadership Huzi LMS / SparkPad — used to pressure test the Agent to CEO framework Growth Score Assessment → MyGrowthScore.com John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway You can’t scale a business with agent thinking. You scale when you upgrade your operating system. The CEO Operating System gives you: ➡️ One bottleneck to solve ➡️ One decision filter to guide you ➡️ One sprint to move the business forward This is how you stop reacting… and start intentionally building the business that leads you to freedom. “Words talk. Numbers scream. If you don’t know your numbers, you don’t know your business.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39178575

#744: The Back-to-Basics Million-Dollar Playbook with Jim Pruett 11/21/2025

#744: The Back-to-Basics Million-Dollar Playbook with Jim Pruett Episode Overview In this episode, John sits down with longtime real estate leader Jim Pruett for a powerful reminder of what actually drives success in this business: fundamentals, discipline, and treating your business like a real business. Jim breaks down why 87% of agents fail, the mindset shift required to survive in today’s market, and the simple systems and habits that have allowed him to build a long-term, consistent, and respected real estate business. From setting up your business like a CEO, to mastering the purchase agreement, to building world-class community relationships, this episode is packed with timeless truths agents desperately need—especially those who keep getting distracted by shiny objects instead of focusing on the work that matters. If you feel overwhelmed, inconsistent, or unsure what to focus on to grow, this episode is the clarity punch-in-the-face you’ve been needing. Key Topics Covered Why Most Agents Fail The “employee-to-CEO” mindset shift every new agent must make Why shiny objects are draining your money and killing your momentum The power of joining a team to dramatically increase your odds of success Building a Real Business Setting up your business like a real CEO: accounting, legal, brand assets, and systems Why your email, your URL, and your online profiles matter more than you think The necessity of consistency across photos, bios, and digital presence Systems & Predictable Success How checklists, workflows, and repeatable processes create freedom Why systems must be “living documents” that evolve as your business grows The role of CRMs, automation, and organized procedures for scale Relationships That Produce How to build real, human connections—online and offline The key difference between transactional contacts and real influence Why “contacts sprout contracts” is still one of the truest principles in real estate How Jim’s community involvement (especially the Riverfront Development Committee) became a long-term lever for influence and opportunity Know Your Value Why agents struggle to articulate value and how to fix it How to confidently have the hard conversations with buyers and sellers Why your presence alone should add value to every transaction Mastering the Fundamentals Why every agent should reread the purchase agreement weekly How pre-listing inspections reduce future friction The essential difference between working in your business vs. on your business Blocking out noise, avoiding distractions, and staying focused on what matters CEO-Level Habits The power of being a “slave to your calendar” Forecasting and knowing your numbers like a true operator How the right rooms and the right relationships change your trajectory The mindset of professionals: “Do it until you can’t get it wrong.” Resources & Mentions The E-Myth Revisited – Michael Gerber Profit First – Mike Michalowicz Choose Your Enemies Wisely – Patrick Bet-David The Checklist Manifesto – Atul Gawande (Chapter 1 recommended) Honey Badger Nation John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Success isn’t complicated—it’s consistent. The agents who win aren’t the ones chasing noise or shortcuts… they’re the ones who master the basics, know their value, build real relationships, and operate like CEOs. As Jim puts it: “Professionals do it until they can’t get it wrong.” Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39121680

#743: Charting the Course – Building the Vision That Actually Scales 11/19/2025

#743: Charting the Course – Building the Vision That Actually Scales Episode Overview In Part 2 of this 6-part Power Hour series, John Kitchens and Joel continue building the Agent to CEO Framework by diving into Milestone 2: Charting the Course — the vision, values, purpose, and long-term direction that every real estate business needs before it can scale. If Part 1 helped you find clarity on where you stand, Part 2 shows you how to define where you’re going and build the strategic foundation your future growth will stand on. John and Joel walk through the process of creating your core values, articulating your core purpose, and crafting a 10-year BHAG (Big Hairy Audacious Goal) that aligns your team, filters decisions, and keeps you focused when the market — and your emotions — shift. If you’ve ever struggled with team alignment, inconsistent decision-making, hiring the wrong people, or constantly shifting strategies, this episode gives you the structure to set a direction your entire organization can follow with confidence. Key Topics Covered The Agent to CEO Framework How Milestone 2 builds on the clarity gained in Part 1 Why vision is the strategic anchor of the entire Agent to CEO process The role of values, purpose, and BHAG in building a scalable organization Building Your Core Values Why core values must be discovered, not invented Using frustration, peak performance moments, and “hire/fire tests” to uncover your real values How values become the filters for decision-making, culture, and hiring Why 3–5 values create clarity — and anything more creates confusion Defining Your Core Purpose Understanding the emotional driver behind your business Why teams lose direction without a clearly articulated purpose How purpose helps you attract the right people and repel the wrong ones The difference between a mission statement and a motivating purpose Creating Your BHAG (Big Hairy Audacious Goal) The four types of BHAG: Target, Competitive, Role Model, and Internal Transformation Why thinking in 10-year timelines creates freedom, not pressure How a BHAG aligns your team and simplifies strategic planning Turning a long-term goal into a vivid, inspiring future your people can see Aligning Your Team Around the Vision Why vision must be communicated, repeated, and embedded into daily operations How to turn your vision into a “decision compass” for every level of the business Why teams fail without clarity on where the business is going How to bring your values and BHAG into hiring, onboarding, and accountability Resources & Mentions Agent to CEO Process – Milestone 2: Charting the Course Start With Why by Simon Sinek Vivid Vision by Cameron Herold 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy Good to Great by Jim Collins Honey Badger Nation John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Before you build systems, scale teams, or step out of production… you must chart the course. Vision, values, purpose, and a 10-year BHAG give your business direction, alignment, and the foundation to grow without breaking. “As a CEO, your job is to show your team the mountain. If they can’t see it, they can’t climb it.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39092735

#742 The Smartest Way to Build Wealth and Freedom in Real Estate with Scott Benson 11/14/2025

