Having Purpose with Lindsey Coffey
Brand Retro with Cyberdogz
In this insightful episode of Brand Retro, host Mike Brevik dives into a discussion with Lindsey Coffey about the intersection of eco-friendliness and brand identity. Lindsey shares her journey from the fashion industry to becoming a vocal advocate for environmental activism. They explore how brands can authentically integrate sustainability into their messaging without falling into the trap of greenwashing. Lindsey highlights the initiatives of EcoBranders, providing a blueprint for businesses aiming to make a real impact while maintaining profitability. Tune in to learn how embracing...
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Designing Success with Luke Infinger
Brand Retro with Cyberdogz
In this insightful episode of Brand Retro, Mike Brevik sits down with Luke Infinger, a creative turned entrepreneur who has carved a niche in the marketing world. Starting his career immersed in the arts and motion graphics, Luke shares his journey from working on high-profile projects like the Game of Thrones season three promo to founding his own agency specialized in the orthodontic and dental markets. Discover how Luke's artistic background and competitive drive shaped his entrepreneurial spirit and led him to rethink traditional career paths. Tune in to learn how embracing creativity...
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Unleashing Potential with Zahra Karsan
Brand Retro with Cyberdogz
In this enlightening episode of Brand Retro, Mike Brevik sits down with Zahra Karsan, a Wall Street Journal bestselling author and certified coach renowned for her expertise in peak performance coaching. Dive into an in-depth conversation that explores the fascinating intersection of neuroscience and human behavior, and discover practical strategies for achieving extraordinary results both personally and professionally. Zahra shares her unique approach to unlocking potential through understanding the human factors that inhibit performance, offering a roadmap to overcome these challenges....
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Howie Chan: Marketing Insights + Legend Letters
Brand Retro with Cyberdogz
In this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, and how personal experiences influenced his business philosophy. This episode not only explores...
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Arlington Strategy with Jennifer Mulchandani
Brand Retro with Cyberdogz
In this captivating episode of Brand Retro, we sit down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast. Discover how Jennifer's agency seamlessly integrates robust marketing strategies with a profound commitment to community service. Jennifer shares insights from her journey of infusing corporate social responsibility into everyday business practices and why doing good is not just an option but a foundational element of her agency's identity. Learn how any business, regardless of size, can make a meaningful impact through thoughtful community engagement...
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The Promo Guy (Swire Ho)
Brand Retro with Cyberdogz
Join us on this insightful episode of Brand Retro as we dive into the world of promotional products with Swire Ho, also known as the Promo Guy, from Garuda Promotional and Branding. Discover the critical role of promotional products in maintaining brand consistency and enhancing customer journeys. Swire shares expert advice on choosing quality over quantity, aligning promotional items with your brand ethos, and the strategic use of promotional products to boost brand awareness. Learn how to avoid common pitfalls and ensure that your promotional efforts genuinely represent your brand's quality...
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Lil Shameless Plug with Lauren Litt
Brand Retro with Cyberdogz
Join us on this episode of Brand Retro as we chat with Lauren Litt, the multifaceted owner of Lil Shameless Plug. Dive into Lauren's unique journey from scream queen actress to social media maestro, where she blends her passions to create a dynamic business model. Discover how authenticity and precise storytelling in social media can transform personal connections into business success. Whether you're a budding entrepreneur or an established business owner, Lauren's insights on the intersection of acting and business offer valuable lessons on building a brand that's truly your own. Tune in to...
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Chaos to Clarity with Leah Leaves
Brand Retro with Cyberdogz
In this episode of the Brand Retro Podcast, Mike Brevik sits down with Leah Leaves from Alderdaan Operations Solutions. Leah shares her expertise in bringing order to chaos within small businesses, particularly in the digital marketing space. They dive deep into the importance of operational efficiency, the role of systems and structure in business growth, and the value of having the right team in place. Leah also reveals the story behind her company's name, inspired by her love for Star Wars, and how it reflects their mission to support businesses in their journey from chaos to clarity....
