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#666: Is America’s Real Estate Advantage Under Siege? | Zillow, Compass & the Transparency Battle

John Kitchens Coach Podcast | Life. Coaching. Real Estate.

Release Date: 05/06/2025

#754: The 93% Problem: How AI and GEO Are Rewriting Agent Visibility with Eric Post show art #754: The 93% Problem: How AI and GEO Are Rewriting Agent Visibility with Eric Post

John Kitchens Coach Podcast | Life. Coaching. Real Estate.

Episode Overview In this timely and thought-provoking episode of the John Kitchens Coach Podcast, John Kitchens is joined by returning guest Eric Post, AI strategist, founder of Huzi.ai, and one of the sharpest minds at the intersection of technology, consumer behavior, and real estate. This conversation goes far beyond “how to use AI.” John and Eric unpack the real threat and opportunity in the market today: the AI-powered consumer. As consumers gain instant access to information, agents can no longer win by being the knowledge holder. Instead, success now belongs to...

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Episode Overview In this episode, John Kitchens sits down with Dr. Matt Townsend for a powerful, reflective conversation on emotional resilience, leadership maturity, and what high performers must leave behind to move forward. As the pace of business accelerates and uncertainty continues to rise, John and Matt unpack why most leaders feel overwhelmed—not because they lack ability, but because they’re carrying outdated thoughts, unhealthy emotions, and destructive habits into the future. This episode is a deep dive into growth through subtraction: letting go of what no longer...

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Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso close out the Agent to CEO six-part series by unpacking the final and most critical milestone: The Leadership Flywheel. This conversation is all about building a self-managing, self-sustaining team—one that doesn’t rely on you as the bottleneck. John and Joel break down how elite leaders design lean organizational structures, recruit true A-players, and create leadership development systems that generate momentum instead of burnout. If you’ve ever felt trapped by your team,...

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John Kitchens Coach Podcast | Life. Coaching. Real Estate.

Episode Overview: In this episode, John Kitchens welcomes back powerhouse leader Brett Sikora for a deep, real-world conversation on intentional growth, leadership decisions, and scaling without chaos. Recorded nearly five years after Brett’s first appearance during the height of COVID lockdowns, this conversation reflects on the pivotal moments that shaped his brokerage’s evolution—from doubling down during uncertainty to building one of the most stable, scalable, and culture-driven organizations in the country. Brett breaks down how real growth doesn’t come from chasing...

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John Kitchens Coach Podcast | Life. Coaching. Real Estate.

Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso break down Milestone 5 of the Agent to CEO Framework: The Execution Roadmap—the critical bridge between strategy and real-world results. Most agents don’t fail because they lack ideas or effort. They fail because they work on the wrong things, in the wrong order, with no execution rhythm. John and Joel unpack why second-best problems kill momentum, how to identify the single biggest constraint in your business, and how elite CEOs turn long-term vision into focused 90-day sprints....

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John Kitchens Coach Podcast | Life. Coaching. Real Estate.

Episode Overview In this powerhouse episode, John Kitchens sits down with Oklahoma City powerhouse and brokerage owner Will Mahan for a raw, real, and revealing conversation about leadership, obsession, building culture, and the evolution every top-producing agent must go through to truly become a CEO. Will takes us through his 15-year journey—from life insurance to top-tier real estate producer, to team leader, to eXp influencer, and now the founder of a rapidly growing hybrid brokerage built around entrepreneurship, investing, and true wealth creation. He breaks down why most...

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Episode Overview In this another powerful guest episode, John Kitchens takes the hot seat for a deep dive into the real roadblocks holding agents back from real success. This conversation unpacks the journey from overwhelmed producer to intentional CEO — and why most agents stay stuck far longer than they should. John opens up about his early days in real estate, the tough lessons learned through market crashes, building and scaling brokerages, and how escaping “hero mode” transformed everything. He breaks down the exact mindset shifts, business models, and strategic frameworks agents...

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Episode Overview In this special guest appearance on the Career Coaching Secrets Podcast, John Kitchens sits down with host Kevin to unpack his 20-year journey from defaulting into real estate… to leading one of the most recognized residential real estate coaching platforms in North America. John shares how growing up in a coach’s home shaped his belief that “great coaches collapse time, see around corners, and become the catalyst for transformation.” This episode pulls back the curtain on what it truly takes to coach top producers, scale a real estate business, escape...

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John Kitchens Coach Podcast | Life. Coaching. Real Estate.

Episode Overview In Part 4 of the Power Hour Series, John Kitchens and Joel Perso deep-dive into one of the most pivotal milestones of the entire framework—the Profit Engine. If Milestone 1 gave you clarity, Milestone 2 charted your course, and Milestone 3 upgraded your thinking… this is where you finally start architecting the business machine that will free you from the transaction treadmill. John and Joel break down how to build a team-driven, financially sound, scalable real estate business that no longer depends on your personal production. They unpack the...

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John Kitchens Coach Podcast | Life. Coaching. Real Estate.

Episode Overview In this third installment of the Agent to CEO Power Hour Series, John Kitchens and Joel Perso go deep into the milestone that changes everything for agents ready to step out of production and step into leadership: The CEO Operating System. If Part 1 (The Clarity Compass) revealed where you are, and Part 2 (Charting the Course) defined where you’re going, Part 3 is the mental upgrade that makes scaling possible. This session unpacks the critical thinking models, decision-making filters, and constraint-focused operating principles that separate agents stuck...

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Episode Overview:

In this powerhouse episode, John Kitchens is joined by industry legends Jay Kinder and Al Stasek for a no-holds-barred roundtable on the future of real estate, agent relevancy, and how to actually lead in turbulent markets.

They unpack Zillow’s bold move to ban privately marketed listings, dissect the ripple effect of Compass’s controversial strategy, and sound the alarm on what could happen if the U.S. real estate industry loses its commitment to transparency.

 


Key Takeaways:

Zillow’s New Policy: Good or Bad?

  • Zillow is prohibiting listings that aren't publicly marketed starting May

  • EXP supports the move as a stand for consumer-first transparency

  • Compass's "walled garden" approach could lead to disaster for agents and clients alike

The Real Estate Civil War?

  • The U.S. real estate system is the envy of the world

  • Other countries like France and Portugal showcase the chaos of non-transparent systems

  • Without shared data, both consumers and appraisers suffer—along with neighborhoods' property values

Compass’s Strategy Exposed

  • Compass wants to be the brand, not support your brand

  • Kinder breaks down how Compass’s earnings calls reveal a long-term plan to squeeze agents

  • Agents: Beware of trading your independence for a short-term marketing gimmick

Introducing the Honey Badger Award

  • Recognizes agents who embody grit, resilience, and perseverance

  • Monthly nominations open soon via HoneyBadgerNation.com

  • It's not just about success—it's about survival and spirit

5 Questions Every Agent Must Ask:

  1. How many meaningful conversations have I had this week?

  2. Am I offering real value—or just “checking in”?

  3. Is my content actually generating leads?

  4. Am I showing up where my ideal client hangs out?

  5. Have I made a clear offer this week?


Resources Mentioned:

  • Honey Badger Nation Merch – Limited drops of the new Legacy Line

  • Stories That Stick by Kendra Hall

  • $100M Offers by Alex Hormozi – Great for crafting irresistible value propositions

  • Keeping Current Matters – Stay current, stay credible

  • Agent to watch: Georgia Tush – The queen of real estate storytelling

 

“You’re either growing or dying. And sitting still ain’t growing.” – John Kitchens

 

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