#742 The Smartest Way to Build Wealth and Freedom in Real Estate with Scott Benson Episode Overview In this episode, John Kitchens sits down with Scott Benson, founder of the Benson Crew, to unpack how agents can shift from chasing transactions to building true wealth. Scott shares how he went from selling phone book ads to becoming one of Canada’s most innovative real estate entrepreneurs — leveraging real estate not just to generate income, but to create financial freedom. He dives into how he used private lending, partnerships, and marketing at scale to build long-term wealth and impact. Together, John and Scott explore the mindset, math, and discipline it takes to turn your business into a wealth engine, not just a paycheck. This one’s for every agent who’s ready to stop working in the business and start working on their future. Key Topics Covered From Phone Books to Freedom How Scott’s early career in advertising led him to discover real estate as a wealth-building vehicle The power of seeing opportunity before the market catches up Building Wealth Beyond Commissions Why most agents stay broke even when they earn more How Scott used private lending and investing to make money work for him The compounding effect of financial discipline The Wealth Mindset Shift Why ego kills growth and how humility fuels collaboration How to think like a quarterback, not a player — control the field and your income Using AI and automation to invest smarter, not harder Scaling with Strategy The $1M marketing move that built massive momentum for Benson Crew How strategic partnerships and risk-taking turned a local brand into a market powerhouse What’s coming next for team models, AI, and wealth creation in real estate Resources & Mentions Benson Crew Real Estate Patrick Bet-David (PBD Podcast) Choose Your Enemies Wisely by Patrick Bet-David The Motive by Patrick Lencioni John Kitchens Executive Coaching → Final Takeaway Stop seeing your real estate business as your final destination — it’s just the vehicle. Use it to fund your investments, create leverage, and build the life you actually want. “Your real estate business isn’t your freedom. It’s the vehicle that funds your freedom.” — John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39033665

#741: The Foundation of Freedom: Mastering The Clarity Compass (Part 1) 11/12/2025

#741: The Foundation of Freedom: Mastering The Clarity Compass (Part 1) Episode Overview In this first part of a Power Hour series, John Kitchens and Joel Perso kick off the Agent to CEO Framework with an in-depth look at Milestone 1: The Clarity Compass. This session lays the foundation for every growth-minded agent and team leader ready to move from the chaos of production to the clarity of true leadership. John and Joel dive into the diagnostic process behind identifying your current business reality (Point A) and defining your future destination (Point B). They explore how to gain visibility into cash flow, forecasting, and energy management so you can make confident, data-driven decisions that align with your long-term goals. If you’ve ever felt stuck, spread too thin, or unsure how to scale without losing control, this episode gives you the tools to find your direction, eliminate guesswork, and start operating like a true CEO. Key Topics Covered The Agent to CEO Framework Overview of the six milestones that transform an agent into a business leader Why clarity is the foundation for every milestone that follows Understanding how to identify your “current reality” before setting your vision The Power of The Clarity Compass How to conduct a Reality Audit on your time, money, and systems Identifying your key constraints before trying to grow The importance of connecting your business goals to your lifestyle goals From Chaos to Clarity Why guessing your numbers is keeping you stuck in production Building data-driven confidence instead of emotion-driven decisions The link between clarity, forecasting, and sustainable growth CEO Thinking and Financial Visibility The role of financial clarity in creating freedom Why forecasting 75% forward and only 25% backward changes everything Understanding cash flow as the ultimate measure of business health Resources & Mentions The Clarity Compass Framework — from the Agent to CEO Process The Fifth Discipline by Peter Senge Choose Your Enemies Wisely by Patrick Bet-David The Motive by Patrick Lencioni Honey Badger Nation John Kitchens Executive Coaching → Final Takeaway Before you scale, get clear. You can’t build freedom from confusion—clarity must come first. “Words talk, numbers scream. If you don’t know your numbers, you don’t know your business.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/39005685

#740: Why You Will Never Escape Production with Joel Perso 11/07/2025

#740: Why You Will Never Escape Production with Joel Perso Episode Overview In this high-impact episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso unpack one of the most common struggles top-producing real estate agents face—how to escape production and build a real business that runs without you. From strategic planning frameworks like EOS and Rockefeller Habits to mastering financial discipline and team structure, John shares the exact playbook that took him and Jay Kinder from burnout to building a scalable, profitable company. They also break down real-world examples of agents who have successfully stepped out of production—including how they did it, the math behind it, and what freedom actually looks like once you get there. Whether you’re a solo agent planning your next stage, a team leader looking for leverage, or a CEO aiming to scale, this episode will give you the clarity, systems, and strategy you need to create lasting freedom. What You’ll Learn in This Episode The 3 Keys to Escaping Production Strategy: How mastering frameworks like Rockefeller Habits and EOS creates structure and focus. Value Systems: Why CHSA & CHBA are game-changers for consistency and scalable client value. Financial Clarity: The “Simple Numbers” model that transformed their net profit by 17% in one quarter. Forecasting and Financial Discipline Why forecasting is not goal setting—and how to get accurate with your assumptions. Understanding cash flow vs. profit to stay in control of your business. How small teams and large teams can step out of production faster than mid-sized ones. Leadership, Freedom, and Ego Why most agents can’t escape production—and how to fix it. Letting go of ego to empower your team and build true leadership depth. The real difference between stepping out of production and stepping out of the business. Real Case Studies: How Jim & Leanne scaled leadership to step out within 24 months. The Reedy team’s path to financial freedom through real estate investing. Why Blake Sloan and others achieved lifestyle freedom through leadership leverage. Resources & Mentions Mastering the Rockefeller Habits by Verne Harnish Traction / EOS by Gino Wickman Simple Numbers, Straight Talk, Big Profits by Greg Crabtree CHSA & CHBA Designations – Certified Home Selling & Buying Advisor Programs John Kitchens Executive Coaching → Final Takeaway Freedom in real estate isn’t about working harder—it’s about building systems, developing people, and knowing your numbers. As John Kitchens says: “If you don’t have a goal for freedom, you’ll never escape production—it’ll always own you.” Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38948400

