#754: The 93% Problem: How AI and GEO Are Rewriting Agent Visibility with Eric Post

Episode Overview

In this timely and thought-provoking episode of the John Kitchens Coach Podcast, John Kitchens is joined by returning guest Eric Post, AI strategist, founder of Huzi.ai, and one of the sharpest minds at the intersection of technology, consumer behavior, and real estate.

This conversation goes far beyond “how to use AI.” John and Eric unpack the real threat and opportunity in the market today: the AI-powered consumer. As consumers gain instant access to information, agents can no longer win by being the knowledge holder. Instead, success now belongs to the wisdom worker—the advisor who brings clarity, discernment, experience, and trust.

They explore how the internet has shifted from a place of search to a place of conversations, why SEO alone is no longer enough, and how agents must rethink branding, content, leadership, and customer experience to stay relevant in 2025 and beyond.

This episode is a masterclass in AI, leadership, consumer psychology, and designing unforgettable client experiences in a rapidly changing world.

 

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Key Topics Covered

The Rise of the AI-Powered Consumer

• Why the #1 consumer complaint is no longer lack of communication—but “I know more than my agent”

• How AI has shifted the internet from search to conversation

• What it means when 90%+ of AI interactions never click through to a website

• Why Zillow is no longer the real threat—and what is
  
  

From Knowledge Worker to Wisdom Worker

• Why memorizing contracts, stats, and processes is no longer a competitive advantage

• The difference between information and discernment

• How top agents win by understanding people, not just data

• Why “good enough” agents are the most vulnerable in an AI world
  
  

Trust, Purpose, and the New Agent Value Proposition

• Defining your role when consumers already have the answers

• Why agents must become guides, not order-takers

• The importance of emotional intelligence, intuition, and presence

• How trust is built through personalization, not speed alone
  
  

Content, Branding & Being Found in an AI World

• Why agents must start writing content for both humans and AI

• The difference between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)

• Why upstream life events (death, divorce, debt, downsizing) matter more than listing searches

• How to position yourself as the authority AI pulls from—not just another result
  
  

Efficiency vs. Experience: Choosing Your Lane

• Why the “middle ground” is the most dangerous place to operate

• The difference between budget efficiency and premium experience

• Why memorable, designed client experiences create defensibility

• How “unreasonable hospitality” becomes the ultimate moat
  
  

AI as a Force Multiplier (Not a Crutch)

• Why AI should augment thinking—not replace discipline

• How tools like Zi.ai, Spark Pad, and Halo help agents scale wisdom

• Using AI to clarify niche, ICP, and proprietary processes faster than ever

• The danger of letting AI lead instead of using it intentionally

 

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Resources & Mentions

• Huzi.ai – Purpose-built AI for real estate professionals

• Spark Pad – AI workspace for clarity, messaging, and strategy

• Halo – AI visibility and monitoring across ChatGPT, Gemini, Claude, Perplexity, and more

• CoachKitchens.ai – Custom AI tools built for Agent to CEO operators

• The Empty Room by Eric Post – Manifesto on wisdom, creativity, and AI

• Unreasonable Hospitality by Will Guidara

• Rick Rubin – Creativity, taste, and intuition references

 

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Final Takeaway

AI isn’t replacing real estate agents—but it is replacing average ones.

In a world where consumers have instant access to information, the agents who win are those who bring wisdom, clarity, trust, and experience to the table. Speed and efficiency are now table stakes. Differentiation comes from insight, personalization, and the ability to guide people through complex, emotional decisions.

As Eric Post makes clear, the future belongs to those who design memorable experiences, understand the AI-powered consumer, and intentionally evolve from knowledge workers into true advisors.

“You can’t compete with AI on speed or memory. You win by being human—by bringing wisdom, taste, and discernment.” – Eric Post

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If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