#704: The Path to 7-Figure Success in Real Estate with GoGo Bethke

Episode Overview

In this power-packed episode of the John Kitchens Coach Podcast, John is joined by marketing powerhouse and real estate icon GoGo Bethke, alongside Al Stasek, for a no-fluff conversation about what separates struggling real estate teams from scalable businesses in 2025.

GoGo shares her remarkable journey—from immigrant au pair to a top-tier digital entrepreneur and multi-business owner—and breaks down the mindset, strategy, and faith that fueled her transformation. If you’ve ever felt stuck trading time for money, this is your blueprint for building multiple revenue streams, mastering marketing, and scaling a life and business that doesn’t depend on your constant hustle.

From owning your worth to building digital products, affiliate income, and legacy businesses, GoGo drops gold on how to get out of production, control your time, and step fully into your role as CEO.

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Key Topics Covered

The CEO Mindset Shift

• Why thinking like a business owner is the first step to 7-figure success

• How GoGo used her outsider disadvantage to build massive brand awareness

• Why the agent who markets best—not sells best—wins

Making Yourself Unignorable

• The cost of staying invisible: why agents who won’t show up online don’t get picked

• How GoGo built a personal brand that wins before she walks in the door

• Why faith > fear, and how mindset drives visibility

From Commission to Calling

• Breaking down hourly rate logic: what your time is really worth

• Why buy-side deals often destroy your income-per-hour

• The step-by-step evolution from agent → team → freedom

Turning Marketing Into a Money Machine

• The difference between being on camera and being a marketer

• How GoGo built multiple seven-figure funnels from scratch

• The content strategy lessons behind 6.5 million views (with zero polish)

Affiliate Income & Business Ownership

• Why affiliate income is the gateway to ownership

• How to structure partnerships for equity, not just a referral fee

• The danger of building other people’s companies for free

Faith, Fear & the Power of Action

• GoGo’s defining story from 30,000 feet that changed her forever

• Why fear only exists in the absence of faith

• The mindset that fuels her bold decision-making and risk tolerance

Why Staying in Your Lane is the Shortcut to the Top

• How to find your “lane” and why it’s the only one that matters

• Why trying to run someone else’s playbook leads to burnout

• Obsession, mastery, and becoming uncatchable in your zone

Wealth Building Beyond Production

• The evolution from trading time to multiplying money

• The real estate agent’s playbook for digital products, coaching, syndications, and more

• Why most people know how to make money—but not how to keep or grow it

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Resources Mentioned

• JohnKitchens.coach – Coaching, training, and CEO support

• GoGo's Bootcamp & Funnels – Search “GoGo Bethke” online to explore her digital products

• EXP Realty & Honey Badger Nation – Community, collaboration, and expansion

• StoryBrand by Donald Miller – For messaging clarity

• Think and Grow Rich by Napoleon Hill – For wealth and mindset development

• Event: One Big Fire – Cabo 2025 (featuring Ed Mylett and more)

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Final Takeaway

Stop thinking like an agent. Start acting like a CEO.

 Whether it’s marketing, money, or mindset—if you’re not learning, growing, and multiplying, you’re falling behind. GoGo proves that with the right belief, systems, and obsession with mastery, anyone can escape production, build real wealth, and create a life of impact and freedom.

 

 “I never choose fear. It’s really that simple.” – GoGo Bethke

 

Connect with Us:

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

 

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