#739: The AI-Powered Consumer — How Agents Can Stay Relevant in the Age of Artificial Intelligence with Nick Krem 11/03/2025

#739: The AI-Powered Consumer — How Agents Can Stay Relevant in the Age of Artificial Intelligence with Nick Krem Episode Overview In this powerful episode of The John Kitchens Coach Podcast, John Kitchens sits down with AI strategist and industry innovator Nick Krem to uncover how the AI-powered consumer is changing the real estate landscape faster than ever before. From Google’s evolving search behavior to ChatGPT and Zillow integration, Nick breaks down how consumers are becoming more informed, more confident, and in many cases—believe they know more than their real estate agent. The two dive deep into how agents can adapt, build authority, and stay relevant in an era where technology knows the answers before the conversation even begins. This is a must-listen for every agent, team leader, and brokerage owner ready to future-proof their business in a world driven by AI and consumer intelligence. Key Topics Covered The Rise of the AI-Powered Consumer Why the #1 consumer complaint is now “I know more than my agent” How ChatGPT, Google, and Zillow integrations are shaping buyer and seller behavior What agents must understand about the consumer mindset shift SEO, AEO & GEO — The New Era of Search How Answer the Public reveals what your clients are asking online Why SEO isn’t dead—it’s the foundation for AI-driven visibility The power of “digital density” and how to dominate your market through keyword intent The Coming Wave: AI Agents & Everyday Adoption How the “AI agent” device (created by Sam Altman & Jony Ive) will change daily life What happens when AI becomes your consumer’s full-time collaborator How this new wave will transform how buyers find and choose their real estate agent Emotional Intelligence & Human Leadership Why emotional intelligence (EQ) will be the defining skill of future leaders How to use AI as a thought partner—not a replacement for critical thinking The power of mindfulness, discernment, and self-awareness in the AI era Building an AI Culture in Your Organization Why most brokerages are creating AI tool addiction instead of collaboration The blueprint for fostering a culture of AI collaboration How to use AI to make people better—not replace them Adapting as an Agent Questions to ask clients to identify if they’re using AI in their home search How to position yourself as a trusted advisor, not just an agent Branding yourself in the AI world: expertise, niche, and authority Resources & Mentions Krem.AI – The #1 Institute for AI Certification in Real Estate AnswerThePublic.com – Keyword and content search research tool The AI-Driven Leader by Jeff Woods – Recommended reading for real estate leaders CoachKitchens.AI – Custom GPT tools and frameworks for agents and team leaders Huzi.AI – Eric Post’s AI platform for real estate professionals HoneyBadgerNation.com – Training, events, and resources for top agents Final Takeaway Artificial Intelligence won’t replace agents—but agents who use AI will replace those who don’t. The real threat isn’t the technology itself—it’s the AI-powered consumer who expects faster answers, higher trust, and more expertise than ever before. As Nick Krem put it: “AI isn’t coming for your job—it’s coming for your excuses.” The future belongs to agents who can combine AI efficiency with human connection and leadership clarity. Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38891165

#738: Redefining Luxury: The Mindset, Standards, and Story Behind Connie Alexander’s Success 10/30/2025

#738: Redefining Luxury: The Mindset, Standards, and Story Behind Connie Alexander’s Success Episode Overview In this inspiring episode of The John Kitchens Coach Podcast, John Kitchens sits down with Connie Alexander, a powerhouse real estate leader who built a luxury brand from humble beginnings. From growing up in Section 8 housing to closing multimillion-dollar homes, Connie’s journey is a masterclass in perseverance, mindset, and standards. Connie opens up about her early struggles, how she turned survival into success, and why luxury isn’t about price—it’s about process, presentation, and service. Together, she and John explore what it means to lead with integrity, build a lasting brand, and hold yourself to an elite standard, no matter your market. Whether you’re breaking into luxury, rebuilding your confidence, or striving to elevate your business, this conversation will leave you inspired and ready to redefine your standards of success. What You’ll Learn in This Episode From Humble Beginnings to High Standards How growing up with limited resources shaped Connie’s work ethic and drive. The shift from proving yourself to making your family proud. Why your story—not your starting point—defines your brand. Breaking into Luxury Real Estate The “aha” moment that led Connie to launch her luxury brand. How to market luxury by decision, not by price point. The mindset difference between chasing status and living by standards. Luxury Starts with Service Training agents to think, act, and communicate at a luxury level—first. Why “luxury” is a mindset of excellence and precision, not just listings. How process, consistency, and attention to detail create a Ritz-Carlton experience in every transaction. Mindset, Faith, and Resilience How survival moments built the confidence to thrive in any market. Turning fear into fuel—and using adversity as a platform for growth. Why faith and gratitude are Connie’s daily business practices. Creating a Culture of Excellence The book that shapes Connie’s leadership philosophy: The Nordstrom Way. How Gandhi’s quote on belief, values, and destiny became her team’s mantra. Why consistency and clarity are the ultimate luxury brand builders. Luxury Market Trends The rise of wellness-focused, lifestyle-driven luxury homes. How affluent buyers are prioritizing health, technology, and entertainment spaces. Why marketing luxury now means showcasing lifestyle, not just square footage. Resources & Mentions JohnKitchens.coach – Executive coaching and leadership resources for agents. The Nordstrom Way by Robert Spector – Lessons on world-class customer service. The Culture Code by Daniel Coyle – Creating connected, high-performing teams. The Strangest Secret by Earl Nightingale – On mindset and personal transformation. Working Genius by Patrick Lencioni – Identifying your leadership strengths. Final Takeaway Luxury isn’t about status—it’s about standards. It’s about serving with excellence, living with gratitude, and creating experiences that elevate everyone involved. “We train luxury first, because excellence should be the standard for every client, not just the elite few.” - Connie Alexander Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38834805

