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EP #501 Copy THESE Tactics Behind Blockbuster Crowdfunding Campaigns | StartEngine

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Release Date: 07/04/2024

Podcast - SoCool show art Podcast - SoCool

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

We talk with Leslie and Ahmad, the founders of , who created the — the first refrigerated feeder designed to keep your pet’s meals fresh, even when you're not home. What began as a DIY solution quickly turned into a full-fledged Indiegogo campaign, raising over $196,000 from more than 400 backers—most of whom were first-time crowdfunders. You’ll learn: How they went from 3D-printed prototypes to factory-ready manufacturing Why being on the ground in China was critical to ensuring quality The hidden challenges of injection molding and rapid iteration What they'd change if they had to...

info_outline EP #526 The Secret to Launching a $1.3 Million+ Niche Tech Product on Kickstarter | Tundra Tracker show art EP #526 The Secret to Launching a $1.3 Million+ Niche Tech Product on Kickstarter | Tundra Tracker

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

We talk with Luke Beno, an engineer and founder of , who created one of the most advanced VR tracking tools ever to hit Kickstarter. What started as an internal tool to fix gaps in Valve’s system turned into the — a compact, modular device that raised over $1.3 million from passionate backers. You’ll learn: Why community demand fueled the tracker’s rapid evolution The risks and rewards of relying on viral momentum How they approached stretch goals and fulfillment What he wishes he did differently during the campaign If you're building a high-tech product or launching to a...

info_outline EP #525 The Framework Behind a $633,657 Indiegogo Launch | Snowcap show art EP #525 The Framework Behind a $633,657 Indiegogo Launch | Snowcap

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

We talk with Matthew Guest, a first-time startup founder and intensive care doctor from Melbourne, who co-created one of the to hit Indiegogo. What started as a text message turned into a fully patented, thermoelectric-powered portable ice bath that’s shaking up the world of cold therapy. You’ll learn: Why warm climates inspired their portable cold plunge tech How they chose thermoelectric over refrigerant cooling The emotional rollercoaster leading up to launch Why pricing and product iteration are critical during crowdfunding If you're thinking about crowdfunding your own...

info_outline EP #524 How This Inventor Launched a $777,583 Kickstarter From Scratch | Hanboost show art EP #524 How This Inventor Launched a $777,583 Kickstarter From Scratch | Hanboost

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Discover the keys to a $777,583 Kickstarter campaign in this exclusive interview with Bill founder of . Learn how he used strategic crowdfunding techniques to turn his passion for DIY tools and 3D printing into a thriving business. Bill shares: The exact tools he used to prepare for launch How he went from 0 to 5,000+ backers The surprising marketing tactic that worked best What he would do differently if he could launch again If you’re even thinking about launching a Kickstarter, you’ll want to hear this firsthand insight from a creator who’s been through the trenches and came...

info_outline EP #523 How This Campaign Raised $510,280 on Indiegogo | Base Case show art EP #523 How This Campaign Raised $510,280 on Indiegogo | Base Case

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Ready to learn how to run a successful crowdfunding campaign? Salvador Briggman here, and in this episode, I’m joined by Arthur Jessop, the co-founder of Base Case, who raised over $500k using a transparent and community-driven crowdfunding strategy. Arthur shares: How to communicate openly with your backers to build trust. The importance of engaging with your audience on social media. Key strategies for running a successful crowdfunding campaign. Tune in to discover how transparency and audience engagement can help you raise funds and make your campaign a success! Resources and...

info_outline EP #522 Kickstarter's Stats in 2024: What It Means for Crowdfunding show art EP #522 Kickstarter's Stats in 2024: What It Means for Crowdfunding

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Kickstarter has evolved fast in 2024, and if you’re planning a campaign, you need to know what’s working right now. From AI-driven tech to sustainable fashion and influencer-backed campaigns, we're breaking down the hottest crowdfunding trends that are raising millions. Discover how top creators are using digital rewards, expedited shipping, and data-driven pre-launch strategies to maximize success. Whether you're launching a gadget, a game, or a creative project, these insights will give you a serious edge.  Tune in and learn how to make your campaign stand out in the crowded...

