#740: Why You Will Never Escape Production with Joel Perso

Episode Overview

In this high-impact episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso unpack one of the most common struggles top-producing real estate agents face—how to escape production and build a real business that runs without you.

From strategic planning frameworks like EOS and Rockefeller Habits to mastering financial discipline and team structure, John shares the exact playbook that took him and Jay Kinder from burnout to building a scalable, profitable company.

They also break down real-world examples of agents who have successfully stepped out of production—including how they did it, the math behind it, and what freedom actually looks like once you get there.

Whether you’re a solo agent planning your next stage, a team leader looking for leverage, or a CEO aiming to scale, this episode will give you the clarity, systems, and strategy you need to create lasting freedom.

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What You’ll Learn in This Episode

The 3 Keys to Escaping Production

• Strategy: How mastering frameworks like Rockefeller Habits and EOS creates structure and focus.

• Value Systems: Why CHSA & CHBA are game-changers for consistency and scalable client value.

• Financial Clarity: The “Simple Numbers” model that transformed their net profit by 17% in one quarter.

Forecasting and Financial Discipline

• Why forecasting is not goal setting—and how to get accurate with your assumptions.

• Understanding cash flow vs. profit to stay in control of your business.

• How small teams and large teams can step out of production faster than mid-sized ones.

Leadership, Freedom, and Ego

• Why most agents can’t escape production—and how to fix it.

• Letting go of ego to empower your team and build true leadership depth.

• The real difference between stepping out of production and stepping out of the business.

Real Case Studies:

• How Jim & Leanne scaled leadership to step out within 24 months.

• The Reedy team’s path to financial freedom through real estate investing.

• Why Blake Sloan and others achieved lifestyle freedom through leadership leverage.

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Resources & Mentions

• Mastering the Rockefeller Habits by Verne Harnish

• Traction / EOS by Gino Wickman

• Simple Numbers, Straight Talk, Big Profits by Greg Crabtree

• CHSA & CHBA Designations – Certified Home Selling & Buying Advisor Programs

• John Kitchens Executive Coaching → JohnKitchens.coach
  

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Final Takeaway

Freedom in real estate isn’t about working harder—it’s about building systems, developing people, and knowing your numbers.

As John Kitchens says:

“If you don’t have a goal for freedom, you’ll never escape production—it’ll always own you.”

Connect with Us:

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

 

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