#737: The Only Path to Agent Productivity with Joel Perso 10/24/2025

#737: The Only Path to Agent Productivity with Joel Perso Episode Overview In this no-fluff strategy session, John Kitchens sits down with Joel Perso to break down the two most critical levers driving real estate success in 2025: recruiting and standards. While most teams are struggling in a tough market, others are breaking records—closing over 1,000 transactions and scaling at unprecedented speed. So what separates the two? John and Joel unpack the mindset, systems, and leadership principles that determine whether your team thrives or stalls. They dig deep into the real definition of agent productivity, why recruiting solves more problems than anything else, and how clear standards and accountability drive culture, growth, and profitability. If you lead a real estate team—or aspire to—this episode is your blueprint for building a business that performs no matter the market. What You’ll Learn in This Episode The Real Definition of Agent Productivity Why agent count doesn’t equal productivity How to define productivity around performance, not presence The key metrics that drive agent success Recruiting as the Ultimate Leverage Point Why top teams never stop recruiting—no matter the market How fresh talent raises performance across the entire organization Building a “lead generation system” for people, not just prospects How to recruit in small markets (even when the talent pool is thin) The Power of Standards Why “the only standards you have are the ones you enforce” Balancing accountability with culture and trust How to eliminate drag on your team and attract top performers Why A-players don’t stick around when C-players are tolerated Leadership and Mindset in a Shifting Market Why fitness, discipline, and consistency amplify leadership performance How mindset determines team culture and output The difference between leading a team and dragging one When to coach, when to correct, and when to cut Activity, Skill, and Results The two controllables that separate high-performing teams from average ones How to raise conversion rates across every stage of your sales funnel Why every productive agent masters conversations, follow-up, and negotiation How to build standards around both activity and results The Recruiting–Standards Feedback Loop Why great recruiting empowers tougher standards How culture self-polices when the right players are in the room Why maintaining standards is the foundation for scale Resources & Mentions JohnKitchens.coach – Executive coaching and team strategy resources Agent to CEO 2024 – Leadership and productivity event for top agents Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree The Culture Code by Daniel Coyle The Strangest Secret by Earl Nightingale Working Genius by Patrick Lencioni Final Takeaway If you want to build a thriving team, it’s not about adding more leads—it’s about raising standards and recruiting better talent. “If you’re not recruiting, you’re not growing. And if you’re not enforcing standards, you’re not leading.” - Joel Perso Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38763115

#736: How to Lead with Faith and Build a Business That Lasts with Ryan Smith 10/17/2025

#736: How to Lead with Faith and Build a Business That Lasts with Ryan Smith Episode Overview In this episode of The John Kitchens Coach Podcast, John Kitchens sits down with Ryan Smith for an honest and powerful conversation on leadership, mindset, and faith in real estate. From navigating a tough market and having hard client conversations, to leading with integrity, core values, and purpose, Ryan shares the timeless principles that help his team thrive—no matter the conditions. This is more than a real estate conversation; it’s a masterclass in faith-based leadership, culture building, and personal alignment. If you’ve been feeling the tension between growth and gratitude, business and balance, this episode will remind you what really matters and how to lead from the inside out. What You’ll Learn in This Episode Mindset in a Shifting Market Why your mindset determines your altitude, not the market conditions. How to stay proactive when transactions slow and uncertainty rises. Why fundamentals and skill mastery always win over hype and panic. Having Hard Conversations with Clients How to bring clients back into what Ryan calls the “Circle of Reality.” Why early expectation-setting prevents frustration later in the process. When to walk away from clients—and how honesty always builds trust long-term. Leadership, Team Culture & Core Values The power of hiring based on values, not production alone. Why culture is just a collection of your people—and how one wrong fit can shift everything. The “gardener” analogy: pruning your team for health and growth. Faith, Family & Focus How Ryan structures his business around his faith and family priorities. Why excellence in business flows from spiritual and personal alignment. Balancing ambition with purpose: redefining success beyond production numbers. Mindset, Storytelling & Self-Leadership The “Story Model” for self-awareness: how your internal narrative shapes your results. Why agents must master mindset before strategy. How to create a culture where team members can call each other out with truth and trust. Opportunities in Today’s Market Why honesty and excellence set you apart when others take shortcuts. The shrinking competition and growing chance to win listings and market share. The power of attraction through doing the right thing—consistently. Resources & Mentions JohnKitchens.coach – Executive coaching for growth-minded agents The Culture Code by Daniel Coyle Working Genius by Patrick Lencioni The Strangest Secret by Earl Nightingale Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree The Bible, Matthew 7:24–27 – Building your foundation on the rock Final Takeaway True leadership isn’t about selling more homes—it’s about building your business on character, consistency, and conviction. As Ryan puts it: “All I can do is the next right thing. Do it over and over, and that’s what leads to your breakthrough.” Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38619225

#735: The Real Estate CEO Blueprint — How to Scale, Systemize, and Step Out of Production 10/15/2025

#735: The Real Estate CEO Blueprint — How to Scale, Systemize, and Step Out of Production Episode Overview: In this episode of The John Kitchens Coach Podcast, John Kitchens and Joel Perso unpack what it really takes to scale your real estate business and eventually step out of production—without losing control, clarity, or cash flow. From AI-powered leadership and communication to strategic planning and financial modeling, this conversation breaks down the mindset and systems behind building a business that serves your life, not the other way around. Whether you’re a solo agent working toward your first million or a team leader looking to escape production, this episode delivers a playbook for scaling with strategy, clarity, and confidence. What You’ll Learn in This Episode The AI-Driven Leader Why AI should amplify your leadership—not replace it. How to prompt AI to challenge your thinking instead of feeding your bias. The key difference between AI-assisted leadership and AI-dependent leadership. Strategic Planning: Escaping the Drift Why every agent and team needs a repeatable planning process. How to build clarity into your vision, model, and execution. The “Agent to CEO Framework” — a proven structure for thinking like a CEO. Escaping Production the Right Way The three pillars of stepping out of production: Strategic planning to prevent drift. Repeatable value propositions for buyers, sellers, and agents. A clear financial model that supports your next move. Why most leaders fail at stepping out—and how to forecast before you leap. The Power of Data, Discipline, and Margins Why market-based wages are the foundation of sustainable growth. The financial traps that keep leaders stuck in production. How to leverage your real estate business as a wealth engine for investments. Mindset, Leadership, and Opportunity Why clarity and vision come before every major decision. The mindset shift from chasing transactions to building opportunities. How top agents are turning their teams into vehicles for financial freedom. Resources & Mentions JohnKitchens.coach – Executive Coaching for agents ready to scale like CEOs The Agent to CEO Framework – Proven path from production to leadership Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree The Working Genius by Patrick Lencioni The Culture Code by Daniel Coyle The Strangest Secret by Earl Nightingale Final Takeaway Building a business that gives you freedom isn’t about hustling harder—it’s about leading smarter. Strategic planning, financial clarity, and the right systems turn production into profit and chaos into control. And as Joel Perso reminds us: “The essence of strategy isn’t what you do—it’s what you decide not to do.” Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38585060

