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EP #495 How a Pet Fountain Raised Over 160K on Indiegogo | LALAHOME

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Release Date: 05/23/2024

EP #534 The Step-by-Step Strategy Behind a $2M Kickstarter Launch | CardMill show art EP #534 The Step-by-Step Strategy Behind a $2M Kickstarter Launch | CardMill

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

What happens when a lifelong Magic: The Gathering player decides to fix the biggest headache in trading card collecting? You get , a revolutionary scanner and sorter that just raised over $2 million on Kickstarter. In this episode of Crowdfunding Demystified, host Salvador Briggman sits down with Jonathan Domanus, the creator behind CardMill, to unpack how he turned a homemade prototype into one of the hottest crowdfunding campaigns of the year. You’ll discover: The marketing strategy that helped Jonathan attract 4,000+ backers The surprising role authenticity played in his success How...

info_outline EP #533 The Kickstarter Secrets Behind a $101,869 Launch | Star-Batt Mini show art EP #533 The Kickstarter Secrets Behind a $101,869 Launch | Star-Batt Mini

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

In this episode of Crowdfunding Demystified, you’ll hear from Alex, co-founder of StarBatt, who helped raise over $100K on Kickstarter for the , a modular portable power system. Alex shares: How he went from a sales/marketing background to crowdfunding a hardware product The exact strategies his team used to attract backers fast Lessons from launching a campaign as a first-time creator Whether you’re launching a hardware product, exploring Kickstarter, or just want to hear the inside story of an innovative portable power solution, this episode delivers practical insights. Resources...

info_outline EP #532 How This Founder Raised Over $900K with Crowdfunding | Arro Finance show art EP #532 How This Founder Raised Over $900K with Crowdfunding | Arro Finance

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

In this episode of Crowdfunding Demystified, you'll hear from Ryan Duitch, founder and CEO of , a groundbreaking fintech startup that’s raised over $900K on WeFunder. Arro helps underserved and first-time borrowers build credit using a behavior-based system powered by AI, gamification, and real financial education. Ryan shares: Why did he leave the corporate world to build something more meaningful How he validated his idea through hundreds of interviews Tips for launching a WeFunder campaign (including why he kept it stealth at first) Why resilience and loving the problem are essential...

info_outline EP #531 The Secret Behind This Creator’s Six Figure Kickstarter | Scout Battery show art EP #531 The Secret Behind This Creator’s Six Figure Kickstarter | Scout Battery

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

How do you launch a rugged, modular battery system and raise over $100,000 with your first product? In this episode, we speak with Marco Vanella, co-founder and Chief Product Officer of , the company behind the . Designed for off-grid professionals, outdoor enthusiasts, and anyone who needs reliable power in the field, the Scout Battery is a smart, stackable energy solution that just completed a successful Kickstarter campaign. We talk about: The origin story of Scout and how it solves real-world energy problems Marco’s background in industrial design and product development How MAAK...

info_outline EP #530 How This Creator Raised $267K With an AI-Powered Golf Caddie | CaddieVision show art EP #530 How This Creator Raised $267K With an AI-Powered Golf Caddie | CaddieVision

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

In this episode, we chat with Jason Schneider, the founder of , a groundbreaking augmented reality golf headset that raised over $267,000 on Indiegogo. 🎯 What started as an idea during a great day on the course turned into a full-fledged product launch, backed by hundreds of passionate golfers. Jason reveals: How he turned a personal golf story into a powerful product pitch His specific pre-launch funnel strategy (with real numbers) Why transparency + community was key to campaign growth How he plans to scale using equity crowdfunding next Whether you're building a tech product,...

info_outline EP #529 The Secret Weapon Behind Viral Crowdfunding Campaigns | IAS Creative show art EP #529 The Secret Weapon Behind Viral Crowdfunding Campaigns | IAS Creative

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

We speak with Gianluca Gabrielli, co-founder of , a Rome-based design studio helping creators bring products to life with stunning 3D visuals and storytelling. In this episode, you'll learn: Why 3D animation is the most powerful visual tool for validation How to create compelling product stories with zero inventory The difference between studio renders and lifestyle scenarios Why storytelling and branding must go hand-in-hand for crowdfunding success How AI is changing the way creators communicate with agencies Perfect for creators in the pre-launch phase or anyone curious about...

