#695: Building Team Culture: Jack Perry’s Blueprint for Real Estate Leadership

Episode Overview

In this episode, John Kitchens sits down with powerhouse real estate leader Jack Perry to explore how thinking like a CEO can elevate your business—even in fluctuating markets. Jack shares his journey from pastor to full-time real estate CEO, why positivity matters more than ever, and how creating a culture of community, mentorship, and accountability helped his team grow to 200+ agents.

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Key Topics Covered

Embracing the Storm

• The importance of staying positive amid market uncertainties.
   “People still buy homes…if you talk negative…your agents start feeling that.”

• How perseverance through 2009’s downturn shaped Jack’s leadership.

Refocusing the “Why” Behind Buying

• Avoiding transactional fixation in favor of long-term living needs.

• Jack’s own home purchased in 1988 still houses his family today—emphasizing the real purpose of homeownership.

Building Culture Over Commission

• Cultivating team unity through mutual support (Slack-driven showings, monthly barbecues).

• Every agent—veteran or new—plays a vital role: “once a rockstar, always a mentor.”

Leadership Through Service

• The power of empathy and hands‑on communication (texting/personal outreach to 200+ agents).

• Jack’s servant leadership style is grounded in authenticity over ego.

Empowering High Performers

• Encouraging ambition: “If you’re comfortable doing 5–10 deals/year, we might not be a good fit.”

• Flagging complacency early; celebrating agents pushing 25–35 deals.

Keeping Your Eye on the Long Game

• Social media as a window into intent and consistency.

• Insight gleaned from Daymond John’s quote: "I look at your social media profile" to assess discipline.

Qualifying and Coaching the Right Way

• Ask deeper questions to uncover client motivations and timelines.

• Remind clients of their original goals throughout the journey to avoid wheels spinning.

Scaling with Integrity

• Protecting culture as team grows—self-policing, core values in action, not on the wall.

• Ego-free leadership and letting others operate and innovate within the organization.

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Resources & Strategies Mentioned

• Mentorship model inspired by Frank Shamrock’s “plus-minus-equal” creed

• Frequent personal outreach

• “Outcome over ego” mentality drives collaboration in turbulent times
  
  

“If you talk negative or doom and gloom…your agents start feeling that.” — Jack Perry

 

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