#734: Building a Business That Thrives in AI’s Real Estate Revolution 10/09/2025

#734: Building a Business That Thrives in AI’s Real Estate Revolution Episode Overview In this powerhouse episode that is originally streamed 7 months ago, John Kitchens, Jay Kinder, and Al Stasek dive deep into the future of real estate leadership, the evolution of brokerage models, and what the next 18 months will look like for the industry. From Keller Williams’ latest strategic moves to the unstoppable rise of EXP Realty, the crew unpacks the business lessons, market realities, and leadership frameworks that define success in a rapidly changing market. This conversation isn’t just about brokerage wars—it’s about building a moat around your business, leading through uncertainty, and embracing innovation, data, and AI to stay relevant in the new era of real estate. What You’ll Learn in This Episode The Future of Real Estate Leadership Why your moat—the defensibility of your business model—will determine survival in the next 18 months. How to think like a wartime CEO and lead through disruption. Why leadership loyalty, core values, and promoting from within build unbeatable organizations. Lessons from the Legacy Brands What Keller Williams’ latest moves reveal about the state of traditional brokerages. Why culture kept KW alive—and why innovation is now leaving it behind. The pitfalls of the franchise model vs. the agility of cloud-based companies. The Rise of EXP Realty Why EXP’s operational efficiency and same-day pay systems are redefining brokerage excellence. How EXP’s value stack—EOS leadership training, luxury branding, and legal support—creates a true “business in a box” for agents. The next strategic move EXP is making (hint: it’s about to cripple the competition). AI, Data, and the Consumer Shift The race between brokerages to own data + AI—and why that’s where the real power lies. How AI will reshape not just agent operations but also the consumer buying and selling journey. Why the agents who learn to leverage AI now will dominate the next decade. Scaling, Systems, and the Right People How fast growth exposes weak talent—and why “ones and threes” matter for scaling. Why every CEO must master the cycle of clarity, constraint, and culture. What EXP’s leadership lessons from Glen Sanford and Leo Pareja teach about visionary vs. wartime leadership. Resources & Mentions JohnKitchens.coach – Executive coaching for agents ready to lead like CEOs. HoneyBadgerNation.com – Community, training, and resources for top-performing agents. Working Genius by Patrick Lencioni The Ultimate Question 2.0 by Fred Reichheld The Theory of Constraints by Eliyahu Goldratt The Culture Code by Daniel Coyle Final Takeaway The next era of real estate belongs to leaders—not just agents. Those who master adaptability, embrace AI, and lead with clarity and conviction will outlast every market shift. “The companies that win are the ones that keep adding value faster than anyone else.” - Jay Kinder Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38523490

#733: Inside Agent to CEO 2025 — Leadership, Systems, and the Future of Real Estate 10/07/2025

#733: Inside Agent to CEO 2025 — Leadership, Systems, and the Future of Real Estate Episode Overview In this episode of The John Kitchens Coach Podcast, we break down the biggest lessons, takeaways, and leadership insights from the Agent to CEO 2025 event in Cleveland. From mindset and systems to vision, strategy, and people, they unpack what it truly means to lead like a CEO in today’s evolving real estate landscape. The conversation dives deep into clarity, culture, and leadership—exploring why vulnerability, storytelling, and alignment matter more than ever. With takeaways from powerful sessions featuring Blake Sloan, Tina Caul, Veronica Figueroa, and Jay Kinder, this episode is a masterclass in building scalable businesses that thrive through clarity and connection. Whether you’re running a solo operation or leading a growing team, this is your blueprint for thinking, acting, and executing like a CEO. What You’ll Learn in This Episode Mindset & Vision Why every breakthrough starts with clarity—and how to find yours. The power of vision: how to cast it, communicate it, and get your team aligned. Why leaders fail when they accomplish a goal and forget to reset it. Leadership & Team Culture Blake Sloan’s framework for leading with vulnerability and transparency. The Culture vs. Productivity Matrix—how to identify and remove “terrorists” in your organization. How “Working Genius” reveals what drives people and how to communicate with your team effectively. Systems & Strategy The “half-built bridges” problem: why unfinished projects drain momentum. How to identify your biggest bottleneck (“Herbie”) and build strategy around it. Why focusing on the right three priorities each quarter drives consistent growth. Vision, Model, Strategy, People The four pillars of the Agent to CEO framework—and how they work together. How to design a business model that serves your lifestyle and goals. The difference between a business hire and a life hire—and how both create freedom. Event Highlights How Blake Sloan set the tone with raw honesty and next-level leadership. Why storytelling builds trust in an age of skepticism. Key takeaways from Jay Kinder, Tina Caul, and Veronica Figueroa’s sessions. Resources & Mentions The Agent to CEO Framework – Learn more at Working Genius by Patrick Lencioni – Discover your unique leadership type The Culture Code by Daniel Coyle Atomic Habits by James Clear Vivid Vision by Cameron Herold No B.S. Trust-Based Marketing by Dan Kennedy Final Takeaway The agents and leaders who win in this market aren’t just better at selling—they’re better at leading. Vision, systems, and culture are the real multipliers. Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38494760

