#697: Rebuilding Real Estate Empire with Spring Bengtzen

Episode Overview:

In this powerhouse episode, John Kitchens, Jay Kinder, and Al Stasek are joined by industry icon Spring Bengtzen for a transparent and high-energy conversation about growth, mindset, and rebuilding success from scratch. Spring opens up about her bold move from Real to eXp Realty, what it takes to start over in the face of massive competition, and the mindset shifts that keep her moving toward a 10,000-agent goal.

From navigating co-sponsorship, to launching value-based ecosystems and leveraging powerful communities, Spring shares exactly how she's using transparency, consistency, and authenticity to build a sustainable rev share organization—and have a lot of fun doing it.

Whether you're leading a team, building a downline, or just trying to level up your business, this episode delivers powerful truths and tactical insights you won't hear anywhere else.

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Key Takeaways

The Power of Starting Over with Intentionality
Spring shares how she made the gutsy move to rebuild her organization from scratch at eXp—despite already achieving high-level success. Her secret? “I’m not special. I’m just willing to do the work.”

Why Co-Sponsorship is a Game-Changer
Discover how eXp's new co-sponsorship model is flipping the script on collaboration, removing silos, and creating exponential growth for agent partners.

Build Around Value, Not Hype
Spring breaks down how to reverse-engineer real value into your rev share org through events, content, coaching, and branding that amplify your agents—not your ego.

From 0 to 10,000 Agents: The Blueprint
Learn the infrastructure Spring is building—from hiring staff to hosting onboarding teams—to drive long-term exponential growth. “My strategy is to find 25 running mates and help them grow. If they grow, I grow.”

Authenticity, Transparency, and Grit
Spring doesn’t sugarcoat the journey. She shares the highs, the slow weeks, and the mental firepower required to stay the course when results don’t come overnight.

Lessons from Burn Recovery to Boardroom
A life-changing accident at 20 shaped Spring’s mindset. Her powerful story of choosing to live and lead with purpose provides a moving backdrop to her relentless drive in business today.

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Bonus Highlights

• How Spring used live events to launch her personal brand.

• Why most agents are “running on outdated mental software.”

• The secret to balancing ambition, leadership, and marriage.

• Why competition is accelerating innovation in real estate models.

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Resources Mentioned

• Sisu Platform – Agent performance tracking + coaching software

• Honey Badger Nation – honeybadgernation.com

• CoachKitchens.AI – AI-powered real estate platform

• 29,029 Everest Challenge – Endurance and mindset training

• Upgrade by William Lam – Mindset + identity rewiring program

 

“I’m not special—I’m just willing to do the work.” – Spring Bengtzen

 

Connect with Us:

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

 

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