info_outline EP #521 This Creator Cracked The Code For Hitting The $450K Kickstarter Milestone | Goat Story show art EP #521 This Creator Cracked The Code For Hitting The $450K Kickstarter Milestone | Goat Story

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Every great idea comes with an incredible story.  Are you ready to tell yours? Meet Anze Miklave, an entrepreneur who has ideas just like yours and whose recent Kickstarter campaign raked in over $450K from more than 10,000 backers! Anze’s newest campaign is the . This truly unique and incredibly crafted product is a BPA-free, sustainable, and 100% leak proof coffee mug that pays homage to the history of coffee.  But Anze isn’t new to crowdfunding. With 5 successful campaigns in 10 years, he knows that success isn’t about getting lucky. It’s about, you guessed it… YOUR...

info_outline EP #520 Killer Tips to Raise Over $4M From 8,500 Backers With Crowdfunding | BionicGym show art EP #520 Killer Tips to Raise Over $4M From 8,500 Backers With Crowdfunding | BionicGym

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

You’ve got a great idea. So how are you going to turn that into a tangible product and unleash it onto the world? Salvador Briggman here, and I’m going to show you the EXACT STRATEGY my guest used to raise nearly $4 million from over 8,500 backers! Introducing Dr. Louis Crowe. From making rounds at an Irish hospital to going back to school and becoming an expert in electrical stimulation, Louis is a down-to-earth guy with a brilliant product.  uses groundbreaking technology to give you the benefits of a full workout from the comfort of your own couch. It truly lives up to its slogan...

info_outline EP #519 How to Easily Raise $96,995 on Kickstarter | SideLights show art EP #519 How to Easily Raise $96,995 on Kickstarter | SideLights

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Wanna know exactly how to raise $96k+ on Kickstarter?  Listen up, because crowdfunding works wonders, especially if you’re an entrepreneur, creator, inventor, or even creative type.  I’m Salvador Briggman, the host of the Crowdfunding Demystified podcast. Today, I want to share with you an important message to STOP letting fear hold you back.  Here’s a guy who made six-figures on his first campaign! Arthur Claessens comes from a family of cyclists (we’re talking BMX medal winner at the Paris Olympics kind of cyclist!), and an even longer line of entrepreneurs. He had the...

info_outline EP #518 The Secret Behind A Blockbuster 6-Figure Campaign | Maslow show art EP #518 The Secret Behind A Blockbuster 6-Figure Campaign | Maslow

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Scared of taking the plunge into crowdfunding? I’m Salvador Briggman, and allow me to introduce Barbour Smith who will give you powerful, down-to-earth tactics to take away the uncertainty so you can get going on YOUR next great campaign. This team is absolutely fearless! And their newest campaign has raised over $450K on Kickstarter. Bar’s newest project is the Maslow 4.1, the world’s most affordable large format CNC router. This accessible machine will cut ANY digital design from plywood, plastic, alluminum, and even sheet rock via seamless wifi connection.  And don’t forget to...

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More Episodes

Do you want to tap into a huge crowd of investors and launch your business to the next level?

Maybe you’ve heard of equity crowdfunding, and wonder what it can do for your venture.

This episode of the Crowdfunding Demystified podcast delves deep into 5 exemplary StartEngine mega-campaigns to uncover the secrets that led to their success. 

Drawing from tech giants such as Tap Systems, Inc., Monogram Orthopaedics, and Digital Brands Group, host Salvador Briggman extracts key points from each company that you can use to up the game on your crowdfunding campaign by: 

  • Making your offering sweeter to draw in more investors

  • Leveraging reward tiers for high investment potentials

  • Creating a powerful landing page

…and so much more. 

StartEngine has risen as a leader in equity crowdfunding, raising more than $350 million from a 400K investor network, helping to bring in the financial backers you need to create the business you’ve worked so hard to build.

It’s time to stand on the backs of these giants and create your own entrepreneurial success story.

Resources and Tools Mentioned on the Show