#732: John Kitchens on Team Building, Coaching, and Choosing Freedom 10/03/2025

#732: John Kitchens on Team Building, Coaching, and Choosing Freedom Episode Overview This special episode originally aired on The Leverage Lounge Podcast with Mike Collier, where John Kitchens joined as a guest to unpack what it really takes to transition from agent to CEO. If you’ve ever felt stuck in the production grind—drowning in deals, chasing status instead of freedom, or struggling to scale without burning out—this conversation is your roadmap to clarity. John shares how to shift from chaos to clarity, why systems equal freedom, and the keystone habits every leader must build to escape production and create a business that serves their life. From alignment and accountability to talent attraction and the four levers of scalability, this episode is packed with practical insights and timeless leadership lessons. What You’ll Learn in This Episode Chaos to Clarity Why most agents mistake “being busy” for being productive How radical honesty creates true clarity about your current reality The two-part formula for moving from point A to point B without circling endlessly Habits & Reflection The power of weekly strategic thinking time Why half-built bridges kill momentum and how to finally finish what you start Keystone habits for staying in CEO mode Systems = Freedom The four levers of growth every business must master: traffic, conversion, fulfillment, and profit Why retention matters more than acquisition for long-term scalability The #1 most valuable system in your business (hint: it’s about talent) Leadership & Alignment Hiring A-player talent—and why it changes as your business grows How to ensure your team is aligned with your vision, values, and purpose Why tens don’t stick around eights (and how to level up your leadership) Exiting Production The real signs a team leader is ready to step out of production How to evaluate opportunities and passions outside the day-to-day grind Why chasing freedom beats chasing status every time Resources & Mentions The Leverage Lounge Podcast with Mike Collier → SmartHireVA.com – VA talent placement for real estate teams The Miracle Morning for Real Estate Agents by Hal Elrod Rocket Fuel by Gino Wickman & Mark Winters John Kitchens Executive Coaching → Final Takeaway Escaping production and becoming the CEO of your business isn’t about working less—it’s about working with clarity, systems, and purpose. The agents and leaders who win in today’s market will be the ones who chase freedom over status and build teams aligned with their vision and values. “The size of your business is in direct proportion to the size of your leadership capabilities.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38457965

#731: Building a Business That Buys Back Your Time with Joel Perso 10/01/2025

#731: Building a Business That Buys Back Your Time with Joel Perso Episode Overview In this powerful episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso break down what it truly means to make the leap from Agent to CEO. From Gary Vee’s prediction that real empires are being built right now to the uncomfortable truth about lifestyle businesses, they unpack the mindset, strategy, and habits required to not just survive—but thrive—in today’s shifting real estate market. This conversation dives into the power of commitment, the danger of chasing “status” over freedom, and how building intentional systems can position you to withstand downturns and capitalize on opportunities. Whether you’re just starting out or leading a growing team, this is a no-fluff masterclass on business evolution, discipline, and creating the freedom you’re truly chasing. What You’ll Learn in This Episode Agent to CEO Mindset Why success starts with showing up and treating real estate like a job The difference between being interested, committed, and obsessed Why mindset always comes first when scaling Building for Freedom, Not Status The difference between a lifestyle business and a scalable asset Why chasing freedom beats chasing status every time The three critical elements to escape production Systems, AI & Working Yourself Out of a Job How to systematically replace yourself in every role with VAs, AI, and hires Why organic social media is the #1 priority for agents right now How to use AI as a thought partner—not a thought leader The Perfect Day & The Freedom Number The “Perfect Day 2.0” exercise and how it shapes your goals How to calculate your freedom number and reverse-engineer to hit it Why intentionality and discipline are the ultimate competitive advantage Leadership & Vision Why the #1 thing people look for in leaders is hope How to create clarity and inspire people to buy into your vision Why discipline equals freedom in both business and life Resources & Mentions Agent to CEO 2024 – Sept. 24–25 in Cleveland → Buy Back Your Time by Dan Martell The AI-Driven Leader by Jeff Wood StoryBrand by Donald Miller The Strangest Secret by Earl Nightingale Final Takeaway Becoming a CEO isn’t about working less—it’s about working smarter, building systems, and chasing freedom, not status. As John Kitchens reminds us: “It’s never about the goal—it’s about how much pain you’re willing to withstand to get there.” Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38415320

#730: The 2030 Real Estate Team with Joel Perso 09/25/2025

#730: The 2030 Real Estate Team with Joel Perso Episode Overview In this episode, John Kitchens sits down with Joel Perso for a forward-looking conversation about the 2030 Real Estate Team. Together, they unpack the five business models available to real estate agents and team leaders, how to align those models with your vision and season of life, and what it really takes to build freedom, profitability, and sustainability into your business. From the “ATM Cash Machine” model to traditional teams and hybrid mega-organizations, Joel and John break down the pros, cons, and exit strategies of each. They also preview how AI, fractional leadership, and new business structures will reshape what winning real estate teams look like in the years ahead. Whether you’re an agent trying to scale, a team leader considering your next evolution, or simply curious about the future of the industry, this episode provides a roadmap for thinking bigger about your business model. What You’ll Learn in This Episode The Five Real Estate Business Models The ATM Model: high profit, low freedom—and why the only exit strategy is asset acquisition Leverage Models: adding licensed support to create time for a “plus one” revenue stream Traditional Teams: the in-production vs. out-of-production dilemma Team Ridge: scaling with headcount, leadership, and agent as your customer Hybrid Models: why mixing leads teams with traditional teams may define the next five years Freedom vs. Profitability How each model fits on the freedom/profitability quadrant Why lifestyle creep can kill your exit strategy The mindset shifts required to move from one model to the next Exit Strategies & Long-Term Growth How to avoid the trap of selling yourself until you retire Why joint ventures in mortgage, title, or home services open new doors The path to creating scalable, acquirable businesses in real estate Vision & Alignment Choosing the right vehicle based on your strengths, season of life, and vision Why leadership—not just systems—determines scalability The importance of aligning goals with values and family support Resources & Mentions Agent to CEO 2025 (Cleveland) – Business Model Canvas Framework John Kitchens Executive Coaching → Final Takeaway There’s no “one-size-fits-all” for building a real estate business. Each model—from solo ATM producers to large-scale teamridges—comes with tradeoffs in profit, freedom, and leadership requirements. The key is aligning your vision, strengths, and season of life with the right vehicle to get you where you want to go. “These are business models. These are not ways to be an agent—these are ways to build a real estate business.” – Joel Perso Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38353270