info_outline EP #528 The High-Ticket Price Point Strategy Behind a $87K Kickstarter | Keybird show art EP #528 The High-Ticket Price Point Strategy Behind a $87K Kickstarter | Keybird

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

We talk with Mia from , who helped bring the Keybird L1 — a portable, wooden digital piano — to life on Kickstarter. Their campaign raised over $87,867, attracting musicians and creators from around the world. You’ll learn: Why frequent updates can keep campaign momentum high How adapted their messaging for unfamiliar markets What advice Mia gives to creatives launching their first product The power of authenticity in an oversaturated world Why networking with other creators is one of the best tools out there If you're a creative founder or launching a product...

info_outline EP #527 The Exact Strategy Behind a 6-Figure Indiegogo Tech Launch | SoCool show art EP #527 The Exact Strategy Behind a 6-Figure Indiegogo Tech Launch | SoCool

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

We talk with Leslie and Ahmad, the founders of , who created the — the first refrigerated feeder designed to keep your pet’s meals fresh, even when you're not home. What began as a DIY solution quickly turned into a full-fledged Indiegogo campaign, raising over $196,000 from more than 400 backers—most of whom were first-time crowdfunders. You’ll learn: How they went from 3D-printed prototypes to factory-ready manufacturing Why being on the ground in China was critical to ensuring quality The hidden challenges of injection molding and rapid iteration What they'd change if they had to...

info_outline EP #526 The Secret to Launching a $1.3 Million+ Niche Tech Product on Kickstarter | Tundra Tracker show art EP #526 The Secret to Launching a $1.3 Million+ Niche Tech Product on Kickstarter | Tundra Tracker

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

We talk with Luke Beno, an engineer and founder of , who created one of the most advanced VR tracking tools ever to hit Kickstarter. What started as an internal tool to fix gaps in Valve’s system turned into the — a compact, modular device that raised over $1.3 million from passionate backers. You’ll learn: Why community demand fueled the tracker’s rapid evolution The risks and rewards of relying on viral momentum How they approached stretch goals and fulfillment What he wishes he did differently during the campaign If you're building a high-tech product or launching to a...

info_outline EP #525 The Framework Behind a $633,657 Indiegogo Launch | Snowcap show art EP #525 The Framework Behind a $633,657 Indiegogo Launch | Snowcap

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

We talk with Matthew Guest, a first-time startup founder and intensive care doctor from Melbourne, who co-created one of the to hit Indiegogo. What started as a text message turned into a fully patented, thermoelectric-powered portable ice bath that’s shaking up the world of cold therapy. You’ll learn: Why warm climates inspired their portable cold plunge tech How they chose thermoelectric over refrigerant cooling The emotional rollercoaster leading up to launch Why pricing and product iteration are critical during crowdfunding If you're thinking about crowdfunding your own...

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More Episodes

If I’m not mistaken, you’re the kind of person who has a revolutionary idea they want to unleash on the world. 

So, if you are interested in discovering how to ethically impact people’s lives for the better, then you need this episode of Crowdfunding Demystified. 

Because Alan Hui and Kris Chan did just that for animal lovers all over the world with their RealFountain DailyFresh Pet Fountain. This fountain automatically refreshes your pet’s water daily and constantly replenishes it with UVC sterilized water from a 10L tank, PLUS loads of other unique features. 

Alan is the CEO and founder of LALAHOME, and Kris is the company’s marketing manager and website wiz. After a previous 6-figure campaign, these creators returned to the crowd to launch their new product, and today they will share with you their hard-earned wisdom on how they raised over $160K in funding on Indiegogo.

You will learn indespendible tools like:

  • How to recruit a killer team

  • Ways to improve your product with customer feedback

  • Blowing up marketing channels with newsletters, influencers, and social media

…and more!

Whether you are looking at crowdfunding for today or in the future, join host Salvador Briggman and his guests to gain key information and unlock your crowdfunding success. 

Resources and Tools Mentioned on the Show