#696: The CEO Standard: How Great Leaders Drive Results With Accountability with Blake Sloan

Episode Overview:

In this episode, we are joined by real estate leader Blake Sloan for a raw, unfiltered conversation on how to lead through chaos, build a culture of daily accountability, and scale with systems—especially when most agents are frozen in fear.

Blake breaks down how he’s turning resistance into results, how his team books 60+ appointments in a single day, and the exact cadence that keeps his agents producing—even when the market’s brutal. He reveals the real reason most agents are stuck (hint: it’s not the market), how to attract high-level talent, and why personal discipline is the only path to power right now.

If you’re trying to grow your team, recruit better people, or just get your energy back—this is the episode to plug into.

Don’t just survive the market. Dominate it—one daily win at a time.

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Key Topics Covered

Leading Through Market Resistance

• Why so many agents are frozen by fear and paralyzed by change.

• The shift in buyer/seller behavior—and how most agents are failing to adapt.

• The connection between personal development and consistent action in uncertain markets.
  
  

The Power of Daily Wins and Huddle Culture

• How Blake’s “daily wins” ritual transformed his team’s performance and mindset.

• The cadence of accountability: morning huddles, leader rotation, and check-ins.

• Building a culture where wins are declared publicly and failure becomes a lesson.
  
  

Recruiting Level 8 Talent from Level 2 Opportunities

• How to spot agents who are hungry but stuck in low-support environments.

• What Blake listens for in interviews to uncover grit, drive, and emotional maturity.

• Why leading from the front and asking the right second-level questions creates trust.
  
  

Macros for Business Growth

• How Blake uses fitness analogies (like dialing in macros) to teach business structure.

• Why most agents are “working out” hard but not seeing results—because their strategy is off.

• What to track weekly: dials, connections, appointments, conversions, and personal growth.
  
  

Shifting Buyer Behavior with Leadership

• How Blake’s team overcame flaky buyers and cold leads by setting strong deadlines.

• Pre-framing expectations with buyers and lenders to eliminate ghosting and delays.

• Why speed and certainty win the client relationship before it even begins.
  
  

Content, Consistency, and Social Proof

• Why Blake documents his personal routines publicly (and how it builds culture).

• How his agents are now mimicking the same routines—without being told.

• Using social media to attract agents, inspire clients, and leave a legacy for his kids.
  
  

Building Leaders from Within

• How assigning huddle leadership created unexpected growth in junior agents.

• Lessons learned from letting team members lead for a week at a time.

• The game-changing question: “What did you learn about yourself this week as a leader?”
  
  

Hard Truths of Leadership in 2025

• You can’t save people—you can only lead them.

• The painful reality of pushing people who don’t want it enough.

• Why you must recruit for hunger, not just skill—and stop dragging dead weight.

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Resources Mentioned

• Warrior Stack Framework (used by Blake and his team for personal development)

• Blake’s Daily Huddle Framework (weekly plans + 4 keys + daily wins)

• Google Forms & Sheets system for simplified journaling and mindset shifts

• EXP Team Resources + Recruiting Strategies

• “Shrimp Boat in the Storm” metaphor from Forrest Gump for surviving tough markets
  
  

“The real suicide in this market is trying to save people who don’t want to be saved.” – Blake Sloan

 

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