#729: Intentional Leadership with Veronica Figueroa 09/20/2025

#729: Intentional Leadership with Veronica Figueroa Episode Overview In this episode, John Kitchens, Jay Kinder, and Al Stasek sit down with the powerhouse herself, Veronica Figueroa, to talk about leadership, culture, and the future of transformational events in real estate. From her groundbreaking “Build at Sea” event to her women’s leadership mastermind “Be Still Sisterhood,” Veronica shares why vulnerability, faith, and authenticity matter more than ever in business and life. The crew also dives into the upcoming Agent to CEO event in Cleveland, why intimate events are replacing mega-conferences, and how real leaders balance vision, core values, and community to build something that lasts. This is a candid and inspiring conversation about leading with heart, creating culture that sticks, and amplifying your mission without losing yourself along the way. What You’ll Learn in This Episode Transformational Events That Last Why conferences must respect attendees’ most valuable asset: their time How Build at Sea combined AI, prayer, personal growth, and business strategy Why intimate events (50–100 people) create deeper, lasting impact compared to mega conferences Leadership & Vulnerability Why Veronica believes “real estate is what we do, but we are humans first” How sharing personal struggles creates connection and trust Why true leadership starts with being open, honest, and authentic Core Values & Culture The difference between people who “say” they’re aligned and those who embody it Why core values both attract and repel—and why that’s a good thing How smaller, tighter communities create unshakable culture Team Building & Vision How Veronica scaled her team to #1 in Florida without being in the weeds Why clarity of vision and grooming leaders is more powerful than control The role of diversity in leadership styles, faith, and experience in building stronger teams Resources & Mentions Agent to CEO 2024 (Cleveland) – Limited seating, capped at 100 agents Moments of Impact – Book on designing events that transform lives The Perfect Day 2.0 Exercise – Vision & AI-powered personal transformation HoneyBadgerNation.com – Community, training, and resources Final Takeaway Events, teams, and culture are only as strong as the leaders behind them. As Veronica Figueroa reminds us, leadership isn’t about being at the front of the stage—it’s about being in the back of the room, empowering others, and amplifying the mission with clarity and authenticity. “Real estate is what we do, but we are humans first.” – Veronica Figueroa /episode/index/show/coachcodepodcast/id/38287630

#728: Revolutionizing Portugal’s Real Estate Market with Rodolffo Carvalho & Nuno Batista 09/18/2025

#728: Revolutionizing Portugal’s Real Estate Market with Rodolffo Carvalho & Nuno Batista Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with Portuguese real estate leaders Rodolffo Carvalho and Nuno Batista to unpack their journey of disrupting one of Europe’s toughest real estate markets. From breaking free of legacy brands like Century 21 to building Portugal’s #1 eXp Realty team, they share how mindset, perseverance, and innovation helped them create explosive growth in an environment with no MLS, limited data access, and outdated practices. This is a masterclass in faith, consistency, and execution—a story of how two agents trusted the process, built proof, and are now leading an expansion movement that’s changing the way real estate is done in Portugal. What You’ll Learn in This Episode Breaking Into the Market The unique challenges of selling real estate in Portugal (no MLS, watermarked listings, fragmented data). Why 80% of new agents quit within months—and how to survive beyond the early hits. The critical decision to go all-in on listings over buyers. Building Proof & Momentum Why mindset and perseverance were the foundation for success. The three phases of their growth journey: mindset, execution, and consolidation. How they doubled GCI year over year by staying consistent with ads, social media, and training. Marketing & Expansion The game-changing move to partner with a marketing agency for scale. How investing in branding and content positioned them as market leaders. Why proof had to come before recruiting—and how patience set the stage for expansion. Leading with Value The value proposition they now offer agents: lead generation, training, and on-the-ground support. Why helping agents “work smart” (not just hard) creates long-term loyalty. How they’re building a revenue share team and a leadership hub in Lisbon to support growth. Resources & Mentions John Kitchens Executive Coaching → eXp Realty – Global growth platform Rick Rubin, The Creative Act: A Way of Being Eric Post – huzi.ai Final Takeaway Success in real estate doesn’t come from following the crowd—it comes from trusting the process, building proof, and leading with value. Rodolffo and Nuno’s story proves that even in the toughest markets, consistency and faith can disrupt an entire industry. “Faith is rewarded perhaps even more than talent or ability.” – Rick Rubin (quoted in this episode) “You wake up and you go to sleep thinking about motivated sellers. That is the game.” – John Kitchens Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38259265

#727: Leading Smarter with Fractional Talent & EOS with Kristyn Drennen 09/16/2025