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Enjoy The Ride with Jacob Cass
Brand Retro with Cyberdogz
In this inspiring episode of the Brand Retro Podcast, we are joined by Jacob Cass, the esteemed branding and design expert from the Just Branding Podcast and the creative force behind Just Creative. Together, we delve into the intricacies of navigating a successful career in branding and design, exploring Jacob's own professional journey and the valuable lessons he's learned along the way. Jacob shares his experiences working with big brands, offering insights into the challenges and triumphs of collaborating on large-scale projects. We also discuss the various stages of a career in design,...
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Fried Design with Josh Sullivan
Brand Retro with Cyberdogz
In this vibrant episode of the Brand Retro Podcast, we sit down with Josh Sullivan, the Executive Creative Director, Brand Strategist, and Designer behind the acclaimed and sometimes infamous Fried Design Company. Josh shares his adventures and challenges as an agency owner, diving into the exhilarating world of branding and the importance of infusing fun into business, creativity, and teamwork. Throughout our conversation, Josh reveals how maintaining a playful approach to serious business can foster innovation, strengthen team dynamics, and create memorable brands that resonate deeply with...
info_outlineIn this captivating episode of Brand Retro, we sit down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast. Discover how Jennifer's agency seamlessly integrates robust marketing strategies with a profound commitment to community service. Jennifer shares insights from her journey of infusing corporate social responsibility into everyday business practices and why doing good is not just an option but a foundational element of her agency's identity. Learn how any business, regardless of size, can make a meaningful impact through thoughtful community engagement and strategic philanthropy.
Who’s the Guest?
Jennifer Mulchandani is the visionary founder and CEO of Arlington Strategy, an innovative marketing agency renowned for its comprehensive approach that spans brand creation to ongoing marketing implementation. With a robust team of graphic designers, digital marketers, and brand strategists, Arlington Strategy excels in supporting clients through every stage of growth, particularly specializing in non-profit organizations and small businesses with a focus on impactful, community-oriented results.
Jennifer's passion for integrating public service with powerful marketing strategies defines her professional ethos. She launched Arlington Strategy 12 years ago with a vision rooted in her extensive background in public service, government, and policy. This experience has profoundly influenced her approach to business, where she strives to blend economic success with societal benefits.
Under Jennifer's leadership, Arlington Strategy not only develops dynamic marketing solutions but also emphasizes corporate social responsibility. The agency actively engages in community projects and pro bono work, supporting local non-profits and educational institutions, thereby reinforcing the idea that businesses can thrive while making a significant positive impact on society.
Highlights
01:08 - Jennifer’s vision: Thriving Brands a Better World.
01:47 - Incorporating heart and soul into business.
02:51 - Marketing authenticity vs. gimmicky strategies.
03:59 - Critique of corporate social responsibility.
04:35 - Daily community engagement as a cultural norm.
05:52 - Pro bono work elevates team morale.
07:13 - Case study: Supporting local social services nonprofit.
10:48 - Integrating philanthropy into client onboarding.
11:36 - Tactical and philosophical client questionnaires.
12:43 - Identifying impactful, brand-aligned partnerships.
14:49 - Supporting community college system foundation.
16:01 - Long-term engagement brings mutual benefits.
17:59 - Association with community organizations enhances brand image.
19:28 - Various non-monetary ways to support nonprofits.
20:58 - Real-life example: Builder’s continuous charity engagement.
21:20 - Agency support enhances client-integrated marketing.
24:10 - Practical advice for small businesses to get involved.
27:00 - Board membership as an engagement strategy.
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- [email protected]
- Connect with Jennifer Mulchandani
- https://arlingtonstrategy.com/
- https://www.linkedin.com/company/arlington-strategy/
- https://www.facebook.com/ArlingtonStrategy
- https://www.instagram.com/arl_strategy/
- https://www.linkedin.com/in/jennifermulchandani/
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