#739: The AI-Powered Consumer — How Agents Can Stay Relevant in the Age of Artificial Intelligence with Nick Krem

Episode Overview

In this powerful episode of The John Kitchens Coach Podcast, John Kitchens sits down with AI strategist and industry innovator Nick Krem to uncover how the AI-powered consumer is changing the real estate landscape faster than ever before.

From Google’s evolving search behavior to ChatGPT and Zillow integration, Nick breaks down how consumers are becoming more informed, more confident, and in many cases—believe they know more than their real estate agent. The two dive deep into how agents can adapt, build authority, and stay relevant in an era where technology knows the answers before the conversation even begins.

This is a must-listen for every agent, team leader, and brokerage owner ready to future-proof their business in a world driven by AI and consumer intelligence.

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Key Topics Covered

The Rise of the AI-Powered Consumer

• Why the #1 consumer complaint is now “I know more than my agent”

• How ChatGPT, Google, and Zillow integrations are shaping buyer and seller behavior

• What agents must understand about the consumer mindset shift

SEO, AEO & GEO — The New Era of Search

• How Answer the Public reveals what your clients are asking online

• Why SEO isn’t dead—it’s the foundation for AI-driven visibility

• The power of “digital density” and how to dominate your market through keyword intent

The Coming Wave: AI Agents & Everyday Adoption

• How the “AI agent” device (created by Sam Altman & Jony Ive) will change daily life

• What happens when AI becomes your consumer’s full-time collaborator

• How this new wave will transform how buyers find and choose their real estate agent

Emotional Intelligence & Human Leadership

• Why emotional intelligence (EQ) will be the defining skill of future leaders
  
  

• How to use AI as a thought partner—not a replacement for critical thinking
  
  

• The power of mindfulness, discernment, and self-awareness in the AI era

Building an AI Culture in Your Organization

• Why most brokerages are creating AI tool addiction instead of collaboration

• The blueprint for fostering a culture of AI collaboration

• How to use AI to make people better—not replace them

Adapting as an Agent

• Questions to ask clients to identify if they’re using AI in their home search

• How to position yourself as a trusted advisor, not just an agent

• Branding yourself in the AI world: expertise, niche, and authority

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Resources & Mentions

• Krem.AI – The #1 Institute for AI Certification in Real Estate

• AnswerThePublic.com – Keyword and content search research tool

• The AI-Driven Leader by Jeff Woods – Recommended reading for real estate leaders

• CoachKitchens.AI – Custom GPT tools and frameworks for agents and team leaders

• Huzi.AI – Eric Post’s AI platform for real estate professionals

• HoneyBadgerNation.com – Training, events, and resources for top agents

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Final Takeaway

Artificial Intelligence won’t replace agents—but agents who use AI will replace those who don’t.
 The real threat isn’t the technology itself—it’s the AI-powered consumer who expects faster answers, higher trust, and more expertise than ever before.

As Nick Krem put it:

“AI isn’t coming for your job—it’s coming for your excuses.”

The future belongs to agents who can combine AI efficiency with human connection and leadership clarity.

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