#727: Leading Smarter with Fractional Talent & EOS with Kristyn Drennen Episode Overview In this episode, John sits down with Kristyn Drennen, founder of Transform CXO, to dive deep into leadership, scaling, and the power of fractional executives. They explore how business owners can break through growth ceilings, leverage the Entrepreneurial Operating System (EOS), and free themselves from solopreneur chaos. From the difference between visionaries and integrators, to how fractional COOs help real estate teams scale without overextending, this is a masterclass in leadership clarity, accountability, and sustainable growth. Kristyn shares her unique perspective from working across multiple industries, showing why the right frameworks and talent can transform both businesses and lives. What You’ll Learn in This Episode The Power of Operating Systems Why Scaling Up often overwhelms smaller businesses How EOS provides clarity and simplicity for real estate teams Why consistency, not complexity, drives growth Fractional Executives Explained What fractional COOs and integrators actually do Why “fractional horsepower” beats hiring too early How to know if fractional talent is the right next step Visionary vs. Integrator Roles The difference between creating ideas, executing, and managing Why many team leaders get stuck wearing too many hats How to free yourself into the visionary role without losing momentum Leadership & Team Development Why most growth challenges come down to people or process How to use Working Genius to identify strengths and frustrations Why leadership development gets pushed aside—and why it shouldn’t Scaling with Intention Why loyalty can cap your team’s growth The importance of building an accountability chart How to hire people who’ve already been where you want to go Resources & Mentions Traction by Gino Wickman – The foundation of EOS Scaling Up by Verne Harnish – Framework for larger businesses The Motive & The Advantage by Patrick Lencioni – Must-reads for leaders The Six Types of Working Genius by Patrick Lencioni – Productivity assessment for leaders and teams Transform CXO → Follow Kristyn on Instagram: @kristyndrennencxo John Kitchens Executive Coaching → Final Takeaway Leadership clarity is the ultimate growth accelerator. By understanding your true role, bringing in the right fractional support, and implementing proven systems, you can scale your business without sacrificing your freedom. “Fractional means fraction of the time, fraction of the cost—but full horsepower.” – Kristyn Drennen Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38236515

#726 Building Community - The Secret to Leading Agents and Loving Clients with Cindi Shields 09/14/2025

#726 Building Community - The Secret to Leading Agents and Loving Clients with Cindi Shields Episode Overview In this episode, John Kitchens sits down with industry leader Cindi Featherstone-Shields to uncover the power of community in both real estate and leadership. From dominating her East Texas golf course community to building one of the most agent-centric offices in the business, Cindi reveals the strategies that have made her business recession-proof. They dive into why true success isn’t about transactions—it’s about relationships. From moving trucks and margarita Fridays to 8:30 a.m. accountability calls and Working Genius assessments, Cindi has built a culture where clients feel loved, agents feel supported, and business continues to thrive no matter the market. This is a masterclass in creating connection, leading with authenticity, and building a business that fuels both profits and fulfillment. What You’ll Learn in This Episode Building Client Communities That Last Why embedding yourself in a neighborhood makes your business recession-proof How events, moving trucks, and small touches create lifelong clients Turning past clients into friends—and friends into repeat customers Leading Through Agent-Centric Culture How Cindi designed her office to feel like a coffee shop, not a brokerage The role of Working Genius in aligning agents with their strengths Why daily 8:30 Zoom huddles are non-negotiable for accountability The Power of Events & Experiences From golf tournaments to Christmas parties: why shared experiences fuel referrals Why spending on food and hospitality beats spending on funnels How to gamify agent production with challenges and competitions Mindset & Long-Term Growth Why chasing listings (not buyers) creates leverage The danger of “backup plans” in real estate success Why the best leaders never stop showing up for their people Resources & Mentions Working Genius by Patrick Lencioni – Framework for leadership and team alignment HoneyBadgerNation.com – Coaching, training, and community for growth-minded agents Cindi’s Nonprofit: Wags – Supporting rescue animals through fundraising John Kitchens Executive Coaching → Final Takeaway Community is the ultimate competitive advantage. When you invest in people—whether it’s clients or agents—you create loyalty, referrals, and impact that no market shift can take away. “This is not transactional business. This is about loving people, supporting them, and becoming part of their lives.” – Cindi Shields Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38214975

#725: Leading at Scale – What Every Real Estate CEO Can Learn from Steve Zahnd 09/12/2025

#725: Leading at Scale – What Every Real Estate CEO Can Learn from Steve Zahnd Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with Steve Zahnd to unpack his journey from running an independent brokerage to leading a three-team merger under Real. They dive into what it takes to lead at scale, why decision-making filters are critical, and how AI is reshaping leadership, communication, and execution. From lessons learned building SaaS systems to navigating the emotional psychology of mergers, Steve shares how clarity, trust, and technology combine to create exponential growth. Whether you’re leading a team, scaling a brokerage, or just trying to stay ahead of the curve with AI, this episode is packed with insights on balancing fundamentals with innovation. What You’ll Learn in This Episode: Steve’s Journey & The Three-Team Merger How Steve went from Century 21 to running his own brokerage to merging three major teams Why core values and vision alignment were non-negotiable in the merger decision Lessons from missing the EXP wave and how that shaped his second chance with Real Leadership & Decision-Making The two filters Steve uses to make big decisions (and avoid blind spots) https://johnkitchenscoachpodcast.com/Why letting go of your brand can be the key to leveling up How to build trust among partners and stay in your lane AI & Operational Excellence Why Steve loads every meeting, document, and decision into his “AI Brain” How AI acts as a strategic thought partner (and where it still falls short) Using AI to improve communication, remove emotion, and accelerate speed of execution Fundamentals & Balance Why AI isn’t a replacement for fundamentals but an accelerator The role of project managers and integrators in keeping teams on track How to capture, validate, and prioritize ideas without losing focus Resources & Mentions CoachKitchens.ai – AI coaching tool designed for real estate leaders The Creative Act by Rick Rubin – On faith, creativity, and problem solving Rocket Fuel by Gino Wickman – Understanding the Visionary/Integrator relationship Science of Scaling by Ben Hardy – Setting impossible goals with impossible timelines Final Takeaway Growth doesn’t come from chasing shortcuts—it comes from clarity, trust, and execution. As Steve puts it, merging three teams and leading at scale is less about having all the answers and more about asking the right questions, leveraging technology, and trusting the process. “AI isn’t here to replace leaders—it’s here to make great leaders faster, clearer, and more effective.” – Steve Zahnd Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥 /episode/index/show/coachcodepodcast/id/38193570

John Kitchens Coach Podcast | Life. Coaching. Real Estate.

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