#659: Mastering Strategic Execution in Real Estate with Joel Perso

Episode Overview:

In this episode, John Kitchens sits down with operations expert Joel Perso to unpack the one thing that separates thriving agents from the ones stuck spinning their wheels: execution. They reveal why most real estate entrepreneurs are great at starting but fail at finishing—and how to break that cycle with a proven system that scales. If you’re serious about winning in 2025 without burning out or sacrificing profitability, this is the episode you need.

Key Topics Covered:

The Real Reason Agents Struggle to Execute

• Why most entrepreneurs are starters, not finishers—and how that stalls growth.

• The "solopreneur trap" and the dangers of doing everything yourself.

• How lack of clarity and shiny object syndrome kill momentum.
  
  

The 4 Disciplines of Execution

• What it means to focus on the “wildly important goals” (WIGs) in your business.

• The power of lead measures over lag measures—and how to take control of your results.

• How to keep a compelling scorecard and implement real accountability that sticks.
  
  

Mindset Shifts for High-Level Performance

• Developing a true "can-do" attitude inside your business.

• Why progress > perfection and how to keep momentum rolling.
  
  

Operational Systems That Scale

• How execution is different from daily operations—and why both matter.

• The secret to building once and managing forever (with the right team and scorecard).

• Why investing in people who manage is a game-changer.
  
  

Inside “Boardroom”: A Hybrid Coaching Model That Actually Delivers

• How John and Joel designed a system that combines clarity, strategy, accountability, and implementation.

• The difference between coaching and actual execution support—and why you need both.

• What makes their two-week cycle model so powerful for real estate entrepreneurs.
  
  

Actionable Takeaways:

• Narrow your focus: 1–2 critical goals per quarter is the sweet spot.

• Track the right metrics: Emphasize what you can control, not just results.

• Install a cadence of accountability.

• Surround yourself with people who complement your genius zone—and manage what you start.

• Don’t just invest in leads. Invest in the systems and people who help you finish what matters.

Resources Mentioned:

• Book a Discovery Call: SevenFigureCall.com

• Agent to CEO Scorecard

• “The 4 Disciplines of Execution” by Chris McChesney

• Working Genius & DISC Assessment Frameworks

 

“Execution is the separator. It's not sexy—but it’s the difference between building a machine and burning out trying to be one.” – John Kitchens

 

Connect with Us:

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoac

 

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