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Marketing Trends, Strategy & Adapting to Change with Sacha Awwa | Brand Retro Ep. 96

Release Date: 03/05/2024

Brand Retro with Cyberdogz

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Underdogz of Sports Media

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The Experience Economy

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Visibility Over Virality

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Brand Spotlight: LORIER Watches

Brand Retro with Cyberdogz

Summary Welcome to The Lost Episodes... a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits. In this episode of Brand Retro, Mike Brevik sits down with Lauren and Lorenzo Ortega, the husband-and-wife founders of LORIER Watches, to explore how a passion for vintage craftsmanship turned into one of the most respected micro-brands in...

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Brand Retro with Cyberdogz

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Scaling Smarter with Ann Carden

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Exercising Creativity - Inside the Red Dot Auction and the Legacy of Chuck Jones

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From Motion Graphics to Dental Marketing Entrepreneur | Luke Infinger | Ep. 113

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In this Brand Retro episode, Mike Brevik talks with Luke Infinger, founder of HIP Creative, about building a niche marketing agency for orthodontic and dental practices. Luke shares his path from motion graphics and high-profile production work to entrepreneurship, and breaks down the mindset, positioning, and relationship-based growth that helped him scale a specialized creative business. Who’s the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in...

More Episodes

In this Brand Retro episode, Mike Brevik sits down with Sacha Awwa, founder of Sacha Awwa Marketing Group, to discuss marketing strategy and how to adapt as the industry changes. Sacha shares practical guidance on staying current with trends, tools, and tactics—so your marketing remains effective, relevant, and ahead of the curve.

Who’s the Guest?
Sacha Awwa stands at the forefront of marketing innovation with over twenty years of experience, crafting winning strategies for startups, small enterprises, and midsize organizations. As the creative force behind Sacha Awwa Marketing Group, she embodies the essence of leadership in driving business growth and fostering innovation across varied market landscapes. Sacha's unparalleled ability to develop bespoke marketing solutions tailored to the unique needs of businesses across different scales and industries positions her as a pivotal figure for the Brand Retro Podcast audience.

Her extensive knowledge base and successful track record in navigating the complexities of market dynamics and consumer engagement equip her with the insights necessary to empower our listeners. Sacha's adeptness in steering companies towards their strategic goals through adaptive and forward-thinking marketing strategies resonates with our podcast's commitment to delivering practical guidance and inspirational success narratives.

Featuring Sacha Awwa on the Brand Retro Podcast not only aligns with our objective to provide actionable insights but also enriches our content with strategic acumen, hands-on advice, and motivational stories from her illustrious career. Her participation is set to offer a compelling mix of expertise, innovative tactics, and enlightening experiences, making her a captivating and invaluable guest for those looking to excel in the ever-changing world of marketing.

Highlights
00:56 Big changes in Sacha’s career
01:53 The importance of cutting through the noise to start navigating the complexities of marketing
06:34 The three-prong process for approaching a company's brand
12:07 Struggles that startups face in finding product-market fit
17:02 One year as a milestone for clients to gain confidence and understanding of their business strategy
19:19 The importance of understanding analytics and data in marketing
22:39 The value of being able to break down and teach data analytics to others.
24:21 Sacha’s early career as a graphic designer and the disconnect between those designing and those pitching the work
24:55 Navigating the subjective aspect of design work vs the objectivity of data analytics
25:46 The importance of effective communication as a fundamental skill in marketing
26:11 Where you can find out more about Sacha and her marketing agency

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