#750: The CEO Execution Roadmap That Scales

Episode Overview

In this episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso break down Milestone 5 of the Agent to CEO Framework: The Execution Roadmap—the critical bridge between strategy and real-world results.

Most agents don’t fail because they lack ideas or effort. They fail because they work on the wrong things, in the wrong order, with no execution rhythm. John and Joel unpack why second-best problems kill momentum, how to identify the single biggest constraint in your business, and how elite CEOs turn long-term vision into focused 90-day sprints.

This episode is a masterclass in prioritization, accountability, and disciplined execution—designed for agents and team leaders who are done guessing and ready to scale with intention.

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Key Topics Covered

Why Most Businesses Stall

• The real reason businesses fail: working hard on the wrong problems

• Why second-best problems only create incremental results

• How to identify the one thing that can 2–3X your business in 90 days
  
  

The CEO Mindset Shift

• Moving from task-based thinking to purpose-driven execution

• Understanding your role as a leader in an AI-powered, consumer-driven market

• Why your value must go beyond tasks that can be automated

Identifying Your True Constraint

• The most common constraints at each revenue level:

  • Under six figures: no compelling offer

  • Six figures to $500K: not enough leads

  • $500K–$1M: conversion issues

  • $1M–$3M: delivery bottlenecks and owner dependency

• Traffic, conversion, fulfillment, and retention—how to diagnose what’s really broken

The Execution Roadmap Explained

• Turning strategy into a focused 90-day action plan

• Why one priority per quarter beats five half-finished initiatives

• How to reverse engineer outcomes instead of guessing your way forward

Setting Objectives That Actually Work

• Writing clear, measurable objective statements

• Defining success before starting

• Avoiding vague goals filled with buzzwords and zero accountability

Key Results & Accountability

• How to define results—not tasks

• Why numbers matter more than opinions

• Creating key results that stretch the team without overwhelming them
  
  

Ownership & Execution Rhythm

• The power of single-point ownership (one person, not a committee)

• Using weekly sprints to maintain momentum

• Why reporting beats brainstorming in execution meetings

• How Scrum principles accelerate progress without chaos
  
  

Build, Fix, or Optimize

• Deciding whether your next move is:

  • Building something new

  • Fixing what’s broken

  • Optimizing what’s already working

• Why optimization often produces the fastest ROI

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Resources & Mentions

• Agent to CEO Framework – Core operating system for scaling with clarity

• Scrum by Jeff Sutherland – Execution rhythm and sprint methodology

• Good Strategy / Bad Strategy by Richard Rumelt

• CoachKitchens.ai – AI-powered execution support for real estate CEOs

• John Kitchens Executive Coaching → https://johnkitchens.coach

 

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Final Takeaway

Execution—not effort—is the difference between agents who stay stuck and CEOs who scale.

If you can identify your real constraint, commit to one priority, assign clear ownership, and execute in focused 90-day sprints, everything changes. Clarity eliminates overwhelm. Discipline creates momentum. And momentum compounds into freedom.

“If you could only work on one thing for the next 90 days that would 2–3X your business, what would it be?”

That question—and your willingness to answer it honestly—determines your next level.

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